Retail insights : papers from 8th international conference of the european association for education and research in consumer distribution, July 2004 / / Editor Adelina Broadbridge
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| Titolo: |
Retail insights : papers from 8th international conference of the european association for education and research in consumer distribution, July 2004 / / Editor Adelina Broadbridge
|
| Pubblicazione: | Bradford, England, : Emerald Group Publishing, c2005 |
| Edizione: | 1st ed. |
| Descrizione fisica: | 1 online resource (55 p.) |
| Disciplina: | 658.87 |
| Soggetto topico: | Physical distribution of goods - Management |
| Retail trade - Management | |
| Altri autori: |
BroadbridgeA (Adelina)
|
| Note generali: | Description based upon print version of record. |
| Nota di contenuto: | CONTENTS; Editorial; Community pharmacies under pressure - can branding help?; Exploring the connections between visual merchandising and retail branding; The human resource management practice of retail branding; Product and brand |
| Sommario/riassunto: | Welcome to this issue of Retail Insights. This special issue draws on a collection ofpapers presented at the 8th International Conference of the European Association forEducation and Research in Consumer Distribution (EAERCD) in July 2004 and hostedby Tony Kent and his colleagues at the London College of Communication. |
| Titolo autorizzato: | Retail insights |
| ISBN: | 1-280-50909-0 |
| 9786610509096 | |
| 1-84544-336-5 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910815711403321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |