Marketing and smart technologies . Volume 1 : proceedings of ICMarkTech 2021 / / José Luís Reis [and three others]

• Pubblicazione: Singapore : , : Springer, , [2022]; ©2022
• Descrizione fisica: 1 online resource (708 pages)
• Disciplina: 658.8
• Soggetto topico: Artificial intelligence - Marketing applications; Marketing - Technological innovations
• Persona (resp. second.): ReisJosé Luís
• Nota di contenuto: Intro -- Preface -- Contents -- About the Editors -- Artificial Intelligence Applied in Marketing -- Forecasting Hotel-booking Cancelations Using Personal Name Records: An Artificial Intelligence Approach -- 1 Introduction -- 2 Literature Review -- 2.1 The Context of the Hospitality Industry -- 2.2 Demand and Cancelation Forecasting: Methods and Techniques -- 3 Methodology -- 3.1 Data Preparation -- 3.2 Models and Validation -- 4 Results for Cancelation Forecasting -- 5 Conclusions -- References -- Managerial Decisions in Marketing: The Individual Perception of Explainable Artificial Intelligence -- 1 Introduction -- 2 Theoretical Background -- 3 Experimental Study: Research Procedure and Results -- 3.1 Research Procedure -- 3.2 Results -- 4 Implications and Future Research -- 5 Conclusion -- References -- Find Me if You Can! Identification of Services on Websites by Human Beings and Artificial Intelligence -- 1 Introduction -- 2 Promoting Services on Company Webpages -- 3 Methodology -- 3.1 Empirical Context-Service Typology in the Field of Advanced Manufacturing -- 3.2 Applied Methods for Analyzing Webpages -- 3.3 Human Behavior: Manual Annotations -- 3.4 Web Analysis Using Artificial Intelligence -- 4 Findings -- 5 Outlook and Limitations -- References -- Under Which Conditions Are Humans Motivated to Delegate Tasks to AI? A Taxonomy on the Human Emotional State Driving the Motivation for AI Delegation -- 1 Introduction -- 2 The Appreciation and Denial of AI Services -- 3 Emotions and Decision-Making -- 4 Linking AI Delegation to Emotional States -- 5 A Taxonomy on Human Motivation to Delegate Tasks Towards AI -- 6 Conclusion -- References -- Roadmapping Collaborative Exploitation and Marketing of an AI-Based Knowledge Platform -- 1 Introduction -- 2 Related Research -- 3 Collaboration-Oriented Roadmapping. ; 3.1 Preference Elicitation and Collaborative Roadmapping Diagram Building -- 3.2 The Role of Real Options in the Roadmapping Process -- 3.3 Applying the Roadmapping Diagram to Marketing Action Planning -- 4 Summary and Conclusions -- References -- Business Intelligence Databases and Marketing -- Does Concept Recall in Brand Image Show High Loyalty? An Experimental Study on the Apple MacBook -- 1 Introduction -- 2 Literature Review and Derivation of Hypothesis -- 3 Method -- 3.1 Survey -- 3.2 Verification -- 4 Results -- 5 Practical Implications and Limitations -- References -- What Makes a Movie Get Success? A Visual Analytics Approach -- 1 Introduction -- 2 The Datasets -- 2.1 Filtering -- 2.2 Cleaning -- 2.3 Merging -- 3 Exploratory Data Analysis and Hypothesis Formulation -- 4 Hypotheses Assessment -- 4.1 Titles Per Region -- 4.2 Title's Success -- 5 Conclusions -- References -- Impact of COVID-19 and Rapid Response of Small Restaurants in Thailand -- 1 Introduction -- 1.1 Importance of Restaurants Businesses -- 1.2 Coronavirus and Impact for Restaurant Businesses -- 2 Methodology -- 3 Result -- 3.1 Impact of COVID-19 on Small Restaurants in Thailand -- 3.2 Rapid Response of Small Restaurants to the COVID-19 -- 4 Recommendation and Suggestion -- 5 Conclusion -- References -- Improving Communication with Media: Portuguese National Public Police Case -- 1 Introduction -- 2 Conceptual Background -- 3 Methodology -- 3.1 Conceptual Model and Hypothesis -- 3.2 Method -- 3.3 Corpus and Procedures -- 4 Results -- 5 Conclusion -- References -- Database Encryption Performance Impact on PostgreSQL and MongoDB -- 1 Introduction -- 2 Related Work(s) -- 3 Experimental Setup -- 3.1 Encryption at Rest -- 3.2 AES Encryption Algorithm -- 3.3 Proposed Work -- 4 Results and Analysis -- 5 Conclusions and Future Work -- 5.1 Future Work -- References. ; Multi-DB Data Streaming on Polyglot Systems -- 1 Introduction -- 2 Related Work(s) -- 3 Architecture and Technologies -- 4 Experimental Setup -- 5 Experimental Work and Results -- 5.1 Phase 1: Producer and Message Broker -- 5.2 Phase 2: Producer, Message Broker, and Two Consumers -- 5.3 Phase 3: Producer, Message Broker, and Four Consumers -- 5.4 Phase 4: DB Isolation and Connectivity Restore -- 5.5 Phase 5: ksqlDB Data Enrichment -- 6 Conclusions and Future Work -- References -- OSSpal Qualitative and Quantitative Comparison: Couchbase, CouchDB, and MongoDB -- 1 Introduction -- 2 Related Work -- 2.1 NoSQL -- 2.2 