The online advertising tax : a digital policy innovation / / Christian Fuchs
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| Autore: |
Fuchs Christian
|
| Titolo: |
The online advertising tax : a digital policy innovation / / Christian Fuchs
|
| Pubblicazione: | London : , : University of Westminster Press, , 2018 |
| Descrizione fisica: | 1 online resource (29 pages) : illustrations; PDF, digital file(s) |
| Disciplina: | 343.04 |
| Soggetto topico: | Taxation - Law and legislation |
| Taxation of advertising | |
| Nota di bibliografia: | Includes bibliographical references. |
| Sommario/riassunto: | "Google and Facebook currently control close to two-thirds of global advertising revenue. While dominating the online advertising market, these two companies have thus far avoided paying adequate taxes.Tis CAMRI policy brief presents a new policy innovation, the online advertising tax. Considering the key role of user activity and user data for the value of Google and Facebook’s services, it explains how digital advertising companies’ revenues could be taxed based on the respective country in which targeted users are located.The author reviews existing policy arguments and policy options and sets out practical steps to ensure that tax avoidance by online advertising companies is mitigated. Furthermore, he illustrates how tax revenues could be used to support public service internet platforms." |
| Titolo autorizzato: | The online advertising tax |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910279733603321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
CAMRI policy briefs.