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A investigation of brand choice processes / [By] B. Wierenga ; foreword by M. T. G. Meulenberg
| A investigation of brand choice processes / [By] B. Wierenga ; foreword by M. T. G. Meulenberg |
| Autore | WIERENGA, Berend |
| Pubbl/distr/stampa | Rotterdam : Rotterdam University Press, 1974 |
| Descrizione fisica | XIII, 256 p. ; 23 cm |
| Disciplina | 658.8 |
| Soggetto topico | Consumatori - modelli matematici |
| ISBN | 9-237-1199-8 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-990002795300203316 |
WIERENGA, Berend
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| Rotterdam : Rotterdam University Press, 1974 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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A Joosr Guide to... Purple cow : transform your business by being remarkable / / by Seth Godin
| A Joosr Guide to... Purple cow : transform your business by being remarkable / / by Seth Godin |
| Autore | Godin Seth |
| Pubbl/distr/stampa | Clitheroe, [England] : , : Joosr, , 2016 |
| Descrizione fisica | 1 online resource (18 pages) |
| Disciplina | 658.8 |
| Collana | Joosr Guide To |
| Soggetto topico | Marketing |
| ISBN | 1-78567-264-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910158903603321 |
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Godin Seth
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| Clitheroe, [England] : , : Joosr, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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A new brand world : 8 principles for achieving brand leadership in 21st century / Scott Bedbury with Stephen Fenichell
| A new brand world : 8 principles for achieving brand leadership in 21st century / Scott Bedbury with Stephen Fenichell |
| Autore | Bedbury, Scott |
| Pubbl/distr/stampa | New York [etc.], : Penguin, 2003 |
| Descrizione fisica | XIX, 220 p. ; 22 cm. |
| Disciplina | 658.8 |
| Soggetto topico | Marchi di fabbrica e di commercio |
| ISBN | 0142001902 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISANNIO-NAP0472367 |
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Bedbury, Scott
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| New York [etc.], : Penguin, 2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. del Sannio | ||
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The academic/practitioner divide in marketing - myth or reality? [[electronic resource] /] / Guest editor, Ross Brennan
| The academic/practitioner divide in marketing - myth or reality? [[electronic resource] /] / Guest editor, Ross Brennan |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2004 |
| Descrizione fisica | 1 online resource (107 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) | BrennanRoss |
| Collana | Marketing Intelligence & Planning. No. 5 |
| Soggetto topico |
Marketing
Marketing research |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-51432-9
9786610514328 1-84544-168-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
CONTENTS; EDITORIAL ADVISORY BOARD; Abstracts and keywords; GUEST EDITORIAL: Should we worry about an "academic-practitioner divide" in marketing?; Business-to-business marketing What is important to the practitioner?; In search of relevance Is there an academic-practitioner divide in business-to-business marketing?; Barriers to practical use of academic marketing knowledge; Refocusing marketing to reflect practice The changing role of marketing for business; How effectively do marketing journals transfer useful learning from scholars to practitioners?
Making marketers accountable: a failure of marketing education?In search of relevance and rigour for research in marketing; A call to arms for applied marketing academics |
| Record Nr. | UNINA-9910450252703321 |
| Bradford, England, : Emerald Group Publishing, c2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The academic/practitioner divide in marketing - myth or reality? [[electronic resource] /] / Guest editor, Ross Brennan
| The academic/practitioner divide in marketing - myth or reality? [[electronic resource] /] / Guest editor, Ross Brennan |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2004 |
| Descrizione fisica | 1 online resource (107 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) | BrennanRoss |
| Collana | Marketing Intelligence & Planning. No. 5 |
| Soggetto topico |
Marketing
Marketing research |
| ISBN |
1-280-51432-9
9786610514328 1-84544-168-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
CONTENTS; EDITORIAL ADVISORY BOARD; Abstracts and keywords; GUEST EDITORIAL: Should we worry about an "academic-practitioner divide" in marketing?; Business-to-business marketing What is important to the practitioner?; In search of relevance Is there an academic-practitioner divide in business-to-business marketing?; Barriers to practical use of academic marketing knowledge; Refocusing marketing to reflect practice The changing role of marketing for business; How effectively do marketing journals transfer useful learning from scholars to practitioners?
