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Advances in National Brand and Private Label Marketing [[electronic resource] ] : Seventh International Conference, 2020 / / edited by Francisco J. Martinez-Lopez, Juan Carlos Gázquez-Abad, Els Breugelmans
| Advances in National Brand and Private Label Marketing [[electronic resource] ] : Seventh International Conference, 2020 / / edited by Francisco J. Martinez-Lopez, Juan Carlos Gázquez-Abad, Els Breugelmans |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 |
| Descrizione fisica | 1 online resource (xi, 206 pages) : illustrations |
| Disciplina | 658.827 |
| Collana | Springer Proceedings in Business and Economics |
| Soggetto topico |
Marketing
Information technology Business—Data processing Industrial psychology IT in Business Industrial and Organizational Psychology |
| ISBN | 3-030-47764-9 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910399872303321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advances in National Brand and Private Label Marketing [[electronic resource] ] : Sixth International Conference, 2019 / / edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Anne Roggeveen
| Advances in National Brand and Private Label Marketing [[electronic resource] ] : Sixth International Conference, 2019 / / edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Anne Roggeveen |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2019 |
| Descrizione fisica | 1 online resource (214 pages) |
| Disciplina | 658.827 |
| Collana | Springer Proceedings in Business and Economics |
| Soggetto topico |
Marketing
Industrial psychology E-business Electronic commerce E-commerce Trade Business Commerce Leadership Industrial and Organizational Psychology e-Business/e-Commerce Business Strategy/Leadership |
| ISBN | 3-030-18911-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I: Strategic Issues and Theoretical Research -- Part II: Consumer Behaviour -- Part III: Online Context and Digital Transformation. |
| Record Nr. | UNINA-9910337798103321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advances in National Brand and Private Label Marketing [[electronic resource] ] : Fourth International Conference, 2017 / / edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Kusum L. Ailawadi, María Jesús Yagüe-Guillén
| Advances in National Brand and Private Label Marketing [[electronic resource] ] : Fourth International Conference, 2017 / / edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Kusum L. Ailawadi, María Jesús Yagüe-Guillén |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 |
| Descrizione fisica | 1 online resource (XI, 210 p. 15 illus., 6 illus. in color.) |
| Disciplina | 658.827 |
| Collana | Springer Proceedings in Business and Economics |
| Soggetto topico |
Marketing
Industrial psychology E-business Electronic commerce E-commerce Leadership Industrial and Organizational Psychology e-Business/e-Commerce Business Strategy/Leadership |
| ISBN | 3-319-59701-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I: Consumer Behavior I -- Part II: Branding -- Part III: Social Media and Online Context -- Part IV: Consumer Behavior II -- Part V: Strategic Issues and Theoretical Research. |
| Record Nr. | UNINA-9910254898903321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advances in National Brand and Private Label Marketing [[electronic resource] ] : Third International Conference, 2016 / / edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Els Gijsbrecht
| Advances in National Brand and Private Label Marketing [[electronic resource] ] : Third International Conference, 2016 / / edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Els Gijsbrecht |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2016 |
| Descrizione fisica | 1 online resource (X, 161 p. 8 illus., 1 illus. in color.) |
| Disciplina | 658.827 |
| Collana | Springer Proceedings in Business and Economics |
| Soggetto topico |
Marketing
Industrial psychology E-business Electronic commerce E-commerce Leadership Industrial and Organizational Psychology e-Business/e-Commerce Business Strategy/Leadership |
| ISBN | 3-319-39946-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I: Consumer Behaviour I -- Part II: Branding I -- Part III: Strategic Decisions and Theoretical Research -- Part IV: Consumer Behaviour II -- Branding II. . |
| Record Nr. | UNINA-9910254949903321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advances in National Brand and Private Label Marketing [[electronic resource] ] : Second International Conference, 2015 / / edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Raj Sethuraman
| Advances in National Brand and Private Label Marketing [[electronic resource] ] : Second International Conference, 2015 / / edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Raj Sethuraman |
| Edizione | [1st ed. 2015.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2015 |
