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Introduction to operations and supply chain management / / Cecil C. Bozarth, Robert B. Handfield
Introduction to operations and supply chain management / / Cecil C. Bozarth, Robert B. Handfield
Autore Bozarth Cecil C.
Edizione [Fourth edition, Global edition.]
Pubbl/distr/stampa Boston : , : Pearson, , [2016]
Descrizione fisica 1 online resource (503 pages) : color illustrations, photographs
Disciplina 658.5
Collana Always learning
Soggetto topico Production management
Business logistics
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover -- Title Page -- Copyright Page -- About the Authors -- Brief Contents -- Contents -- Preface -- PART I Creating Value through operations and supply Chains -- 1 Introduction to operations and supply Chain management -- Introduction -- 1.1 Why Study Operations and Supply Chain Management? -- Operations Management -- Supply Chain Management -- 1.2 Important Trends -- Electronic Commerce -- Increasing Competition and Globalization -- Relationship Management -- 1.3 Operations and Supply Chain Management and You -- Professional Organizations -- Cross-Functional and Interorganizational Linkages -- 1.4 Purpose and Organization of This Book -- Chapter Summary -- Key Terms -- Discussion Questions -- Problems -- Case Study -- References -- 2 Operations and supply Chain strategies -- Introduction -- 2.1 Elements of the Business -- 2.2 Strategy -- 2.3 Operations and Supply Chain Strategies -- Customer Value -- Four Performance Dimensions -- Trade-Offs among Performance Dimensions -- Order Winners and Order Qualifiers -- Stages of Alignment with the Business Strategy -- Core Competencies in Operations and Supply Chains -- Chapter Summary -- Key Formula -- Key Terms -- Solved Problem -- Discussion Questions -- Problems -- Case Study -- References -- PART II establishing the operations environment -- 3 Process Choice and layout decisions in manufacturing and services -- Introduction -- 3.1 Manufacturing Processes -- Production Lines and Continuous Flow Manufacturing -- Job Shops -- Batch Manufacturing -- Fixed-Position Layout -- Hybrid Manufacturing Processes -- Linking Manufacturing Processes across the Supply Chain -- Selecting a Manufacturing Process -- The Product-Process Matrix -- 3.2 Product Customization within the Supply Chain -- Four Levels of Customization -- The Customization Point -- 3.3 Service Processes -- Service Packages.
Service Customization -- Customer Contact -- Service Positioning -- Services within the Supply Chain -- 3.4 Layout Decision Models -- Line Balancing -- Assigning Department Locations in Functional Layouts -- Chapter Summary -- Key Formulas -- Key Terms -- Solved Problem -- Discussion Questions -- Problems -- Case Study -- References -- 4 Business Processes -- Introduction -- 4.1 Business Processes -- Improving Business Processes -- 4.2 Mapping Business Processes -- Process Maps -- Swim Lane Process Maps -- 4.3 Managing and Improving Business Processes -- Measuring Business Process Performance -- Productivity -- Efficiency -- Cycle Time -- Benchmarking -- The Six Sigma Methodology -- Continuous Improvement Tools -- 4.4 Business Process Challenges and the SCOR Model -- How Standardized Should Processes Be? -- Business Process Reengineering -- Coordinating Process Management Efforts across the Supply Chain -- The SCOR Model -- Chapter Summary -- Key Formulas -- Key Terms -- Solved Problem -- Discussion Questions -- Problems -- Case Study -- References -- 5 Managing Quality -- Introduction -- 5.1 Quality Defined -- 5.2 Total Cost of Quality -- 5.3 Total Quality Management -- TQM and the Six Sigma Methodology -- 5.4 Statistical Quality Control -- Process Capability -- Six Sigma Quality -- Control Charts -- Acceptance Sampling -- Taguchi's Quality Loss Function -- 5.5 Managing Quality across the Supply Chain -- ISO 9000 Family -- External Failures in the Supply Chain -- Chapter Summary -- Key Formulas -- Key Terms -- Using Excel in Quality Management -- Solved Problem -- Discussion Questions -- Problems -- Case Study -- References -- 6 Managing Capacity -- Introduction -- 6.1 Capacity -- Measures of Capacity -- Factors That Affect Capacity -- Supply Chain Considerations -- 6.2 Three Common Capacity Strategies.
