The psychology of entertainment media : blurring the lines between entertainment and persuasion / / edited by L.J. Shrum

• Pubblicazione: Mahwah, NJ, : Lawrence Erlbaum, c2004
• Edizione: 1st ed.
• Descrizione fisica: 1 online resource (363 p.)
• Disciplina: 659.1/01/9
• Soggetto topico: Subliminal advertising; Advertising - Psychological aspects; Mass media - Psychological aspects; Persuasion (Psychology); Manipulative behavior
• Altri autori: ShrumL. J
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Front Cover; The Psychology of Entertainment Media; Copyright Page; Contents; About the Authors; Preface; 1. What's So Special About Entertainment Media and Why Do We Need a Psychology for It?: An Introduction to the Psychology of Entertainment Media: L. J. Shrum; Part I: Embedding Promotions Within Programs: Subliminal Embeds and ProductPlacements; 2. Beyond Gizmo Subliminality: Matthew Hugh Erdelyi and Diane M. Zizak; 3. Product Placement: The Nature of the Practice and Potential Avenues of Inquiry: John A. McCarty ; 4. Product Placements: How to Measure Their Impact: Sharmistha Law and Kathryn A. Braun-LaTour5. Mental Models for Brand Placement: Moonhee Yang, Beverly Roskos-Ewoldsen, and David R.Roskos-Ewoldsen; 6. Embedding Brands Within Media Content: The Impact of Message, Media, and Consumer Characteristics on Placement Efficacy: Namita Bhatnagar, Lerzan Aksoy, and Selin A. Malkoc; 7. The "Delicious Paradox": Preconscious Processing of Product Placements by Children: Susan Auty and Charlie Lewis; Part II: The Programs Between The Ads: The Persuasive Power of Entertainment Fiction and Narrative ; 8. Pictures, Words, and Media Influence: The Interactive Effects of Verbal and Nonverbal Information on Memory and Judgments: Robert S. Wyer, Jr. and Rashmi Adaval9. The Power of Fiction: Determinants and Boundaries: Melanie C. Green, Jennifer Garst, and Timothy C. Brock; 10. A Process Model of Consumer Cultivation: The Role of Television Is a Function of the Type of Judgment: L. J. Shrum, James E. Burroughs, and Aric Rindfleisch; 11. Paths From Television Violence to Aggression: Reinterpreting the Evidence: George Comstock ; 12. Between the Ads: Effects of Nonadvertising TV Messages on Consumption Behavior: Maria Kniazeva13. Media Factors That Contribute to a Restrictionof Exposure to Diversity: David W. Schumann; Part III: Individual Differences in Media Usage and Their Role as Mediators and Moderators of Media Effects; 14. The Need for Entertainment Scale: Timothy C. Brock and Stephen D. Livingston; 15. People and "Their" Television Shows: An Overview of Television Connectedness: Cristel A. Russell, Andrew T. Norman, and Susan E. Heckler ; 16. The Interplay Among Attachment Orientation, Idealized Media Images of Women, and Body Dissatisfaction: A Social Psychological Analysis: Dara N. Greenwood and Paula R. Pietromonaco17. Marketing Through Sports Entertainment: A Functional Approach: Scott Jones, Colleen Bee, Rick Burton, and Lynn R. Kahle; 18. Sensation Seeking and the Consumption of Televised Sports: Stephen R. McDaniel; Author Index; Subject Index
• Sommario/riassunto: The Psychology of Entertainment Media provides a cutting-edge look at how entertainment media affects its viewers, both in intended and unintended ways, and the psychological processes that underlie these effects. The collection represents an international, multidisciplinary investigation of an age-old process--persuasion--in a relatively new guise, which includes product placements, brand films, television programs, and sponsorships.The collection covers three broad areas:the potential effects of embedding promotions within entertainment media content;t
• Titolo autorizzato: The psychology of entertainment media
• ISBN: 1410609367; 1-135-62204-3; 1-283-65650-7; 1-282-37480-X; 9786612374807; 1-4106-0936-7
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910809704603321
• Lo trovi qui: Univ. Federico II
• Serie: Advertising and consumer psychology.