Using web analytics in the library / / Kate Marek
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| Autore: |
Marek Kate
|
| Titolo: |
Using web analytics in the library / / Kate Marek
|
| Pubblicazione: | Chicago, Ill., : ALA TechSource, 2011 |
| Edizione: | 1st ed. |
| Descrizione fisica: | 1 online resource (58 p.) |
| Disciplina: | 025.0425 |
| 20 | |
| Soggetto topico: | Web usage mining |
| Internet users - Statistics - Data processing | |
| Library administration | |
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references. |
| Nota di contenuto: | Cover; Using Web Analytics in the Library; Table of Contents; Web Analytics Overview; What Is Web Analytics?; Combining Quantitative with Qualitative Data; Website Goals and Implementing Web Analytics; Analytics Data and Insights; Web Analytics Tools; A Note About User Privacy; Google's Approach to Privacy with Google Analytics; Privacy and Service; Resources; Notes; Getting to Know Web Analytics; Web Tracking Basics: Data Collection Mechanisms; GA Basics; Possible Actions; Resources; Notes; Installing and Configuring Google Analytics; Getting Started; Configuration Best Practices |
| Setting Up Goals and Funnels in Google AnalyticsResources; Notes; Reporting and Analysis; General Overview of Metrics and Reporting Options; First-Level Metrics; Viewing Reports; Your Dashboard; Google Analytics Reports; Backing Up and Exporting Data; Access to Reports; Benchmarking; Data Visualization; Conclusion; Resources; Notes; Case Studies; Additional Case Studies; Social Media Metrics; Summary; Notes | |
| Sommario/riassunto: | In this issue of Library Technology Reports, Kate Marek offers a practical guide to web analytics tools, explaining what librarians need to know to implement them effectively. |
| Titolo autorizzato: | Using web analytics in the library |
| ISBN: | 1-283-37027-1 |
| 9786613370273 | |
| 0-8389-9236-6 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910813329303321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
Library technology reports ; ; v. 47, no. 5.