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Instructor's manual to accompany marketing research and information systems : text and cases / Robert D. Buzzell, Donald F. Cox, Rex V. Brown
| Instructor's manual to accompany marketing research and information systems : text and cases / Robert D. Buzzell, Donald F. Cox, Rex V. Brown |
| Autore | BUZZELL, Robert D. |
| Pubbl/distr/stampa | New York : McGraw-Hill, 1969 |
| Descrizione fisica | 153 p. ; 24 cm |
| Disciplina | 658.8 |
| Altri autori (Persone) |
COX, Donald F.
BROWN, Rex V. |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-990002086070203316 |
BUZZELL, Robert D.
|
||
| New York : McGraw-Hill, 1969 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Marketing research and information systems : text and cases / Robert D. Buzzell, Donald F. Cox, Rex V. Brown
| Marketing research and information systems : text and cases / Robert D. Buzzell, Donald F. Cox, Rex V. Brown |
| Autore | BUZZELL, Robert D. |
| Pubbl/distr/stampa | New York : McGraw-Hill, 1969 |
| Descrizione fisica | XII, 788 p. ; 24 cm |
| Disciplina | 658.8 |
| Altri autori (Persone) |
COX, Donald F.
BROWN, Rex V. |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-990002086100203316 |
|
BUZZELL, Robert D.
|
||
| New York : McGraw-Hill, 1969 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Rational choice and judgment [[electronic resource] ] : decision analysis for the decider / / Rex Brown with the assistance of Pascal Paschoud
| Rational choice and judgment [[electronic resource] ] : decision analysis for the decider / / Rex Brown with the assistance of Pascal Paschoud |
| Autore | Brown Rex V |
| Pubbl/distr/stampa | Hoboken, NJ, : Wiley-Interscience, c2005 |
| Descrizione fisica | 1 online resource (278 p.) |
| Disciplina |
153.8/3
153.83 658.403 |
| Altri autori (Persone) | PaschoudPascal |
| Collana | Wiley Series in Systems Engineering and Management |
| Soggetto topico |
Decision making
Choice (Psychology) |
| ISBN |
1-280-27541-3
9786610275410 0-470-24694-4 0-471-71689-8 0-471-71688-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
RATIONAL CHOICE AND JUDGMENT; Contents; Preface; Who Might Use This Book?; Background; Substance of the Book; Pedagogy; Demands on Student and Instructor; Other Approaches, Other Materials; Author Background; Acknowledgments; Prolog: A Baby Delivery Dilemma; 1 Basics and Overview; 1.1 Improving Decisions; 1.2 Decision Modes; 1.3 Rationality; 1.4 Quantitative Decision-Aiding Methods; 1.5 Learning Process; 2 Uses of Decision Analysis; 2.1 Private Decisions; 2.2 Corporate Business Decisions; 2.3 Government Decisions; 2.4 Professional Decisions by Individual Practitioners
2.5 Nonstandard Uses of Decision Analysis2.6 Looking Backward and Forward; Appendix 2A: A Decision Analyst Reflects on His Work; 3 Evaluating a Choice Qualitatively; 3.1 A Start at Structuring: Pros and Cons; 3.2 Goals, Options, and Outcomes: "Going Through the GOO"; 3.3 Distinguishing Between GOO Elements; 3.4 Assessing Uncertain Possibilities; 3.5 Plural Evaluation; 3.6 Limitations of Qualitative Analysis; 4 Quantitative Aid to Rational Choice; 4.1 A Simple Tool: Tallying Pluses and Minuses; 4.2 Rationality and Ideal Judgment; 4.3 Decision Tools; 4.4 Personal Decision Analysis 4.5 Quantitative Substitution of Judgments4.6 A DA Tool Kit; Appendix 4A: Business Decision Tree Example; Appendix 4B: Personal Example: Study or Play?; 4B.1 Need for Decision Aid; 4B.2 Initial Model Structure; 4B.3 Quantifying Possibility and Preference Graphically; 5 Describing Consequences; 5.1 Types of Possibility; 5.2 Holistic vs. Multicriteria Consequences; 5.3 Identifying Criteria; 5.4 Metric vs. Rating Scales; 5.5 Rating Scale Base; 5.6 Rating Scale Units; 5.7 Comparison of Scales; 5.8 When Describing Outcomes Is Sufficient; 6 Taking Value Judgments into Account 6.1 Disaggregating Utility into Multiple Criteria6.2 Partitioning Criteria; 6.3 Decomposing Utility Components into Importance and Criterion Score; 6.4 Graphic Representation; 6.5 Other Preference Issues; 7 Choice Under Uncertainty; 7.1 Types of Uncertain Possibility; 7.2 Characterizing Uncertainty: Personal Probability; 7.3 Average Personal Utility for Option Evaluation; 7.4 Simplified Substitutions for Complex Uncertainty; 7.5 Balance of Conflicting Criteria and Uncertainty in Modeling; Appendix 7A: Technical Notes; 7A.1 Major Elements of DA; 7A.2 Decision Theory as a Test of Coherence 7A.3 Schematic Representation of Models8 Decision-Aiding Strategy; 8.1 Requirements of Useful Decision Aid; 8.2 Components of an Analytic Strategy; 8.3 What Decision to Aid?; 8.4 Building on Decider's Thinking; 8.5 Specifying Options; 8.6 Choice of Model Type; 8.7 Modeling Strategy; 8.8 Taking Account of Human Factors; 8.9 Multiple Approaches: Plural Evaluation; 8.10 Integrating Analysis into the Personal Decision Process; 8.11 Other Strategy Issues; Appendix 8A: Influence Sketches; 8A.1 Diagrammatic Conventions; 8A.2 Role of Influence Sketches; 9 Aiding the Professional Decider 9.1 Distinctive Features of Professional Decision Aiding |
| Record Nr. | UNINA-9910143562903321 |
|
Brown Rex V
|
||
| Hoboken, NJ, : Wiley-Interscience, c2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Rational choice and judgment [[electronic resource] ] : decision analysis for the decider / / Rex Brown with the assistance of Pascal Paschoud
| Rational choice and judgment [[electronic resource] ] : decision analysis for the decider / / Rex Brown with the assistance of Pascal Paschoud |
| Autore | Brown Rex V |
| Pubbl/distr/stampa | Hoboken, NJ, : Wiley-Interscience, c2005 |
| Descrizione fisica | 1 online resource (278 p.) |
| Disciplina |
153.8/3
153.83 658.403 |
| Altri autori (Persone) | PaschoudPascal |
| Collana | Wiley Series in Systems Engineering and Management |
| Soggetto topico |
Decision making
Choice (Psychology) |
| ISBN |
1-280-27541-3
9786610275410 0-470-24694-4 0-471-71689-8 0-471-71688-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
RATIONAL CHOICE AND JUDGMENT; Contents; Preface; Who Might Use This Book?; Background; Substance of the Book; Pedagogy; Demands on Student and Instructor; Other Approaches, Other Materials; Author Background; Acknowledgments; Prolog: A Baby Delivery Dilemma; 1 Basics and Overview; 1.1 Improving Decisions; 1.2 Decision Modes; 1.3 Rationality; 1.4 Quantitative Decision-Aiding Methods; 1.5 Learning Process; 2 Uses of Decision Analysis; 2.1 Private Decisions; 2.2 Corporate Business Decisions; 2.3 Government Decisions; 2.4 Professional Decisions by Individual Practitioners
2.5 Nonstandard Uses of Decision Analysis2.6 Looking Backward and Forward; Appendix 2A: A Decision Analyst Reflects on His Work; 3 Evaluating a Choice Qualitatively; 3.1 A Start at Structuring: Pros and Cons; 3.2 Goals, Options, and Outcomes: "Going Through the GOO"; 3.3 Distinguishing Between GOO Elements; 3.4 Assessing Uncertain Possibilities; 3.5 Plural Evaluation; 3.6 Limitations of Qualitative Analysis; 4 Quantitative Aid to Rational Choice; 4.1 A Simple Tool: Tallying Pluses and Minuses; 4.2 Rationality and Ideal Judgment; 4.3 Decision Tools; 4.4 Personal Decision Analysis 4.5 Quantitative Substitution of Judgments4.6 A DA Tool Kit; Appendix 4A: Business Decision Tree Example; Appendix 4B: Personal Example: Study or Play?; 4B.1 Need for Decision Aid; 4B.2 Initial Model Structure; 4B.3 Quantifying Possibility and Preference Graphically; 5 Describing Consequences; 5.1 Types of Possibility; 5.2 Holistic vs. Multicriteria Consequences; 5.3 Identifying Criteria; 5.4 Metric vs. Rating Scales; 5.5 Rating Scale Base; 5.6 Rating Scale Units; 5.7 Comparison of Scales; 5.8 When Describing Outcomes Is Sufficient; 6 Taking Value Judgments into Account 6.1 Disaggregating Utility into Multiple Criteria6.2 Partitioning Criteria; 6.3 Decomposing Utility Components into Importance and Criterion Score; 6.4 Graphic Representation; 6.5 Other Preference Issues; 7 Choice Under Uncertainty; 7.1 Types of Uncertain Possibility; 7.2 Characterizing Uncertainty: Personal Probability; 7.3 Average Personal Utility for Option Evaluation; 7.4 Simplified Substitutions for Complex Uncertainty; 7.5 Balance of Conflicting Criteria and Uncertainty in Modeling; Appendix 7A: Technical Notes; 7A.1 Major Elements of DA; 7A.2 Decision Theory as a Test of Coherence 7A.3 Schematic Representation of Models8 Decision-Aiding Strategy; 8.1 Requirements of Useful Decision Aid; 8.2 Components of an Analytic Strategy; 8.3 What Decision to Aid?; 8.4 Building on Decider's Thinking; 8.5 Specifying Options; 8.6 Choice of Model Type; 8.7 Modeling Strategy; 8.8 Taking Account of Human Factors; 8.9 Multiple Approaches: Plural Evaluation; 8.10 Integrating Analysis into the Personal Decision Process; 8.11 Other Strategy Issues; Appendix 8A: Influence Sketches; 8A.1 Diagrammatic Conventions; 8A.2 Role of Influence Sketches; 9 Aiding the Professional Decider 9.1 Distinctive Features of Professional Decision Aiding |