| Descrizione fisica | 1 online resource (208 p.) |
| Disciplina | 658.827 |
| Collana | Springer Proceedings in Business and Economics |
| Soggetto topico |
Marketing
Industrial psychology E-business Electronic commerce E-commerce Leadership Industrial and Organizational Psychology e-Business/e-Commerce Business Strategy/Leadership |
| ISBN | 3-319-20182-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I: Consumer Behaviour I -- Part II: Strategic Decisions -- Part III: Branding -- Part IV: Market Trends and Theoretical Research -- Part V: Consumer Behaviour II. |
| Record Nr. | UNINA-9910298474303321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advances in Through-life Engineering Services [[electronic resource] /] / edited by Louis Redding, Rajkumar Roy, Andy Shaw
| Advances in Through-life Engineering Services [[electronic resource] /] / edited by Louis Redding, Rajkumar Roy, Andy Shaw |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 |
| Descrizione fisica | 1 online resource (XIV, 470 p. 153 illus., 106 illus. in color.) |
| Disciplina | 658.827 |
| Collana | Decision Engineering |
| Soggetto topico |
Engineering economics
Engineering economy Economic policy Management Industrial management Manufactures Engineering Economics, Organization, Logistics, Marketing R & D/Technology Policy Innovation/Technology Management Manufacturing, Machines, Tools, Processes |
| ISBN | 3-319-49938-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- The Development of a UK National Strategy for Through-Life Engineering Services -- The Development of a UK National Strategy for Through-Life Engineering Services -- Warranty Driven Design – An Automotive Case Study -- Designing for Service in a Complex Product Service System. Civil Aerospace Gas Turbine Case Study -- The Knowledge Management Perspective -- Predictive Big Data Analytics and Cyber Physical Systems For TES Systems -- Development and Operation of Functional Products: Improving Knowledge on Availability Through Use of Monitoring and Service-Related Data -- Remodelling of Structured Product Data for Through-life Engineering Services -- Holistic Approach for Condition Monitoring in Industrial Product-Service Systems -- An Erlang-Coxian-Based method for Modelling Accelerated Life Testing Data -- Thermographic NDT for Through-life Inspection of High Value Components -- Engineering Support Systems for Industrial Machines and Plants -- Infrastructure/Train Borne Measurements in Support of UK Railway System Performance: Gaining Insight Through Systematic Analysis and Modelling -- Warranty Impacts from No Fault Found (NFF) and an Impact Avoidance Benchmarking Tool -- Insights into the Maintenance Test Effectiveness -- Best Practices in the Cost Engineering of Through-Life Engineering Services in Life-Cycle Costing (LCC) and Design To Cost (DTC) -- Cost Model for Assessing Losses to Avionics Suppliers During Warranty Period -- Product-Service Systems Under Availability-Based Contracts: Maintenance Optimization and Concurrent System and Contract Design -- Application of Open source Hardware to the Development of Autonomous Maintenance Support Systems -- Design for Zero Maintenance -- Graph-Based Model for Context-Aware Maintenance Assistance with Augmented Reality and 3D Visualization -- Remotely Piloted Aerial Systems Support Considerations -- Preventive Maintenance Scheduling Optimization: A Review of Applications for Power Plants -- Beyond RAMS Design: Towards an Integral Asset and Process Approach -- On the Initial Spare Parts Assortment for Capital Assets: A Structured Approach Aiding Initial Spare Parts Assortment Decision-Making (SAISAD) -- The Design of Cost and Availability in Complex Engineering Systems -- Defence Support Services For The Royal Navy: The Context of Spares Contracts. |
| Record Nr. | UNINA-9910254332003321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Authentic™ : The Politics of Ambivalence in a Brand Culture / / Sarah Banet-Weiser
| Authentic™ : The Politics of Ambivalence in a Brand Culture / / Sarah Banet-Weiser |
| Autore | Banet-Weiser Sarah |
| Pubbl/distr/stampa | New York, NY : , : New York University Press, , [2012] |
| Descrizione fisica | 1 online resource (281 p.) |
| Disciplina |
658.8/27
658.827 |
| Collana | Critical Cultural Communication |
| Soggetto topico | Brand name products |
| Soggetto genere / forma | Electronic books. |
| ISBN | 0-8147-3937-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- CONTENTS -- ACKNOWLEDGMENTS -- INTRODUCTION -- 1. BRANDING CONSUMER CITIZENS -- 2. BRANDING THE POSTFEMINIST SELF -- 3. BRANDING CREATIVITY -- 4. BRANDING POLITICS -- 5. BRANDING RELIGION -- CONCLUSION: THE POLITICS OF AMBIVALENCE -- NOTES -- INDEX -- ABOUT THE AUTHOR |
| Record Nr. | UNINA-9910480700603321 |
Banet-Weiser Sarah
