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Tagtraumhaftes Heldentum [[electronic resource] ] : Psychoanalytische Lesarten der Auftragskommunikation / / von Andreas Galling-Stiehler
| Tagtraumhaftes Heldentum [[electronic resource] ] : Psychoanalytische Lesarten der Auftragskommunikation / / von Andreas Galling-Stiehler |
| Autore | Galling-Stiehler Andreas |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer, , 2017 |
| Descrizione fisica | 1 online resource (XXX, 209 S. 27 Abb.) |
| Disciplina | 301.14 |
| Collana | Research |
| Soggetto topico |
Economics—Psychological aspects
Supervision Counseling Personality Social psychology Economic Psychology Consulting, Supervision and Coaching Personality and Social Psychology |
| ISBN | 3-658-16554-5 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Das Menschenbild der Psychoanalyse nach Sigmund Freud -- Die Figur des Helden in der psychoanalytischen Interpretation -- Vom Menschen erzählen: produktive Fiktionen -- Im Auftrag mit und über Menschen reden: Auftragskommunikation -- (De-)Konstruktion öffentlicher Heldenfiguren. |
| Record Nr. | UNINA-9910483053703321 |
Galling-Stiehler Andreas
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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User Experience Is Brand Experience [[electronic resource] ] : The Psychology Behind Successful Digital Products and Services / / by Felix van de Sand, Anna-Katharina Frison, Pamela Zotz, Andreas Riener, Katharina Holl
| User Experience Is Brand Experience [[electronic resource] ] : The Psychology Behind Successful Digital Products and Services / / by Felix van de Sand, Anna-Katharina Frison, Pamela Zotz, Andreas Riener, Katharina Holl |
| Autore | van de Sand Felix |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 |
| Descrizione fisica | 1 online resource (187 pages) |
| Disciplina | 658.812 |
| Collana | Management for Professionals |
| Soggetto topico |
Branding (Marketing)
Multimedia systems Economics—Psychological aspects Branding Media Design Economic Psychology |
| ISBN | 3-030-29868-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The Battle of Attention -- The Role of Information Processing for Product Perception -- Unconscious Brand Messaging and Perception Beneath the Detection Threshold -- Human Needs and Values as Guideline for Brands and Their Products -- The Intersection of User Experience (UX), Customer Experience (CX) and Brand Experience (BX) -- Conceptual Consumption - Why We Consume Based on Mental Concepts -- The User Experience Identity (UXi) Method -- UXi Validation - How to Evaluate if Brand Values Can Be Experienced by Users -- Summary and Recommendations for Action. . |
| Record Nr. | UNINA-9910367247903321 |
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van de Sand Felix
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| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The Virtual Team Maturity Model [[electronic resource] ] : Performance Improvement of Virtual Teams / / by Ralf Friedrich
| The Virtual Team Maturity Model [[electronic resource] ] : Performance Improvement of Virtual Teams / / by Ralf Friedrich |
| Autore | Friedrich Ralf |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer, , 2017 |
| Descrizione fisica | 1 online resource (XXII, 364 p. 52 illus.) |
| Disciplina | 158.7 |
| Soggetto topico |
Industrial psychology
Economics—Psychological aspects Industrial and Organizational Psychology Economic Psychology |
| ISBN | 3-658-19771-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Related Research on Virtual Teams, Performance Criteria and Maturity Models -- Research Methodology and Empiric Results on the Development of the VTMM -- Validation of the VTMM by the Delphi Method -- Pilot Implementation -- VTMM® Assessment Process. . |
| Record Nr. | UNINA-9910254799903321 |
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Friedrich Ralf
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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