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The definitive book of branding / / edited by Kartikeya Kompella
| The definitive book of branding / / edited by Kartikeya Kompella |
| Pubbl/distr/stampa | New Delhi, India : , : Sage Response, , 2014 |
| Descrizione fisica | 1 online resource (433 p.) |
| Disciplina | 658.8/27 |
| Soggetto topico |
Branding (Marketing)
Globalization - Economic aspects |
| ISBN |
93-5150-430-1
93-5150-104-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Foreword; Preface; Section 1: Building Blocks; 1 - The Essence of Positioning; 2 - Creating Meaningful Brands: How Brands Evolve from Labels on Products to Icons of Meaning; Section 2: From Niche to Mainstream; 3 - The Power of Words and Stories; 4 - All Together Now: The New andVital Strategy of "Community"; 5 - What It Really Means to Be a Challenger in Today's World; 6 - Building Brand Authenticity; 7 - The Most Important Brand Question: How Does It Make Them Feel?; 8 - Brands and Innovation; 9 - Branding with a Cause; Section 3: Branding beyond Marketing
10 - Living the Brand11 - Employer Brand Management; 12 - Global Branding: Strategy, Creativity, and Leadership; 13 - Brand Valuation: Identifying and Measuringthe Economic Value Creation of Brands; Section 4: Together We Stand; 14 - Co-branding; 15 - The Guide to Co-creation; Section 5: Building Brands on Belief; 16 - What Chatterjee Said: Designing Brands from the Inside Out; 17 - Passion Brands: The Extraordinary Power of Brand Belief; 18 - Lovemarks in the Age of Now; About the Editor and Contributors; Index |
| Record Nr. | UNINA-9910786766003321 |
| New Delhi, India : , : Sage Response, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The definitive book of branding / / edited by Kartikeya Kompella
| The definitive book of branding / / edited by Kartikeya Kompella |
| Pubbl/distr/stampa | New Delhi, India : , : Sage Response, , 2014 |
| Descrizione fisica | 1 online resource (433 p.) |
| Disciplina | 658.8/27 |
| Soggetto topico |
Branding (Marketing)
Globalization - Economic aspects |
| ISBN |
93-5150-430-1
93-5150-104-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Foreword; Preface; Section 1: Building Blocks; 1 - The Essence of Positioning; 2 - Creating Meaningful Brands: How Brands Evolve from Labels on Products to Icons of Meaning; Section 2: From Niche to Mainstream; 3 - The Power of Words and Stories; 4 - All Together Now: The New andVital Strategy of "Community"; 5 - What It Really Means to Be a Challenger in Today's World; 6 - Building Brand Authenticity; 7 - The Most Important Brand Question: How Does It Make Them Feel?; 8 - Brands and Innovation; 9 - Branding with a Cause; Section 3: Branding beyond Marketing
10 - Living the Brand11 - Employer Brand Management; 12 - Global Branding: Strategy, Creativity, and Leadership; 13 - Brand Valuation: Identifying and Measuringthe Economic Value Creation of Brands; Section 4: Together We Stand; 14 - Co-branding; 15 - The Guide to Co-creation; Section 5: Building Brands on Belief; 16 - What Chatterjee Said: Designing Brands from the Inside Out; 17 - Passion Brands: The Extraordinary Power of Brand Belief; 18 - Lovemarks in the Age of Now; About the Editor and Contributors; Index |
| Record Nr. | UNINA-9910820595203321 |
| New Delhi, India : , : Sage Response, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Deutschland und die Niederlande : Wirtschaftsbeziehungen im 19. und 20. Jahrhundert / / edited by Hein A. M. Klemann, Friso Wielenga
| Deutschland und die Niederlande : Wirtschaftsbeziehungen im 19. und 20. Jahrhundert / / edited by Hein A. M. Klemann, Friso Wielenga |
| Pubbl/distr/stampa | Münster : , : Waxmann Verlag, , 2009 |
| Descrizione fisica | 1 online resource (189 pages) |
| Disciplina | 337 |
| Collana | Niederlande-Studien |
| Soggetto topico |
Globalization - Economic aspects
International economic relations - History |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Record Nr. | UNINA-9910724400003321 |
| Münster : , : Waxmann Verlag, , 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Development without freedom : the politics of Asian globalization / / Songok Han Thornton and William H. Thornton
| Development without freedom : the politics of Asian globalization / / Songok Han Thornton and William H. Thornton |
| Autore | Thornton Songok Han. |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2016 |
| Descrizione fisica | 1 online resource (246 pages) |
| Disciplina | 327.50090511 |
| Altri autori (Persone) | ThorntonWilliam H. <1950-> |
| Soggetto topico |
Financial crises - Asia
Globalization - Economic aspects |
| ISBN |
1-351-94468-1
1-138-27638-3 1-315-25798-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Globalization on trial : rethinking Asian exceptionalism vis-vis-à-vis the Third World -- 2. Korean social democratization : a good idea while it lasted -- 3. Booty globalism : the neocololization of th ePhilippines -- 4. Lesson of the "borken hearts" : the rise and fall of Indonesian reformasi -- 5. Another Thailand was possible : Thaksin and the Thai response to globalization -- 6. Sino-globalization, part 1 : politics of the CCP/TNC symbiosis -- 7. Sino-globalization, part 2 : selling Chinese maldevelopment -- 8. The price of alignment : India in the new Asian drama -- 9. The Japan model goes global : a new reverse course -- 10. After the new world order : the rise of second way globalization. |
| Record Nr. | UNINA-9910154607903321 |
Thornton Songok Han.
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| London ; ; New York : , : Routledge, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Le désordre et la raison : une économie politique de la mondialisation / / Mario Amendola et Jean-Luc Gaffard
| Le désordre et la raison : une économie politique de la mondialisation / / Mario Amendola et Jean-Luc Gaffard |
| Autore | Amendola Mario |
| Pubbl/distr/stampa | London, England : , : ISTE Editions, , [2018] |
| Descrizione fisica | 1 online resource (173 pages) |
| Disciplina | 337 |
| Collana | Collection innovation, entrepreneuriat et gestion |
| Soggetto topico | Globalization - Economic aspects |
| ISBN | 1-78406-521-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | fre |
| Nota di contenuto | Cover -- Table des matières -- Introduction -- Chapitre 1. La nouvelle transition -- Chapitre 2. Les contraintes de la nouveauté -- Chapitre 3. L'entrepreneur à la croisée des chemins -- Chapitre 4. Le temps de la finance -- Chapitre 5. Le retour des inégalités et des rentes -- Chapitre 6. L'État à l'épreuve de la mondialisation -- Chapitre 7. Le libéralisme revisité -- Conclusion -- Bibliographie -- Index. |
| Record Nr. | UNINA-9910793558503321 |
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Amendola Mario
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| London, England : , : ISTE Editions, , [2018] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Le désordre et la raison : une économie politique de la mondialisation / / Mario Amendola et Jean-Luc Gaffard
| Le désordre et la raison : une économie politique de la mondialisation / / Mario Amendola et Jean-Luc Gaffard |
| Autore | Amendola Mario |
| Pubbl/distr/stampa | London, England : , : ISTE Editions, , [2018] |
| Descrizione fisica | 1 online resource (173 pages) |
| Disciplina | 337 |
| Collana | Collection innovation, entrepreneuriat et gestion |
| Soggetto topico | Globalization - Economic aspects |
| ISBN | 1-78406-521-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | fre |
| Nota di contenuto | Cover -- Table des matières -- Introduction -- Chapitre 1. La nouvelle transition -- Chapitre 2. Les contraintes de la nouveauté -- Chapitre 3. L'entrepreneur à la croisée des chemins -- Chapitre 4. Le temps de la finance -- Chapitre 5. Le retour des inégalités et des rentes -- Chapitre 6. L'État à l'épreuve de la mondialisation -- Chapitre 7. Le libéralisme revisité -- Conclusion -- Bibliographie -- Index. |
| Record Nr. | UNINA-9910811204103321 |
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Amendola Mario
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| London, England : , : ISTE Editions, , [2018] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Développement économique et Capacités d'innovation Dans la Mondialisation / / Vanessa Casadella, Liu Zeting, Dimitri Uzunidis
| Développement économique et Capacités d'innovation Dans la Mondialisation / / Vanessa Casadella, Liu Zeting, Dimitri Uzunidis |
| Autore | Casadella Vanessa |
| Pubbl/distr/stampa | London, England : , : ISTE Editions Ltd., , [2015] |
| Descrizione fisica | 1 online resource (117 pages) |
| Disciplina | 337 |
| Soggetto topico |
Globalization - Economic aspects
Technological innovations - Economic aspects |
| ISBN | 1-78406-092-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Intro -- Table des matières -- Avant-propos -- Introduction -- 1 Théories et politiques économiques de développement -- 2 Capacités et systèmes d'innovation du Sud dans la mondialisation -- Conclusion -- Bibliographie -- Index. |
| Record Nr. | UNINA-9910797800503321 |
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Casadella Vanessa
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| London, England : , : ISTE Editions Ltd., , [2015] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Développement économique et Capacités d'innovation Dans la Mondialisation / / Vanessa Casadella, Liu Zeting, Dimitri Uzunidis
| Développement économique et Capacités d'innovation Dans la Mondialisation / / Vanessa Casadella, Liu Zeting, Dimitri Uzunidis |
| Autore | Casadella Vanessa |
| Pubbl/distr/stampa | London, England : , : ISTE Editions Ltd., , [2015] |
| Descrizione fisica | 1 online resource (117 pages) |
| Disciplina | 337 |
| Soggetto topico |
Globalization - Economic aspects
Technological innovations - Economic aspects |
| ISBN | 1-78406-092-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Intro -- Table des matières -- Avant-propos -- Introduction -- 1 Théories et politiques économiques de développement -- 2 Capacités et systèmes d'innovation du Sud dans la mondialisation -- Conclusion -- Bibliographie -- Index. |
| Record Nr. | UNINA-9910808252803321 |
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Casadella Vanessa
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| London, England : , : ISTE Editions Ltd., , [2015] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Distance in international business : concept, cost and value / / edited by Alain Verbeke (Haskayne School of Business, University of Calgary, Alberta, Canada; and Henley Business School, University of Reading, UK; and Solvay Business School, University of Brussels (VUB), Belgium), Jonas Puck (WU Vienna, Vienna, Austria), Rob Tulder (Erasmus University Rotterdam, Rotterdam, The Netherlands)
| Distance in international business : concept, cost and value / / edited by Alain Verbeke (Haskayne School of Business, University of Calgary, Alberta, Canada; and Henley Business School, University of Reading, UK; and Solvay Business School, University of Brussels (VUB), Belgium), Jonas Puck (WU Vienna, Vienna, Austria), Rob Tulder (Erasmus University Rotterdam, Rotterdam, The Netherlands) |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | United Kingdom : , : Emerald Publishing, , 2018 |
| Descrizione fisica | 1 online resource (565 pages) : illustrations |
| Disciplina | 300.723 |
| Collana | Progress in international business research |
| Soggetto topico |
Globalization - Economic aspects
Interorganizational relations International business enterprises |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-78743-841-4
1-78743-718-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | ; Machine-generated contents note: ; ch. 1 Distance in International Business Studies: Concept, Cost and Value / Jonas Puck -- ; pt. I THE CONCEPT OF DISTANCE -- ; ch. 2 Are We at a Turning Point For Distance Research in International Business Studies? / Douglas Dow -- ; ch. 3 Institutional Overlap as Basis For International Business / Robbert Maseland -- ; ch. 4 How Do Managers' Deviant Perceptions of "Cultural Distance" Relate to the Performance of International SMEs? / Rian Drogendijk -- ; ch. 5 The Concept of Institutional and Cultural Compatibility / Tilo Halaszovich -- ; ch. 6 The Direction of Regulatory Institutional Distance And MNE's Subsidiary Ownership Strategy: Re-Examining Theory And Evidence in the Case of Emerging Markets / Vikrant Shiroclkar -- ; pt. II THE COST OF CULTURAL AND PSYCHIC DISTANCE -- ; ch. 7 Ownership Strategy and Subsidiary Survival in Foreign Acquisitions: The Moderating Effects of Experience, Cultural Distance, and Host Country Development / Jorma Larimo -- ; ch. 8 The Psychic Distance Hazards in Cross-Border Acquisition Performance: An Empirical Study of Cross-Border Acquisitions From 26 Countries / Francisco Vitorino Martins -- ; ch. 9 Why Does Psychic Distance Inhibit International Buyer-Supplier Relationships? / Guido A.J.M. Berens -- ; pt. III THE COST OF INSTITUTIONAL DISTANCE -- ; ch. 10 Institutional Distance and Location Choice: New Empirical Evidence From Emerging-Market MNEs / Laura Rienda -- ; ch. 11 Firm Resources, Institutional Distance, and the Choice of Entry Mode / Thomas Lindner -- ; ch. 12 How the Direction of Institutional Distance Influences Foreign Entry Mode Choices: An Information Economics Perspective / Arjen H.L. Slangen -- ; ch. 13 Equity Commitment in Cross-Border Acquisitions: The Influence of Distance and Organizational Resources / Jorma Larimo -- ; pt. IV THE VALUE OF DISTANCE -- ; ch. 14 The Geography of International Knowledge Sourcing: Looking Back and Moving Forward / Grazia D. Santangelo -- ; ch. 15 CSR Implementation in MNEs: The Role of Distance and Prioritization of Demands / Anne Jacqueminet -- ; ch. 16 Breaking Bad? The Effect of Faultline Strength and Distance on Relationship Conflict, and Performance in Teams. A CONDITIONAL PROCESS MODEL / Ursula Pregernig -- ; ch. 17 When Distance is Good: An Upper-Echelons Perspective on the Role of Distance in Internationalization / Dorota Piaskowska -- ; ch. 18 How to Internationalize A Traditional Portuguese-Style Food -- Liability or Asset of Portugueseness? / Maria Elo -- ; pt. V ALTERNATIVE LENSES FOR IB RESEARCH -- ; ch. 19 Liabilities of Distance: Governance Cost Dynamics in MNE Headquarters -- Subsidiary Relationships / Sverre Tomassen -- ; ch. 20 Reducing Psychic Distance Through Springboard Subsidiaries: An Exploratory Case Study / Paloma Miravitlles -- ; ch. 21 Cultural Distance, Reputation Transferability, and Cross-Border Acquisitions: A Consumer Perspective / Riccardo Resciniti -- ; ch. 22 Domestic Alliance Formation and the Foreign Divestment Decisions of Firms / Gabriel R.G. Benito. |
| Record Nr. | UNINA-9910480668103321 |
| United Kingdom : , : Emerald Publishing, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Dopo la golobalizzazione : sfide alla società e al diritto / / Maria Alessandra Stefanelli, a cura di
| Dopo la golobalizzazione : sfide alla società e al diritto / / Maria Alessandra Stefanelli, a cura di |
| Autore | Stefanelli Maria Alessandra |
| Pubbl/distr/stampa | Torino : , : G. Giappichelli Editore, , [2017] |
| Descrizione fisica | 1 online resource (x, 243 pages) |
| Disciplina | 337 |
| Collana | Collana del Dipartimento di sociologia e diritto dell'economia, Università di Bologna |
| Soggetto topico | Globalization - Economic aspects |
| Soggetto genere / forma | Electronic books. |
| ISBN | 88-921-6969-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ita |
| Record Nr. | UNINA-9910468014103321 |
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Stefanelli Maria Alessandra
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| Torino : , : G. Giappichelli Editore, , [2017] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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