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Advances in Advertising Research (Vol. V) [[electronic resource] ] : Extending the Boundaries of Advertising / / edited by Ivana Bušljeta Banks, Patrick De Pelsmacker, Shintaro Okazaki
| Advances in Advertising Research (Vol. V) [[electronic resource] ] : Extending the Boundaries of Advertising / / edited by Ivana Bušljeta Banks, Patrick De Pelsmacker, Shintaro Okazaki |
| Edizione | [1st ed. 2015.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2015 |
| Descrizione fisica | 1 online resource (324 p.) |
| Disciplina | 659.1 |
| Collana | European Advertising Academy |
| Soggetto topico |
Marketing
Market research Management Market Research/Competitive Intelligence |
| ISBN | 3-658-08132-5 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Advertising Appeals and Processing -- Online and Mobile Advertising.- TV Advertising and Product Placement -- Cultural, Gender and Age Issues in Advertising -- Branding Challenges -- IMC. |
| Record Nr. | UNINA-9910298509403321 |
| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advances in Advertising Research (Vol. VI) [[electronic resource] ] : The Digital, the Classic, the Subtle, and the Alternative / / edited by Peeter Verlegh, Hilde Voorveld, Martin Eisend
| Advances in Advertising Research (Vol. VI) [[electronic resource] ] : The Digital, the Classic, the Subtle, and the Alternative / / edited by Peeter Verlegh, Hilde Voorveld, Martin Eisend |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2016 |
| Descrizione fisica | 1 online resource (400 p.) |
| Disciplina | 650 |
| Collana | European Advertising Academy |
| Soggetto topico | Marketing |
| ISBN | 3-658-10558-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Advertising in Online and Social Media -- Advertising Strategies for Print, TV, and Radio -- Mixing Advertising and Content -- Advertising on Products, Floors, and Carts. |
| Record Nr. | UNINA-9910254930203321 |
| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advances in Advertising Research (Vol. VII) [[electronic resource] ] : Bridging the Gap between Advertising Academia and Practice / / edited by George Christodoulides, Anastasia Stathopoulou, Martin Eisend
| Advances in Advertising Research (Vol. VII) [[electronic resource] ] : Bridging the Gap between Advertising Academia and Practice / / edited by George Christodoulides, Anastasia Stathopoulou, Martin Eisend |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 |
| Descrizione fisica | 1 online resource (315 p.) |
| Disciplina | 650 |
| Collana | European Advertising Academy |
| Soggetto topico | Marketing |
| ISBN | 3-658-15220-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Online Advertising/Social Networks -- Consumer Responses to Advertising -- Culture and Advertising. |
| Record Nr. | UNINA-9910254912603321 |
| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advances in Advertising Research IX [[electronic resource] ] : Power to Consumers / / edited by Verolien Cauberghe, Liselot Hudders, Martin Eisend
| Advances in Advertising Research IX [[electronic resource] ] : Power to Consumers / / edited by Verolien Cauberghe, Liselot Hudders, Martin Eisend |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2018 |
| Descrizione fisica | 1 online resource (354 pages) |
| Disciplina | 659.105 |
| Collana | European Advertising Academy |
| Soggetto topico |
Branding (Marketing)
Motivation research (Marketing) Internet marketing Branding Consumer Behavior Online Marketing/Social Media |
| ISBN | 3-658-22681-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Going Beyond: Persuading the Consumer with New Advertising Formats -- Getting Inside the Game: Effectiveness of In-Game Advertising -- How to Create Your Ad: An Insight into the Effects of Advertising Execution Styles -- Doing Good: Corporate Social Responsibility and Consumer Protection -- Let them Talk: How to Increase and Evaluate Word of Mouth -- It’s All about Context: Situational Influences on Advertising Effects. |
| Record Nr. | UNINA-9910298177103321 |
| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advances in Advertising Research VIII [[electronic resource] ] : Challenges in an Age of Dis-Engagement / / edited by Vesna Zabkar, Martin Eisend
| Advances in Advertising Research VIII [[electronic resource] ] : Challenges in an Age of Dis-Engagement / / edited by Vesna Zabkar, Martin Eisend |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 |
| Descrizione fisica | 1 online resource (XI, 293 p. 38 illus.) |
| Disciplina | 658.8 |
| Collana | European Advertising Academy |
| Soggetto topico | Marketing |
| ISBN | 3-658-18731-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Advertising Media, Content, Audiences -- Advertising Processing and Reception -- Online Advertising and Communication -- Advertising Effectiveness. |
| Record Nr. | UNINA-9910254910703321 |
| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advances in Advertising Research X [[electronic resource] ] : Multiple Touchpoints in Brand Communication / / edited by Enrique Bigne, Sara Rosengren
| Advances in Advertising Research X [[electronic resource] ] : Multiple Touchpoints in Brand Communication / / edited by Enrique Bigne, Sara Rosengren |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2019 |
| Descrizione fisica | 1 online resource (XI, 240 p. 34 illus.) |
| Disciplina | 158 |
| Collana | European Advertising Academy |
| Soggetto topico |
Economics—Psychological aspects
Motivation research (Marketing) Branding (Marketing) Internet marketing Economic Psychology Consumer Behavior Branding Online Marketing/Social Media |
| ISBN | 3-658-24878-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Digital Communications and Multiple Touchpoints -- Creativity in Advertising -- Consumer Responses to Multiple Communications. |
| Record Nr. | UNINA-9910349354603321 |
| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advertorials versus klassische Printwerbung [[electronic resource] ] : Eine Wirkungsanalyse / / von Florian Dorner
| Advertorials versus klassische Printwerbung [[electronic resource] ] : Eine Wirkungsanalyse / / von Florian Dorner |
| Autore | Dorner Florian |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2016 |
| Descrizione fisica | 1 online resource (XIX, 280 S. 38 Abb., 9 Abb. in Farbe.) |
| Disciplina | 658.8 |
| Collana | Handel und Internationales Marketing Retailing and International Marketing |
| Soggetto topico |
Marketing
Communication Sociology Media Research |
| ISBN | 3-658-15089-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Einleitung -- Grundlagen der Marketingkommunikation im Printbereich -- Theoretische Erklärungsansätze zur Verarbeitung von Kommunikationsbotschaften -- Wirkung von Advertorials und klassischer Printwerbung -- Bezugsrahmen und Ableitung der Hypothesen -- Empirische Studie -- Zusammenfassung. |
| Record Nr. | UNINA-9910483275903321 |
Dorner Florian
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advisory Boards in Startups [[electronic resource] ] : Investigating the Roles of Advisory Boards in German Technology-Based Startups / / by Eric Weber
| Advisory Boards in Startups [[electronic resource] ] : Investigating the Roles of Advisory Boards in German Technology-Based Startups / / by Eric Weber |
| Autore | Weber Eric |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 |
| Descrizione fisica | 1 online resource (252 p.) |
| Disciplina | 650 |
| Soggetto topico |
Entrepreneurship
Corporate governance Leadership Corporate Governance Business Strategy/Leadership |
| ISBN | 3-658-15340-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Literature Review of Research on Governing Boards -- Roles of Governing Boards Explained through Agency Theory, Resource Dependency Theory, Stewardship Theory, Stakeholder Theory, Institutional Theory and Managerial Hegemony -- Exploring Roles Using Qualitative and Quantitative Methods -- Recommendations How to Use Advisory Boards in Practice. |
| Record Nr. | UNINA-9910254912703321 |
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Weber Eric
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Aerodynamic Study on the Vehicle Shape Parameters with Respect to Ground Simulation [[electronic resource] /] / by Chenyi Zhang
| Aerodynamic Study on the Vehicle Shape Parameters with Respect to Ground Simulation [[electronic resource] /] / by Chenyi Zhang |
| Autore | Zhang Chenyi |
| Edizione | [1st ed. 2021.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Vieweg, , 2021 |
| Descrizione fisica | 1 online resource (XXXII, 115 p. 85 illus., 10 illus. in color.) |
| Disciplina | 629.2 |
| Collana | Wissenschaftliche Reihe Fahrzeugtechnik Universität Stuttgart |
| Soggetto topico |
Motor vehicles - Design and construction
Computer simulation Automotive Engineering Computer Modelling |
| ISBN | 3-658-33439-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Basic Theories and State of the Art -- Results of the DrivAer Model -- Statistical Analysis of the Parameters -- Transferability Study on the SUV Model. |
| Record Nr. | UNINA-9910483543103321 |
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Zhang Chenyi
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Vieweg, , 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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AES und Rucksackverfahren [[electronic resource] ] : Theorie und Praxis mit AVR- und dsPIC-Mikrocontrollern / / von Herrad Schmidt, Manfred Schwabl-Schmidt
| AES und Rucksackverfahren [[electronic resource] ] : Theorie und Praxis mit AVR- und dsPIC-Mikrocontrollern / / von Herrad Schmidt, Manfred Schwabl-Schmidt |
| Autore | Schmidt Herrad |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Vieweg, , 2017 |
| Descrizione fisica | 1 online resource (IX, 241 S.) |
| Disciplina | 621.381 |
| Soggetto topico |
Electronics
Microelectronics Electrical engineering Signal processing Image processing Speech processing systems Electronics and Microelectronics, Instrumentation Communications Engineering, Networks Signal, Image and Speech Processing |
| ISBN | 3-658-19704-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Record Nr. | UNINA-9910484746303321 |
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Schmidt Herrad
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Vieweg, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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