6.3 Methods of Evaluating Capacity Alternatives -- Cost -- Demand Considerations -- Expected Value -- Decision Trees -- Break-Even Analysis -- Learning Curves -- Other Considerations -- 6.4 Understanding and Analyzing Process Capacity -- The Theory of Constraints -- Waiting Line Theory -- Little's Law -- Chapter Summary -- Key Formulas -- Key Terms -- Using Excel in Capacity Management -- Solved Problem -- Discussion Questions -- Problems -- Case Study -- References -- 6s Advanced Waiting line theory and simulation modeling -- Introduction -- 6S.1 Alternative Waiting Lines -- Assumptions behind Waiting Line Theory -- Waiting Line Formulas for Three Different Environments -- 6S.1 Simulation Modeling -- Monte Carlo Simulation -- Building and Evaluating Simulation Models with SimQuick -- Supplement Summary -- Discussion Questions -- Problems -- References -- PART III establishing supply Chain linkages -- 7 Supply management -- Introduction -- 7.1 Why Supply Management Is Critical -- Global Sourcing -- Financial Impact -- Performance Impact -- 7.2 The Strategic Sourcing Process -- Step 1: Assess Opportunities -- Step 2: Profile Internally and Externally -- Step 3: Develop the Sourcing Strategy -- Step 4: Screen Suppliers and Create Selection Criteria -- Step 5: Conduct Supplier Selection -- Step 6: Negotiate and Implement Agreements -- 7.3 The Procure-to-Pay Cycle -- Ordering -- Follow-Up and Expediting -- Receipt and Inspection -- Settlement and Payment -- Records Maintenance -- 7.4 Trends in Supply Management -- Sustainable Supply -- Supply Chain Disruptions -- Chapter Summary -- Key Formulas -- Key Terms -- Solved Problem -- Discussion Questions -- Problems -- Case Study -- References -- 8 Logistics -- Introduction -- 8.1 Why Logistics is Critical -- 8.2 Logistics Decision Areas -- Transportation -- Selecting a Transportation Mode.
Multimodal Solutions -- Warehousing -- Logistics Information Systems -- Material Handling and Packaging -- Inventory Management -- 8.3 Logistics Strategy -- Owning versus Outsourcing -- Measuring Logistics Performance -- Landed Costs -- Reverse Logistics Systems -- 8.4 Logistics Decision Models -- Weighted Center of Gravity Method -- Optimization Models -- The Assignment Problem -- Chapter Summary -- Key Formulas -- Key Terms -- Solved Problem -- Discussion Questions -- Problems -- Case Study -- References -- PART IV Planning and Controlling operations and supply Chains -- 9 Forecasting -- Introduction -- 9.1 Forecast Types -- Demand Forecasts -- Supply Forecasts -- Price Forecasts -- 9.2 Laws of Forecasting -- Law 1: Forecasts Are Almost Always Wrong (But They Are Still Useful) -- Law 2: Forecasts for the Near Term Tend to Be More Accurate -- Law 3: Forecasts for Groups of Products or Services Tend to Be More Accurate -- Law 4: Forecasts Are No Substitute for Calculated Values -- 9.3 Selecting a Forecasting Method -- 9.4 Qualitative Forecasting Methods -- 9.5 Time Series Forecasting Models -- Last Period -- Moving Average -- Weighted Moving Average -- Exponential Smoothing -- Adjusted Exponential Smoothing -- Linear Regression -- Seasonal Adjustments -- 9.6 Causal Forecasting Models -- Linear Regression -- Multiple Regression -- 9.7 Measures of Forecast Accuracy -- 9.8 Computer-Based Forecasting Packages -- 9.9 Collaborative Planning, Forecasting, and Replenishment (CPFR) -- Chapter Summary -- Key Formulas -- Key Terms -- Solved Problem -- Discussion Questions -- Problems -- Case Study -- References -- 10 Sales and operations Planning (aggregate Planning) -- Introduction -- 10.1 S&OP in the Planning Cycle -- 10.2 Major Approaches to S&OP -- Top-Down Planning -- Level, Chase, and Mixed Production Plans -- Bottom-Up Planning -- Cash Flow Analysis.