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| New York, NY : , : New York University Press, , [2012] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Authentic™ : The Politics of Ambivalence in a Brand Culture / / Sarah Banet-Weiser
| Authentic™ : The Politics of Ambivalence in a Brand Culture / / Sarah Banet-Weiser |
| Autore | Banet-Weiser Sarah <1966-> |
| Pubbl/distr/stampa | New York, NY : , : New York University Press, , 2012 |
| Descrizione fisica | 1 online resource |
| Disciplina |
658.8/27
658.827 |
| Collana | Critical Cultural Communication |
| Soggetto topico |
Brand name products
Consumer behavior Branding (Marketing) |
| ISBN |
0-8147-3937-7
9780814739372 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- CONTENTS -- ACKNOWLEDGMENTS -- INTRODUCTION -- 1. BRANDING CONSUMER CITIZENS -- 2. BRANDING THE POSTFEMINIST SELF -- 3. BRANDING CREATIVITY -- 4. BRANDING POLITICS -- 5. BRANDING RELIGION -- CONCLUSION: THE POLITICS OF AMBIVALENCE -- NOTES -- INDEX -- ABOUT THE AUTHOR |
| Record Nr. | UNINA-9910785778103321 |
|
Banet-Weiser Sarah <1966->
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| New York, NY : , : New York University Press, , 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Authentic™ : The Politics of Ambivalence in a Brand Culture / / Sarah Banet-Weiser
| Authentic™ : The Politics of Ambivalence in a Brand Culture / / Sarah Banet-Weiser |
| Autore | Banet-Weiser Sarah <1966-> |
| Pubbl/distr/stampa | New York, NY : , : New York University Press, , 2012 |
| Descrizione fisica | 1 online resource |
| Disciplina |
658.8/27
658.827 |
| Collana | Critical Cultural Communication |
| Soggetto topico |
Brand name products
Consumer behavior Branding (Marketing) |
| ISBN |
0-8147-3937-7
9780814739372 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- CONTENTS -- ACKNOWLEDGMENTS -- INTRODUCTION -- 1. BRANDING CONSUMER CITIZENS -- 2. BRANDING THE POSTFEMINIST SELF -- 3. BRANDING CREATIVITY -- 4. BRANDING POLITICS -- 5. BRANDING RELIGION -- CONCLUSION: THE POLITICS OF AMBIVALENCE -- NOTES -- INDEX -- ABOUT THE AUTHOR |
| Record Nr. | UNINA-9910815315203321 |
|
Banet-Weiser Sarah <1966->
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| New York, NY : , : New York University Press, , 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Basics of branding : a practical guide for managers / / Jay Gronlund
| Basics of branding : a practical guide for managers / / Jay Gronlund |
| Autore | Gronlund Jay. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2013 |
| Descrizione fisica | 1 online resource (208 pages) |
| Disciplina | 658.827 |
| Collana | Marketing strategy collection |
| Soggetto topico | Branding (Marketing) |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
basics of branding
positioning statement emotional branding consumer insights corporate branding global branding country branding market research creativity ideation innovation model brand names and logos B2B business-to-business value proposition value pricing commoditization marketing and sales alignment silos brand trust social media brand architecture personal branding employer branding brand equity B2C business-to-consumer |
| ISBN | 1-60649-593-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. What is branding really about? -- A classic, ubiquitous misunderstanding of "branding" -- So what really is "branding"? -- Summary -- 2. The positioning statement, emotions, and brand equity -- A simple tool, but a must for branding -- The emotional side of branding -- The ultimate: brand equity -- 3. Branding applications -- Corporate branding -- Employer branding -- Personal branding -- Global branding -- Country branding -- 4. Building strong brands -- A market-driven success -- Market research for brand development, the basics -- Innovation and idea generation for brand building -- Brand names, logos, symbols, and taglines -- Growth from brand/line extensions -- 5. Branding in the B2B world, new opportunities -- Building strong customer loyalty -- A more compelling value proposition -- How value pricing can prevent perceptions of "commoditization" -- Marketing and sales alignment, breaking down silos -- Why emotion is critical for B2B brand marketing -- 6. Marketing today: branding for digital marketing and social media -- Transformative shifts in the marketplace, consumer tastes and media -- How the internet has changed the way consumers buy -- The rise of "content marketing" -- Importance of integrated marketing -- How the role of "marketing" is changing in corporations -- Impact on branding -- Five issues to determine whether/how to market your brand in social media -- Conclusion: 20 key principles for developing strong brands -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910453059603321 |
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Gronlund Jay.
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| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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