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Advances in advertising research . Volume XI Designing and communicating experience / / editors, Martin K.J. Waiguny, Sara Rosengren
| Advances in advertising research . Volume XI Designing and communicating experience / / editors, Martin K.J. Waiguny, Sara Rosengren |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Gabler, , [2021] |
| Descrizione fisica | 1 online resource (VII, 355 p. 35 illus. :) |
| Disciplina | 659.105 |
| Collana | European Advertising Academy |
| Soggetto topico | Advertising - Research |
| ISBN | 3-658-32201-2 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910495220903321 |
| Wiesbaden : , : Springer Gabler, , [2021] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advances in Advertising Research (Vol. IV) [[electronic resource] ] : The Changing Roles of Advertising / / edited by Sara Rosengren, Micael Dahlén, Shintaro Okazaki
| Advances in Advertising Research (Vol. IV) [[electronic resource] ] : The Changing Roles of Advertising / / edited by Sara Rosengren, Micael Dahlén, Shintaro Okazaki |
| Edizione | [1st ed. 2013.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2013 |
| Descrizione fisica | 1 online resource (406 p.) |
| Disciplina | 659.1 |
| Collana | European Advertising Academy |
| Soggetto topico | Marketing |
| ISBN | 3-658-02365-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The Roles of Advertising -- The Faces of Advertising -- Reception of Advertising -- Perceptions of Advertising. |
| Record Nr. | UNINA-9910438249103321 |
| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advances in Advertising Research X [[electronic resource] ] : Multiple Touchpoints in Brand Communication / / edited by Enrique Bigne, Sara Rosengren
| Advances in Advertising Research X [[electronic resource] ] : Multiple Touchpoints in Brand Communication / / edited by Enrique Bigne, Sara Rosengren |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2019 |
| Descrizione fisica | 1 online resource (XI, 240 p. 34 illus.) |
| Disciplina | 158 |
| Collana | European Advertising Academy |
| Soggetto topico |
Economics—Psychological aspects
Motivation research (Marketing) Branding (Marketing) Internet marketing Economic Psychology Consumer Behavior Branding Online Marketing/Social Media |
| ISBN | 3-658-24878-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Digital Communications and Multiple Touchpoints -- Creativity in Advertising -- Consumer Responses to Multiple Communications. |
| Record Nr. | UNINA-9910349354603321 |
| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||