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Business communication / Peter Hartley and Clive G. Bruckmann
| Business communication / Peter Hartley and Clive G. Bruckmann |
| Autore | Hartley, Peter |
| Pubbl/distr/stampa | New York : Routledge, 2002 |
| Descrizione fisica | xvi, 382 p. ; 25 cm |
| Disciplina | 658.45 |
| Altri autori (Persone) | Bruckmann, Clive G |
| Soggetto topico | Comunicazione aziendale |
| ISBN | 0415195497 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISALENTO-991004019269707536 |
Hartley, Peter
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| New York : Routledge, 2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. del Salento | ||
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Business communication : a cultural and strategic approach / Michael J. Rouse and Sandra Rouse
| Business communication : a cultural and strategic approach / Michael J. Rouse and Sandra Rouse |
| Autore | Rouse, Michael J. |
| Pubbl/distr/stampa | London : South Western, 2002 |
| Descrizione fisica | 280 p. ; 22 cm |
| Disciplina | 658.45 |
| Altri autori (Persone) | Rouse, Sandra |
| Soggetto non controllato | Organizzazione - Comunicazione - Gestione |
| ISBN | 978-1-86152-544-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-990009322840403321 |
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Rouse, Michael J.
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| London : South Western, 2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Business communication essentials / / Courtland L. Bovee, John V. Thill
| Business communication essentials / / Courtland L. Bovee, John V. Thill |
| Autore | Bovée Courtland L. |
| Edizione | [Seventh, global edition.] |
| Pubbl/distr/stampa | Boston : , : Pearson, , [2016] |
| Descrizione fisica | 1 online resource (xliv, 478 pages) |
| Disciplina | 658.45 |
| Collana | Always Learning |
| Soggetto topico | Business communication |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Business Communication Essentials: A Skills-Based Approach -- Title Page -- Copyright -- Contents in Brief -- Contents -- Real-Time Updates-Learn More -- Preface -- Dedication -- Prologue -- PART 1: Business Communication Foundations -- Chapter 1: Professional Communication in Today's Digital, Social, Mobile World -- LEARNING OBJECTIVES -- Communication Matters . . . -- Understanding Why Communication Matters -- COMMUNICATION IS IMPORTANT TO YOUR CAREER -- COMMUNICATION IS IMPORTANT TO YOUR COMPANY -- WHAT MAKES BUSINESS COMMUNICATION EFFECTIVE? -- Communicating as a Professional -- UNDERSTANDING WHAT EMPLOYERS EXPECT FROM YOU -- COMMUNICATING IN AN ORGANIZATIONAL CONTEXT -- ADOPTING AN AUDIENCE-CENTERED APPROACH -- Exploring the Communication Process -- THE BASIC COMMUNICATION MODEL -- THE SOCIAL COMMUNICATION MODEL -- The Mobile Revolution -- THE RISE OF MOBILE AS A COMMUNICATION PLATFORM -- HOW MOBILE TECHNOLOGIES ARE CHANGING BUSINESS COMMUNICATION -- Committing to Ethical Communication -- DISTINGUISHING ETHICAL DILEMMAS FROM ETHICAL LAPSES -- MAKING ETHICAL CHOICES -- Communicating in a World of Diversity -- THE ADVANTAGES AND CHALLENGES OF A DIVERSE WORKFORCE -- KEY ASPECTS OF CULTURAL DIVERSITY -- ADVICE FOR IMPROVING INTERCULTURAL COMMUNICATION -- Using Technology to Improve Business Communication -- KEEPING TECHNOLOGY IN PERSPECTIVE -- USING TOOLS PRODUCTIVELY -- GUARDING AGAINST INFORMATION OVERLOAD -- RECONNECTING WITH PEOPLE FREQUENTLY -- Chapter Review and Activities -- Test Your Knowledge -- Apply Your Knowledge -- Practice Your Skills -- Expand Your Skills -- Improve Your Grammar, Mechanics, and Usage -- Endnotes -- Chapter 2: Collaboration, Interpersonal Communication, and Business Etiquette -- LEARNING OBJECTIVES -- Communication Matters . . . -- Communicating Effectively in Teams -- ADVANTAGES AND DISADVANTAGES OF TEAMS.
