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Recommend this! : delivering digital experiences that people want to share / / Jason Thibeault, Kirby Wadsworth
Recommend this! : delivering digital experiences that people want to share / / Jason Thibeault, Kirby Wadsworth
Autore Thibeault Jason
Pubbl/distr/stampa Hoboken, New Jersey : , : John Wiley and Sons, , [2014]
Descrizione fisica 1 online resource (274 p.)
Disciplina 274
Altri autori (Persone) WadsworthKirby
Soggetto topico Internet marketing
Information society
Information technology - Social aspects
Internet - Social aspects
Virtual reality
Soggetto genere / forma Electronic books.
ISBN 1-118-87285-1
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Recommend This! Delivering Digital Experiences That People Want to Share; Copyright; Contents; Foreword; Acknowledgments; Preface: Is Digital Marketing Dead?; Introduction; Relationships Matter; Are Digital Relationships Really Different?; Getting Attention; Why Are We Struggling with Digital?; Chapter 1: Business as Usual Is Over . . . or Is It?; Need; History; Curation; Faces; Stories; Authenticity; Consistency; Credibility; Helpfulness; Avoiding the Pitfall; Chapter 2: Digital Changes Everything; Defining Digital; Committed to Social; Facebook; Twitter; Google+; Linkedln; YouTube; Others
Social to Sell?Democratized Video; Massive Mobile; Dangerously Personal Data; Developing Digital Communities; So, Digital Doesn't Really Change Anything . . . Except . . . Everything; Helpful Hints; Chapter 3: The Importance of Relationships; The Limitations of Relationships; The Components of a Real-World Relationship; Relationship Killers: Geography, Time, and Attention; Relationships in the Digital World; Breaking Down Barriers; Enabling Permanence; Empowering Us to Connect Horizontally; Personification; Helpful Hints; Chapter 4: How We Connect in the Digital World
What Is a Relationship Network?Is It Still Six Degrees?; Can We Have More Relationships?; The Magic of the Network; Communication All the Time, Anytime; Becoming the Center of Attention; Habits and Rewards; Neuroplasticity; Forcing Change through Novelty; Why Is All This Science Important?; Novelty in a World That's Always Changing; The Digital Universe Is All about You; Our Online Selves; Connecting the Dots; The Relationship of Things; Welcome to the Relationship Economy; The Evolution of the ""Buyer's Journey""; It's the Buyer That's Changed; Four Distinct Relationship Types
Relationship Types and BrandsUnderstanding the Relationship Cycle; Cycles, Pyramids, and Types; Nirvana: Becoming Part of the Tribe; Chapter 5: Measuring the Value of Relationships; Relationship Energy; Understanding the Relationship Network; Relationship Value Equation; The Relawatt Scale; Calculating Relawatts; Relawatts in Action; The Impact of Relawatts on Marketing Strategy; Chapter 6: Bridging Digital; Chapter 7: Understanding Need; Need and the Relationship Cycle; Acknowledge That Not Everyone Wants the Same Relationship; Context and Your Website; Real-Time Customer Behavior
Dynamic Web PagesIt's Not Just About Your Website; Summing It Up; Helpful Takeaways; Chapter 8: Developing History; Overt History; Covert History; 1 + 1 = 3; Patterns within Patterns; The Context of History; Personalization and Relevance; Known; Anonymous; Scale: Something We Can't Get in the Analog World; Summing It Up; Helpful Takeaways; Chapter 9: Offering Curation; Why Is Digital Eating into Retail Sales?; Our Affinity for Content; When Content and Product Selection Collide; Curation Proves Content Is Important; Summing It Up; Helpful Takeaways; Chapter 10: Recognizing Faces
Why Face-to-Face Is So Important (To Business)
Record Nr. UNINA-9910453579203321
Thibeault Jason  
Hoboken, New Jersey : , : John Wiley and Sons, , [2014]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Recommend this! : delivering digital experiences that people want to share / / Jason Thibeault, Kirby Wadsworth
Recommend this! : delivering digital experiences that people want to share / / Jason Thibeault, Kirby Wadsworth
Autore Thibeault Jason
Pubbl/distr/stampa Hoboken, New Jersey : , : John Wiley and Sons, , [2014]
Descrizione fisica 1 online resource (274 p.)
