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Accountable Marketing
| Accountable Marketing |
| Pubbl/distr/stampa | Vivid Publishing |
| Descrizione fisica | 1 online resource (156 p.) |
| Soggetto non controllato |
Marketing
Business & Economics |
| ISBN | 1-925341-25-9 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910157848503321 |
| Vivid Publishing | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advancing Insights on Brand Management / / edited by Paolo Popoli
| Advancing Insights on Brand Management / / edited by Paolo Popoli |
| Pubbl/distr/stampa | IntechOpen, 2017 |
| Descrizione fisica | 1 online resource (210 pages) |
| Disciplina | 658 |
| Soggetto topico | Business |
| Soggetto non controllato |
Retail Marketing
Social Sciences and Humanities Management and Economics Business Marketing |
| ISBN | 953-51-3598-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910317844103321 |
| IntechOpen, 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Agricultural Value Chain / / edited by Gokhan Egilmez
| Agricultural Value Chain / / edited by Gokhan Egilmez |
| Autore | Gokhan Egilmez |
| Pubbl/distr/stampa | IntechOpen, 2018 |
| Descrizione fisica | 1 online resource (292 pages) : illustrations |
| Disciplina | 338.16 |
| Soggetto topico | Agricultural development projects |
| Soggetto non controllato |
Social Sciences and Humanities
Management and Economics Business Marketing |
| ISBN |
1-83881-242-3
1-78923-007-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910317823503321 |
Gokhan Egilmez
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| IntechOpen, 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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American marketing / by William J. Shultz
| American marketing / by William J. Shultz |
| Autore | Shultz, William John |
| Pubbl/distr/stampa | San Francisco, : Wadsworth Publishing Company, 1961 |
| Descrizione fisica | XXIX, 655 p. ; 24 cm |
| Soggetto non controllato | Marketing |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-990002652400403321 |
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Shultz, William John
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| San Francisco, : Wadsworth Publishing Company, 1961 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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As I see it : views on international business crises, innovations, and freedom : the impact on our daily lives / / Michael R. Czinkota
| As I see it : views on international business crises, innovations, and freedom : the impact on our daily lives / / Michael R. Czinkota |
| Autore | Czinkota Michael R. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2017 |
| Descrizione fisica | 1 online resource (xv, 137 pages) : illustrations |
| Disciplina | 658.049 |
| Collana | International business collection |
| Soggetto topico | International business enterprises |
| Soggetto non controllato |
Crisis
Economy Freedom Globalization Government Innovation International business Marketing Policy Politics Trade Strategy |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Section I. Dealing with current crises -- 1. Securing America's international business future (with P. Dickson) -- 2. The cost of terrorism keeps on rising -- 3. The U.S. Senate report on torture -- 4. Anti-corruption war -- 5. The Volkswagen crisis -- 6. Of Crimea and punishment -- 7. Terrorism and international business -- 8. Hungary's unacknowledged leadership -- Section II. International innovations -- 9. International marketing after macro disruption -- 10. In need of honorable merchants -- 11. Shame factor can curb bad behavior in firms and thoughts on the world economic forum -- 13. Achieving "Glocal" success -- 14. Innovation in developing economies -- 15. How companies can befriend a trend -- 16. Eagles fly but don't always soar -- Section III. International marketing and freedom -- 17. Why international marketing strengthens freedom -- 18. The cost and obstacles for freedom -- 19. Parallel parking and national security -- 20. Too much information for Germans and Americans -- 21. Trust: a tool to defeat corruption -- 22. Guilt or competition: wining the cyber-espionage war -- 23. The European prayer of Saint Augustine -- Section IV. Our daily lives with a global perspective -- 24. International health care of the future: the evolution of the doctor -- 25. Super Bowl versus Olympics: discerning the marketing differences -- 26. Is it just me? -- 27. Royal wedding -- 28. What we should be teaching kids that is not found in heavy books -- 29. Assault at the cathedral -- 30. Why the trans-Atlantic trade and investment partnership is more important than TPP -- 31. The World Trade Organization (WTO): challenges and solution -- 32. Does the WTO contribute to world trade? -- 33. A moral dilemma: understand the challenges of sourcing from the international market -- Index. |
| Record Nr. | UNINA-9910157363303321 |
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Czinkota Michael R.
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| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Bayesian Optimization and Data Science / Francesco Archetti, Antonio Candelieri
| Bayesian Optimization and Data Science / Francesco Archetti, Antonio Candelieri |
| Autore | Archetti, Francesco |
| Pubbl/distr/stampa | Cham, : Springer, 2019 |
| Descrizione fisica | xiii, 126 p. : ill. ; 24 cm |
| Altri autori (Persone) | Candelieri, Antonio |
| Soggetto topico |
68Txx - Artificial intelligence [MSC 2020]
62-XX - Statistics [MSC 2020] 62F15 - Bayesian inference [MSC 2020] 62H30 - Classification and discrimination; cluster analysis (statistical aspects) [MSC 2020] |
| Soggetto non controllato |
Acquisition functions
Automatic algorithm configuration Gaussian processes Knowledge gradient MarkTech Marketing |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Titolo uniforme | |
| Record Nr. | UNICAMPANIA-VAN0126744 |
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Archetti, Francesco
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| Cham, : Springer, 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Vanvitelli | ||
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Bayesian Optimization and Data Science / Francesco Archetti, Antonio Candelieri
| Bayesian Optimization and Data Science / Francesco Archetti, Antonio Candelieri |
| Autore | Archetti, Francesco |
| Pubbl/distr/stampa | Cham, : Springer, 2019 |
| Descrizione fisica | xiii, 126 p. : ill. ; 24 cm |
| Altri autori (Persone) | Candelieri, Antonio |
| Soggetto topico |
62-XX - Statistics [MSC 2020]
62F15 - Bayesian inference [MSC 2020] 62H30 - Classification and discrimination; cluster analysis (statistical aspects) [MSC 2020] 68Txx - Artificial intelligence [MSC 2020] |
| Soggetto non controllato |
Acquisition functions
Automatic algorithm configuration Gaussian processes Knowledge gradient MarkTech Marketing |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Titolo uniforme | |
| Record Nr. | UNICAMPANIA-VAN00126744 |
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Archetti, Francesco
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| Cham, : Springer, 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Vanvitelli | ||
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Beyond »Ethnic Chick Lit« - Labelingpraktiken neuer Welt-Frauen-Literaturen im transkontinentalen Vergleich / / Sandra Folie
| Beyond »Ethnic Chick Lit« - Labelingpraktiken neuer Welt-Frauen-Literaturen im transkontinentalen Vergleich / / Sandra Folie |
| Autore | Folie Sandra |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Verlag der Österreichischen Akademie der Wissenschaften, 2022 |
| Descrizione fisica | 1 online resource (488 p.) |
| Disciplina | 813.5 |
| Collana | Gegenwartsliteratur : TRSGELI |
| Soggetto topico | LITERARY CRITICISM / General |
| Soggetto non controllato |
Chick Lit
Contemporary Literature Cultural Studies Culture Discrimination Ethnicity Gender Studies Gender Literary Studies Literature Marketing World Literature |
| ISBN | 3-8394-6201-0 |
| Classificazione | EC 1874 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Frontmatter -- Inhalt -- Verzeichnisse -- Danksagung -- Präambel -- Einleitung: chick lit an der Schnittstelle von Komparatistik und Gender Studies -- 1. Frauenliteratur – Weltliteratur – Berührungspunkte -- 1.1 Frauenliteratur -- 1.2 Weltliteratur -- 1.3 Welt-Frauen*-Literaturen -- 2. Chick lit, die neue Frauenliteratur -- 2.1 Re-Vision: die (De-)Konstruktion anglo-amerikanischer chick lit -- 2.2 Recovery: (Dis-)Kontinuitäten anglo-amerikanischer chick lit -- 3. Beyond ethnic chick lit oder neue Welt-Frauen*-Literaturen -- 3.1 Circulation: chick lit als globales Genre -- Einleitung -- 3.1.1 Indonesische Welt-Frauen*-Literatur -- 3.1.2 Chinesische Welt-Frauen*-Literatur -- 3.1.3 Arabische Welt-Frauen*-Literatur -- 3.1.4 Afrikanische Welt-Frauen*-Literatur -- 3.2 Collage: the global chick -- Epilog: chick lit(s) als Welt-Frauen*-Literatur(en) -- Quellenverzeichnis -- Bildnachweise -- Anhang -- Register |
| Record Nr. | UNINA-9910592288403321 |
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Folie Sandra
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| Verlag der Österreichischen Akademie der Wissenschaften, 2022 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Beyond »Ethnic Chick Lit« - Labelingpraktiken neuer Welt-Frauen-Literaturen im transkontinentalen Vergleich / / Sandra Folie
| Beyond »Ethnic Chick Lit« - Labelingpraktiken neuer Welt-Frauen-Literaturen im transkontinentalen Vergleich / / Sandra Folie |
| Autore | Folie Sandra |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Verlag der Österreichischen Akademie der Wissenschaften, 2022 |
| Descrizione fisica | 1 online resource (488 p.) |
| Disciplina | 813.5 |
| Collana | Gegenwartsliteratur : TRSGELI |
| Soggetto topico | LITERARY CRITICISM / General |
| Soggetto non controllato |
Chick Lit
Contemporary Literature Cultural Studies Culture Discrimination Ethnicity Gender Studies Gender Literary Studies Literature Marketing World Literature |
| ISBN | 3-8394-6201-0 |
| Classificazione | EC 1874 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Frontmatter -- Inhalt -- Verzeichnisse -- Danksagung -- Präambel -- Einleitung: chick lit an der Schnittstelle von Komparatistik und Gender Studies -- 1. Frauenliteratur – Weltliteratur – Berührungspunkte -- 1.1 Frauenliteratur -- 1.2 Weltliteratur -- 1.3 Welt-Frauen*-Literaturen -- 2. Chick lit, die neue Frauenliteratur -- 2.1 Re-Vision: die (De-)Konstruktion anglo-amerikanischer chick lit -- 2.2 Recovery: (Dis-)Kontinuitäten anglo-amerikanischer chick lit -- 3. Beyond ethnic chick lit oder neue Welt-Frauen*-Literaturen -- 3.1 Circulation: chick lit als globales Genre -- Einleitung -- 3.1.1 Indonesische Welt-Frauen*-Literatur -- 3.1.2 Chinesische Welt-Frauen*-Literatur -- 3.1.3 Arabische Welt-Frauen*-Literatur -- 3.1.4 Afrikanische Welt-Frauen*-Literatur -- 3.2 Collage: the global chick -- Epilog: chick lit(s) als Welt-Frauen*-Literatur(en) -- Quellenverzeichnis -- Bildnachweise -- Anhang -- Register |
| Record Nr. | UNISA-996492063903316 |
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Folie Sandra
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| Verlag der Österreichischen Akademie der Wissenschaften, 2022 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Brand Activation: Implementing the Real Drivers of Sales and Profit
| Brand Activation: Implementing the Real Drivers of Sales and Profit |
| Pubbl/distr/stampa | Vivid Publishing |
| Descrizione fisica | 1 online resource (102 p.) : ill |
| Altri autori (Persone) |
McKayAlex
BrownGraham SkalbergNeale |
| Soggetto non controllato |
Marketing
Product Management Sales Management Consumer Behavior Business & Economics |
| ISBN | 1-925442-41-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910156240003321 |
| Vivid Publishing | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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