CHARACTERISTICS OF EFFECTIVE TEAMS -- Collaborating on Communication Efforts -- GUIDELINES FOR COLLABORATIVE WRITING -- TECHNOLOGIES FOR COLLABORATIVE WRITING -- GIVING-AND RESPONDING TO-CONSTRUCTIVE FEEDBACK -- Making Your Meetings More Productive -- PREPARING FOR MEETINGS -- CONDUCTING AND CONTRIBUTING TO EFFICIENT MEETINGS -- PUTTING MEETING RESULTS TO PRODUCTIVE USE -- USING MEETING TECHNOLOGIES -- Improving Your Listening Skills -- RECOGNIZING VARIOUS TYPES OF LISTENING -- UNDERSTANDING THE LISTENING PROCESS -- OVERCOMING BARRIERS TO EFFECTIVE LISTENING -- Improving Your Nonverbal Communication Skills -- Developing Your Business Etiquette -- BUSINESS ETIQUETTE IN THE WORKPLACE -- BUSINESS ETIQUETTE IN SOCIAL SETTINGS -- BUSINESS ETIQUETTE ONLINE -- BUSINESS ETIQUETTE USING MOBILE DEVICES -- Chapter Review and Activities -- Test Your Knowledge -- Apply Your Knowledge -- Practice Your Skills -- Expand Your Skills -- Improve Your Grammar, Mechanics, and Usage -- Endnotes -- PART 2: The Three-Step Writing Process -- Chapter 3: Planning Business Messages -- LEARNING OBJECTIVES -- Communication Matters . . . -- Understanding the Three-Step Writing Process -- Analyzing the Situation -- DEFINING YOUR PURPOSE -- DEVELOPING AN AUDIENCE PROFILE -- Gathering Information -- UNCOVERING AUDIENCE NEEDS -- PROVIDING REQUIRED INFORMATION -- Selecting the Best Combination of Media and Channels -- THE MOST COMMON MEDIA AND CHANNEL OPTIONS -- FACTORS TO CONSIDER WHEN CHOOSING MEDIA AND CHANNELS -- Organizing Your Message -- DEFINING YOUR MAIN IDEA -- LIMITING YOUR SCOPE -- CHOOSING BETWEEN DIRECT AND INDIRECT APPROACHES -- OUTLINING YOUR CONTENT -- BUILDING READER INTEREST WITH STORYTELLING TECHNIQUES -- Chapter Review and Activities -- Test Your Knowledge -- Apply Your Knowledge -- Practice Your Skills -- Expand Your Skills. Improve Your Grammar, Mechanics, and Usage -- Endnotes -- Chapter 4: Writing Business Messages -- LEARNING OBJECTIVES -- Communication Matters . . . -- Adapting to Your Audience: Being Sensitive to Your Audience's Needs -- ADOPTING THE "YOU" ATTITUDE -- MAINTAINING STANDARDS OF ETIQUETTE -- EMPHASIZING THE POSITIVE -- USING BIAS-FREE LANGUAGE -- Adapting to Your Audience: Building Strong Relationships -- ESTABLISHING YOUR CREDIBILITY -- PROJECTING YOUR COMPANY'S IMAGE -- Adapting to Your Audience: Controlling Your Style and Tone -- CREATING A CONVERSATIONAL TONE -- USING PLAIN LANGUAGE -- SELECTING ACTIVE OR PASSIVE VOICE -- Composing Your Message: Choosing Powerful Words -- BALANCING ABSTRACT AND CONCRETE WORDS -- FINDING WORDS THAT COMMUNICATE WELL -- Composing Your Message: Creating Effective Sentences -- CHOOSING FROM THE FOUR TYPES OF SENTENCES -- USING SENTENCE STYLE TO EMPHASIZE KEY THOUGHTS -- Composing Your Message: Crafting Coherent Paragraphs -- CREATING THE ELEMENTS OF A PARAGRAPH -- DEVELOPING PARAGRAPHS -- Writing Messages for Mobile Devices -- Chapter Review and Activities -- Test Your Knowledge -- Apply Your Knowledge -- Practice Your Skills -- Expand Your Skills -- Improve Your Grammar, Mechanics, and Usage -- Endnotes -- Chapter 5: Completing Business Messages -- LEARNING OBJECTIVES -- Communication Matters . . . -- Revising Your Message: Evaluating the First Draft -- EVALUATING YOUR CONTENT, ORGANIZATION, AND TONE -- EVALUATING, EDITING, AND REVISING THE WORK OF OTHER WRITERS -- Revising to Improve Readability -- VARYING SENTENCE LENGTH -- KEEPING YOUR PARAGRAPHS SHORT -- USING LISTS AND BULLETS TO CLARIFY AND EMPHASIZE -- ADDING HEADINGS AND SUBHEADINGS -- Editing for Clarity and Conciseness -- EDITING FOR CLARITY -- EDITING FOR CONCISENESS -- Producing Your Message -- DESIGNING FOR READABILITY. DESIGNING MESSAGES FOR MOBILE DEVICES -- Proofreading Your Message -- Distributing Your Message -- Chapter Review and Activities -- Test Your Knowledge -- Apply Your Knowledge -- Practice Your Skills -- Expand Your Skills -- Improve Your Grammar, Mechanics, and Usage -- Endnotes -- PART 3: Brief Business Messages -- Chapter 6: Crafting Messages for Digital Channels -- LEARNING OBJECTIVES -- Communication Matters . . . -- Digital Channels for Business Communication -- MEDIA CHOICES FOR BRIEF MESSAGES -- COMPOSITIONAL MODES FOR DIGITAL MEDIA -- CREATING CONTENT FOR SOCIAL MEDIA -- OPTIMIZING CONTENT FOR MOBILE DEVICES -- Social Networks -- BUSINESS COMMUNICATION USES OF SOCIAL NETWORKS -- STRATEGIES FOR BUSINESS COMMUNICATION ON SOCIAL NETWORKS -- Information and Media Sharing Sites -- USER-GENERATED CONTENT SITES -- CONTENT CURATION SITES -- COMMUNITY Q&A SITES -- Email -- PLANNING EMAIL MESSAGES -- WRITING EMAIL MESSAGES -- COMPLETING EMAIL MESSAGES -- Instant Messaging and Text Messaging -- UNDERSTANDING THE BENEFITS AND RISKS OF IM -- ADAPTING THE THREE-STEP PROCESS FOR SUCCESSFUL IM -- Blogging and Microblogging -- UNDERSTANDING THE BUSINESS APPLICATIONS OF BLOGGING -- ADAPTING THE THREE-STEP PROCESS FOR SUCCESSFUL BLOGGING -- MICROBLOGGING -- Podcasting -- Chapter Review and Activities -- Test Your Knowledge -- Apply Your Knowledge -- Practice Your Skills -- Expand Your Skills -- Improve Your Grammar, Mechanics, and Usage -- Endnotes -- Chapter 7: Writing Routine and Positive Messages -- LEARNING OBJECTIVES -- Communication Matters . . . -- Strategy for Routine Requests -- STATING YOUR REQUEST UP FRONT -- EXPLAINING AND JUSTIFYING YOUR REQUEST -- REQUESTING SPECIFIC ACTION IN A COURTEOUS CLOSE -- Common Examples of Routine Requests -- ASKING FOR INFORMATION OR ACTION -- ASKING FOR RECOMMENDATIONS -- MAKING CLAIMS AND REQUESTING ADJUSTMENTS. Strategy for Routine Replies and Positive Messages -- STARTING WITH THE MAIN IDEA -- PROVIDING NECESSARY DETAILS AND EXPLANATION -- ENDING WITH A COURTEOUS CLOSE -- Common Examples of Routine Replies and Positive Messages -- ANSWERING REQUESTS FOR INFORMATION OR ACTION -- GRANTING CLAIMS AND REQUESTS FOR ADJUSTMENT -- PROVIDING RECOMMENDATIONS AND REFERENCES -- SHARING ROUTINE INFORMATION -- ANNOUNCING GOOD NEWS -- FOSTERING GOODWILL -- Chapter Review and Activities -- Test Your Knowledge -- Apply Your Knowledge -- Practice Your Skills -- Expand Your Skills -- Improve Your Grammar, Mechanics, and Usage -- Endnotes -- Chapter 8: Writing Negative Messages -- LEARNING OBJECTIVES -- Communication Matters . . . -- Using the Three-Step Writing Process for Negative Messages -- STEP 1: PLANNING NEGATIVE MESSAGES -- STEP 2: WRITING NEGATIVE MESSAGES -- STEP 3: COMPLETING NEGATIVE MESSAGES -- Using the Direct Approach for Negative Messages -- OPENING WITH A CLEAR STATEMENT OF THE BAD NEWS -- PROVIDING REASONS AND ADDITIONAL INFORMATION -- CLOSING ON A RESPECTFUL NOTE -- Using the Indirect Approach for Negative Messages -- OPENING WITH A BUFFER -- PROVIDING REASONS AND ADDITIONAL INFORMATION -- CONTINUING WITH A CLEAR STATEMENT OF THE BAD NEWS -- CLOSING ON A RESPECTFUL NOTE -- Sending Negative Messages on Routine Business Matters -- MAKING NEGATIVE ANNOUNCEMENTS ON ROUTINE BUSINESS MATTERS -- REJECTING SUGGESTIONS AND PROPOSALS -- REFUSING ROUTINE REQUESTS -- HANDLING BAD NEWS ABOUT TRANSACTIONS -- REFUSING CLAIMS AND REQUESTS FOR ADJUSTMENT -- Sending Negative Employment Messages -- REFUSING REQUESTS FOR RECOMMENDATIONS -- REFUSING SOCIAL NETWORKING RECOMMENDATION REQUESTS -- REJECTING JOB APPLICATIONS -- GIVING NEGATIVE PERFORMANCE REVIEWS -- TERMINATING EMPLOYMENT -- Sending Negative Organizational News. Responding to Negative Information in a Social Media Environment. |
| Record Nr. | UNINA-9910154955703321 |
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Bovée Courtland L.
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| Boston : , : Pearson, , [2016] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Business communication today / / Courtland L. Bovee, John V. Thill
| Business communication today / / Courtland L. Bovee, John V. Thill |
| Autore | Bovée Courtland L. |
| Edizione | [Thirteenth edition, Global edition.] |
