| Nota di contenuto |
Cover -- Title Page -- Copyright -- Brief contents -- Contents -- List of figures -- Preface: using this book -- Acknowledgements -- Abbreviations -- Chapter 1 Introduction to international business -- Introduction -- Patterns and trends in international business -- Globalisation -- The multinational enterprise (MNE) -- How important are the multinationals? -- Boxes -- 1.1 Relative unit labour costs (RULC) -- 1.2 Definitions of globalisation -- Case studies -- 1.1 Dyson revisits its international location -- 1.2 A local hero's fight for American jobs -- 1.3 Manufacturing futures and markets -- 1.4 JCB adapts to the Indian market -- 1.5 Outsourcing in Action: China outsources clothes -- 1.6 Reshoring creates new jobs -- 1.7 Competing in a globalised economy -- Chapter 2 Internationalisation process -- Introduction -- Export-based methods for internationalisation -- Non-equity-based methods for internationalisation -- Equity-based methods for internationalisation -- Why invest abroad? -- Theoretical explanations -- Case studies -- 2.1 Producers pin hope on Agoa Trade Pact to drive exports -- 2.2 Patents and the EU pharmaceuticals market -- 2.3 Asda sees gap in Malta market for George shop -- 2.4 Legal process outsourcing in India -- 2.5 Market entry into China -- 2.6 Renault and Nissan seek €4.3bn in synergies -- 2.7 The Japanese keiretsu -- 2.8 High energy costs drive EU industry abroad -- 2.9 China's thirst for dairy -- 2.10 Toyota wins support for its US operations -- 2.11 Nokia offers a taxing tale -- 2.12 Internationalisation may not always deliver! -- Chapter 3 International business: theory and practice -- Introduction -- Gains from trade -- Sources of comparative and competitive advantage -- Trade and the world economy -- Barriers to trade -- Protectionist policies -- Regional trading arrangements.
Government policies and international business -- International institutions and world trade -- The International Monetary Fund (IMF) -- World Bank -- Boxes -- 3.1 Comparative advantage and opportunity cost -- 3.2 Gains from trade -- 3.3 Impacts of a tariff -- 3.4 Impacts of a subsidy -- 3.5 Customs Union: trade creation and trade diversion -- 3.6 Impacts of EU policies on farms and agri-businesses -- 3.7 IMF stabilisation programmes -- 3.8 World Bank structural adjustment and stabilisation -- Case studies -- 3.1 Free trade and its impacts: NAFTA -- 3.2 Intra-industry trade: Honda -- 3.3 Indian subsidies to cereal farmers -- 3.4 Luxembourg tax regime: Under siege -- 3.5 WTO doubts grow over global role -- Chapter 4 The political, legal, economic and technological environment -- Introduction -- Political environment -- Political risk -- The international legal and regulatory environment -- Intellectual property rights -- Economic systems -- Economic variables and the business environment -- Technological environment -- Technology transfer -- Boxes -- 4.1 EU directives and state aid -- 4.2 Strategic patenting -- 4.3 Elasticity of demand -- 4.4 Creating or destroying jobs -- Case studies -- 4.1 Chinese government and EU milk products -- 4.2 Sugar and onions in India -- 4.3 BMW after Rover -- 4.4 Stricter US roles drive fuel efficiency -- 4.5 Light bulbs reduce energy costs -- 4.6 Engineering the future - Smartphone patents -- 4.7 Redskins lose trademark protection -- 4.8 Market influences on Wellcome share price -- 4.9 Transport and elasticities of demand -- 4.10 Eyeball scans are a fresh weapon against fraud -- Chapter 5 International sociocultural environment -- Introduction -- National cultural characteristics -- Cultural impacts on international business -- National, organisational and occupational cultures.