Making marketers accountable: a failure of marketing education?In search of relevance and rigour for research in marketing; A call to arms for applied marketing academics |
| Record Nr. | UNINA-9910783391003321 |
| Bradford, England, : Emerald Group Publishing, c2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The academic/practitioner divide in marketing - myth or reality? [[electronic resource] /] / Guest editor, Ross Brennan
| The academic/practitioner divide in marketing - myth or reality? [[electronic resource] /] / Guest editor, Ross Brennan |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2004 |
| Descrizione fisica | 1 online resource (107 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) | BrennanRoss |
| Collana | Marketing Intelligence & Planning. No. 5 |
| Soggetto topico |
Marketing
Marketing research |
| ISBN |
1-280-51432-9
9786610514328 1-84544-168-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
CONTENTS; EDITORIAL ADVISORY BOARD; Abstracts and keywords; GUEST EDITORIAL: Should we worry about an "academic-practitioner divide" in marketing?; Business-to-business marketing What is important to the practitioner?; In search of relevance Is there an academic-practitioner divide in business-to-business marketing?; Barriers to practical use of academic marketing knowledge; Refocusing marketing to reflect practice The changing role of marketing for business; How effectively do marketing journals transfer useful learning from scholars to practitioners?
Making marketers accountable: a failure of marketing education?In search of relevance and rigour for research in marketing; A call to arms for applied marketing academics |
| Record Nr. | UNINA-9910825487503321 |
| Bradford, England, : Emerald Group Publishing, c2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Academy of Marketing Studies proceedings
| Academy of Marketing Studies proceedings |
| Pubbl/distr/stampa | Cullowhee, NC, : Allied Academies |
| Disciplina | 658.8 |
| Soggetto topico | Marketing research |
| Soggetto genere / forma |
Conference papers and proceedings.
Periodicals. |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Proceedings of the Academy of Marketing Studies |
| Record Nr. | UNISA-996336613203316 |
| Cullowhee, NC, : Allied Academies | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Account-based marketing : how to target and engage the companies that will grow your revenue / / Chris Golec, Peter Isaacson, Jessica Fewless
| Account-based marketing : how to target and engage the companies that will grow your revenue / / Chris Golec, Peter Isaacson, Jessica Fewless |
| Autore | Golec Chris |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , [2019] |
| Descrizione fisica | 1 online resource (224 pages) |
| Disciplina | 658.8 |
| Soggetto topico | Industrial marketing - Management |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-119-57202-9
1-119-57204-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910467410503321 |
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Golec Chris
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| Hoboken, New Jersey : , : Wiley, , [2019] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Account-based marketing : how to target and engage the companies that will grow your revenue / / Chris Golec, Peter Isaacson, Jessica Fewless
| Account-based marketing : how to target and engage the companies that will grow your revenue / / Chris Golec, Peter Isaacson, Jessica Fewless |
| Autore | Golec Chris |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , [2019] |
| Descrizione fisica | 1 online resource (224 pages) |
| Disciplina | 658.8 |
| Soggetto topico | Industrial marketing - Management |
| ISBN |
1-119-57202-9
1-119-57204-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The sweet spot -- Building blocks -- Getting buy-in -- Your target account list -- Attracting your target accounts -- Boosting engagement -- Converting & closing -- Measuring what matters -- Scaling your ABM efforts -- Enhancing ABM with technology -- Guiding ABM ever higher. |
| Record Nr. | UNINA-9910793465003321 |
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Golec Chris
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| Hoboken, New Jersey : , : Wiley, , [2019] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Account-based marketing : how to target and engage the companies that will grow your revenue / / Chris Golec, Peter Isaacson, Jessica Fewless
| Account-based marketing : how to target and engage the companies that will grow your revenue / / Chris Golec, Peter Isaacson, Jessica Fewless |
| Autore | Golec Chris |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , [2019] |
| Descrizione fisica | 1 online resource (224 pages) |
| Disciplina | 658.8 |
| Soggetto topico | Industrial marketing - Management |
| ISBN |
1-119-57202-9
1-119-57204-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The sweet spot -- Building blocks -- Getting buy-in -- Your target account list -- Attracting your target accounts -- Boosting engagement -- Converting & closing -- Measuring what matters -- Scaling your ABM efforts -- Enhancing ABM with technology -- Guiding ABM ever higher. |
| Record Nr. | UNINA-9910815922003321 |
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Golec Chris
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| Hoboken, New Jersey : , : Wiley, , [2019] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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