| Pubbl/distr/stampa | Boston, [Massachusetts] : , : Pearson, , 2016 |
| Descrizione fisica | 1 online resource (668 pages) : color illustrations, photographs |
| Disciplina | 658.45 |
| Soggetto topico |
Business communication
Communication in organizations |
| ISBN | 1-292-09995-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910154768303321 |
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Bovée Courtland L.
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| Boston, [Massachusetts] : , : Pearson, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Business communications : international case studies in English / Drew Rodgers
| Business communications : international case studies in English / Drew Rodgers |
| Autore | Rodgers, Drew |
| Pubbl/distr/stampa | Cambridge : Cambridge University, c1998 |
| Descrizione fisica | xvii, 151 p. : ill. ; 24 cm |
| Disciplina | 658.45 |
| Soggetto topico | Comunicazione aziendale |
| ISBN | 9780521657518 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISALENTO-991003534829707536 |
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Rodgers, Drew
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| Cambridge : Cambridge University, c1998 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. del Salento | ||
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Business Essentials for Strategic Communicators [[electronic resource] ] : Creating Shared Value for the Organization and its Stakeholders / / by M. Ragas, E. Culp
| Business Essentials for Strategic Communicators [[electronic resource] ] : Creating Shared Value for the Organization and its Stakeholders / / by M. Ragas, E. Culp |
| Autore | Ragas M |
| Edizione | [1st ed. 2014.] |
| Pubbl/distr/stampa | New York : , : Palgrave Macmillan US : , : Imprint : Palgrave Macmillan, , 2014 |
| Descrizione fisica | 1 online resource (232 p.) |
| Disciplina |
658.4/5
658.45 |
| Soggetto topico |
Management information systems
Management Organization Planning Leadership Business Public relations Business Information Systems Business Strategy/Leadership Popular Science in Business and Management Corporate Communication/Public Relations |
| ISBN |
1-349-48188-2
1-137-38533-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Title; Copyright; Contents; List of Tables and Figures; Tables; Figures; Foreword; Preface; About the Authors; Acknowledgments; Part I Introduction to Business Essentials for Communicators; 1 Why Knowledge of "Business 101" Matters; Growing Market Demand and Changing Expectations; Counseling Organizational Leadership Means Business; The Payoff for Learning "Business 101"; Ranking Desired "Business 101" Knowledge; Building a Base of "Business 101" Knowledge; Key Terms; Discussion Questions; Part II Foundational Business Knowledge for Communicators; 2 Economics and Economic Indicators
The Economy and Economics in a NutshellKey Interconnected Economic Indicators; The Federal Reserve's Role in the Economy; Sorting Through Industry-Specific Indicators; Putting It All Together; Key Terms; Discussion Questions; 3 Finance and the Stock Market; Corporate Finance and Making Money; Stock Exchanges and Stock Listings; Initial Public Offerings and "Going Public"; The Financial Community and Wall Street; Barometers of Company and Stock Market Performance; The Stock Market Matters for Strategic Communicators; Key Terms; Discussion Questions; 4 Accounting and Financial Statements Quarterly Financial ReportingTypes of Financial Statements; The Income Statement; Profit Margins; Earnings Per Share (EPS); Balance Sheet; Financial Valuation Metrics; Practice Makes Perfect and Is Worth It; Key Terms; Discussion Questions; 5 The Law and Corporate Disclosure; Securities Laws for Public Companies; Material, Nonpublic Information and Insider Trading; Corporate Disclosure Theories and Research; Communication Channels for Corporate Disclosure; Earnings Guidance and Forward-Looking Statements; Disclosures in "Plain English" and Boosting Transparency; Key Terms Discussion Questions6 Intangible Assets and Nonfinancial Information; Tangible, Intangible, and Financial Assets; GAAP Reporting and Intangible Assets; A More Holistic Approach to Evaluating Performance; Categories of Intangible Assets and Nonfinancial Information; Intangible Assets and Strategic Communication; Key Terms; Discussion Questions; Part III Focal Areas at the Intersection of Business and Communication; 7 Corporate Governance; Corporations and the Agency Problem; The Proxy Statement and Annual Meeting; Exit, Voice, and Loyalty at Public Companies Best Practices in Corporate GovernanceDodd-Frank and Executive Compensation; Corporate Governance and Strategic Communication; Key Terms; Discussion Questions; 8 Corporate Social Responsibility; Shareholder Theory versus Stakeholder Theory; Doing Well by Doing Good: Empirical Evidence; CSR and Triple Bottom-Line Reporting; CSR and Sustainability Rankings; Third-Party Monitoring and Verification of CSR Performance; Linking CSR and Business Performance; CSR and Strategic Communication; Key Terms; Discussion Questions; 9 Corporate Reputation; Benefits of a Strong Corporate Reputation Defining Corporate Reputation |
| Record Nr. | UNINA-9910787220003321 |
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Ragas M
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| New York : , : Palgrave Macmillan US : , : Imprint : Palgrave Macmillan, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Business Essentials for Strategic Communicators [[electronic resource] ] : Creating Shared Value for the Organization and its Stakeholders / / by M. Ragas, E. Culp
| Business Essentials for Strategic Communicators [[electronic resource] ] : Creating Shared Value for the Organization and its Stakeholders / / by M. Ragas, E. Culp |
| Autore | Ragas M |
| Edizione | [1st ed. 2014.] |
| Pubbl/distr/stampa | New York : , : Palgrave Macmillan US : , : Imprint : Palgrave Macmillan, , 2014 |
| Descrizione fisica | 1 online resource (232 p.) |
| Disciplina |
658.4/5
658.45 |
| Soggetto topico |
Management information systems
Management Organization Planning Leadership Business Public relations Business Information Systems Business Strategy/Leadership Popular Science in Business and Management Corporate Communication/Public Relations |
| ISBN |
1-349-48188-2
1-137-38533-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Title; Copyright; Contents; List of Tables and Figures; Tables; Figures; Foreword; Preface; About the Authors; Acknowledgments; Part I Introduction to Business Essentials for Communicators; 1 Why Knowledge of "Business 101" Matters; Growing Market Demand and Changing Expectations; Counseling Organizational Leadership Means Business; The Payoff for Learning "Business 101"; Ranking Desired "Business 101" Knowledge; Building a Base of "Business 101" Knowledge; Key Terms; Discussion Questions; Part II Foundational Business Knowledge for Communicators; 2 Economics and Economic Indicators
The Economy and Economics in a NutshellKey Interconnected Economic Indicators; The Federal Reserve's Role in the Economy; Sorting Through Industry-Specific Indicators; Putting It All Together; Key Terms; Discussion Questions; 3 Finance and the Stock Market; Corporate Finance and Making Money; Stock Exchanges and Stock Listings; Initial Public Offerings and "Going Public"; The Financial Community and Wall Street; Barometers of Company and Stock Market Performance; The Stock Market Matters for Strategic Communicators; Key Terms; Discussion Questions; 4 Accounting and Financial Statements Quarterly Financial ReportingTypes of Financial Statements; The Income Statement; Profit Margins; Earnings Per Share (EPS); Balance Sheet; Financial Valuation Metrics; Practice Makes Perfect and Is Worth It; Key Terms; Discussion Questions; 5 The Law and Corporate Disclosure; Securities Laws for Public Companies; Material, Nonpublic Information and Insider Trading; Corporate Disclosure Theories and Research; Communication Channels for Corporate Disclosure; Earnings Guidance and Forward-Looking Statements; Disclosures in "Plain English" and Boosting Transparency; Key Terms Discussion Questions6 Intangible Assets and Nonfinancial Information; Tangible, Intangible, and Financial Assets; GAAP Reporting and Intangible Assets; A More Holistic Approach to Evaluating Performance; Categories of Intangible Assets and Nonfinancial Information; Intangible Assets and Strategic Communication; Key Terms; Discussion Questions; Part III Focal Areas at the Intersection of Business and Communication; 7 Corporate Governance; Corporations and the Agency Problem; The Proxy Statement and Annual Meeting; Exit, Voice, and Loyalty at Public Companies Best Practices in Corporate GovernanceDodd-Frank and Executive Compensation; Corporate Governance and Strategic Communication; Key Terms; Discussion Questions; 8 Corporate Social Responsibility; Shareholder Theory versus Stakeholder Theory; Doing Well by Doing Good: Empirical Evidence; CSR and Triple Bottom-Line Reporting; CSR and Sustainability Rankings; Third-Party Monitoring and Verification of CSR Performance; Linking CSR and Business Performance; CSR and Strategic Communication; Key Terms; Discussion Questions; 9 Corporate Reputation; Benefits of a Strong Corporate Reputation Defining Corporate Reputation |
| Record Nr. | UNINA-9910818464203321 |
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Ragas M
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| New York : , : Palgrave Macmillan US : , : Imprint : Palgrave Macmillan, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Business-Rhetorik für Berufseinsteiger / / Harald Schäfer, Burkhard Schäfer
| Business-Rhetorik für Berufseinsteiger / / Harald Schäfer, Burkhard Schäfer |
| Autore | Schäfer Harald J. |
| Pubbl/distr/stampa | Konstanz ; ; München : , : UVK Verlagsgesellschaft mbH, , [2017] |
| Descrizione fisica | 1 online resource (234 pages) : illustrations, photographs |
| Disciplina | 658.45 |
| Soggetto topico | Business communication |
| ISBN |
3-86496-733-3
3-86496-794-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Record Nr. | UNINA-9910163135203321 |
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Schäfer Harald J.
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| Konstanz ; ; München : , : UVK Verlagsgesellschaft mbH, , [2017] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Che cos'è la comunicazione d'impresa / a cura di Elena Salem ; presentazione di Felice Lioy
| Che cos'è la comunicazione d'impresa / a cura di Elena Salem ; presentazione di Felice Lioy |
| Autore | Salem, Elena |
| Pubbl/distr/stampa | Milano : Lupetti, 1988 |
| Descrizione fisica | 215 p., [8] c. di tav. : ill. ; 23 cm. |
| Disciplina | 658.45 |
| Altri autori (Persone) | Lioy, Felice |
| Soggetto topico | Comunicazione aziendale |
| ISBN | 888583826X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ita |
| Record Nr. | UNISALENTO-991003856269707536 |
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Salem, Elena
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| Milano : Lupetti, 1988 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. del Salento | ||
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Che cos'è la comunicazione d'impresa / a cura di Elena Salem ; presentazione di Felice Lioy
| Che cos'è la comunicazione d'impresa / a cura di Elena Salem ; presentazione di Felice Lioy |
| Pubbl/distr/stampa | Milano : Lupetti & Co., 1988 |
| Descrizione fisica | 215 p. : 8 p. di tav. ; 23 cm |
| Disciplina | 658.45 |
| Collana | Segnali |
| Soggetto non controllato |
Comunicazione aziendale
Relazioni pubbliche |
| ISBN | 88-85838-26-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ita |
| Record Nr. | UNIPARTHENOPE-000000594 |
| Milano : Lupetti & Co., 1988 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Parthenope | ||
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