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Das 1x1 der Unternehmenskommunikation [[electronic resource] ] : Ein Wegweiser für die Praxis / / von Mirco Hillmann
Das 1x1 der Unternehmenskommunikation [[electronic resource] ] : Ein Wegweiser für die Praxis / / von Mirco Hillmann
Autore Hillmann Mirco
Edizione [2nd ed. 2017.]
Pubbl/distr/stampa Wiesbaden : , : Gabler Verlag : , : Imprint : Gabler Verlag, , 2017
Descrizione fisica 1 online resource (XIV, 357 S. 44 Abb.)
Disciplina 659.2
Soggetto topico Public relations
Corporate Communication/Public Relations
ISBN 3-8349-4689-3
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione ger
Nota di contenuto Grundlagen der Unternehmenskommunikation -- Kommunikation mit wichtigen Bezugsgruppen -- Spezielle Felder der Unternehmenskommunikation -- Checklisten, Glossar und Ansprechpartner.
Record Nr. UNINA-9910484229703321
Hillmann Mirco  
Wiesbaden : , : Gabler Verlag : , : Imprint : Gabler Verlag, , 2017
Materiale a stampa
Lo trovi qui: Univ. Federico II
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Addetto stampa : professionista della comunicazione / Gino Falleri
Addetto stampa : professionista della comunicazione / Gino Falleri
Autore FALLERI, Gino
Pubbl/distr/stampa Roma : Centro di Documentazione giornalistica, stampa 2007
Descrizione fisica 158 p. ; 23 cm
Disciplina 659.2
Collana Journalism & communication tools
Soggetto topico Addetti stampa - Professione
ISBN 88-85343-46-5
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione ita
Record Nr. UNISA-990002949270203316
FALLERI, Gino  
Roma : Centro di Documentazione giornalistica, stampa 2007
Materiale a stampa
Lo trovi qui: Univ. di Salerno
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Agile PR : expert messaging in a hyper-connected, always-on world / / Marian Salzman and the Team at Havas PR
Agile PR : expert messaging in a hyper-connected, always-on world / / Marian Salzman and the Team at Havas PR
Autore Salzman Marian L.
Edizione [1st edition]
Pubbl/distr/stampa New York, New York : , : AMACOM, , 2017
Descrizione fisica 1 online resource (275 pages)
Disciplina 659.2
Soggetto topico Public relations
Soggetto genere / forma Electronic books.
ISBN 0-8144-3788-5
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto PR2020: a media toolkit -- Tell me a story: the importance of engagement -- Crafting the news: artful persuasion -- Blow up the Internet -- Massaging the message -- Power to the people: giving your brand a personality -- Cause is the new celebrity: doing good to do well -- Going global -- Go big and stay home: global versus hyperlocal -- The new relations in public relations -- The rules of regulation -- Keep calm and manage on: crisis management -- Measurement: as simple as three letters? -- Trendspotting: forecasting the future -- The future of public relations: new definitions.
Record Nr. UNINA-9910154284303321
Salzman Marian L.  
New York, New York : , : AMACOM, , 2017
Materiale a stampa
Lo trovi qui: Univ. Federico II
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Alta visibilità : marketing della celebrità / Philip Kotler, Irving Rein, Martin Stoller ; presentazione di Marcello Dell'Utri
Alta visibilità : marketing della celebrità / Philip Kotler, Irving Rein, Martin Stoller ; presentazione di Marcello Dell'Utri
Autore Kotler, Philip
Pubbl/distr/stampa Torino, : ISEDI, 1990
Descrizione fisica XXV, 416 p. ; 25 cm
Disciplina 659.2
Altri autori (Persone) Rein, Irving J.
Stoller, Martin
Soggetto topico Relazioni pubbliche
MARKETING DELLA PERSONA
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione ita
Titolo uniforme
Record Nr. UNISANNIO-CFI0174091
Kotler, Philip  
Torino, : ISEDI, 1990
Materiale a stampa
Lo trovi qui: Univ. del Sannio
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The AMA handbook of public relations [[electronic resource] /] / Robert L. Dilenschneider ; foreword by Maria Bartiromo
The AMA handbook of public relations [[electronic resource] /] / Robert L. Dilenschneider ; foreword by Maria Bartiromo
Autore Dilenschneider Robert L
Pubbl/distr/stampa New York, : AMACOM, c2010
Descrizione fisica 1 online resource (256 p.)
Disciplina 659.2
Soggetto topico Public relations
Public relations - United States
Soggetto genere / forma Electronic books.