10.3 Organizing for and Implementing S&OP -- Choosing between Alternative Plans -- Rolling Planning Horizons -- Implementing S&OP in an Organization -- 10.4 Services Considerations -- Making Sales Match Capacity -- Making Capacity Match Sales -- 10.5 Linking S&OP throughout the Supply Chain -- 10.6 Applying Optimization Modeling to S&OP -- Chapter Summary -- Key Formulas -- Key Terms -- Solved Problem -- Discussion Questions -- Problems -- Case Study -- References -- 11 Managing inventory throughout the supply Chain -- Introduction -- 11.1 The Role of Inventory -- Inventory Types -- Inventory Drivers -- Independent versus Dependent Demand Inventory -- 11.2 Periodic Review Systems -- Restocking Levels -- 11.3 Continuous Review Systems -- The Economic Order Quantity (EOQ) -- Reorder Points and Safety Stock -- Quantity Discounts -- 11.4 Single-Period Inventory Systems -- Target Service Level -- Target Stocking Point -- 11.5 Inventory in the Supply Chain -- The Bullwhip Effect -- Inventory Positioning -- Transportation, Packaging, and Material Handling Considerations -- Chapter Summary -- Key Formulas -- Key Terms -- Using Excel in Inventory Management -- Solved Problems -- Discussion Questions -- Problems -- Case Study -- References -- 12 Managing Production across the supply Chain -- Introduction -- 12.1 Master Scheduling -- The Master Schedule Record -- Using the Master Schedule -- 12.2 Material Requirements Planning -- The MRP Record -- The Advantages of MRP -- Special Considerations in MRP -- 12.3 Production Activity Control and Vendor Order Management Systems -- Job Sequencing -- Monitoring and Tracking Technologies -- 12.4 Synchronizing Planning and Control across the Supply Chain -- Distribution Requirements Planning -- Chapter Summary -- Key Formulas -- Key Terms -- Solved Problem -- Discussion Questions -- Problems -- Case Study -- References.
12s Supply Chain information systems.
Record Nr. UNINA-9910154956803321
Bozarth Cecil C.  
Boston : , : Pearson, , [2016]
Materiale a stampa
Lo trovi qui: Univ. Federico II
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Introduction to parallel computing / Ananth Grama ... [et al.]
Introduction to parallel computing / Ananth Grama ... [et al.]
Edizione [2nd ed.]
Pubbl/distr/stampa Harlow, England : Pearson : Addison Wesley, ©2003
Descrizione fisica xx, 636 p. : ill. ; 23 cm
Disciplina 005.2
Soggetto non controllato Processi paralleli
Algoritmi paralleli
ISBN 9780201648652
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-990010096450403321
Harlow, England : Pearson : Addison Wesley, ©2003
Materiale a stampa
Lo trovi qui: Univ. Federico II
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An introduction to physical geography and the environment / / edited by Joseph Holden, School of Geography, University of Leeds
An introduction to physical geography and the environment / / edited by Joseph Holden, School of Geography, University of Leeds
Edizione [Third edition.]
Pubbl/distr/stampa Harlow, England : , : Pearson, , 2012
Descrizione fisica 1 online resource : illustrations, maps
Disciplina 910.02
Soggetto topico Physical geography
ISBN 9780273740872 (ebook)
1283591464
0273740873
9786613903914
0273740695
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto part I. The role of physical geography -- part II. Continents and oceans -- part III. Climate and weather -- part IV. Geomorphology and hydrology -- part V. Biogeography and ecology -- part VI. Environmental change.
Record Nr. UNINA-9910150222203321
Harlow, England : , : Pearson, , 2012
Materiale a stampa
Lo trovi qui: Univ. Federico II
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Introduction to programming using Python / Y Daniel Liang
Introduction to programming using Python / Y Daniel Liang
Autore LIANG, Y. Daniel
Pubbl/distr/stampa Boston [etc.] : Pearson, copyr. 2013
Descrizione fisica XVIII, 557 p. ; 25 cm
Disciplina 005.1
Soggetto topico Linguaggi di programmazione [:] Python
ISBN 978-0-13-274718-9
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNISA-990005995840203316
LIANG, Y. Daniel  
Boston [etc.] : Pearson, copyr. 2013
Materiale a stampa
Lo trovi qui: Univ. di Salerno
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An introduction to programming using Python [[electronic resource] /] / David I. Schneider
An introduction to programming using Python [[electronic resource] /] / David I. Schneider
Autore Schneider David I.