Disciplina 274
Altri autori (Persone) WadsworthKirby
Soggetto topico Internet marketing
Information society
Information technology - Social aspects
Internet - Social aspects
Virtual reality
ISBN 1-118-87285-1
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Recommend This! Delivering Digital Experiences That People Want to Share; Copyright; Contents; Foreword; Acknowledgments; Preface: Is Digital Marketing Dead?; Introduction; Relationships Matter; Are Digital Relationships Really Different?; Getting Attention; Why Are We Struggling with Digital?; Chapter 1: Business as Usual Is Over . . . or Is It?; Need; History; Curation; Faces; Stories; Authenticity; Consistency; Credibility; Helpfulness; Avoiding the Pitfall; Chapter 2: Digital Changes Everything; Defining Digital; Committed to Social; Facebook; Twitter; Google+; Linkedln; YouTube; Others
Social to Sell?Democratized Video; Massive Mobile; Dangerously Personal Data; Developing Digital Communities; So, Digital Doesn't Really Change Anything . . . Except . . . Everything; Helpful Hints; Chapter 3: The Importance of Relationships; The Limitations of Relationships; The Components of a Real-World Relationship; Relationship Killers: Geography, Time, and Attention; Relationships in the Digital World; Breaking Down Barriers; Enabling Permanence; Empowering Us to Connect Horizontally; Personification; Helpful Hints; Chapter 4: How We Connect in the Digital World
What Is a Relationship Network?Is It Still Six Degrees?; Can We Have More Relationships?; The Magic of the Network; Communication All the Time, Anytime; Becoming the Center of Attention; Habits and Rewards; Neuroplasticity; Forcing Change through Novelty; Why Is All This Science Important?; Novelty in a World That's Always Changing; The Digital Universe Is All about You; Our Online Selves; Connecting the Dots; The Relationship of Things; Welcome to the Relationship Economy; The Evolution of the ""Buyer's Journey""; It's the Buyer That's Changed; Four Distinct Relationship Types
Relationship Types and BrandsUnderstanding the Relationship Cycle; Cycles, Pyramids, and Types; Nirvana: Becoming Part of the Tribe; Chapter 5: Measuring the Value of Relationships; Relationship Energy; Understanding the Relationship Network; Relationship Value Equation; The Relawatt Scale; Calculating Relawatts; Relawatts in Action; The Impact of Relawatts on Marketing Strategy; Chapter 6: Bridging Digital; Chapter 7: Understanding Need; Need and the Relationship Cycle; Acknowledge That Not Everyone Wants the Same Relationship; Context and Your Website; Real-Time Customer Behavior
Dynamic Web PagesIt's Not Just About Your Website; Summing It Up; Helpful Takeaways; Chapter 8: Developing History; Overt History; Covert History; 1 + 1 = 3; Patterns within Patterns; The Context of History; Personalization and Relevance; Known; Anonymous; Scale: Something We Can't Get in the Analog World; Summing It Up; Helpful Takeaways; Chapter 9: Offering Curation; Why Is Digital Eating into Retail Sales?; Our Affinity for Content; When Content and Product Selection Collide; Curation Proves Content Is Important; Summing It Up; Helpful Takeaways; Chapter 10: Recognizing Faces
Why Face-to-Face Is So Important (To Business)
Record Nr. UNINA-9910791328703321
Thibeault Jason  
Hoboken, New Jersey : , : John Wiley and Sons, , [2014]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Recommend this! : delivering digital experiences that people want to share / / Jason Thibeault, Kirby Wadsworth
Recommend this! : delivering digital experiences that people want to share / / Jason Thibeault, Kirby Wadsworth
Autore Thibeault Jason
Pubbl/distr/stampa Hoboken, New Jersey : , : John Wiley and Sons, , [2014]
Descrizione fisica 1 online resource (274 p.)
