The future of competition : co-creating unique value with customers / / C. K. Prahalad, Venkat Ramaswamy
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| Autore: |
Prahalad C. K.
|
| Titolo: |
The future of competition : co-creating unique value with customers / / C. K. Prahalad, Venkat Ramaswamy
|
| Pubblicazione: | Boston, Massachusetts : , : Harvard Business School Press, , 2004 |
| ©2004 | |
| Descrizione fisica: | 1 online resource (215 pages) : illustrations |
| Disciplina: | 658.4 |
| Soggetto topico: | Competition |
| Customer relations | |
| Customer services | |
| Strategic planning | |
| Persona (resp. second.): | RamaswamyVenkatram |
| Note generali: | Bibliographic Level Mode of Issuance: Monograph |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | The co-creation of value -- Building blocks of co-creation -- The co-creation experience -- Experience innovation -- Experience personalization -- Experience networks -- The market as a forum -- Creating new strategic capital -- Manager as consumer -- Rapid knowledge creation -- Strategy as discovery -- Building new capabilities for the future. |
| Titolo autorizzato: | The future of competition |
| ISBN: | 1-4221-6074-2 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910155223303321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |