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Biblioteca

MARC Lista (tabellare)
Equity and trusts / / John Duddington
Equity and trusts / / John Duddington
Autore Duddington John
Edizione [Sixth edition.]
Pubbl/distr/stampa Harlow, England : , : Pearson, , 2017
Descrizione fisica 1 online resource (241 pages) : illustrations
Disciplina 346.42059
Collana Law express
Soggetto topico Equity - England
ISBN 1-292-08684-X
1-292-08728-5
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover -- Title Page -- Copyright Page -- Contents -- Acknowledgements -- Introduction -- Guided tour -- Table of cases and statutes -- Chapter 1 Nature of equity and trusts -- Chapter 2 Equitable remedies and doctrines -- Chapter 3 The three certainties -- Chapter 4 Formalities -- Chapter 5 Constitution -- Chapter 6 Secret and half-secret trusts -- Chapter 7 Resulting trusts -- Chapter 8 Constructive trusts and estoppel -- Chapter 9 Charitable trusts -- Chapter 10 Non-charitable purpose trusts -- Chapter 11 Trusteeship and variation of trusts -- Chapter 12 Breach of trust -- And finally, before the exam ... -- Glossary of terms -- Index.
Record Nr. UNINA-9910153248403321
Duddington John  
Harlow, England : , : Pearson, , 2017
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Equity and trusts / / John Duddington, Former Head of the Law School, Worcester College of Technology
Equity and trusts / / John Duddington, Former Head of the Law School, Worcester College of Technology
Autore Duddington John
Edizione [Third edition.]
Pubbl/distr/stampa Harlow, England : , : Pearson, , 2016
Descrizione fisica 1 online resource (289 pages)
Disciplina 346.42059076
Collana LawExpress Q & A
Soggetto topico Equity - England
Equity - Wales
Trusts and trustees - England
Trusts and trustees - Wales
ISBN 1-292-06664-4
1-292-06663-6
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910154953003321
Duddington John  
Harlow, England : , : Pearson, , 2016
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Equity and trusts
Equity and trusts
Autore Duddington John
Edizione [5th ed.]
Pubbl/distr/stampa [Place of publication not identified], : Pearson, 2015
Descrizione fisica 1 online resource (241 pages)
Disciplina 346.4205/9
Collana LawExpress Equity and trusts
Soggetto topico Equity - England
Trusts and trustees - England
Law - Great Britain
Law - Non-U.S
Law, Politics & Government
ISBN 1-292-01349-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover -- Contents -- Acknowledgements -- Introduction -- Guided tour -- Guided tour of the companion website -- Table of cases and statutes -- 1 Nature of equity and trusts -- 2 Equitable remedies and doctrines -- 3 The three certainties -- 4 Formalities -- 5 Constitution -- 6 Secret and half-secret trusts -- 7 Resulting trusts -- 8 Constructive trusts and estoppel -- 9 Charitable trusts -- 10 Non-charitable purpose trusts -- 11 Trusteeship and variation of trusts -- 12 Breach of trust -- And finally, before the exam . . . -- Glossary of terms -- Index.
Altri titoli varianti Equity and trusts
Law Express
Record Nr. UNINA-9910153259403321
Duddington John  
[Place of publication not identified], : Pearson, 2015
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Esclusione sociale : uno sguardo sociologico / Dario Tuorto
Esclusione sociale : uno sguardo sociologico / Dario Tuorto
Autore Tuorto, Dario
Pubbl/distr/stampa Milano, : Pearson, 2017
Descrizione fisica XI, 284 p. ; 24 cm
Disciplina 305.568
Soggetto non controllato Emarginati - Condizioni economiche e sociali
ISBN 9788891901316
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione ita
Record Nr. UNINA-9910742685703321
Tuorto, Dario  
Milano, : Pearson, 2017
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Essential college physics / / Andrew Rex, Richard Wolfson
Essential college physics / / Andrew Rex, Richard Wolfson
Autore Rex Andrew F. <1956->
Edizione [First, Pearson new international edition.]
Pubbl/distr/stampa Harlow, England : , : Pearson, , [2014]
Descrizione fisica 1 online resource (752 pages) : illustrations, tables
Disciplina 530
Collana Pearson custom library
Soggetto topico Physics
ISBN 1-292-03584-6
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover -- Table of Contents -- 1. Measurements in Physics -- Problem Set (1/e): Measurements in Physics -- 2. Motion in One Dimension -- Problem Set (1/e): Motion in One Dimension -- 3. Motion in Two Dimensions -- Problem Set (1/e): Motion in Two Dimensions -- 4. Force and Newton's Laws of Motion -- Problem Set (1/e): Force and Newton's Laws of Motion -- 5. Work and Energy -- Problem Set (1/e): Work and Energy -- 6. Momentum and Collisions -- Problem Set (1/e): Momentum and Collisions -- 7. Oscillations -- Problem Set (1/e): Oscillations -- 8. Rotational Motion -- Problem Set (1/e): Rotational Motion -- 9. Gravitation -- Problem Set (1/e): Gravitation -- 10. Solids and Fluids -- Problem Set (1/e): Solids and Fluids -- 11. Waves and Sound -- Problem Set (1/e): Waves and Sound -- 12. Temperature, Thermal Expansion, and Ideal Gases -- Problem Set (1/e): Temperature, Thermal Expansion, and Ideal Gases -- 13. Heat -- Problem Set (1/e): Heat -- 14. The Laws of Thermodynamics -- Problem Set (1/e): The Laws of Thermodynamics -- 15. Electric Charges, Forces, and Fields -- Problem Set (1/e): Electric Charges, Forces, and Fields -- 16. Electric Energy, Potential, and Capacitors -- Problem Set (1/e): Electric Energy, Potential, and Capacitors -- 17. Electric Current, Resistance, and Circuits -- Problem Set (1/e): Electric Current, Resistance, and Circuits -- 18. Magnetic Fields and Forces -- Problem Set (1/e): Magnetic Fields and Forces -- 19. Electromagnetic Induction and Alternating Current -- Problem Set (1/e): Electromagnetic Induction and Alternating Current -- 20. Electromagnetic Waves and Special Relativity -- Problem Set (1/e): Electromagnetic Waves and Special Relativity -- 21. Geometrical Optics -- Problem Set (1/e): Geometrical Optics -- 22. Wave Optics -- Problem Set (1/e): Wave Optics -- 23. Modern Physics -- Problem Set (1/e): Modern Physics.
