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Adaptability Through Dynamic Capabilities [[electronic resource] ] : How Management Can Recognize Opportunities and Threats / / by Herbert Endres
Adaptability Through Dynamic Capabilities [[electronic resource] ] : How Management Can Recognize Opportunities and Threats / / by Herbert Endres
Autore Endres Herbert
Edizione [1st ed. 2018.]
Pubbl/distr/stampa Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2018
Descrizione fisica 1 online resource (XVII, 184 p. 12 illus.)
Disciplina 658.83
Soggetto topico Market research
Leadership
Organization
Planning
Market Research/Competitive Intelligence
Business Strategy/Leadership
ISBN 3-658-20157-6
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Frameworks and Theories addressing Adaptability and Sustainable Competitive Advantages -- The Dynamic Capabilities Framework – How firms can survive -- The Sensing Capability –  How to recognize opportunities and threats.
Record Nr. UNINA-9910298169203321
Endres Herbert  
Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2018
Materiale a stampa
Lo trovi qui: Univ. Federico II
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Advanced Methods for Modeling Markets [[electronic resource] /] / edited by Peter S. H. Leeflang, Jaap E. Wieringa, Tammo H.A Bijmolt, Koen H. Pauwels
Advanced Methods for Modeling Markets [[electronic resource] /] / edited by Peter S. H. Leeflang, Jaap E. Wieringa, Tammo H.A Bijmolt, Koen H. Pauwels
Edizione [1st ed. 2017.]
Pubbl/distr/stampa Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017
Descrizione fisica 1 online resource (X, 733 p. 75 illus., 24 illus. in color.)
Disciplina 658.800151
Collana International Series in Quantitative Marketing
Soggetto topico Market research
Operations research
Decision making
Market Research/Competitive Intelligence
Operations Research/Decision Theory
ISBN 3-319-53469-6
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Advanced Methods for Modeling Markets -- Advanced Individual Demand Models -- Traditional Time Series -- State Space Models -- Spatial Models -- Structural Models -- Statistical Mediation Analysis – Modeling Competitive Responsiveness and Game Theoretic Models -- Diffusion and Adoption Models -- Structural Equation Modeling -- Partial Least Squares Path Modeling -- Mixture Models -- Hidden Markov Models in Marketing -- Generalized Method of Moments -- Bayesian Analysis -- Non and Semiparametric Regression Models -- Endogeneity in Market Models -- Machine Learning and Big Data -- The Future of Marketing Modeling.
Record Nr. UNINA-9910254919103321
Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Advances in Advertising Research (Vol. V) [[electronic resource] ] : Extending the Boundaries of Advertising / / edited by Ivana Bušljeta Banks, Patrick De Pelsmacker, Shintaro Okazaki
Advances in Advertising Research (Vol. V) [[electronic resource] ] : Extending the Boundaries of Advertising / / edited by Ivana Bušljeta Banks, Patrick De Pelsmacker, Shintaro Okazaki
Edizione [1st ed. 2015.]
Pubbl/distr/stampa Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2015
Descrizione fisica 1 online resource (324 p.)
Disciplina 659.1
Collana European Advertising Academy
Soggetto topico Marketing
Market research
Management
Market Research/Competitive Intelligence
ISBN 3-658-08132-5
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Advertising Appeals and Processing -- Online and Mobile Advertising.- TV Advertising and Product Placement -- Cultural, Gender and Age Issues in Advertising -- Branding Challenges -- IMC.
Record Nr. UNINA-9910298509403321
Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2015
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Advances in Chinese Brand Management [[electronic resource] /] / edited by John M. T. Balmer, Weifeng Chen
Advances in Chinese Brand Management [[electronic resource] /] / edited by John M. T. Balmer, Weifeng Chen
Edizione [1st ed. 2017.]
Pubbl/distr/stampa London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2017
Descrizione fisica 1 online resource (X, 354 p.)
Disciplina 658.812
Collana Journal of Brand Management: Advanced Collections
Soggetto topico Customer relations—Management
Market research
International business enterprises
Customer Relationship Management
Market Research/Competitive Intelligence
International Business
ISBN 1-352-00011-3
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Section 1: Introdution (Balmer JMT and Chen WF) -- Section 2: China’s Brands and Corporate Brand Communications in China: In Context -- Balmer, JMT. and Chen, W. 'China’s brands, China’s brand development strategies and corporate brand communications in China' -- Section 3: Corporate Heritage Brands in China -- Balmer, John MT, and Weifeng Chen.) "Corporate heritage brands in China. Consumer engagement with China’s most celebrated corporate heritage brand–Tong Ren Tang: 同仁堂." -- Schroeder, Jonathan, Janet Borgerson, and Zhiyan Wu. "A brand culture approach to Chinese cultural heritage brands." -- Section 4: Luxury Brands in China -- Heine, Klaus, and Michel Gutsatz. "Luxury brand building in China: Eight case studies and eight lessons learned." -- Peng. N and Chen, AH “Consumer perspectives of cultural branding: The case of Burberry in Taiwan -- Section 5: Managing the brand name and logo -- Dong, L. C. and Helms, M.M. Brand name translation model: A case analysis of US brands in china -- Schmitt, Bernd, and Shi Zhang."Selecting the right brand name: An examination of tacit and explicit linguistic knowledge in name translations." -- Chen, T. Ma K, Zheng, C and Wang H “The effects of sub-brands and brand name structure on extension evaluation: An empirical study based on Chinese culture” -- Section 6: Brand Building in China -- Sun, Qin, and Audhesh Paswan. "Country branding through Olympic Games.” -- Na, and Fang Wan. "A configurational perspective of branding capabilities development in emerging economies: The case of the Chinese cellular phone industry." -- Tang Y-C. Liou F_M, and Peng S-y B2B brand extension to the B2C market—The case of the ICT industry in Taiwan -- Section 7: Brand Buying Behaviour in China -- Lin, Z., and He, X. The images of foreign versus domestic retailer brands in China: A model of corporate brand image and store image -- Yu, C., and Bastin, M. Hedonic shopping value and impulse buying behavior in transitional economies: A symbiosis in the mainland china marketplace -- Bian, X., and Veloutsou, C. Consumers' attitudes regarding non-deceptive counterfeit brands in the UK and China.
Record Nr. UNINA-9910150188103321
London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2017
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Advances in Cross-Section Data Methods in Applied Economic Research [[electronic resource] ] : 2019 International Conference on Applied Economics (ICOAE 2019) / / edited by Nicholas Tsounis, Aspasia Vlachvei
Advances in Cross-Section Data Methods in Applied Economic Research [[electronic resource] ] : 2019 International Conference on Applied Economics (ICOAE 2019) / / edited by Nicholas Tsounis, Aspasia Vlachvei
Edizione [1st ed. 2020.]
Pubbl/distr/stampa Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020
Descrizione fisica 1 online resource (720 pages) : color illustrations, charts
Disciplina 330.015195
Collana Springer Proceedings in Business and Economics
Soggetto topico Econometrics
Statistics 
Macroeconomics
Market research
Statistics for Business, Management, Economics, Finance, Insurance
Macroeconomics/Monetary Economics//Financial Economics
Market Research/Competitive Intelligence
ISBN 3-030-38253-2
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Quality perceptions of feta cheese -- R&D cooperation facilitates cartel formation -- Online popularity of luxury brands and Its impact on the brand value -- Social Benefits versus monetary and multidimensional poverty in Poland: Imputed income exercise -- Greek Households after the 10-year-crisis: an exploratory research.
Record Nr. UNINA-9910380744603321
Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Advances in Kaiyu Studies [[electronic resource] ] : From Shop-Around Movements Through Behavioral Marketing to Town Equity Research / / edited by Saburo Saito, Kosuke Yamashiro
Advances in Kaiyu Studies [[electronic resource] ] : From Shop-Around Movements Through Behavioral Marketing to Town Equity Research / / edited by Saburo Saito, Kosuke Yamashiro
Pubbl/distr/stampa Singapore : , : Springer Singapore : , : Imprint : Springer, , 2018
Descrizione fisica 1 online resource (XIII, 467 p. 102 illus., 77 illus. in color.)
Disciplina 338.9
Collana New Frontiers in Regional Science: Asian Perspectives
Soggetto topico Regional economics
Motivation research (Marketing)
Market research
Behavioral economics
Leadership
Engineering economy
Regional/Spatial Science
Consumer Behavior
Market Research/Competitive Intelligence
Behavioral/Experimental Economics
Business Strategy/Leadership
Engineering Economics, Organization, Logistics, Marketing
ISBN 981-13-1739-9
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Chapter 1. Introduction: Some meta-theoretic consideration of consumer shop-around studies -- Part I Policy evaluation from Kaiyu movements -- Chapter 2. How did the large scale city center retail redevelopment change consumer shop-around behaviors: A case of city center of Fukuoka city, Japan -- Chapter 3. Evaluating municipal tourism policy from how visitors walk around historical heritage area -- Chapter 4. How did the extension of underground shopping mall change Kaiyu -- Part II Some characteristics of Kaiyu -- Chapter 5. On the occurrence order of purposes on the way of shop-around -- Chapter 6. The staying time for shopping at city center retail environment -- Chapter 7. The factors determining staying time in city center -- Chapter 8. Little’s formula and parking behavior -- Part III Economic effects by accelerating Kaiyu -- Chapter 9. The economic effects of city center 1 dollar circular bus -- Chapter 10. The value of time for shopping -- Chapter 11. The economic impacts of city center coffee shops -- Part IV Economic effects by increasing visitors -- Chapter 12. The economic impacts of opening new subway line -- Chapter 13. Did an introduction of new subway line increase the frequency of visits to city center? -- Chapter 14. To what extent did the woodwork festival attract people? -- Chapter 15. How did the effects of festival held on main street spread over other districts within a city center -- Part V Kaiyu marketing and value of visit to city center -- Chapter 16. Did the grand renewal opening of department store enhance the visit value of customers? -- Chapter 17. A new entry of large variety shop increases value of city center? -- Part VI Emerging view of goal of town development -- Chapter 18. The concept of town equity and goal of town development -- Chapter 19. City center parking policy: a business model approach -- Part VII Information and consumer shop-around behaviors -- Chapter 20. Experimental study on consumer information processing behaviors in the middle of shop-around -- Chapter 21. Consumer’s visit value and shop category choice -- Part VIII Urban policy and consumer welfare -- Chapter 22. Travel demand function of Korean tourists to Kyushu -- Chapter 23. Econometric approach to estimate welfare change brought by a new subway line -- Chapter 24. Conclusion and further remarks on further research.
Record Nr. UNINA-9910309859703321
Singapore : , : Springer Singapore : , : Imprint : Springer, , 2018
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Advances in Luxury Brand Management [[electronic resource] /] / edited by Jean-Noël Kapferer, Joachim Kernstock, Tim Oliver Brexendorf, Shaun M. Powell
Advances in Luxury Brand Management [[electronic resource] /] / edited by Jean-Noël Kapferer, Joachim Kernstock, Tim Oliver Brexendorf, Shaun M. Powell
Edizione [1st ed. 2017.]
Pubbl/distr/stampa Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2017
Descrizione fisica 1 online resource (X, 256 p. 15 illus.)
Disciplina 658.812
Collana Journal of Brand Management: Advanced Collections
Soggetto topico Branding (Marketing)
Motivation research (Marketing)
Market research
Customer relations—Management
Branding
Consumer Behavior
Market Research/Competitive Intelligence
Customer Relationship Management
ISBN 3-319-51127-0
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910254922503321
Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2017
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Advertising in the Aging Society [[electronic resource] ] : Understanding Representations, Practitioners, and Consumers in Japan / / by Florian Kohlbacher, Michael Prieler
Advertising in the Aging Society [[electronic resource] ] : Understanding Representations, Practitioners, and Consumers in Japan / / by Florian Kohlbacher, Michael Prieler
Autore Kohlbacher Florian
Edizione [1st ed. 2016.]
Pubbl/distr/stampa London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2016
Descrizione fisica 1 online resource (XXIII, 155 p.)
Disciplina 659.1/042
Soggetto topico Marketing
International economics
Industrial procurement
International business enterprises
Leadership
Market research
International Economics
Procurement
International Business
Business Strategy/Leadership
Market Research/Competitive Intelligence
ISBN 1-137-58660-5
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910254663203321
Kohlbacher Florian  
London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2016
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Akzeptanz von Beacons für Location-based Advertising [[electronic resource] ] : Eine empirische Analyse aus konsumentenorientierter Sicht / / von Marco Altpeter
Akzeptanz von Beacons für Location-based Advertising [[electronic resource] ] : Eine empirische Analyse aus konsumentenorientierter Sicht / / von Marco Altpeter
Autore Altpeter Marco
Edizione [1st ed. 2017.]
Pubbl/distr/stampa Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017
Descrizione fisica 1 online resource (XIII, 124 S. 11 Abb.)
Disciplina 658.872
Collana BestMasters
Soggetto topico Motivation research (Marketing)
Market research
Internet marketing
Consumer Behavior
Market Research/Competitive Intelligence
Online Marketing/Social Media
ISBN 3-658-16608-8
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione ger
Nota di contenuto Ortsbezogene Dienstleistungen (Location-based Services) -- Ortsbezogene Werbung (Location-based Advertising) -- Beacon-Technologie -- Technologiefokussierte Akzeptanzforschung.
Record Nr. UNINA-9910153455103321
Altpeter Marco  
Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Alternative Investments in Wealth Management [[electronic resource] ] : A Comprehensive Study of the Central and East European Market / / by Ewelina Sokołowska
Alternative Investments in Wealth Management [[electronic resource] ] : A Comprehensive Study of the Central and East European Market / / by Ewelina Sokołowska
Autore Sokołowska Ewelina
Edizione [1st ed. 2014.]
Pubbl/distr/stampa Cham : , : Springer International Publishing : , : Imprint : Springer, , 2014
Descrizione fisica 1 online resource (141 p.)
Disciplina 332.6
Soggetto topico Finance
Macroeconomics
Market research
Finance, general
Macroeconomics/Monetary Economics//Financial Economics
Market Research/Competitive Intelligence
ISBN 3-319-08075-X
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto The Evolution of the Financial Innovation Market -- Alternative Investments as Modern Financial Innovations -- Alternative Investments and Risk -- The Role and Nature of Alternative Investments in Wealth Management -- Statistical Analysis of the Preferences of Polish People Regarding Financial Investments -- Conclusion -- Bibliography -- Appendices.
Record Nr. UNINA-9910298540103321
Sokołowska Ewelina  
Cham : , : Springer International Publishing : , : Imprint : Springer, , 2014
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui