An introduction to revenue management for the hospitality industry : principles and practices for the real world / / Kimberly A. Tranter, Trevor Stuart-Hill, Juston Parker
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| Autore: |
Tranter Kimberly A.
|
| Titolo: |
An introduction to revenue management for the hospitality industry : principles and practices for the real world / / Kimberly A. Tranter, Trevor Stuart-Hill, Juston Parker
|
| Pubblicazione: | Harlow, England : , : Pearson, , [2014] |
| ©2014 | |
| Edizione: | Pearson new international edition. |
| Descrizione fisica: | 1 online resource (271 pages) : illustrations, photographs |
| Disciplina: | 647.94068 |
| Soggetto topico: | Hospitality industry - Management |
| Persona (resp. second.): | Stuart-HillTrevor |
| ParkerJuston | |
| Note generali: | Bibliographic Level Mode of Issuance: Monograph |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | Cover -- Table of Contents -- 1. An Introduction -- 2. A History -- 3. Customer Knowledge and Consumer Behavior -- 4. Market Segmentation and Selection -- 5. Internal Assessment and Competitive Analysis -- 6. Economic Principles and Demand Forecasting -- 7. Reservations and Channels of Distribution -- 8. Dynamic Value-Based Pricing -- 9. Channel and Inventory Management -- 10. The Revenue Management Team -- 11. Strategic Management and Following the RevMAP -- 12. Tools, Tactics, and Resources -- 13. Legal and Ethical Issues and Potential Bumps in the Road -- Glossary of Terms. |
| Sommario/riassunto: | For courses in Introduction to Revenue Management. The first of its kind, this book was written to address the emerging course in Hospitality focused on revenue management. Based on the authors' years of industry experience, this book includes a model for understanding the revenue management process and reveals four basic building blocks to revenue management success. With chapters dedicated to consumer behavior, economic principles, and strategic management, it outlines key processes and stages of revenue management planning. Four unique application chapters tailor concepts to specific segments of the industry and professional profiles help students learn about possibilities within the field.  . |
| Titolo autorizzato: | An introduction to revenue management for the hospitality industry |
| ISBN: | 1-292-05574-X |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910154810003321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
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