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Signifying place : the semiotic realisation of place in Irish product marketing / Sheila Gaffey
| Signifying place : the semiotic realisation of place in Irish product marketing / Sheila Gaffey |
| Autore | Gaffey, Sheila |
| Pubbl/distr/stampa | AldershotBurlington : Ashgate, c2004 |
| Descrizione fisica | VII, 163 p. : ill. ; 25 cm |
| Disciplina | 338.47910688 |
| Soggetto topico |
Marketing territoriale - Irlanda
Turismo - Marketing - Irlanda |
| ISBN | 0754639347 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISALENTO-991002168879707536 |
Gaffey, Sheila
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| AldershotBurlington : Ashgate, c2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. del Salento | ||
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Sopravvivere a TripAdvisor : sfruttare il potere delle recensioni senza farsi sfruttare / Lorenzo Trenti
| Sopravvivere a TripAdvisor : sfruttare il potere delle recensioni senza farsi sfruttare / Lorenzo Trenti |
| Autore | Trenti, Lorenzo |
| Pubbl/distr/stampa | Milano : Lupetti, 2016 |
| Descrizione fisica | 153 p. : ill. ; 21 cm |
| Disciplina | 338.47910688 |
| Soggetto non controllato |
Turismo - Marketing - Impiego di Internet
TripAdvisor |
| ISBN | 978-88-8391-255-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ita |
| Record Nr. | UNINA-9910339154903321 |
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Trenti, Lorenzo
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| Milano : Lupetti, 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Strategic marketing in tourism services [[electronic resource] /] / edited by Rodoula H. Tsiotsou, Ronald E. Goldsmith
| Strategic marketing in tourism services [[electronic resource] /] / edited by Rodoula H. Tsiotsou, Ronald E. Goldsmith |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Bingley, U.K., : Emerald, 2012 |
| Descrizione fisica | 1 online resource (418 p.) |
| Disciplina | 338.47910688 |
| Altri autori (Persone) |
TsiotsouRodoula H
GoldsmithRonald E |
| Soggetto topico | Tourism - Marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-76898-3
9786613679758 1-78052-071-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Target marketing -- pt. 2. Branding -- pt. 3. Relationship marketing -- pt. 4. Experiential marketing -- pt. 5. E-marketing. |
| Record Nr. | UNINA-9910462054503321 |
| Bingley, U.K., : Emerald, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Strategic marketing in tourism services [[electronic resource] /] / edited by Rodoula H. Tsiotsou, Ronald E. Goldsmith
| Strategic marketing in tourism services [[electronic resource] /] / edited by Rodoula H. Tsiotsou, Ronald E. Goldsmith |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Bingley, U.K., : Emerald, 2012 |
| Descrizione fisica | 1 online resource (418 p.) |
| Disciplina | 338.47910688 |
| Altri autori (Persone) |
TsiotsouRodoula H
GoldsmithRonald E |
| Soggetto topico | Tourism - Marketing |
| ISBN |
1-280-76898-3
9786613679758 1-78052-071-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Target marketing -- pt. 2. Branding -- pt. 3. Relationship marketing -- pt. 4. Experiential marketing -- pt. 5. E-marketing. |
| Record Nr. | UNINA-9910790338703321 |
| Bingley, U.K., : Emerald, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Strategic marketing in tourism services / / edited by Rodoula H. Tsiotsou, Ronald E. Goldsmith
| Strategic marketing in tourism services / / edited by Rodoula H. Tsiotsou, Ronald E. Goldsmith |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Bingley, U.K., : Emerald, 2012 |
| Descrizione fisica | 1 online resource (418 p.) |
| Disciplina | 338.47910688 |
| Altri autori (Persone) |
TsiotsouRodoula H
GoldsmithRonald E |
| Soggetto topico | Tourism - Marketing |
| ISBN |
1-280-76898-3
9786613679758 1-78052-071-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Target marketing -- pt. 2. Branding -- pt. 3. Relationship marketing -- pt. 4. Experiential marketing -- pt. 5. E-marketing. |
| Record Nr. | UNINA-9910807166203321 |
| Bingley, U.K., : Emerald, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Sun, sea, sex and the unspoilt countryside : how the English language makes tourists out of readers
| Sun, sea, sex and the unspoilt countryside : how the English language makes tourists out of readers |
| Autore | Cappelli, Gloria |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Pari : Pari Publishing, 2007 |
| Descrizione fisica | 335 p. : ill. ; 24 cm |
| Disciplina |
338.47910688
420.14122 |
| Soggetto non controllato |
Turismo - Marketing
Lingua inglese - Aspetti psicologici |
| ISBN | 978-88-901960-2-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-990008850490403321 |
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Cappelli, Gloria
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| Pari : Pari Publishing, 2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Sustainable marketing of cultural and heritage tourism / Deepak Chhabra
| Sustainable marketing of cultural and heritage tourism / Deepak Chhabra |
| Autore | Chhabra, Deepak <1963-> |
| Pubbl/distr/stampa | London ; New York : Routledge, 2010 |
| Descrizione fisica | XII, 238 p. : ill. ; 24 cm |
| Disciplina | 338.47910688 |
| Collana | Routledge critical studies in tourism, business and management |
| Soggetto non controllato |
Patrimonio culturale
Turismo - Marketing |
| ISBN | 978-0-415-77704-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-990009537640403321 |
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Chhabra, Deepak <1963->
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| London ; New York : Routledge, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Tour operator e agenzie dettaglianti : strategie e marketing delle imorese di viaggio / Mario Grasso
| Tour operator e agenzie dettaglianti : strategie e marketing delle imorese di viaggio / Mario Grasso |
| Autore | GRASSO, Mario |
| Edizione | [7 ed.] |
| Pubbl/distr/stampa | Milano : Franco Angeli, 2009 |
| Descrizione fisica | 315 p. ; 24 cm |
| Disciplina | 338.47910688 |
| Collana | Management |
| Soggetto topico | Aziende turistiche - Marketing |
| ISBN | 978-88-568-1380-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ita |
| Record Nr. | UNISA-990003362840203316 |
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GRASSO, Mario
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| Milano : Franco Angeli, 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Tourism business frontiers [[electronic resource] ] : consumers, products and industry / / edited by Dimitrios Buhalis and Carlos Costa
| Tourism business frontiers [[electronic resource] ] : consumers, products and industry / / edited by Dimitrios Buhalis and Carlos Costa |
| Pubbl/distr/stampa | Amsterdam, : Elsevier Butterworth-Heinemann, 2006 |
| Descrizione fisica | 1 online resource (297 p.) |
| Disciplina |
338.4791
338.47910688 |
| Altri autori (Persone) |
BuhalisDimitrios
CostaCarlos |
| Soggetto topico |
Tourism
Tourism - Forecasting |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-136-35363-1
1-280-64212-2 9786610642120 0-08-045591-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Tourism Business Frontiers; Copyright; Contents; List of figures; List of tables; List of case studies; Editors; Contributors; Foreword; Preface; Acknowledgments; 1. Introduction; Part One: New Consumers; 2. The transformation of consumer behaviour; 3. New and emerging markets; 4. Third-age tourism; 5. Youth and adventure tourism; 6. Domestic and visiting friends and relatives tourism; 7. Conference tourism - MICE market and business tourism; 8. The moralisation of tourism, and the ethical alternatives; Part Two: New Products; 9. Re-engineering established products and destinations
10. Urbanization and second-home tourism11. The influence of fashion and accessibility on destination consumption; 12. Experience design in tourism; 13. Nature-based products, ecotourism and adventure tourism; 14. Sport and events tourism; 15. Shopping and tourism; 16. Gastronomy, food and wine tourism; 17. Travel/tourism: spiritual experiences; 18. Space tourism; Part Three: New Industry; 19. Intermediaries: travel agencies and tour operators; 20. Transport and transit: air, land and sea; 21. Hospitality megatrends; 22. Attractions megatrends; 23. Culture, heritage and visiting attractions 24. Entertainment and new leisure tourism25. Destination management organizations and actors; Part Four: Conclusion; 26. Conclusion: tourism futures; References; Index |
| Record Nr. | UNINA-9910457721403321 |
| Amsterdam, : Elsevier Butterworth-Heinemann, 2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Tourism business frontiers [[electronic resource] ] : consumers, products and industry / / edited by Dimitrios Buhalis and Carlos Costa
| Tourism business frontiers [[electronic resource] ] : consumers, products and industry / / edited by Dimitrios Buhalis and Carlos Costa |
| Pubbl/distr/stampa | Amsterdam, : Elsevier Butterworth-Heinemann, 2006 |
| Descrizione fisica | 1 online resource (297 p.) |
| Disciplina |
338.4791
338.47910688 |
| Altri autori (Persone) |
BuhalisDimitrios
CostaCarlos |
| Soggetto topico |
Tourism
Tourism - Forecasting |
| ISBN |
1-136-35363-1
1-280-64212-2 9786610642120 0-08-045591-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Tourism Business Frontiers; Copyright; Contents; List of figures; List of tables; List of case studies; Editors; Contributors; Foreword; Preface; Acknowledgments; 1. Introduction; Part One: New Consumers; 2. The transformation of consumer behaviour; 3. New and emerging markets; 4. Third-age tourism; 5. Youth and adventure tourism; 6. Domestic and visiting friends and relatives tourism; 7. Conference tourism - MICE market and business tourism; 8. The moralisation of tourism, and the ethical alternatives; Part Two: New Products; 9. Re-engineering established products and destinations
10. Urbanization and second-home tourism11. The influence of fashion and accessibility on destination consumption; 12. Experience design in tourism; 13. Nature-based products, ecotourism and adventure tourism; 14. Sport and events tourism; 15. Shopping and tourism; 16. Gastronomy, food and wine tourism; 17. Travel/tourism: spiritual experiences; 18. Space tourism; Part Three: New Industry; 19. Intermediaries: travel agencies and tour operators; 20. Transport and transit: air, land and sea; 21. Hospitality megatrends; 22. Attractions megatrends; 23. Culture, heritage and visiting attractions 24. Entertainment and new leisure tourism25. Destination management organizations and actors; Part Four: Conclusion; 26. Conclusion: tourism futures; References; Index |
| Record Nr. | UNINA-9910784446303321 |
| Amsterdam, : Elsevier Butterworth-Heinemann, 2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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