ISBN 1-78402-174-1
1-282-49267-5
9786612492679
0-8144-1526-1
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Contents; Foreword; Acknowledgments; Introduction; SECTION ONE: PREREQUISITES FOR DIGITAL COMMUNICATIONS; SECTION TWO: REACHING OUT; SECTION THREE: THE BROADER PR SPECTRUM; SECTION FOUR: MAKING IT HAPPEN; Afterword; Appendix: Tactics for Keeping Up Digitally; Noteworthy Resources; Index; About the Author
Record Nr. UNINA-9910456114703321
Dilenschneider Robert L  
New York, : AMACOM, c2010
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
The AMA handbook of public relations [[electronic resource] /] / Robert L. Dilenschneider ; foreword by Maria Bartiromo
The AMA handbook of public relations [[electronic resource] /] / Robert L. Dilenschneider ; foreword by Maria Bartiromo
Autore Dilenschneider Robert L
Pubbl/distr/stampa New York, : AMACOM, c2010
Descrizione fisica 1 online resource (256 p.)
Disciplina 659.2
Soggetto topico Public relations
Public relations - United States
Soggetto genere / forma Electronic books.
ISBN 1-78402-174-1
1-282-49267-5
9786612492679
0-8144-1526-1
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Contents; Foreword; Acknowledgments; Introduction; SECTION ONE: PREREQUISITES FOR DIGITAL COMMUNICATIONS; SECTION TWO: REACHING OUT; SECTION THREE: THE BROADER PR SPECTRUM; SECTION FOUR: MAKING IT HAPPEN; Afterword; Appendix: Tactics for Keeping Up Digitally; Noteworthy Resources; Index; About the Author
Record Nr. UNINA-9910544520503321
Dilenschneider Robert L  
New York, : AMACOM, c2010
Materiale a stampa
Lo trovi qui: Univ. Federico II
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L'arte di comunicare / Carlo Majello
L'arte di comunicare / Carlo Majello
Autore Majello, Carlo
Edizione [20. ed.]
Pubbl/distr/stampa Milano : Franco Angeli, 1992
Descrizione fisica 157 p. : ill. ; 22 cm.
Disciplina 659.2
Collana Trend / Le guide in un mondo che cambia ; 5
Soggetto topico Relazioni pubbliche
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione ita
Record Nr. UNISALENTO-b10951003
Majello, Carlo  
Milano : Franco Angeli, 1992
Materiale a stampa
Lo trovi qui: Univ. del Salento
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Atti del Convegno su Le pubbliche relazioni nell'amministrazione dello Stato e nelle imprese private : Roma, 26-27-28 maggio 1967 / con la collaborazione dell'Istituto pubbliche relazioni
Atti del Convegno su Le pubbliche relazioni nell'amministrazione dello Stato e nelle imprese private : Roma, 26-27-28 maggio 1967 / con la collaborazione dell'Istituto pubbliche relazioni
Pubbl/distr/stampa Milano : A. Giuffrè, 1968
Descrizione fisica XX, 316 p. ; 25 cm
Disciplina 659.2
Collana Saggi, ricerche e studi di amministrazione
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione ita
Record Nr. UNINA-990008012780403321
Milano : A. Giuffrè, 1968
Materiale a stampa
Lo trovi qui: Univ. Federico II
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Brand anarchy [[electronic resource] ] : managing corporate reputation / / Steve Earl and Stephen Waddington
Brand anarchy [[electronic resource] ] : managing corporate reputation / / Steve Earl and Stephen Waddington
Autore Earl Steve
Pubbl/distr/stampa London, : Bloomsbury Pub., 2012
Descrizione fisica 1 online resource (290 p.)
Disciplina 659.2
Altri autori (Persone) WaddingtonStephen
Soggetto topico Brand name products
Product management
Corporate image
Soggetto genere / forma Electronic books.
ISBN 1-283-47938-9
9786613479389
1-4081-5971-6
1-4081-5969-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover; Title Page; Dedication; Contents; Introduction; Chapter 1 Corporate reputation; Control in far simpler times; Appliance of science; Seeking more than fragile influence; What is PR these days?; The changing editorial world; In pursuit of the science of reputation; Is a best-guess still best?; Judgement days; Gaining command, not seizing control; Chapter 2 Media: traditional versus digital; The decline of print; Broadcast is booming; Changing media habits; The new media; Journalism versus user-generated content; Maintaining standards; Changing media models; What will readers pay for?
No limits content 'Google charged'; Who are the new newsagents?; The future of media: smaller, leaner and less profitable; Chapter 3 Cutting out the middleman; The wall came down; Does each media type need a different approach?; Finding common ground; Conversation: an art; The daunting scale of conversations; The mighty media mashup; Media everywhere: mobile, static, work and play; Have appetites changed?; They're listening. What now?; A world of influence beyond engagement; Integrated media planning; Chapter 4 The end of spin and the need for authentic communication
New organisational influence flows Radical transparency; Brandjacking: do you know who I am?; Authentic communication; Propaganda relations; The corporate obsession with press releases and other wire fodder; PR spam; An Inconvenient PR Truth; Searching for answers; The social media press release; Chapter 5 The audience answers back; Why are we baiting?; 'Oh behave!'; The social media bear pit; When conversation takes flight; You're being watched, everywhere; Conversation is also complex; The chatter that matters; Give a little, take a lot?; Chapter 6 On the inside; So who's in charge now?
Getting to grips with changing media Don't underestimate the fascination; Wagging tongues, willing ears; You're a media brand, yes?; Becoming part of the action; And it's happening anyway; Learning by listening; Chapter 7 Monitoring and the management of risk; BP: Brutal Predicament; Making sense of data; Man versus machine; Sentiment analysis and other snake oil; Measure outcomes not outputs; Flawed metrics: reach and readership; Peer metrics; Can crowds really be wise?; Crap detection: verifying Internet sources; Legal process on the Internet; Protecting identity in networks
Chapter 8 Measuring reputation Making it count; Data with destiny; Does it really do that?; The search goes on; What is the public relations industry doing?; Death of Advertising Value Equivalent (AVE); The business of influence; If not reputation, what about influence?; Life in the P&L; Once you've measured, what then?; Chapter 9 Participation: the future of organisational communication; Back to the street; Searching for answers; Social relationship management; Social media and communication in a crisis; Brands as media; Bridges don't talk; people do; Participation; Developing communities
Developing a social media strategy
Record Nr. UNINA-9910461602203321
Earl Steve  
London, : Bloomsbury Pub., 2012
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Brand anarchy [[electronic resource] ] : managing corporate reputation / / Steve Earl and Stephen Waddington
Brand anarchy [[electronic resource] ] : managing corporate reputation / / Steve Earl and Stephen Waddington
Autore Earl Steve
Pubbl/distr/stampa London, : Bloomsbury Pub., 2012
Descrizione fisica 1 online resource (290 p.)
Disciplina 659.2
Altri autori (Persone) WaddingtonStephen
Soggetto topico Brand name products
Product management
Corporate image
Soggetto genere / forma Electronic books.
ISBN 1-283-47938-9
9786613479389
1-4081-5971-6
1-4081-5969-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover; Title Page; Dedication; Contents; Introduction; Chapter 1 Corporate reputation; Control in far simpler times; Appliance of science; Seeking more than fragile influence; What is PR these days?; The changing editorial world; In pursuit of the science of reputation; Is a best-guess still best?; Judgement days; Gaining command, not seizing control; Chapter 2 Media: traditional versus digital; The decline of print; Broadcast is booming; Changing media habits; The new media; Journalism versus user-generated content; Maintaining standards; Changing media models; What will readers pay for?
No limits content 'Google charged'; Who are the new newsagents?; The future of media: smaller, leaner and less profitable; Chapter 3 Cutting out the middleman; The wall came down; Does each media type need a different approach?; Finding common ground; Conversation: an art; The daunting scale of conversations; The mighty media mashup; Media everywhere: mobile, static, work and play; Have appetites changed?; They're listening. What now?; A world of influence beyond engagement; Integrated media planning; Chapter 4 The end of spin and the need for authentic communication
New organisational influence flows Radical transparency; Brandjacking: do you know who I am?; Authentic communication; Propaganda relations; The corporate obsession with press releases and other wire fodder; PR spam; An Inconvenient PR Truth; Searching for answers; The social media press release; Chapter 5 The audience answers back; Why are we baiting?; 'Oh behave!'; The social media bear pit; When conversation takes flight; You're being watched, everywhere; Conversation is also complex; The chatter that matters; Give a little, take a lot?; Chapter 6 On the inside; So who's in charge now?
Getting to grips with changing media Don't underestimate the fascination; Wagging tongues, willing ears; You're a media brand, yes?; Becoming part of the action; And it's happening anyway; Learning by listening; Chapter 7 Monitoring and the management of risk; BP: Brutal Predicament; Making sense of data; Man versus machine; Sentiment analysis and other snake oil; Measure outcomes not outputs; Flawed metrics: reach and readership; Peer metrics; Can crowds really be wise?; Crap detection: verifying Internet sources; Legal process on the Internet; Protecting identity in networks
Chapter 8 Measuring reputation Making it count; Data with destiny; Does it really do that?; The search goes on; What is the public relations industry doing?; Death of Advertising Value Equivalent (AVE); The business of influence; If not reputation, what about influence?; Life in the P&L; Once you've measured, what then?; Chapter 9 Participation: the future of organisational communication; Back to the street; Searching for answers; Social relationship management; Social media and communication in a crisis; Brands as media; Bridges don't talk; people do; Participation; Developing communities
Developing a social media strategy
Record Nr. UNINA-9910531937903321
Earl Steve  
London, : Bloomsbury Pub., 2012
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui