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De-Coca-colonization : making the globe from the inside out / / by Steven Flusty
| De-Coca-colonization : making the globe from the inside out / / by Steven Flusty |
| Autore | Flusty Steven <1963, > |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | New York : , : Routledge, , 2004 |
| Descrizione fisica | 1 online resource (244 p.) |
| Disciplina | 303.4 |
| Soggetto topico |
Globalization - Social aspects
Globalization - Economic aspects Anti-globalization movement Social change |
| ISBN |
1-135-94333-8
0-203-60398-2 1-135-94334-6 1-280-04846-8 0-203-48554-8 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | From the world to the city to the street, and back again -- The world defined -- The world in the city -- The world on the street -- Hard city, soft planet -- The city hardens -- Planet softeners -- Miscege-nation -- The clash of globalizations -- The limits of Coca-colonization -- De-Coca-colonization classic. |
| Record Nr. | UNINA-9910808674303321 |
Flusty Steven <1963, >
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| New York : , : Routledge, , 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The definitive book of branding / / edited by Kartikeya Kompella
| The definitive book of branding / / edited by Kartikeya Kompella |
| Pubbl/distr/stampa | New Delhi, India : , : Sage Response, , 2014 |
| Descrizione fisica | 1 online resource (433 p.) |
| Disciplina | 658.8/27 |
| Soggetto topico |
Branding (Marketing)
Globalization - Economic aspects |
| Soggetto genere / forma | Electronic books. |
| ISBN |
93-5150-430-1
93-5150-104-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Foreword; Preface; Section 1: Building Blocks; 1 - The Essence of Positioning; 2 - Creating Meaningful Brands: How Brands Evolve from Labels on Products to Icons of Meaning; Section 2: From Niche to Mainstream; 3 - The Power of Words and Stories; 4 - All Together Now: The New andVital Strategy of "Community"; 5 - What It Really Means to Be a Challenger in Today's World; 6 - Building Brand Authenticity; 7 - The Most Important Brand Question: How Does It Make Them Feel?; 8 - Brands and Innovation; 9 - Branding with a Cause; Section 3: Branding beyond Marketing
10 - Living the Brand11 - Employer Brand Management; 12 - Global Branding: Strategy, Creativity, and Leadership; 13 - Brand Valuation: Identifying and Measuringthe Economic Value Creation of Brands; Section 4: Together We Stand; 14 - Co-branding; 15 - The Guide to Co-creation; Section 5: Building Brands on Belief; 16 - What Chatterjee Said: Designing Brands from the Inside Out; 17 - Passion Brands: The Extraordinary Power of Brand Belief; 18 - Lovemarks in the Age of Now; About the Editor and Contributors; Index |
| Record Nr. | UNINA-9910464963803321 |
| New Delhi, India : , : Sage Response, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The definitive book of branding / / edited by Kartikeya Kompella
| The definitive book of branding / / edited by Kartikeya Kompella |
| Pubbl/distr/stampa | New Delhi, India : , : Sage Response, , 2014 |
| Descrizione fisica | 1 online resource (433 p.) |
| Disciplina | 658.8/27 |
| Soggetto topico |
Branding (Marketing)
Globalization - Economic aspects |
| ISBN |
93-5150-430-1
93-5150-104-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Foreword; Preface; Section 1: Building Blocks; 1 - The Essence of Positioning; 2 - Creating Meaningful Brands: How Brands Evolve from Labels on Products to Icons of Meaning; Section 2: From Niche to Mainstream; 3 - The Power of Words and Stories; 4 - All Together Now: The New andVital Strategy of "Community"; 5 - What It Really Means to Be a Challenger in Today's World; 6 - Building Brand Authenticity; 7 - The Most Important Brand Question: How Does It Make Them Feel?; 8 - Brands and Innovation; 9 - Branding with a Cause; Section 3: Branding beyond Marketing
10 - Living the Brand11 - Employer Brand Management; 12 - Global Branding: Strategy, Creativity, and Leadership; 13 - Brand Valuation: Identifying and Measuringthe Economic Value Creation of Brands; Section 4: Together We Stand; 14 - Co-branding; 15 - The Guide to Co-creation; Section 5: Building Brands on Belief; 16 - What Chatterjee Said: Designing Brands from the Inside Out; 17 - Passion Brands: The Extraordinary Power of Brand Belief; 18 - Lovemarks in the Age of Now; About the Editor and Contributors; Index |
| Record Nr. | UNINA-9910786766003321 |
| New Delhi, India : , : Sage Response, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The definitive book of branding / / edited by Kartikeya Kompella
| The definitive book of branding / / edited by Kartikeya Kompella |
| Pubbl/distr/stampa | New Delhi, India : , : Sage Response, , 2014 |
| Descrizione fisica | 1 online resource (433 p.) |
| Disciplina | 658.8/27 |
| Soggetto topico |
Branding (Marketing)
Globalization - Economic aspects |
| ISBN |
93-5150-430-1
93-5150-104-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Foreword; Preface; Section 1: Building Blocks; 1 - The Essence of Positioning; 2 - Creating Meaningful Brands: How Brands Evolve from Labels on Products to Icons of Meaning; Section 2: From Niche to Mainstream; 3 - The Power of Words and Stories; 4 - All Together Now: The New andVital Strategy of "Community"; 5 - What It Really Means to Be a Challenger in Today's World; 6 - Building Brand Authenticity; 7 - The Most Important Brand Question: How Does It Make Them Feel?; 8 - Brands and Innovation; 9 - Branding with a Cause; Section 3: Branding beyond Marketing
10 - Living the Brand11 - Employer Brand Management; 12 - Global Branding: Strategy, Creativity, and Leadership; 13 - Brand Valuation: Identifying and Measuringthe Economic Value Creation of Brands; Section 4: Together We Stand; 14 - Co-branding; 15 - The Guide to Co-creation; Section 5: Building Brands on Belief; 16 - What Chatterjee Said: Designing Brands from the Inside Out; 17 - Passion Brands: The Extraordinary Power of Brand Belief; 18 - Lovemarks in the Age of Now; About the Editor and Contributors; Index |
| Record Nr. | UNINA-9910820595203321 |
| New Delhi, India : , : Sage Response, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Deutschland und die Niederlande : Wirtschaftsbeziehungen im 19. und 20. Jahrhundert / / edited by Hein A. M. Klemann, Friso Wielenga
| Deutschland und die Niederlande : Wirtschaftsbeziehungen im 19. und 20. Jahrhundert / / edited by Hein A. M. Klemann, Friso Wielenga |
| Pubbl/distr/stampa | Münster : , : Waxmann Verlag, , 2009 |
| Descrizione fisica | 1 online resource (189 pages) |
| Disciplina | 337 |
| Collana | Niederlande-Studien |
| Soggetto topico |
Globalization - Economic aspects
International economic relations - History |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Record Nr. | UNINA-9910724400003321 |
| Münster : , : Waxmann Verlag, , 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Development without freedom : the politics of Asian globalization / / Songok Han Thornton and William H. Thornton
| Development without freedom : the politics of Asian globalization / / Songok Han Thornton and William H. Thornton |
| Autore | Thornton Songok Han. |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2016 |
| Descrizione fisica | 1 online resource (246 pages) |
| Disciplina | 327.50090511 |
| Altri autori (Persone) | ThorntonWilliam H. <1950-> |
| Soggetto topico |
Financial crises - Asia
Globalization - Economic aspects |
| ISBN |
1-351-94468-1
1-138-27638-3 1-315-25798-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Globalization on trial : rethinking Asian exceptionalism vis-vis-à-vis the Third World -- 2. Korean social democratization : a good idea while it lasted -- 3. Booty globalism : the neocololization of th ePhilippines -- 4. Lesson of the "borken hearts" : the rise and fall of Indonesian reformasi -- 5. Another Thailand was possible : Thaksin and the Thai response to globalization -- 6. Sino-globalization, part 1 : politics of the CCP/TNC symbiosis -- 7. Sino-globalization, part 2 : selling Chinese maldevelopment -- 8. The price of alignment : India in the new Asian drama -- 9. The Japan model goes global : a new reverse course -- 10. After the new world order : the rise of second way globalization. |
| Record Nr. | UNINA-9910154607903321 |
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Thornton Songok Han.
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| London ; ; New York : , : Routledge, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Le désordre et la raison : une économie politique de la mondialisation / / Mario Amendola et Jean-Luc Gaffard
| Le désordre et la raison : une économie politique de la mondialisation / / Mario Amendola et Jean-Luc Gaffard |
| Autore | Amendola Mario |
| Pubbl/distr/stampa | London, England : , : ISTE Editions, , [2018] |
| Descrizione fisica | 1 online resource (173 pages) |
| Disciplina | 337 |
| Collana | Collection innovation, entrepreneuriat et gestion |
| Soggetto topico | Globalization - Economic aspects |
| ISBN | 1-78406-521-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | fre |
| Nota di contenuto | Cover -- Table des matières -- Introduction -- Chapitre 1. La nouvelle transition -- Chapitre 2. Les contraintes de la nouveauté -- Chapitre 3. L'entrepreneur à la croisée des chemins -- Chapitre 4. Le temps de la finance -- Chapitre 5. Le retour des inégalités et des rentes -- Chapitre 6. L'État à l'épreuve de la mondialisation -- Chapitre 7. Le libéralisme revisité -- Conclusion -- Bibliographie -- Index. |
| Record Nr. | UNINA-9910793558503321 |
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Amendola Mario
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| London, England : , : ISTE Editions, , [2018] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Le désordre et la raison : une économie politique de la mondialisation / / Mario Amendola et Jean-Luc Gaffard
| Le désordre et la raison : une économie politique de la mondialisation / / Mario Amendola et Jean-Luc Gaffard |
| Autore | Amendola Mario |
| Pubbl/distr/stampa | London, England : , : ISTE Editions, , [2018] |
| Descrizione fisica | 1 online resource (173 pages) |
| Disciplina | 337 |
| Collana | Collection innovation, entrepreneuriat et gestion |
| Soggetto topico | Globalization - Economic aspects |
| ISBN | 1-78406-521-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | fre |
| Nota di contenuto | Cover -- Table des matières -- Introduction -- Chapitre 1. La nouvelle transition -- Chapitre 2. Les contraintes de la nouveauté -- Chapitre 3. L'entrepreneur à la croisée des chemins -- Chapitre 4. Le temps de la finance -- Chapitre 5. Le retour des inégalités et des rentes -- Chapitre 6. L'État à l'épreuve de la mondialisation -- Chapitre 7. Le libéralisme revisité -- Conclusion -- Bibliographie -- Index. |
| Record Nr. | UNINA-9910811204103321 |
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Amendola Mario
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| London, England : , : ISTE Editions, , [2018] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Développement économique et Capacités d'innovation Dans la Mondialisation / / Vanessa Casadella, Liu Zeting, Dimitri Uzunidis
| Développement économique et Capacités d'innovation Dans la Mondialisation / / Vanessa Casadella, Liu Zeting, Dimitri Uzunidis |
| Autore | Casadella Vanessa |
| Pubbl/distr/stampa | London, England : , : ISTE Editions Ltd., , [2015] |
| Descrizione fisica | 1 online resource (117 pages) |
| Disciplina | 337 |
| Soggetto topico |
Globalization - Economic aspects
Technological innovations - Economic aspects |
| ISBN | 1-78406-092-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Intro -- Table des matières -- Avant-propos -- Introduction -- 1 Théories et politiques économiques de développement -- 2 Capacités et systèmes d'innovation du Sud dans la mondialisation -- Conclusion -- Bibliographie -- Index. |
| Record Nr. | UNINA-9910797800503321 |
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Casadella Vanessa
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| London, England : , : ISTE Editions Ltd., , [2015] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Développement économique et Capacités d'innovation Dans la Mondialisation / / Vanessa Casadella, Liu Zeting, Dimitri Uzunidis
| Développement économique et Capacités d'innovation Dans la Mondialisation / / Vanessa Casadella, Liu Zeting, Dimitri Uzunidis |
| Autore | Casadella Vanessa |
| Pubbl/distr/stampa | London, England : , : ISTE Editions Ltd., , [2015] |
| Descrizione fisica | 1 online resource (117 pages) |
| Disciplina | 337 |
| Soggetto topico |
Globalization - Economic aspects
Technological innovations - Economic aspects |
| ISBN | 1-78406-092-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Intro -- Table des matières -- Avant-propos -- Introduction -- 1 Théories et politiques économiques de développement -- 2 Capacités et systèmes d'innovation du Sud dans la mondialisation -- Conclusion -- Bibliographie -- Index. |
| Record Nr. | UNINA-9910808252803321 |
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Casadella Vanessa
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| London, England : , : ISTE Editions Ltd., , [2015] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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