24. Atomic Physics -- Problem Set (1/e): Atomic Physics -- 25. Nuclear Physics -- Problem Set (1/e): Nuclear Physics -- 26. A Universe of Particles -- Problem Set (1/e): A Universe of Particles -- Appendix: The International System of Units (SI) -- Appendix: Conversion Factors -- Preface -- Index.
Record Nr. UNINA-9910150355803321
Rex Andrew F. <1956->  
Harlow, England : , : Pearson, , [2014]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Essential economics for business / / John Sloman, Elizabeth Jones
Essential economics for business / / John Sloman, Elizabeth Jones
Autore Sloman John <1947->
Edizione [Fifth edition.]
Pubbl/distr/stampa Harlow, England : , : Pearson, , [2017]
Descrizione fisica 1 online resource (366 pages) : illustrations (some color)
Disciplina 338.5024658
Soggetto topico Managerial economics
ISBN 1-292-15131-5
1-292-15129-3
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover -- Title Page -- Copyright Page -- Brief Contents -- Contents -- Preface -- Acknowledgements -- Aublisher's Acknowledgements -- Part A Introduction -- 1 Business and the economic environment -- 1.1 The business organisation -- 1.2 The external business environment -- 1.3 The economist's approach to business -- Box 1.1 A perfect partnership 3 -- Box 1.2 The biotechnology industry -- Box 1.3 The changing nature of business -- Questions -- Part end - additional case studies and relevant websites -- Part B Markets, demand and supply -- 2 The working of competitive markets -- 2.1 Business in a perfectly competitive market -- 2.2 Demand -- 2.3 Supply -- 2.4 Price and output determination -- 2.5 Elasticity of demand and supply -- Box 2.1 Stock market prices -- Box 2.2 UK house prices -- Box 2.3 Shall we put up our price? -- Box 2.4 Speculation -- Box 2.5 Market intervention -- Questions -- 3 Demand and the consumer -- 3.1 Demand and the firm -- 3.2 Understanding consumer behaviour -- 3.3 Behavioural economics -- 3.4 Estimating and predicting demand -- 3.5 Stimulating demand -- Box 3.1 Rogue traders -- Box 3.2 Problems for unwary insurance companies -- Box 3.3 Nudging people -- Box 3.4 Brands and own-brands -- Box 3.5 Advertising and the long run -- Questions -- 4 Supply decisions in a perfectly competitive market -- 4.1 Production in the short Run -- 4.2 Production and Costs: long Run -- 4.3 Revenue -- 4.4 Profit maximisation -- Box 4.1 Diminishing returns and business -- Box 4.2 Understanding your fixed costs -- Box 4.3 Industrial clusters and competitiveness -- Box 4.4 Minimum efficient scale -- Box 4.5 C ost, revenue and profits -- Box 4.6 E-commerce -- Questions -- Part end - additional case studies and relevant websites -- Part C The microeconomic environment of business -- 5 Pricing and output decisions in imperfectly competitive markets.
5.1 Alternative market structures -- 5.2 Monopoly -- 5.3 Oligopoly -- 5.4 Game theory -- 5.5 Alternative aims of the firm -- 5.6 Setting price -- Box 5.1 C oncentration ratios -- Box 5.2 Windows cleaning -- Box 5.3 O ligopolies: the good, the bad and the ugly -- Box 5.4 The prisoners' dilemma -- Box 5.5 Stakeholder power? -- Box 5.6 Pricing in practice -- Questions -- 6 Business growth and strategy -- 6.1 Strategic analysis -- 6.2 Strategic choice -- 6.3 Growth strategy -- 6.4 Financing growth and investment -- 6.5 Starting small -- Box 6.1 Business strategy the Samsung way -- Box 6.2 The ratios to measure success -- Box 6.3 R ecessionary strategies -- Box 6.4 The Dyson Dual Cyclone vacuum cleaner -- Questions -- 7 Multinational corporations and business strategy in a global economy -- 7.1 Multinational corporations -- 7.2 Business strategy in a global economy -- 7.3 Problems facing multinationals -- 7.4 Multinationals and the host state -- Box 7.1 Merger activity -- Box 7.2 Attracting foreign investors -- Box 7.3 Grocers go global -- Box 7.4 Investing in China -- Questions -- 8 Labour and employment -- 8.1 Market-determined wage rates and employment -- 8.2 Power in the labour market -- 8.3 Minimum wages -- 8.4 The flexible firm and the market for labour -- 8.5 The labour market and incentives -- Box 8.1 'Telecommuters' -- Box 8.2 The winter of discontent -- Box 8.3 Does gender inequality still exist? -- Box 8.4 Education, earnings, productivity and talent -- Questions -- 9 Government, the firm and the market -- 9.1 Market failures -- 9.2 Business ethics and corporate social responsibility -- 9.3 Government intervention in the market -- 9.4 Environmental policy -- 9.5 C ompetition policy and business behaviour -- 9.6 The regulation of business -- Box 9.1 The problem of free-riders -- Box 9.2 The Body Shop -- Box 9.3 A stern warning.
Box 9.4 The problem of urban traffic congestion -- Box 9.5 From paper envelopes to canned mushrooms: the umpire strikes back -- Questions -- Part end - additional case studies and relevant websites -- Part D The macroeconomic environment of business -- 10 The economy and business activity -- 10.1 The key macroeconomic objectives -- 10.2 Business activity and the circular flow of income -- 10.3 The determination of business activity -- 10.4 The business cycle -- 10.5 Money, interest rates and business activity -- 10.6 Unemployment -- 10.7 Inflation -- Box 10.1 Doing the sums -- Box 10.2 The economics of playing host -- Box 10.3 Business expectations and their effect on investment -- Box 10.4 Inflation and unemployment: how costly? -- Box 10.5 Inflation or deflation -- Questions -- 11 National macroeconomic policy -- 11.1 Fiscal policy -- 11.2 Monetary policy -- 11.3 Supply-side policy -- Box 11.1 The fiscal framework in the eurozone -- Box 11.2 The central banks of the USA and the eurozone -- Box 11.3 The credit crunch -- Box 11.4 Japan's volatile past and present -- Box 11.5 Productivity -- Box 11.6 R esearch and development -- Questions -- 12 The global trading environment -- 12.1 International trade -- 12.2 Trade restrictions -- 12.3 The world trading system and the WTO_ -- 12.4 The european union and the single market -- Box 12.1 The changing face of comparative advantage -- Box 12.2 Strategic trade theory -- Box 12.3 Beyond Bananas -- Box 12.4 Preferential trading -- Box 12.5 The EU referendum debate and the aftermath of the brexit vote -- Questions -- 13 The global financial environment -- 13.1 The balance of payments -- 13.2 The exchange rate -- 13.3 The growth of global financial flows -- 13.4 Economic and monetary union in the EU -- 13.5 International economic policy: managing the global economy -- Postscript: is globalisation a 'good thing'?.
Box 13.1 The importance of international financial movements -- Box 13.2 Exchange rate fluctuations and the plight of SMEs -- Box 13.3 The euro/dollar seesaw -- Box 13.4 A worldwide epidemic -- Questions -- Part end - additional case studies and relevant websites -- Web appendix -- Key ideas -- Glossary.
Record Nr. UNINA-9910164039603321
Sloman John <1947->  
Harlow, England : , : Pearson, , [2017]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Essential economics for business / / John Sloman and Elizabeth Jones
Essential economics for business / / John Sloman and Elizabeth Jones
Autore Sloman John <1947->
Edizione [Fourth edition.]
Pubbl/distr/stampa Harlow, England : , : Pearson, , 2014
Descrizione fisica 1 online resource (350 pages)
Disciplina 330
Collana Always Learning
Soggetto topico Managerial economics
Economics
Business
ISBN 1-292-00088-0
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover -- Contents -- Custom publishing -- Guided tour -- Preface -- Publisher's acknowledgements -- Part A Introduction -- 1 Business and the economic environment -- 1.1 The business organisation -- 1.2 The external business environment -- 1.3 The economist's approach to business -- Box 1.1 A perfect partnership -- Box 1.2 The biotechnology industry -- Box 1.3 The changing nature of business -- Questions -- Part end - additional case studies and relevant websites -- Part B Markets, demand and supply -- 2 The working of competitive markets -- 2.1 Business in a perfectly competitive market -- 2.2 Demand -- 2.3 Supply -- 2.4 Price and output determination -- 2.5 Elasticity of demand and supply -- Box 1.1 Stock market prices -- Box 2.2 UK house prices -- Box 2.3 Shall we put up our price? -- Box 2.4 Speculation -- Box 2.5 Controlling prices -- Questions -- 3 Demand and the consumer -- 3.1 Demand and the firm -- 3.2 Understanding consumer behaviour -- 3.3 Estimating and predicting demand -- 3.4 Stimulating demand -- Box 3.1 Rogue traders -- Box 3.2 Problems for unwary insurance companies -- Box 3.3 Taking account of emotion -- Box 3.4 Brands and own-brands -- Box 3.5 Advertising and the long run -- Questions -- 4 Supply decisions in a perfectly competitive market -- 4.1 Production and costs: short run -- 4.2 Production and costs: long run -- 4.3 Revenue -- 4.4 Profit maximisation -- Box 4.1 Diminishing returns and business -- Box 4.2 Making use of your fixed inputs -- Box 4.3 Industrial clusters and competitiveness -- Box 4.4 Minimum efficient scale -- Box 4.5 The logic of logistics -- Box 4.6 E-commerce -- Questions -- Part end - additional case studies and relevant websites -- Part C The microeconomic environment of business -- 5 Pricing and output decisions in imperfectly competitive markets -- 5.1 Alternative market structures -- 5.2 Monopoly.
5.3 Oligopoly -- 5.4 Game theory -- 5.5 Alternative aims of the firm -- 5.6 Setting price -- Box 5.1 Concentration ratios -- Box 5.2 Windows cleaning -- Box 5.3 Supermarket wars -- Box 5.4 The prisoners' dilemma -- Box 5.5 Stakeholder power? -- Box 5.6 Pricing in practice -- Questions -- 6 Business growth and strategy -- 6.1 Strategic analysis -- 6.2 Strategic choice -- 6.3 Growth strategy -- 6.4 Financing growth and investment -- 6.5 Starting small -- Box 6.1 Business strategy the Samsung way -- Box 6.2 The ratios to measure success -- Box 6.3 Recessionary strategies -- Box 6.4 The Dyson Dual Cyclone vacuum cleaner -- Questions -- 7 Multinational corporations and business strategy in a global economy -- 7.1 Multinational corporations -- 7.2 Business strategy in a global economy -- 7.3 Problems facing multinationals -- 7.4 Multinationals and the host state -- Box 7.1 FDI Attraction and potential -- Box 7.2 Merger activity -- Box 7.3 Grocers go global -- Box 7.4 Investing in China -- Questions -- 8 Labour and employment -- 8.1 The UK labour market -- 8.2 Market-determined wage rates and employment -- 8.3 Power in the labour market -- 8.4 Minimum wages -- 8.5 The flexible firm and the market for labour -- 8.6 The labour market and incentives -- Box 8.1 'Telecommuters' -- Box 8.2 The winter of discontent -- Box 8.3 Does inequality still exist? -- Box 8.4 The market for talent -- Questions -- 9 Government, the firm and the market -- 9.1 Market failures -- 9.2 Business ethics and corporate social responsibility -- 9.3 Government intervention in the market -- 9.4 Environmental policy -- 9.5 Competition policy and business behaviour -- 9.6 The regulation of business -- Box 9.1 The problem of free-riders -- Box 9.2 The Body Shop -- Box 9.3 A stern warning -- Box 9.4 The problem of urban traffic congestion -- Box 9.5 A lift to profits?.
Box 9.6 Auditing the auditors -- Questions -- Part end - additional case studies and relevant websites -- Part D The macroeconomic environment of business -- 10 The economy and business activity -- 10.1 The key macroeconomic objectives -- 10.2 Business activity and the circular flow of income -- 10.3 The determination of business activity -- 10.4 The business cycle -- 10.5 Money, interest rates and business activity -- 10.6 Unemployment -- 10.7 Inflation -- Box 10.1 Doing the sums -- Box 10.2 The London Olympics -- Box 10.3 Business expectations and their effect on investment -- Box 10.4 Inflation and unemployment: How costly? -- Box 10.5 Inflation or deflation -- Questions -- 11 National macroeconomic policy -- 11.1 Fiscal policy -- 11.2 Monetary policy -- 11.3 Supply-side policy -- Box 11.1 Fiscal policy and business -- Box 11.2 The fiscal frameworks in the eurozone and USA -- Box 11.3 The credit crunch -- Box 11.4 The central banks of the USA and the eurozone -- Box 11.5 Labour productivity -- Questions -- 12 The global trading environment -- 12.1 International trade -- 12.2 Trade restrictions -- 12.3 The world trading system and the WTO -- 12.4 The European Union and the Single Market -- Box 12.1 The changing face of comparative advantage -- Box 12.2 Strategic trade theory -- Box 12.3 Beyond bananas -- Box 12.4 Preferential trading -- Questions -- 13 The global financial environment -- 13.1 The balance of payments -- 13.2 The exchange rate -- 13.3 The growth of global financial flows -- 13.4 Economic and monetary union in the EU -- 13.5 International economic policy: managing the global economy -- Postscript: is globalisation a 'good thing'? -- Box 13.1 The importance of international financial movements -- Box 13.2 Exchange rate fluctuations and the plight of SMEs -- Box 13.3 The euro/dollar seesaw -- Box 13.4 A worldwide epidemic -- Questions.
Part end - additional case studies and relevant websites -- Web appendix -- Key ideas -- Glossary -- Index.
Record Nr. UNINA-9910151591803321
Sloman John <1947->  
Harlow, England : , : Pearson, , 2014
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Essential foundations of economics / / Robin Bade, Michael Parkin
Essential foundations of economics / / Robin Bade, Michael Parkin
Autore Bade Robin
Edizione [Seventh, Global edition.]
Pubbl/distr/stampa Boston : , : Pearson, , [2015]
Descrizione fisica 1 online resource (629 pages) : illustrations (some color)
Disciplina 330
Collana Always Learning
Soggetto topico Economics
ISBN 1-292-07549-X
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover -- Title -- Copyright -- Contents -- Part 1 Introduction -- Chapter 1 Getting Started -- Chapter Checklist -- 1.1 Definition and Questions -- Scarcity -- Economics Defined -- What, How, and For Whom? -- Can the Pursuit of Self-Interest Be in the Social Interest? -- Checkpoint 1.1 -- 1.2 The Economic Way of Thinking -- Economic Ideas -- A Choice Is a Tradeoff -- Cost: What You Must Give Up -- Benefit: What You Gain -- Rational Choice -- How Much? Choosing at the Margin -- Choices Respond to Incentives -- Economics as Social Science -- Economics as Policy Tool -- Checkpoint 1.2 -- Chapter summary -- Chapter Checkpoint -- Appendix: Making and Using Graphs -- Basic Idea -- Interpreting Data Graphs -- Interpreting Graphs Used in Economic Models -- The Slope of a Relationship -- Relationships Among More Than Two Variables -- Appendix Checkpoint -- Eye on the Past Adam Smith and the Birth of Economics as a Social Science -- Eye on the Benefit and cost of school Did You Make the Right Decision? -- Chapter 2 The U.S. and Global Economies -- Chapter Checklist -- 2.1 What, How, and For Whom? -- What Do We Produce? -- How Do We Produce? -- For Whom Do We Produce? -- Checkpoint 2.1 -- 2.2 The Global Economy -- The People -- The Economies -- What in the Global Economy? -- How in the Global Economy? -- For Whom in the Global Economy? -- Checkpoint 2.2 -- 2.3 The Circular Flows -- Households and Firms -- Markets -- Real Flows and Money Flows -- Governments -- Governments in the Circular Flow -- Circular Flows in the Global Economy -- Checkpoint 2.3 -- Chapter summary -- Chapter Checkpoint -- EYE on the U.S. Economy What We Produce -- EYE on the PAST Changes in What We Produce -- EYE on the U.S. ECONOMY Changes in How We Produce in the Information Economy -- EYE on the Dreamliner Who Makes the Dreamliner?.
EYE on the GLOBAL ECONOMY Differences in How We Produce -- EYE on YOUR LIFE The U.S. and Global Economies in Your Life -- EYE on the PAST Growing Government -- EYE on the GLOBAL ECONOMY The Ups and Downs in International Trade -- Chapter 3 The Economic Problem -- Chapter Checklist -- 3.1 Production Possibilities -- Production Possibilities Frontier -- Checkpoint 3.1 -- 3.2 Opportunity Cost -- The Opportunity Cost of a Cell Phone -- Opportunity Cost and the Slope of the PPF -- Opportunity Cost Is a Ratio -- Increasing Opportunity Costs Are Everywhere -- Your Increasing Opportunity Cost -- Checkpoint 3.2 -- 3.3 Economic Growth -- Checkpoint 3.3 -- 3.4 Specialization and Trade -- Absolute Advantage and Comparative Advantage -- Comparative Advantage: An Example -- Achieving Gains from Trade -- Checkpoint 3.4 -- Chapter summary -- Chapter Checkpoint -- EYE on YOUR LIFE Your Production Possibilities Frontier -- EYE on the ENVIRONMENT Is Wind Power Free? -- EYE on the U.S. ECONOMY Expanding Our Production Possibilities -- EYE on the GLOBAL ECONOMY Hong Kong's Rapid Economic Growth -- EYE on the U.S. ECONOMY No One Knows How to Make a Pencil -- EYE on YOUR LIFE Your Comparative Advantage -- Chapter 4 Demand and Supply -- Chapter Checklist -- Competitive Markets -- 4.1 Demand -- The Law of Demand -- Demand Schedule and Demand Curve -- Individual Demand and Market Demand -- Changes in Demand -- Change in Quantity Demanded Versus Change in Demand -- Checkpoint 4.1 -- 4.2 Supply -- The Law of Supply -- Supply Schedule and Supply Curve -- Individual Supply and Market Supply -- Changes in Supply -- Change in Quantity Supplied Versus Change in Supply -- Checkpoint 4.2 -- 4.3 Market Equilibrium -- Price: A Market's Automatic Regulator -- Predicting Price Changes: Three Questions -- Effects of Changes in Demand -- Effects of Changes in Supply.
Effects of Changes in Both Demand and Supply -- Checkpoint 4.3 -- Chapter summary -- Chapter Checkpoint -- EYE on YOUR LIFE Understanding and Using Demand and Supply -- EYE on Tuition Why Does Tuition Keep Rising? -- EYE on the GLOBAL ECONOMY The Market for Solar Panels -- Part 2 A Closer Look at Markets -- Chapter 5 Elasticities of Demand and Supply -- Chapter Checklist -- 5.1 The Price Elasticity of Demand -- Percentage Change in Price -- Percentage Change in Quantity Demanded -- Comparing the Percentage Changes in Price and Quantity -- Elastic and Inelastic Demand -- Influences on the Price Elasticity of Demand -- Computing the Price Elasticity of Demand -- Interpreting the Price Elasticity of Demand Number -- Elasticity Along a Linear Demand Curve -- Total Revenue and the Price Elasticity of Demand -- Applications of the Price Elasticity of Demand -- Checkpoint 5.1 -- 5.2 The Price Elasticity of Supply -- Elastic and Inelastic Supply -- Influences on the Price Elasticity of Supply -- Computing the Price Elasticity of Supply -- Checkpoint 5.2 -- 5.3 Cross Elasticity and Income Elasticity -- Cross Elasticity of Demand -- Income Elasticity of Demand -- Checkpoint 5.3 -- Chapter summary -- Chapter Checkpoint -- EYE on the GLOBAL ECONOMY Price Elasticities of Demand -- EYE on the Price of Gasoline What Do You Do When the Price of Gasoline Rises? -- EYE on YOUR LIFE Your Price Elasticities of Demand -- Chapter 6 Efficiency and Fairness of Markets -- Chapter Checklist -- 6.1 Allocation Methods and efficiency -- Resource Allocation Methods -- Using Resources Efficiently -- Checkpoint 6.1 -- 6.2 Value, Price, and Consumer Surplus -- Demand and Marginal Benefit -- Consumer Surplus -- Checkpoint 6.2 -- 6.3 Cost, Price, and Producer Surplus -- Supply and Marginal Cost -- Producer Surplus -- Checkpoint 6.3 -- 6.4 Are Markets Efficient?.
Marginal Benefit Equals Marginal Cost -- Total Surplus Is Maximized -- The Invisible Hand -- Market Failure -- Sources of Market Failure -- Alternatives to the Market -- Checkpoint 6.4 -- 6.5 Are Markets Fair? -- It's Not Fair If the Rules Aren't Fair -- It's Not Fair If the Result Isn't Fair -- Compromise -- Checkpoint 6.5 -- Chapter summary -- Chapter Checkpoint -- EYE on the U.S. ECONOMY The Invisible Hand and e-Commerce -- EYE on Price Gouging Should Price Gouging Be Illegal? -- EYE on YOUR LIFE Allocation Methods, Efficiency, and Fairness -- Chapter 7 Government Actions in Markets -- Chapter Checklist -- 7.1 Taxes on Buyers and Sellers -- Tax Incidence -- Taxes and Efficiency -- Incidence, Inefficiency, and Elasticity -- Incidence, Inefficiency, and the Elasticity of Demand -- Incidence, Inefficiency, and the Elasticity of Supply -- Checkpoint 7.1 -- 7.2 Price Ceilings -- A Rent Ceiling -- Are Rent Ceilings Efficient? -- Are Rent Ceilings Fair? -- If Rent Ceilings Are So Bad, Why Do We Have Them? -- Checkpoint 7.2 -- 7.3 Price Floors -- The Minimum Wage -- Is the Minimum Wage Efficient? -- Is the Minimum Wage Fair? -- If the Minimum Wage Is So Bad, Why Do We Have It? -- Checkpoint 7.3 -- 7.4 Price Supports in Agriculture -- How Governments Intervene in Markets for Farm Products -- Price Support: An Illustration -- Checkpoint 7.4 -- Chapter summary -- Chapter Checkpoint -- EYE on the U.S. ECONOMY The Federal Minimum Wage -- EYE on Price Regulation Can the President Repeal the Laws of Supply and Demand? -- EYE on YOUR LIFE Price Ceilings and Price Floors -- Chapter 8 Global Markets in Action -- Chapter Checklist -- 8.1 How Global Markets Work -- International Trade Today -- What Drives International Trade? -- Why the United States Imports T-Shirts -- Why the United States Exports Airplanes -- Checkpoint 8.1.
8.2 Winners, Losers, and Net Gains From Trade -- Gains and Losses from Imports -- Gains and Losses from Exports -- Checkpoint 8.2 -- 8.3 International Trade Restrictions -- Tariffs -- Import Quotas -- Other Import Barriers -- Export Subsidies -- Checkpoint 8.3 -- 8.4 The Case Against Protection -- Three Traditional Arguments for Protection -- Four Newer Arguments for Protection -- Why Is International Trade Restricted? -- Checkpoint 8.4 -- Chapter summary -- Chapter Checkpoint -- EYE on the U.S. ECONOMY U.S. Exports and Imports -- EYE on Globalization Who Wins and Who Loses from Globalization? -- EYE on the PAST The History of U.S. Tariffs -- EYE on YOUR LIFE International Trade -- Chapter 9 Externalities: Pollution, Education,and Health Care -- Chapter Checklist -- Externalities in Our Daily Lives -- Negative Production Externalities -- Positive Production Externalities -- Negative Consumption Externalities -- Positive Consumption Externalities -- 9.1 Negative Externalities: Pollution -- Private Costs and Social Costs -- Production and Pollution: How Much? -- Establish Property Rights -- Mandate Clean Technology -- Tax or Cap and Price Pollution -- Checkpoint 9.1 -- 9.2 Positive Externalities: Education and Health Care -- Private Benefits and Social Benefits -- Government Actions in the Face of External Benefits -- Economic Problems in Health-Care Markets -- Health-Care Systems in Other Countries -- A Reform Idea -- Checkpoint 9.2 -- Chapter summary -- Chapter Checkpoint -- EYE on the U.S. ECONOMY U.S. Air Pollution Trends -- EYE on Climate Change How Can We Limit Climate Change? -- EYE on the U.S. ECONOMY Education Quality: Charter Schools and Vouchers -- EYE on YOUR LIFE Externalities in Your Life -- EYE on the U.S. ECONOMY Health Care in the United States: A Snapshot -- Part 3 Prices, Profits, and Industry Performance.
Chapter 10 Production and Cost.
Record Nr. UNINA-9910154779903321
Bade Robin  
Boston : , : Pearson, , [2015]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Essential guide to marketing planning / / Marian Burk Wood
Essential guide to marketing planning / / Marian Burk Wood
Autore Wood Marian Burk
Edizione [Fourth edition.]
Pubbl/distr/stampa Harlow, England ; ; New York, United States : , : Pearson, , [2017]
Descrizione fisica xxiii, 302p. : ill. (b&w)
Disciplina 658.802
Soggetto topico Marketing - Planning
ISBN 1-292-18638-0
1-292-11754-0
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover -- Brief Contents -- Contents -- Preface -- About the author -- Acknowledgements -- 1 Introduction to marketing planning -- Chapter preview: Marketing at Primark® -- The role of marketing planning -- The benefits of marketing planning -- Marketing in practice: Red Nose Day® -- The dynamic marketing plan -- The process of marketing planning -- Stage 1: Analyse the current situation -- Stage 2: Research and analyse markets and customers -- Essential checklist No. 1: Situational analysis -- Stage 3: Determine segmentation, targeting and positioning -- Stage 4: Set marketing plan direction and objectives -- Stage 5: Plan strategies, programmes and support -- Product and branding -- Marketing in practice: Nestlé KitKat® -- Price -- Channel and logistics -- Marketing communications and influence -- Marketing support -- Stage 6: Plan to measure progress and performance -- Stage 7: Implement, control and evaluate the plan -- Documenting a marketing plan -- Internal audit: The starting point for planning -- Three levels of planning for strategy -- Marketing and the mission statement -- Marketing in practice: Walmart® -- Essential checklist No. 2: The mission statement -- Chapter summary -- A closer look: Marketing at Primark® -- Apply your knowledge -- Build your own marketing plan -- Endnotes -- 2 Analysing the current situation -- Chapter preview: Marketing at Loreal -- Environmental scanning and analysis -- Internal audit: identifying strengths and weaknesses -- External audit: identifying opportunities and threats -- SWOT analysis -- Marketing in practice: Experian® -- Analysing the internal environment -- Organisational resources and capabilities -- Current offerings -- Previous performance -- Marketing in practice: Coles® -- Business relationships -- Key issues -- Essential checklist No. 3: The internal environment.
Analysing the external environment -- Political factors -- Economic factors -- Social, cultural and ethical factors -- Technological factors -- Legal factors -- Ecological factors -- Competitive factors -- Marketing in practice: Michelin® -- Essential checklist No. 4: The external environment -- Chapter summary -- A closer look: Marketing at Loreal -- Apply your knowledge -- Build your own marketing plan -- Endnotes -- 3 Analysing customers and markets -- Chapter preview: Marketing at Ryanair® -- Analysing consumer and business markets -- Market definition -- Market changes -- Market share -- Marketing in practice: Specsavers® -- Analysing customers in consumer markets -- Characteristics and needs -- Cultural elements -- Social connections and opinion leaders -- Personal elements -- Marketing in practice: Nappies in China -- Essential checklist No. 5: Analysing customers in consumer markets -- Analysing customers in business markets -- Characteristics and needs -- Organisational and environmental considerations -- Internal and external relationships -- Marketing in practice: Samsung® Electronics -- Essential checklist No. 6: Analysing customers in business markets -- Researching markets and customers -- Primary and secondary research data -- Conducting marketing research -- Chapter summary -- A closer look: Marketing at Ryanair® -- Apply your knowledge -- Build your own marketing plan -- Endnotes -- 4 Segmenting, targeting and positioning -- Chapter preview: Marketing at Nike® -- Benefits of segmentation, targeting and positioning -- The market segmentation process -- Choose the market -- Apply segmentation variables in consumer markets -- Marketing in practice: Whitbread's Premier Inn® -- Apply segmentation variables in business markets -- Marketing in practice: BASF® -- Evaluate and select segments for targeting.
Essential checklist No. 7: Evaluating market segments -- The targeting process -- Undifferentiated marketing -- Differentiated marketing -- Marketing in practice: BMW® Group -- Concentrated marketing -- Individualised marketing -- Segment personas -- The positioning process -- Deciding on differentiation -- Applying positioning -- Essential checklist No. 8: Planning for positioning -- Chapter summary -- A closer look: Marketing at Nike® -- Apply your knowledge -- Build your own marketing plan -- Endnotes -- 5 Planning direction and objectives -- Chapter preview: Marketing at Lego® Group -- Marketing plan direction -- Growth strategies -- Non-growth strategies -- Marketing plan objectives -- Types of objectives -- Financial objectives -- Marketing objectives -- Marketing in practice: Danone® -- Societal objectives -- Marketing in practice: Bring back the bees -- Characteristics of effective objectives -- Marketing in practice: Hyundai® -- Essential checklist No. 9: Evaluating objectives -- From objectives to marketing-mix decisions -- Chapter summary -- A closer look: Marketing at Lego® Group -- Apply your knowledge -- Build your own marketing plan -- Endnotes -- 6 Planning for products and brands -- Chapter preview: Marketing at Reckitt Benckiser® -- Planning for products -- Product-mix and product-line decisions -- Cannibalisation -- Marketing in practice: Competition and cannibalisation -- Limited-time and limited-edition products -- Product life-cycle decisions -- New product development decisions -- Marketing in practice: Tesla Motors® -- Product attribute decisions -- Quality and performance decisions -- Feature and benefit decisions -- Design decisions -- Packaging and labelling decisions -- Essential checklist No. 10: Planning for products -- Planning for brands -- Brand identity -- Marketing in practice: Private brands -- Brand meaning.
Brand response -- Brand relationship -- Rebranding -- Essential checklist No. 11: Planning for brands -- Chapter summary -- A closer look: Marketing at Reckitt Benckiser® -- Apply your knowledge -- Build your own marketing plan -- Endnotes -- 7 Planning for pricing -- Chapter preview: Marketing at IKEA® -- Understanding price and value -- Perceptions of value -- Marketing in practice: LVMH® -- Pricing based on value -- Analysing influences on pricing decisions -- Internal influences -- Organisational and marketing plan objectives -- Costs -- Targeting and positioning -- Marketing in practice: Poundland® -- Product decisions and life cycle -- Marketing-mix decisions -- Essential checklist No. 12: Pricing through the product life cycle -- External influences -- Customers -- Market and demand -- Marketing in practice: Walt Disney® -- Competition -- Channel members -- Legal, regulatory, ethical and sustainability considerations -- Making pricing decisions -- Setting pricing objectives -- Pricing new products -- Pricing multiple products -- Adapting prices -- Planning for prices to vary -- Chapter summary -- A closer look: Marketing at IKEA® -- Apply your knowledge -- Build your own marketing plan -- Endnotes -- 8 Planning for channels and logistics -- Chapter preview: Marketing at Burberry® -- Analysing the value chain -- The value chain for services -- Flows and responsibilities in the value chain -- Reverse channels -- Planning for channels -- Marketing in practice: Uniqlo® -- Channel length decisions -- Marketing in practice: Amazon.com -- Channel member decisions -- Retail trends -- Marketing in practice: Pop-up shops -- Essential checklist No. 13: Planning for marketing channels -- Planning for logistics -- Inventory decisions -- Storage decisions -- Transportation decisions -- Order processing and fulfilment decisions.
Essential checklist No. 14: Planning for logistics -- Chapter summary -- A closer look: Marketing at Burberry® -- Apply your knowledge -- Build your own marketing plan -- Endnotes -- 9 Planning for communications and influence -- Chapter preview: Marketing at Hyundai® -- The role of marketing communications and influence -- Word of mouth and buzz marketing -- Understanding marketing communications tools -- Advertising -- Sales promotion -- Personal selling -- Direct marketing -- Public relations -- Marketing in practice: Unilever® -- Developing a plan for marketing communications and influence -- Define the target audience -- Set the objectives and the budget -- Consider legal, regulatory, social and ethical issues -- Plan for tools, messages and media -- Plan for pre- and post-implementation analysis -- Schedule, implement and evaluate the campaign -- Marketing in practice: Neuromarketing and advertising -- Integrated marketing communications -- Planning advertising -- Planning messages -- Planning media -- Essential checklist No. 15: Planning for media -- Planning sales promotion -- Planning for customer sales promotion -- Marketing in practice: Birchbox® -- Planning for channel and sales force sales promotion -- Essential checklist No. 16: Planning for sales promotion -- Planning personal selling -- Planning direct marketing -- Planning public relations -- Defining the 'public' -- Planning and evaluating PR activities -- Chapter summary -- A closer look: Marketing at Hyundai® -- Apply your knowledge -- Build your own marketing plan -- Endnotes -- 10 Planning for digital, social media and mobile marketing -- Chapter preview: Marketing at Domino's® -- Planning for digital marketing -- Digital advertising and ad blockers -- Websites and optimisation -- Content marketing -- Essential checklist No. 17: Planning for content marketing.
E-mail and chat marketing.
Record Nr. UNINA-9910160277903321
Wood Marian Burk  
Harlow, England ; ; New York, United States : , : Pearson, , [2017]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Essential mathematics for economic analysis [[electronic resource] /]
Essential mathematics for economic analysis [[electronic resource] /]
Autore Sydsaeter Knut
Edizione [5th ed. /]
Pubbl/distr/stampa Harlow, : Pearson, 2012
Descrizione fisica 1 online resource (xviii, 745 p. ) : ill
Disciplina 330.0151
Altri autori (Persone) HammondPeter J. <1945->
StromArne
Soggetto topico Economics, Mathematical
Economics
Soggetto genere / forma Electronic books.
ISBN 1-283-59142-1
0-273-76072-6
9786613903877
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto PREFACE 1. INTRODUCTORY TOPICS I: ALGEBRA 2. INTRODUCTORY TOPICS II: EQUATIONS 3. INTRODUCTORY TOPICS III: MISCELLANEOUS 4. FUNCTIONS OF ONE VARIABLE 5. PROPERTIES OF FUNCTIONS 6. DIFFERENTIATION 7. DERIVATIVES IN USE 8. SINGLE-VARIABLE OPTIMIZATION 9. INTEGRATION 10. TOPICS IN FINANCIAL ECONOMICS 11. FUNCTIONS OF MANY VARIABLES 12. TOOLS FOR COMPARATIVE STATICS 13. MULTIVARIABLE OPTIMIZATION 14. CONSTRAINED OPTIMIZATION 15. MATRIX AND VECTOR ALGEBRA 16. DETERMINANTS AND INVERSE MATRICES 17. LINEAR PROGRAMMING APPENDIX: GEOMETRY THE GREEK ALPHABET ANSWERS TO THE PROBLEMS INDEX
Record Nr. UNINA-9910150222503321
Sydsaeter Knut  
Harlow, : Pearson, 2012
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui