Smart retail : practical winning ideas and strategies from the most successful retailers in the world / / Richard Hammond

• Autore: Hammond Richard
• Pubblicazione: Harlow, : Prentice Hall Business, 2011
• Edizione: 3rd ed.
• Descrizione fisica: 1 online resource (240 p. ) : ill., ports
• Disciplina: 381.1
• Soggetto topico: Retail trade - Management; Industry; Commerce; Business & Economics; Marketing & Sales
• Note generali: Previous ed.: 2007.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Table of Contents Part 1 You - starting at the beginning 1 What do you want for yourself? 2 Rising above the crowd 3 Keeping it simple 4 Rolling those snowballs Part 2 Team - make us happy and we will make you money 5 What's the Big Idea? 6 How to build great teams 7 How to get people out of bed 8 All we need is a little better every time Part 3 Customer - make me happy and I will give you my money 9 We love shopping here! 10 Price and value 11 Promote or die 12 Marketing for real people Part 4 Store - make it brilliant and they will spend 13 Discovery 14 The great big theatre of shop 15 Detail, detail, detail - the store environment 16 And finally...how we got here Epilogue - and we're done?
• Sommario/riassunto: This retail manual uncovers the key elements that separate the great retailers from the average, the killer brands from the also-rans. Covering everything from creating the ultimate retail experience to understanding your customer, the book provides practical ideas and strategies.
• Altri titoli varianti: Winning ideas and strategies from the most successful retailers in the world
• Titolo autorizzato: Smart retail
• ISBN: 9786613173355; 9781283173353; 1283173352; 9780273744672; 0273744674
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910150244103321
• Lo trovi qui: Univ. Federico II