Edizione [Global edition.]
Pubbl/distr/stampa Boston : , : Pearson, , [2016]
Descrizione fisica 1 online resource (430 pages) : illustrations
Disciplina 005.133
Collana Always Learning
Soggetto topico Python (Computer program language)
ISBN 9781292103433
9781292103440
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910154951403321
Schneider David I.  
Boston : , : Pearson, , [2016]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Introduction to programming with C++ / Y. Daniel Liang ; international edition contributions by Mohit P. Tahiliani, Nitk Surathkal
Introduction to programming with C++ / Y. Daniel Liang ; international edition contributions by Mohit P. Tahiliani, Nitk Surathkal
Autore LIANG, Y. Daniel
Edizione [3. ed.]
Pubbl/distr/stampa Upple Saddle River : Pearson, copyr. 2014
Descrizione fisica 709 p. ; 25 cm
Disciplina 005.133
Collana Always Learning
Soggetto topico Elaboratori - Linguaggi di programmazione
C plus plus
ISBN 978-0-273-79324-3
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNISA-990006004660203316
LIANG, Y. Daniel  
Upple Saddle River : Pearson, copyr. 2014
Materiale a stampa
Lo trovi qui: Univ. di Salerno
Opac: Controlla la disponibilità qui
Introduction to programming with C++ / / Y. Daniel Liang ; international edition contributions by Mohit P. Tahiliani, NITK Surathkal
Introduction to programming with C++ / / Y. Daniel Liang ; international edition contributions by Mohit P. Tahiliani, NITK Surathkal
Autore Liang Y. Daniel
Edizione [Third edition, International edition.]
Pubbl/distr/stampa Upper Saddle River : , : Pearson, , [2014]
Descrizione fisica 1 online resource (714 pages)
Disciplina 001.6424
Collana Always learning
Soggetto topico C (Computer program language)
ISBN 0-273-79419-1
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover -- CONTENTS -- Chapter 1 Introduction to Computers, Programs, and C++ -- 1.1 Introduction -- 1.2 What Is a Computer? -- 1.3 Programming Languages -- 1.4 Operating Systems -- 1.5 History of C++ -- 1.6 A Simple C++ Program -- 1.7 C++ Program-Development Cycle -- 1.8 Programming Style and Documentation -- 1.9 Programming Errors -- Chapter 2 elementary Programming -- 2.1 Introduction -- 2.2 Writing a Simple Program -- 2.3 Reading Input from the Keyboard -- 2.4 Identifiers -- 2.5 Variables -- 2.6 Assignment Statements and Assignment Expressions -- 2.7 Named Constants -- 2.8 Numeric Data Types and Operations -- 2.9 Evaluating Expressions and Operator Precedence -- 2.10 Case Study: Displaying the Current Time -- 2.11 Augmented Assignment Operators -- 2.12 Increment and Decrement Operators -- 2.13 Numeric Type Conversions -- 2.14 Software Development Process -- 2.15 Case Study: Counting Monetary Units -- 2.16 Common Errors -- Chapter 3 Selections -- 3.1 Introduction -- 3.2 The bool Data Type -- 3.3 if Statements -- 3.4 Two-Way if-else Statements -- 3.5 Nested if and Multi-Way if-else Statements -- 3.6 Common Errors and Pitfalls -- 3.7 Case Study: Computing Body Mass Index -- 3.8 Case Study: Computing Taxes -- 3.9 Generating Random Numbers -- 3.10 Logical Operators -- 3.11 Case Study: Determining Leap Year -- 3.12 Case Study: Lottery -- 3.13 Switch Statements -- 3.14 Conditional Expressions -- 3.15 Operator Precedence and Associativity -- 3.16 Debugging -- Chapter 4 Mathematical Functions, Characters, and Strings -- 4.1 Introduction -- 4.2 Mathematical Functions -- 4.3 Character Data Type and Operations -- 4.4 Case Study: Generating Random Characters -- 4.5 Case Study: Guessing Birthdays -- 4.6 Character Functions -- 4.7 Case Study: Converting a Hexadecimal Digit to a Decimal Value -- 4.8 The string Type.
4.9 Case Study: Revising the Lottery Program Using Strings -- 4.10 Formatting Console Output -- 4.11 Simple File Input and Output -- Chapter 5 Loops -- 5.1 Introduction -- 5.2 The while Loop -- 5.3 The do-while Loop -- 5.4 The for Loop -- 5.5 Which Loop to Use? -- 5.6 Nested Loops -- 5.7 Minimizing Numeric Errors -- 5.8 Case Studies -- 5.9 Keywords break and continue -- 5.10 Case Study: Checking Palindromes -- 5.11 Case Study: Displaying Prime Numbers -- Chapter 6 Functions -- 6.1 Introduction -- 6.2 Defining a Function -- 6.3 Calling a Function -- 6.4 void Functions -- 6.5 Passing Arguments by Value -- 6.6 Modularizing Code -- 6.7 Overloading Functions -- 6.8 Function Prototypes -- 6.9 Default Arguments -- 6.10 Inline Functions -- 6.11 Local, Global, and Static Local Variables -- 6.12 Passing Arguments by Reference -- 6.13 Constant Reference Parameters -- 6.14 Case Study: Converting Hexadecimals to Decimals -- 6.15 Function Abstraction and Stepwise Refinement -- Chapter 7 Single-Dimensional Arrays and C-Strings -- 7.1 Introduction -- 7.2 Array Basics -- 7.3 Problem: Lotto Numbers -- 7.4 Problem: Deck of Cards -- 7.5 Passing Arrays to Functions -- 7.6 Preventing Changes of Array Arguments in Functions -- 7.7 Returning Arrays from Functions -- 7.8 Problem: Counting the Occurrences of Each Letter -- 7.9 Searching Arrays -- 7.10 Sorting Arrays -- 7.11 C-Strings -- Chapter 8 Multidimensional Arrays -- 8.1 Introduction -- 8.2 Declaring Two-Dimensional Arrays -- 8.3 Processing Two-Dimensional Arrays -- 8.4 Passing Two-Dimensional Arrays to Functions -- 8.5 Problem: Grading a Multiple-Choice Test -- 8.6 Problem: Finding a Closest Pair -- 8.7 Problem: Sudoku -- 8.8 Multidimensional Arrays -- Chapter 9 Objects and Classes -- 9.1 Introduction -- 9.2 Defining Classes for Objects -- 9.3 Example: Defining Classes and Creating Objects -- 9.4 Constructors.
9.5 Constructing and Using Objects -- 9.6 Separating Class Definition from Implementation -- 9.7 Preventing Multiple Inclusions -- 9.8 Inline Functions in Classes -- 9.9 Data Field Encapsulation -- 9.10 The Scope of Variables -- 9.11 Class Abstraction and Encapsulation -- Chapter 10 Object-Oriented Thinking -- 10.1 Introduction -- 10.2 The string Class -- 10.3 Passing Objects to Functions -- 10.4 Array of Objects -- 10.5 Instance and Static Members -- 10.6 Constant Member Functions -- 10.7 Thinking in Objects -- 10.8 Object Composition -- 10.9 Case Study: The StackOfIntegers Class -- 10.10 Class Design Guidelines -- Chapter 11 Pointers and Dynamic Memory Management -- 11.1 Introduction -- 11.2 Pointer Basics -- 11.3 Defining Synonymous Types Using the typedef Keyword -- 11.4 Using const with Pointers -- 11.5 Arrays and Pointers -- 11.6 Passing Pointer Arguments in a Function Call -- 11.7 Returning a Pointer from Functions -- 11.8 Useful Array Functions -- 11.9 Dynamic Persistent Memory Allocation -- 11.10 Creating and Accessing Dynamic Objects -- 11.11 The this Pointer -- 11.12 Destructors -- 11.13 Case Study: The Course Class -- 11.14 Copy Constructors -- 11.15 Customizing Copy Constructors -- Chapter 12 Templates, Vectors, and Stacks -- 12.1 Introduction -- 12.2 Templates Basics -- 12.3 Example: A Generic Sort -- 12.4 Class Templates -- 12.5 Improving the Stack Class -- 12.6 The C++ vector Class -- 12.7 Replacing Arrays Using the vector Class -- 12.8 Case Study: Evaluating Expressions -- Chapter 13 File Input and Output -- 13.1 Introduction -- 13.2 Text I/O -- 13.3 Formatting Output -- 13.4 Functions: getline, get, and put -- 13.5 fstream and File Open Modes -- 13.6 Testing Stream States -- 13.7 Binary I/O -- 13.8 Random Access File -- 13.9 Updating Files -- Chapter 14 Operator Overloading -- 14.1 Introduction -- 14.2 The Rational Class.
14.3 Operator Functions -- 14.4 Overloading the Subscript Operator [] -- 14.5 Overloading Augmented Assignment Operators -- 14.6 Overloading the Unary Operators -- 14.7 Overloading the ++ and -- Operators -- 14.8 friend Functions and friend Classes -- 14.9 Overloading the < -- < -- and > -- > -- Operators -- 14.10 Automatic Type Conversions -- 14.11 Defining Nonmember Functions for Overloading Operators -- 14.12 The Rational Class with Overloaded Function Operators -- 14.13 Overloading the = Operators -- Chapter 15 Inheritance and Polymorphism -- 15.1 Introduction -- 15.2 Base Classes and Derived Classes -- 15.3 Generic Programming -- 15.4 Constructors and Destructors -- 15.5 Redefining Functions -- 15.6 Polymorphism -- 15.7 Virtual Functions and Dynamic Binding -- 15.8 The protected Keyword -- 15.9 Abstract Classes and Pure Virtual Functions -- 15.10 Casting: static_cast versus dynamic_cast -- Chapter 16 Exception Handling -- 16.1 Introduction -- 16.2 Exception-Handling Overview -- 16.3 Exception-Handling Advantages -- 16.4 Exception Classes -- 16.5 Custom Exception Classes -- 16.6 Multiple Catches -- 16.7 Exception Propagation -- 16.8 Rethrowing Exceptions -- 16.9 Exception Specification -- 16.10 When to Use Exceptions -- Chapter 17 Recursion -- 17.1 Introduction -- 17.2 Example: Factorials -- 17.3 Case Study: Fibonacci Numbers -- 17.4 Problem Solving Using Recursion -- 17.5 Recursive Helper Functions -- 17.6 Towers of Hanoi -- 17.7 Eight Queens -- 17.8 Recursion versus Iteration -- 17.9 Tail Recursion -- APPENDIXES -- Appendix A: C++ Keywords -- Appendix B: The ASCII Character Set -- Appendix C: Operator Precedence Chart -- Appendix D: Number Systems -- Appendix E: Bitwise Operations -- INDEX -- CREDIT.
Record Nr. UNINA-9910151658103321
Liang Y. Daniel  
Upper Saddle River : , : Pearson, , [2014]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Introduction to public relations / / Sue Wolstenhol
Introduction to public relations / / Sue Wolstenhol
Autore Wolstenholme Sue
Edizione [1st ed.]
Pubbl/distr/stampa Harlow, England ; ; New York, New York : , : Pearson, , [2013]
Descrizione fisica 1 online resource (232 pages) : illustrations
Disciplina 659.2
Soggetto topico Public relations
ISBN 0-273-75099-2
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover -- Contents -- Introduction -- About the authors -- Acknowledgements -- Part 1 What is public relations? -- 1 What public relations is and what it is not -- Introduction -- Definitions -- Roles -- Social marketing -- Communication -- Dialogue -- Public relations education and professional development in the UK -- Women in public relations -- Social media -- Is public relations a profession? -- International considerations -- The medium is the message -- Conclusion -- References -- 2 What do PR practitioners do? -- Introduction -- Clothes to fit the practitioners -- All the different things they do -- Summary -- References -- 3 What is a public? -- Introduction -- What is a public? -- Issues management -- Corporate social responsibility -- The channels -- Relationships -- Conclusion -- References -- 4 Ethics and public relations -- Introduction -- What are ethics and morals? -- Social responsibility -- A question of ethics -- References -- Part 2 Skills in public relations -- 5 An introduction to international communication -- What is international communication? -- Products are global but people are not -- Ignore cultural differences at your peril -- Hofstede's dimensions of culture -- Running a virtual team -- References -- 6 Writing press releases -- Introduction -- Building interest -- Correct and effective language -- Press release writing style -- Selecting appropriate words -- Structuring a press release -- Headings -- First paragraph -- Spokesperson quote -- Boilerplates or notes to editors -- Press release layout -- Finding the hook -- Using the visibility study -- Issue-led press releases -- Press releases and photographs -- When not to use a press release -- Other issues associated with press releases -- Press release delivery and recipients -- Embargoes -- Press releases in use -- Press releases and social media.
Summary and learning points -- Further reading -- References -- 7 Communicating by objectives -- Introduction -- The elements of public relations planning and management -- Campaigns, programmes and social movements -- The public relations campaign: communication by objectives (CBO) model -- Conclusion -- References -- 8 Crisis management -- Introduction -- Issues management -- Business crises -- The internet -- Being crisis-prone -- The plan -- References -- Part 3 Reconceptualising PR -- 9 The Stockholm Accords -- Introduction -- The rationale -- Value chains and networks -- Communicative leadership -- Communicators' competencies -- Theory -- Scurrilous portraits -- Conclusion -- Returning to the Stockholm Accords -- References -- Conclusion -- Index.
Record Nr. UNINA-9910150206803321
Wolstenholme Sue  
Harlow, England ; ; New York, New York : , : Pearson, , [2013]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Introduction to qualitative research methods in psychology / / Dennis Howitt
Introduction to qualitative research methods in psychology / / Dennis Howitt
Autore Howitt Dennis
Edizione [Third edition.]
Pubbl/distr/stampa Harlow, England : , : Pearson, , [2016]
Descrizione fisica 1 online resource (597 pages) : color illustrations, tables
Disciplina 150.721
Collana Always learning
Soggetto topico Psychology - Research
Psychology - Research - Methodology
Soggetto genere / forma Electronic books.
ISBN 1-292-08299-2
1-292-08303-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover -- Title page -- Copyright page -- Brief contents -- Contents -- Preface -- Acknowledgements -- Part 1 Background to qualitative methods in psychology -- Chapter 1 What is qualitative research in psychology and was it really hidden? -- Overview -- What is qualitative research? -- Science as normal practice in qualitative and quantitative research -- The beginnings of modern psychology: introspectionism and the founding fathers of psychology -- The logical positivists, behaviourism and psychology -- The quantitative dominance of mainstream psychology -- Statistics and the quantitative ethos in psychology -- Conclusion -- Key points -- Additional resources -- Chapter 2 How qualitative methods developed in psychology: the qualitative revolution -- Overview -- The growth of qualitative methods in psychology -- The main qualitative methods in psychology up to the 1950s -- The radical innovations of 1950-1970 -- The recent history of qualitative psychology -- Conclusion -- Key points -- Additional resources -- Part 2 Qualitative data collection -- Chapter 3 Qualitative interviewing -- Overview -- What is qualitative interviewing? -- The development of qualitative interviewing -- How to conduct qualitative interviews -- How to analyse a qualitative interview -- When to use qualitative interviews -- Evaluation of qualitative interviewing -- Conclusion -- Key points -- Additional resources -- Chapter 4 Focus groups -- Overview -- What are focus groups? -- The development of focus groups -- How to conduct focus groups -- How to analyse data from focus groups -- When to use focus groups -- Examples of the use of focus groups -- Evaluation of focus groups -- Conclusion -- Key points -- Additional resources -- Chapter 5 Ethnography/participant observation -- Overview -- What is ethnography/participant observation?.
The development of ethnography/participant observation -- How to conduct ethnography/participant observation -- How to analyse ethnography/participant observation -- Examples of the use of ethnography/participant observation -- When to use ethnography/participant observation -- Evaluation of ethnography/participant observation -- Conclusion -- Key points -- Additional resources -- Part 3 Qualitative data analysis -- Chapter 6 Data transcription methods -- Overview -- What is transcription? -- Is a transcript necessary? -- Issues in transcription -- The Jefferson approach to transcription -- The development of transcription -- How to do Jefferson transcription -- When to use Jefferson transcription -- Evaluation of Jefferson transcription -- Conclusion -- Key points -- Additional resources -- Chapter 7 Thematic analysis -- Overview -- What is thematic analysis? -- The development of thematic analysis -- How to do thematic analysis -- When to use thematic analysis -- Examples of the use of thematic analysis -- Evaluation of thematic analysis -- Conclusion -- Key points -- Additional resources -- Chapter 8 Qualitative data analysis: grounded theory development -- Overview -- What is grounded theory? -- The development of grounded theory -- How to do grounded theory -- When to use grounded theory -- Examples of grounded theory studies -- Evaluation of grounded theory -- Conclusion -- Key points -- Additional resources -- Chapter 9 Social constructionist discourse analysis and discursive psychology -- Overview -- What is social constructionist discourse analysis? -- The development of social constructionist discourse analysis -- How to do social constructionist discourse analysis -- When to use social constructionist discourse analysis -- Examples of social constructionist discourse analysis -- Evaluation of social constructionist discourse analysis.
Conclusion -- Key points -- Additional resources -- Chapter 10 Conversation analysis -- Overview -- What is conversation analysis? -- The development of conversation analysis -- How to do conversation analysis -- When to use conversation analysis -- Examples of conversation analysis studies -- Evaluation of conversation analysis -- Conclusion -- Key points -- Additional resources -- Chapter 11 Foucauldian discourse analysis -- Overview -- What is Foucauldian discourse analysis? -- The development of Foucauldian discourse analysis -- How to do Foucauldian discourse analysis -- When to do Foucauldian discourse analysis -- Examples of Foucauldian discourse analysis -- Evaluation of Foucauldian discourse analysis -- Conclusion -- Key points -- Additional resources -- Chapter 12 Phenomenology -- Overview -- What is phenomenology? -- The development of phenomenology -- How to do phenomenological research -- Data analysis -- When to use phenomenology -- Examples of phenomenological analysis -- Evaluation of phenomenology -- Conclusion -- Key points -- Additional resources -- Chapter 13 Interpretative phenomenological analysis (IPA) -- Overview -- What is interpretative phenomenological analysis? -- The development of interpretative phenomenological analysis -- The roots of interpretative phenomenological analysis in the idiographic approach -- How to do interpretative phenomenological analysis -- When to use interpretative phenomenological analysis -- Examples of interpretative phenomenological analysis -- Evaluation of interpretative phenomenological analysis -- Conclusion -- Key points -- Additional resources -- Chapter 14 Narrative analysis -- Overview -- What is narrative analysis? -- The development of narrative analysis -- How to do narrative analysis -- When to use narrative analysis -- Examples of narrative analysis.
Evaluation of narrative analysis -- Conclusion -- Key points -- Additional resources -- Part 4 Planning and writing up qualitative research -- Chapter 15 Writing a qualitative report -- Overview -- Is a qualitative research report different? -- Where to aim: the overall characteristics of a good qualitative report -- The qualitative ethos -- The structure of a qualitative report -- The qualitative report in detail -- Conclusion -- Key points -- Additional resources -- Chapter 16 Ensuring quality in qualitative research -- Overview -- How should qualitative research be evaluated? -- Some quality criteria for quantitative research -- Evaluating quality in qualitative research -- General academic justification and features of the research -- Generalisability in qualitative research -- Validity in qualitative research -- Reliability in qualitative research -- Conclusion -- Key points -- Additional resources -- Chapter 17 Ethics and data management in qualitative research -- Overview -- Does qualitative research need ethics? -- The development of ethics in psychology -- General ethical principles for qualitative research -- Ethical procedures in qualitative research -- Debriefing as ethics and methodology -- The ethics of report writing and publication -- Conclusion -- Key points -- Additional resources -- Chapter 18 Examples of qualitative report writing: learning the good and bad points -- Overview -- Introduction -- Examples of qualitative report writing -- Conclusion -- Key points -- Additional resources -- Glossary -- References -- Index.
Record Nr. UNINA-9910154929503321
Howitt Dennis  
Harlow, England : , : Pearson, , [2016]
Materiale a stampa
Lo trovi qui: Univ. Federico II
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Introduction to quantum mechanics / David J. Griffiths
Introduction to quantum mechanics / David J. Griffiths
Autore Griffiths, David J. <1942->
Edizione [2. ed., new internat. ed]
Pubbl/distr/stampa Harlow, : Pearson, 2014
Descrizione fisica II, 428 p. : ill. ; 25 cm
Soggetto topico 81-XX - Quantum theory [MSC 2020]
00A79 (77-XX) - Physics [MSC 2020]
ISBN 978-12-920240-8-0
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNICAMPANIA-SUN0107982
Griffiths, David J. <1942->  
Harlow, : Pearson, 2014
Materiale a stampa
Lo trovi qui: Univ. Vanvitelli
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