Disciplina 274
Altri autori (Persone) WadsworthKirby
Soggetto topico Internet marketing
Information society
Information technology - Social aspects
Internet - Social aspects
Virtual reality
ISBN 1-118-87285-1
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Recommend This! Delivering Digital Experiences That People Want to Share; Copyright; Contents; Foreword; Acknowledgments; Preface: Is Digital Marketing Dead?; Introduction; Relationships Matter; Are Digital Relationships Really Different?; Getting Attention; Why Are We Struggling with Digital?; Chapter 1: Business as Usual Is Over . . . or Is It?; Need; History; Curation; Faces; Stories; Authenticity; Consistency; Credibility; Helpfulness; Avoiding the Pitfall; Chapter 2: Digital Changes Everything; Defining Digital; Committed to Social; Facebook; Twitter; Google+; Linkedln; YouTube; Others
Social to Sell?Democratized Video; Massive Mobile; Dangerously Personal Data; Developing Digital Communities; So, Digital Doesn't Really Change Anything . . . Except . . . Everything; Helpful Hints; Chapter 3: The Importance of Relationships; The Limitations of Relationships; The Components of a Real-World Relationship; Relationship Killers: Geography, Time, and Attention; Relationships in the Digital World; Breaking Down Barriers; Enabling Permanence; Empowering Us to Connect Horizontally; Personification; Helpful Hints; Chapter 4: How We Connect in the Digital World
What Is a Relationship Network?Is It Still Six Degrees?; Can We Have More Relationships?; The Magic of the Network; Communication All the Time, Anytime; Becoming the Center of Attention; Habits and Rewards; Neuroplasticity; Forcing Change through Novelty; Why Is All This Science Important?; Novelty in a World That's Always Changing; The Digital Universe Is All about You; Our Online Selves; Connecting the Dots; The Relationship of Things; Welcome to the Relationship Economy; The Evolution of the ""Buyer's Journey""; It's the Buyer That's Changed; Four Distinct Relationship Types
Relationship Types and BrandsUnderstanding the Relationship Cycle; Cycles, Pyramids, and Types; Nirvana: Becoming Part of the Tribe; Chapter 5: Measuring the Value of Relationships; Relationship Energy; Understanding the Relationship Network; Relationship Value Equation; The Relawatt Scale; Calculating Relawatts; Relawatts in Action; The Impact of Relawatts on Marketing Strategy; Chapter 6: Bridging Digital; Chapter 7: Understanding Need; Need and the Relationship Cycle; Acknowledge That Not Everyone Wants the Same Relationship; Context and Your Website; Real-Time Customer Behavior
Dynamic Web PagesIt's Not Just About Your Website; Summing It Up; Helpful Takeaways; Chapter 8: Developing History; Overt History; Covert History; 1 + 1 = 3; Patterns within Patterns; The Context of History; Personalization and Relevance; Known; Anonymous; Scale: Something We Can't Get in the Analog World; Summing It Up; Helpful Takeaways; Chapter 9: Offering Curation; Why Is Digital Eating into Retail Sales?; Our Affinity for Content; When Content and Product Selection Collide; Curation Proves Content Is Important; Summing It Up; Helpful Takeaways; Chapter 10: Recognizing Faces
Why Face-to-Face Is So Important (To Business)
Record Nr. UNINA-9910825314003321
Thibeault Jason  
Hoboken, New Jersey : , : John Wiley and Sons, , [2014]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Religion in Eastern Europe / / Christians Associated for Relationships with Eastern Europe
Religion in Eastern Europe / / Christians Associated for Relationships with Eastern Europe
Pubbl/distr/stampa Princeton, NJ : , : Princeton Theological Seminary, , 1993-2012
Descrizione fisica 1 online resource (20 volumes)
Disciplina 274
Soggetto topico Christianity - Europe, Eastern
Religion and state - Europe, Eastern
Christianity
Religion
Religion and state
Godsdienst
Soggetto genere / forma Electronic journals.
Periodicals.
Classificazione 11.00
Formato Materiale a stampa
Livello bibliografico Periodico
Lingua di pubblicazione eng
Record Nr. UNISA-996209148603316
Princeton, NJ : , : Princeton Theological Seminary, , 1993-2012
Materiale a stampa
Lo trovi qui: Univ. di Salerno
Opac: Controlla la disponibilità qui
Religion in Eastern Europe / / Christians Associated for Relationships with Eastern Europe
Religion in Eastern Europe / / Christians Associated for Relationships with Eastern Europe
Pubbl/distr/stampa Princeton, NJ : , : Princeton Theological Seminary, , 1993-2012
Descrizione fisica 1 online resource (20 volumes)
Disciplina 274
Soggetto topico Christianity - Europe, Eastern
Religion and state - Europe, Eastern
Christianity
Religion
Religion and state
Godsdienst
Soggetto genere / forma Electronic journals.
Periodicals.
Classificazione 11.00
Formato Materiale a stampa
Livello bibliografico Periodico
Lingua di pubblicazione eng
Record Nr. UNINA-9910130984803321
Princeton, NJ : , : Princeton Theological Seminary, , 1993-2012
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Religion in representations of Europe : shared and contested practices / / Stefanie Knauss, Daria Pezzoli-Olgiati, editors
Religion in representations of Europe : shared and contested practices / / Stefanie Knauss, Daria Pezzoli-Olgiati, editors
Pubbl/distr/stampa Baden-Baden : , : Nomos Verlagsgesellschaft mbH & Co. KG, , 2023
Descrizione fisica 1 online resource (392 pages)
Disciplina 274
Collana Media and religion
Soggetto topico Christianity - Europe
Church and state - Europe - History
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910729790603321
Baden-Baden : , : Nomos Verlagsgesellschaft mbH & Co. KG, , 2023
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Religion text and society in medieval Spain and northern europe : essays in honor of J.N. Hilligarth / edited by Thomas E. Burman, Mark D. Meyerson, and Leah Shopkow
Religion text and society in medieval Spain and northern europe : essays in honor of J.N. Hilligarth / edited by Thomas E. Burman, Mark D. Meyerson, and Leah Shopkow
Autore BURMAN, Thomas E
Pubbl/distr/stampa Toronto : Pontifical Institute of Medieval studies, 2000
Descrizione fisica XIII, 364 p. ; 22 cm
Disciplina 274
Altri autori (Persone) HILLGARTH, J.N.
Collana Papers in medieval studies
Soggetto topico Europa - Storia ecclesiastica - Medioevo
ISBN 0-88844-816-3
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNISA-990001975600203316
BURMAN, Thomas E  
Toronto : Pontifical Institute of Medieval studies, 2000
Materiale a stampa
Lo trovi qui: Univ. di Salerno
Opac: Controlla la disponibilità qui
Religion, text, and society in medieval Spain and northern Europe : essays in honor of J.N. Hillgarth / edited by Thomas E. Burman, Mark D. Meyerson, and Leah Shopkow
Religion, text, and society in medieval Spain and northern Europe : essays in honor of J.N. Hillgarth / edited by Thomas E. Burman, Mark D. Meyerson, and Leah Shopkow
Pubbl/distr/stampa Toronto : Pontifical Institute of Mediae, ©2002
Descrizione fisica XIX, 373 p. ; 24 cm
Disciplina 274
Collana Papers in mediaeval studies
Soggetto non controllato Europa - Storia ecclesiastica - Medioevo
ISBN 0-88844-816-3
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-990008293420403321
Toronto : Pontifical Institute of Mediae, ©2002
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Religiosità e cultura nel Cinquecento italiano / Carlo De Frede
Religiosità e cultura nel Cinquecento italiano / Carlo De Frede
Autore De Frede, Carlo
Pubbl/distr/stampa [Bologna], : Il mulino, 1999
Descrizione fisica X, 471 p. ; 24 cm
Disciplina 274
945.072
Soggetto topico ITALIA - Cultura - Aspetti religiosi - Sec. 16
Protestantesimo - Italia - Sec. 16
ISBN 8815072691
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione ita
Record Nr. UNISANNIO-NAP0218815
De Frede, Carlo  
[Bologna], : Il mulino, 1999
Materiale a stampa
Lo trovi qui: Univ. del Sannio
Opac: Controlla la disponibilità qui
La riforma : origini e affermazione / Jean Delumeau ; a cura di Mario Bendiscioli
La riforma : origini e affermazione / Jean Delumeau ; a cura di Mario Bendiscioli
Autore Delumeau, Jean
Pubbl/distr/stampa Milano : Mursia, 1975
Descrizione fisica 354 p. ; 21 cm.
Disciplina 274
Altri autori (Persone) Bendiscioli, Mario
Collana Nuova Clio ; 5
Soggetto topico Riforma
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione ita
Record Nr. UNISALENTO-991000071219707536
Delumeau, Jean  
Milano : Mursia, 1975
Materiale a stampa
Lo trovi qui: Univ. del Salento
Opac: Controlla la disponibilità qui

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