Social media in travel, tourism and hospitality : theory, practice and cases / / by Marianna Sigala, Evangelos Christou [and] Ulrike Gretzel

• Autore: Sigala Marianna
• Pubblicazione: London ; ; New York : , : Routledge, , 2016
• Descrizione fisica: 1 online resource (339 p.)
• Disciplina: 910.688
• Soggetto topico: Tourism - Social aspects; Hospitality industry - Social aspects; Social media
• Altri autori: ChristouEvangelos GretzelUlrike
• Note generali: "First published 2012 by Ashgate Publishing'--t.p. verso.
• Nota di bibliografia: Includes bibliographical references at the end of each chapters and index.
• Nota di contenuto: pt. 1. Web 2.0 : strategic and operational business models -- pt. 2. Web 2.0 : applications for marketing -- pt. 3. Web 2.0 : travellers' behaviour -- pt. 4. Web 2.0 : knowledge management and market research.
• Sommario/riassunto: Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, this book presents cutting-edge theory, research and case studies. It investigates web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, as well as examining the ways in which firms reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management.
• Titolo autorizzato: Social media in travel, tourism and hospitality
• ISBN: 1-4094-8514-5; 1-317-05379-6; 1-315-60951-7; 1-283-38274-1; 9786613382740; 1-4094-2092-2
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910826524503321
• Lo trovi qui: Univ. Federico II
• Serie: New directions in tourism analysis.