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Zaltman, Gerald
ID:
107194
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Zaltman, Gerald
Zaltman, Gerald, 1938-
Zaltman, Gérald
Gerald Zaltman
ZALTMAN, Gerald
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Come pensano i consumatori
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Consumer behavior
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Consumer behavior
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How customers think
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Innovations and organizations
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Innovations and organizations
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Marketing, society, and conflict
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Metatheory and consumer research
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Organizational buying behavior
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Processes and phenomena of social Change
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Readings in consumer behavior
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