Strategies for developing intercultural competence -- Boxes -- 5.1 A clash of cultures -- 5.2 National and organisational cultural dimensions -- Case studies -- 5.1 Brazilian, Russian, Indian and Chinese cultural characteristics -- 5.2 National culture and Japanese competitiveness -- 5.4 Apple -- 5.5 Corporate culture and Japanese competitiveness -- 5.6 Challenges to cross-cultural team management -- Chapter 6 International ethical and ecological environment -- Introduction -- Business ethics -- Ethics and the corporate culture -- Ethical responsibilities and codes of conduct -- Ethics and profits -- International business ethics -- Ecological/environmental issues -- Global warming, 'carbon footprint' and tradable permits -- Boxes -- 6.1 An ethical dilemma -- 6.2 TI Corruption Perception Index -- 6.3 Bribery and corruption -- 6.4 Environmental impacts, taxes and regulations -- 6.5 Stern Report and global warming -- 6.6 The EU Emissions Trading Scheme -- Case studies -- 6.1 The Body Shop -- 6.2 Apple in supply-chain purge at Africa mines -- 6.3 Forestry and corporate responsibility -- 6.4 Organic farming -- 6.5 Emissions trading: The case of cement -- Chapter 7 International strategic issues -- Introduction -- Business strategy - ideas and concepts -- Choice of strategy -- Corporate strategy in a global economy -- International business and the value chain -- International business strategies -- Institutional strategies and international business -- Techniques for strategic analysis -- International operations management and logistical strategies -- Boxes -- 7.1 Mergers and acquisitions incentives -- 7.2 Two-firm zero-sum game -- 7.3 Lean production -- 7.4 Inventory (stock) costs and control -- 7.5 Economies of scope and the transport sector -- Case studies -- 7.1 Strategies for MNEs in emerging markets.
7.2 Flipkart formulation: strategy for an Indian start-up -- 7.3 Publishers take on Amazon -- 7.4 Apple hopes to open door to 'smarter' homes -- 7.5 Daimler-Benz AG and Chrysler -- 7.6 Retail banks go digital -- 7.7 E-tailers in India prepare for showdown -- 7.8 Operations management system: Khan Handicrafts -- 7.9 Surgeons adopt assembly-line ideas -- 7.10 Walmart's English experiment -- Chapter 8 International human resource management -- Introduction -- Human resource management function -- International human resource management (IHRM) -- International HRM approaches -- IHRM policies and practices -- Boxes -- 8.1 Motivation theory and HRM -- 8.2 Greek national culture and decentralisation of the IHRM function -- Case studies -- 8.1 Hire the young and old McDonald's -- 8.2 Uncertainty avoidance and IHRM policies -- 8.3 China factory chiefs struggle to maintain worker loyalty -- 8.4 Islamic culture and IHRM -- 8.5 Skills training urged for low paid -- 8.6 Mindset of a Toyota manager revealed -- 8.7 Reward mechanisms in cross-cultural contexts -- Chapter 9 International marketing -- Introduction -- The principal activities of marketing -- International marketing -- Reasons for international marketing -- Decision making and international marketing -- Market selection -- Market-entry strategies -- International marketing mix -- International marketing planning -- Boxes -- 9.1 Baseball thrives on desk research -- 9.2 Market segmentation -- 9.3 Variations in the international marketing mix -- 9.4 Strategic pricing initiatives -- 9.5 Price elasticity of demand (PED) and revenue -- 9.6 Price discrimination -- 9.7 Promotion/advertising and demand -- Case studies -- 9.1 How Lego and others turned to anthropology -- 9.2 Britons use smart devices for longer than they sleep -- 9.3 Moving ADS -- 9.4 Flipkart aims to make shoe fit.
9.5 Tesco steps up battle against pound shops -- 9.6 Royal Mail, pricing and letters -- 9.7 Indian stores in search of drama -- Chapter 10 International finance: theory and practice -- Introduction -- Accounting, financial information and decision making -- Risk assessment and the credit rating agencies -- International financial markets -- The exchange rate -- International debt financing -- Other international financial markets -- International equity markets -- International financial risk management -- Boxes -- 10.1 Types of exchange rate -- 10.2 The Structured Investment Vehicle (SIV) -- 10.3 Financial instruments and international trade -- Case studies -- 10.1 Accounts shake-up -- 10.2 New accounting rule a boost for investors -- 10.3 Moody's cuts Puerto Rico deeper into junk -- 10.4 Moody's faces new conflict of interest claim -- 10.5 IMF says 'overvalued' pound preventing rebalancing -- 10.6 Sliced and diced debt deals returns -- 10.7 Tunisia and Pakistan join rush for Sharia bonds -- 10.8 Risk needs a human touch -- References -- Index.
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Intelligent business : video resource book : intermediate business english / Helena Gomm
