Merchandising cases from the 7th international European association for education and research in commercial distribution conference / / guest editor, Adelina Broadbridge
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| Titolo: |
Merchandising cases from the 7th international European association for education and research in commercial distribution conference / / guest editor, Adelina Broadbridge
|
| Pubblicazione: | Bradford, England, : Emerald Group Publishing, c2002 |
| Edizione: | 1st ed. |
| Descrizione fisica: | 1 online resource (44 p.) |
| Disciplina: | 658.83 |
| Soggetto topico: | Physical distribution of goods - Management |
| Retail trade - Management | |
| Altri autori: |
BroadbridgeA (Adelina)
|
| Note generali: | Description based upon print version of record. |
| Nota di contenuto: | Preliminaries; Contents; Editorial; 2D23D: Management and design perspectives on retail branding; Visual merchandising and the creation of discernible retail brands; Interviews of deshopping behaviour: an analysis of theory of planned behaviour; Books; Abstracts; Note from the publisher; |
| Sommario/riassunto: | This issue of Retail Insights is devoted to casesfrom the 7th International EuropeanAssociation for Education and Research inCommercial Distribution (EAERCD)conference which was hosted by theUniversity of Gloucestershire Business Schoolin Cheltenham, England in July 2002 (Website - http://online. |
| Titolo autorizzato: | Merchandising cases from the 7th international European association for education and research in commercial distribution conference |
| ISBN: | 1-280-51120-6 |
| 9786610511204 | |
| 1-84544-497-3 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910818547503321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |