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A professional and practitioner's guide to public relations research, measurement, and evaluation / / David Michaelson and Don W. Stacks
| A professional and practitioner's guide to public relations research, measurement, and evaluation / / David Michaelson and Don W. Stacks |
| Autore | Michaelson David |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 |
| Descrizione fisica | 1 online resource (288 p.) |
| Disciplina | 659.2 |
| Collana | Public relations collection |
| Soggetto topico |
Public relations - Evaluation
Public relations - Research |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
public relations
nonfinancial indicators media analysis measurement interviewing goals and objectives focus groups experimentation evaluation content analysis survey and poll research statistical analysis standardized measurement secondary research sampling return on investment (ROI) return on expectation (ROE) research research methods qualitative research quantitative research |
| ISBN |
1-78684-357-9
1-60649-985-8 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I. Introduction to public relations research, measurement, and evaluation -- 1. Introduction to research and evaluations in public relations -- 2. The move toward standardization -- 3. The business of public relations -- 4. Measuring public relations outcomes -- Part II. Qualitative methods for effective public relations research, measurement, and evaluation -- 5. Secondary research -- 6. Qualitative research methodologies -- 7. Content analysis -- Part III. Quantitative methods for effective public relations research, measurement, and evaluation -- 8. Survey methodology -- 9. Statistical reasoning -- 10. Sampling -- Part IV. Wrapping up -- 11. The application of standards and best practices in research and evaluation for public relations -- Appendix. Dictionary of public relations measurement and research -- References -- Index. |
| Record Nr. | UNINA-9910458032403321 |
Michaelson David
|
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| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
A professional and practitioner's guide to public relations research, measurement, and evaluation / / David Michaelson and Don W. Stacks
| A professional and practitioner's guide to public relations research, measurement, and evaluation / / David Michaelson and Don W. Stacks |
| Autore | Michaelson David |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 |
| Descrizione fisica | 1 online resource (288 p.) |
| Disciplina | 659.2 |
| Collana | Public relations collection |
| Soggetto topico |
Public relations - Evaluation
Public relations - Research |
| Soggetto non controllato |
public relations
nonfinancial indicators media analysis measurement interviewing goals and objectives focus groups experimentation evaluation content analysis survey and poll research statistical analysis standardized measurement secondary research sampling return on investment (ROI) return on expectation (ROE) research research methods qualitative research quantitative research |
| ISBN |
1-78684-357-9
1-60649-985-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I. Introduction to public relations research, measurement, and evaluation -- 1. Introduction to research and evaluations in public relations -- 2. The move toward standardization -- 3. The business of public relations -- 4. Measuring public relations outcomes -- Part II. Qualitative methods for effective public relations research, measurement, and evaluation -- 5. Secondary research -- 6. Qualitative research methodologies -- 7. Content analysis -- Part III. Quantitative methods for effective public relations research, measurement, and evaluation -- 8. Survey methodology -- 9. Statistical reasoning -- 10. Sampling -- Part IV. Wrapping up -- 11. The application of standards and best practices in research and evaluation for public relations -- Appendix. Dictionary of public relations measurement and research -- References -- Index. |
| Record Nr. | UNINA-9910791042003321 |
|
Michaelson David
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
A professional and practitioner's guide to public relations research, measurement, and evaluation / / David Michaelson and Don W. Stacks
| A professional and practitioner's guide to public relations research, measurement, and evaluation / / David Michaelson and Don W. Stacks |
| Autore | Michaelson David |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 |
| Descrizione fisica | 1 online resource (288 p.) |
| Disciplina | 659.2 |
| Collana | Public relations collection |
| Soggetto topico |
Public relations - Evaluation
Public relations - Research |
| Soggetto non controllato |
public relations
nonfinancial indicators media analysis measurement interviewing goals and objectives focus groups experimentation evaluation content analysis survey and poll research statistical analysis standardized measurement secondary research sampling return on investment (ROI) return on expectation (ROE) research research methods qualitative research quantitative research |
| ISBN |
1-78684-357-9
1-60649-985-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I. Introduction to public relations research, measurement, and evaluation -- 1. Introduction to research and evaluations in public relations -- 2. The move toward standardization -- 3. The business of public relations -- 4. Measuring public relations outcomes -- Part II. Qualitative methods for effective public relations research, measurement, and evaluation -- 5. Secondary research -- 6. Qualitative research methodologies -- 7. Content analysis -- Part III. Quantitative methods for effective public relations research, measurement, and evaluation -- 8. Survey methodology -- 9. Statistical reasoning -- 10. Sampling -- Part IV. Wrapping up -- 11. The application of standards and best practices in research and evaluation for public relations -- Appendix. Dictionary of public relations measurement and research -- References -- Index. |
| Record Nr. | UNINA-9910826755103321 |
|
Michaelson David
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||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Professionalizing Public Relations [[electronic resource] ] : History, Gender and Education / / by Kate Fitch
| Professionalizing Public Relations [[electronic resource] ] : History, Gender and Education / / by Kate Fitch |
| Autore | Fitch Kate |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2016 |
| Descrizione fisica | 1 online resource (XIX, 154 p.) |
| Disciplina | 659.2 |
| Soggetto topico |
Public relations
Industrial sociology Corporate Communication/Public Relations Sociology of Work |
| ISBN | 1-137-57309-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- Chapter 1: The professionalisation of public relations in Australia -- Chapter 2: Education and the professional project -- Chapter 3: Women, feminisation and professionalisation -- Chapter 4: A critical history of public relations -- Conclusion. |
| Record Nr. | UNINA-9910254955903321 |
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Fitch Kate
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| London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Protocolo y Empresa : el Ceremonial Corporativo / / María Teresa Otero Alvarado
| Protocolo y Empresa : el Ceremonial Corporativo / / María Teresa Otero Alvarado |
| Autore | Alvarado María Teresa Otero |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Barcelona, Spain : , : Editorial UOC, , 2011 |
| Descrizione fisica | 1 online resource (271 p.) |
| Disciplina | 659.2 |
| Collana | Manuales Series |
| Soggetto topico |
Public relations
Industrial management |
| ISBN | 84-9029-106-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | spa |
| Record Nr. | UNINA-9910785803403321 |
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Alvarado María Teresa Otero
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| Barcelona, Spain : , : Editorial UOC, , 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Protocolo y Empresa : el Ceremonial Corporativo / / María Teresa Otero Alvarado
| Protocolo y Empresa : el Ceremonial Corporativo / / María Teresa Otero Alvarado |
| Autore | Alvarado María Teresa Otero |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Barcelona, Spain : , : Editorial UOC, , 2011 |
| Descrizione fisica | 1 online resource (271 p.) |
| Disciplina | 659.2 |
| Collana | Manuales Series |
| Soggetto topico |
Public relations
Industrial management |
| ISBN | 84-9029-106-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | spa |
| Record Nr. | UNINA-9910824475403321 |
|
Alvarado María Teresa Otero
|
||
| Barcelona, Spain : , : Editorial UOC, , 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Pubblicità integrata : pubblicità, promozione delle vendite, relazioni pubbliche / Baldo Peroni
| Pubblicità integrata : pubblicità, promozione delle vendite, relazioni pubbliche / Baldo Peroni |
| Autore | Peroni, Baldo |
| Pubbl/distr/stampa | Milano : Hoepli, c1965 |
| Descrizione fisica | vii, 364 p. ; 19 cm |
| Disciplina |
659.1
659.2 |
| Soggetto non controllato |
Pubblicità
Relazioni pubbliche |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ita |
| Record Nr. | UNINA-990003763480403321 |
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Peroni, Baldo
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| Milano : Hoepli, c1965 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Public (&) Relations : teorie e pratiche delle relazioni pubbliche in un mondo che cambia ; James E. Grunig
| Public (&) Relations : teorie e pratiche delle relazioni pubbliche in un mondo che cambia ; James E. Grunig |
| Autore | Grunig, James E. |
| Pubbl/distr/stampa | Milano : FrancoAngeli, 2016 |
| Descrizione fisica | 156 p. ; 20 cm |
| Disciplina |
659.2
658.45 |
| Collana | mediacultura |
| Soggetto non controllato |
Relazioni pubbliche - Comunicazione
Impresa - Comunicazione |
| ISBN | 978-88-917-5064-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ita |
| Record Nr. | UNINA-9910228152003321 |
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Grunig, James E.
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| Milano : FrancoAngeli, 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Public relations : the basics / / Ron Smith
| Public relations : the basics / / Ron Smith |
| Autore | Smith Ronald D. <1948-, > |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2014 |
| Descrizione fisica | 1 online resource (446 p.) |
| Disciplina | 659.2 |
| Collana | Basics |
| Soggetto topico | Public relations |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-415-67583-9
0-203-79890-2 1-135-08967-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Half Title; Title Page; Copyright Page; Table of Contents; Part I: Understanding Public Relations; 1. A First Look at Public Relations; What Public Relations Is Not; What Public Relations Is; The Benefits of Public Relations; The Publics of Public Relations; How Organizations Use Public Relations; Public Relations, Performance and Adaptation; Public Relations, Image and Reputation; Ethics and Professionalism; 2. Public Relations in Society; Historical Antecedents of Public Relations; Modern History of Public Relations; Public Relations Today; 3. Types of Public Relations
Strategic CounselingConsumer Relations; Employee Relations; Community Relations; Relations with Special Publics; Investor/Donor Relations; Public Affairs and Government Relations; Special Events and Promotion; Media Relations; Crisis Communication; 4. Practicing Public Relations; Writing Skills; Research Techniques; Communication Savvy; Part II: Public Relations Planning; 5. Public Relations Planning: Phase 1: Research; Step 1: Analyzing the Situation; Worksheet for Step 1: Analyze the Public Relations Situation; Planning Example for Step 1; Step 2: Analyzing the Organization Worksheet for Step 2: Analyze the OrganizationPlanning Example for Step 2; Step 3: Analyzing the Publics; Worksheet for Step 3: Analyze Key Publics; Planning Example for Step 3; 6. Public Relations Planning: Phase 2: Strategy; Step 4: Establishing Goals and Objectives; Worksheet for Step 4: Establish Goals and Objectives; Planning Example for Step 4; Step 5: Formulating Action and Response Strategies; Worksheet for Step 5: Formulate Action and Response Strategies; Planning Example for Step 5; Step 6: Developing the Message Strategy; Worksheet for Step 6: Develop the Message Strategy Planning Example for Step 67. Public Relations Planning: Phase 3: Tactics; Step 7: Selecting Communication Tactics; Worksheet for Step 7: Select Communication Tactics; Planning Example for Step 7; Step 8: Implementing the Strategic Plan; Worksheet for Step 8: Implement the Strategic Plan; Planning Example for Step 8; 8. Public Relations Planning: Phase 4: Evaluation; Step 9: Evaluating the Strategic Plan; Worksheet for Step 9: Evaluate the Strategic Plan; Planning Example for Step 9; Working the Plan; Appendix: Careers in Public Relations; Careers; Education; Job Search; Glossary Recommended ReadingIndex |
| Record Nr. | UNINA-9910452639403321 |
|
Smith Ronald D. <1948-, >
|
||
| London ; ; New York : , : Routledge, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Public relations : the basics / / Ron Smith
| Public relations : the basics / / Ron Smith |
| Autore | Smith Ronald D. <1948-, > |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2014 |
| Descrizione fisica | 1 online resource (446 p.) |
| Disciplina | 659.2 |
| Collana | Basics |
| Soggetto topico | Public relations |
| ISBN |
1-135-08974-4
0-415-67583-9 0-203-79890-2 1-135-08967-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Half Title; Title Page; Copyright Page; Table of Contents; Part I: Understanding Public Relations; 1. A First Look at Public Relations; What Public Relations Is Not; What Public Relations Is; The Benefits of Public Relations; The Publics of Public Relations; How Organizations Use Public Relations; Public Relations, Performance and Adaptation; Public Relations, Image and Reputation; Ethics and Professionalism; 2. Public Relations in Society; Historical Antecedents of Public Relations; Modern History of Public Relations; Public Relations Today; 3. Types of Public Relations
Strategic CounselingConsumer Relations; Employee Relations; Community Relations; Relations with Special Publics; Investor/Donor Relations; Public Affairs and Government Relations; Special Events and Promotion; Media Relations; Crisis Communication; 4. Practicing Public Relations; Writing Skills; Research Techniques; Communication Savvy; Part II: Public Relations Planning; 5. Public Relations Planning: Phase 1: Research; Step 1: Analyzing the Situation; Worksheet for Step 1: Analyze the Public Relations Situation; Planning Example for Step 1; Step 2: Analyzing the Organization Worksheet for Step 2: Analyze the OrganizationPlanning Example for Step 2; Step 3: Analyzing the Publics; Worksheet for Step 3: Analyze Key Publics; Planning Example for Step 3; 6. Public Relations Planning: Phase 2: Strategy; Step 4: Establishing Goals and Objectives; Worksheet for Step 4: Establish Goals and Objectives; Planning Example for Step 4; Step 5: Formulating Action and Response Strategies; Worksheet for Step 5: Formulate Action and Response Strategies; Planning Example for Step 5; Step 6: Developing the Message Strategy; Worksheet for Step 6: Develop the Message Strategy Planning Example for Step 67. Public Relations Planning: Phase 3: Tactics; Step 7: Selecting Communication Tactics; Worksheet for Step 7: Select Communication Tactics; Planning Example for Step 7; Step 8: Implementing the Strategic Plan; Worksheet for Step 8: Implement the Strategic Plan; Planning Example for Step 8; 8. Public Relations Planning: Phase 4: Evaluation; Step 9: Evaluating the Strategic Plan; Worksheet for Step 9: Evaluate the Strategic Plan; Planning Example for Step 9; Working the Plan; Appendix: Careers in Public Relations; Careers; Education; Job Search; Glossary Recommended ReadingIndex |
| Record Nr. | UNINA-9910790581303321 |
|
Smith Ronald D. <1948-, >
|
||
| London ; ; New York : , : Routledge, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