| Record Nr. | UNINA-9910830415003321 |
|
Brown Rex V
|
||
| Hoboken, NJ, : Wiley-Interscience, c2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Rational choice and judgment [[electronic resource] ] : decision analysis for the decider / / Rex Brown with the assistance of Pascal Paschoud
| Rational choice and judgment [[electronic resource] ] : decision analysis for the decider / / Rex Brown with the assistance of Pascal Paschoud |
| Autore | Brown Rex V |
| Pubbl/distr/stampa | Hoboken, NJ, : Wiley-Interscience, c2005 |
| Descrizione fisica | 1 online resource (278 p.) |
| Disciplina |
153.8/3
153.83 658.403 |
| Altri autori (Persone) | PaschoudPascal |
| Collana | Wiley Series in Systems Engineering and Management |
| Soggetto topico |
Decision making
Choice (Psychology) |
| ISBN |
1-280-27541-3
9786610275410 0-470-24694-4 0-471-71689-8 0-471-71688-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
RATIONAL CHOICE AND JUDGMENT; Contents; Preface; Who Might Use This Book?; Background; Substance of the Book; Pedagogy; Demands on Student and Instructor; Other Approaches, Other Materials; Author Background; Acknowledgments; Prolog: A Baby Delivery Dilemma; 1 Basics and Overview; 1.1 Improving Decisions; 1.2 Decision Modes; 1.3 Rationality; 1.4 Quantitative Decision-Aiding Methods; 1.5 Learning Process; 2 Uses of Decision Analysis; 2.1 Private Decisions; 2.2 Corporate Business Decisions; 2.3 Government Decisions; 2.4 Professional Decisions by Individual Practitioners
2.5 Nonstandard Uses of Decision Analysis2.6 Looking Backward and Forward; Appendix 2A: A Decision Analyst Reflects on His Work; 3 Evaluating a Choice Qualitatively; 3.1 A Start at Structuring: Pros and Cons; 3.2 Goals, Options, and Outcomes: "Going Through the GOO"; 3.3 Distinguishing Between GOO Elements; 3.4 Assessing Uncertain Possibilities; 3.5 Plural Evaluation; 3.6 Limitations of Qualitative Analysis; 4 Quantitative Aid to Rational Choice; 4.1 A Simple Tool: Tallying Pluses and Minuses; 4.2 Rationality and Ideal Judgment; 4.3 Decision Tools; 4.4 Personal Decision Analysis 4.5 Quantitative Substitution of Judgments4.6 A DA Tool Kit; Appendix 4A: Business Decision Tree Example; Appendix 4B: Personal Example: Study or Play?; 4B.1 Need for Decision Aid; 4B.2 Initial Model Structure; 4B.3 Quantifying Possibility and Preference Graphically; 5 Describing Consequences; 5.1 Types of Possibility; 5.2 Holistic vs. Multicriteria Consequences; 5.3 Identifying Criteria; 5.4 Metric vs. Rating Scales; 5.5 Rating Scale Base; 5.6 Rating Scale Units; 5.7 Comparison of Scales; 5.8 When Describing Outcomes Is Sufficient; 6 Taking Value Judgments into Account 6.1 Disaggregating Utility into Multiple Criteria6.2 Partitioning Criteria; 6.3 Decomposing Utility Components into Importance and Criterion Score; 6.4 Graphic Representation; 6.5 Other Preference Issues; 7 Choice Under Uncertainty; 7.1 Types of Uncertain Possibility; 7.2 Characterizing Uncertainty: Personal Probability; 7.3 Average Personal Utility for Option Evaluation; 7.4 Simplified Substitutions for Complex Uncertainty; 7.5 Balance of Conflicting Criteria and Uncertainty in Modeling; Appendix 7A: Technical Notes; 7A.1 Major Elements of DA; 7A.2 Decision Theory as a Test of Coherence 7A.3 Schematic Representation of Models8 Decision-Aiding Strategy; 8.1 Requirements of Useful Decision Aid; 8.2 Components of an Analytic Strategy; 8.3 What Decision to Aid?; 8.4 Building on Decider's Thinking; 8.5 Specifying Options; 8.6 Choice of Model Type; 8.7 Modeling Strategy; 8.8 Taking Account of Human Factors; 8.9 Multiple Approaches: Plural Evaluation; 8.10 Integrating Analysis into the Personal Decision Process; 8.11 Other Strategy Issues; Appendix 8A: Influence Sketches; 8A.1 Diagrammatic Conventions; 8A.2 Role of Influence Sketches; 9 Aiding the Professional Decider 9.1 Distinctive Features of Professional Decision Aiding |
| Record Nr. | UNINA-9910840994503321 |
|
Brown Rex V
|
||
| Hoboken, NJ, : Wiley-Interscience, c2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||