NoSQL Scaling Capabilities -- 2.3 Document-Oriented Storage -- 3 MongoDB, Couchbase, and CouchDB -- 4 OSSpal Results and Analysis -- 5 Conclusions and Future Work -- References -- Security Analysis in the Architecture of the ATM Service -- 1 Introduction -- 2 Materials and Methods -- 2.1 Documentary Research -- 2.2 Field Research -- 3 Results -- 4 Discussion -- 5 Conclusions -- References -- Critical Success Factors for BI Implementation in a Portuguese Higher Education Institution -- 1 Introduction -- 2 Literature Review -- 2.1 Critical Success Factors in BI Implementations -- 2.2 BI in Higher Education Institutions -- 3 Case Description -- 3.1 HEI Characterization -- 3.2 Information Systems Integration -- 3.3 Data Quality -- 4 Discussion -- 4.1 Recommendations -- 5 Conclusions -- References -- An Application of Open Data in Public Administrations: The Lanzarote Tourism Indicator Dashboard -- 1 Introduction -- 2 The Extraction Routine in Istacbaser -- 2.1 Downloading Data from ISTAC -- 2.2 Data Visualization -- 3 Dashboard for Lanzarote Tourism Data Visualization -- 4 Conclusions -- References -- Structuring Best Practices of Search Engine Optimization for Webpages -- 1 Introduction -- 2 Search Engine Marketing-SEM. ; 3 Search Engine Optimization-SEO -- 4 Google's Guidelines -- 5 Long Tail Keywords and Keyword Research -- 6 On-Page Optimization -- 6.1 Title Tags -- 6.2 Meta descriptions -- 6.3 Meta keywords -- 6.4 Heading Tags -- 6.5 Images and Media Alt-Text -- 6.6 Taxonomy and Ontology -- 6.7 Sitemap -- 6.8 Responsive Navigation, Page Speed and Structured Data -- 6.9 Bounce Rate and Time on Website -- 6.10 Status Code -- 6.11 SSL Security Certificate -- 6.12 URL Structure -- 6.13 Noindex and Nofollow Tags -- 6.14 Crawl Depth -- 6.15 Canonical Tag -- 6.16 Hreflang Tag -- 7 Page Rank-PR -- 8 Off-Page Optimization-Link Building -- 9 Content Marketing -- 10 Conclusion -- References -- Data Mining and Big Data-Marketing Data Science -- The Influence of Emotions and Score Attributes on Online Ratings in P2P Accommodation: A Data Mining Study -- 1 Introduction -- 2 Theoretical Background and Hypothesis -- 2.1 Emotions and Ratings -- 2.2 P2P Attributes and Online Ratings -- 2.3 Location of the P2P Property and Ratings -- 2.4 Language and Online Ratings -- 3 Method and Data -- 4 Results and Discussion -- 5 Conclusions -- References -- Sensing the Impact of COVID-19 Restrictions from Online Reviews: The Cases of London and Paris Unveiled Through Text Mining -- 1 Introduction -- 2 Literature Review -- 2.1 Sentiment Analysis and the Impact of COVID-19 -- 2.2 Conceptual Framing and Research Hypothesis -- 3 Methodology -- 4 Results -- 5 Conclusion -- References -- Sources Used to Data-Driven Decision-Making in Tourism Management. Identifying the Main Areas of Research -- 1 Introduction -- 2 Methodology of the Thematic Analysis -- 2.1 Methodology and Tools Used -- 2.2 Data Set -- 3 Bibliometric Thematic Analysis -- 3.1 Data Collection -- 3.2 Pre-processing -- 3.3 Co-occurrence Analysis -- 3.4 Building the Strategy Diagram. ; 3.5 Identifying the Main Areas of Data-Driven Decision-Making in Tourism -- 4 Conclusions and Future Work -- References -- Assessing Corporate Reputation from Online Employee Reviews -- 1 Introduction -- 2 Literature Review -- 2.1 Definition of Corporate Reputation -- 2.2 Attributes to Assess Corporate Reputation -- 2.3 Hypothesis -- 2.4 Conceptual Model -- 3 Methodology -- 3.1 Data Collection -- 3.2 Data Processing -- 4 Results -- 5 Recommendations -- References -- Online Reviews of Discount Products: The Case of Steam -- 1 Introduction -- 2 Literature Review -- 3 Methodology -- 4 Results -- 5 Conclusions -- 6 Limitations and Future Research -- References -- Cough Sound Identification: An Approach Based on Ensemble Learning -- 1 Introduction -- 2 Methodology -- 2.1 Database -- 2.2 System Architecture -- 2.3 System Performance -- 3 Results -- 4 Discussion -- 5 Conclusions -- References -- Advantages and Benefits of Big Data in Business Communication -- 1 Contextualization -- 1.1 Big Data, Definitions and Applicability in Strategic Communication 360 -- 1.2 Impact of Big Data on Communication 360 -- 2 Methodology -- 3 Results -- 3.1 Business Environment and Professionalization -- 3.2 Use and Importance of Big Data in Communication Management -- 3.3 Indicators and/or Variables to Be Taken into Account for the Construction of the Communication Strategy -- 4 Discussion and Conclusions -- References -- Estimating Customers' Profitability: Influence of RFM Attributes, Web Metrics and Product Data -- 1 Introduction -- 2 Literature Review -- 3 Data and Methodology -- 3.1 Data -- 3.2 Methods -- 4 Results and Discussion -- 5 Conclusion -- References -- Marketing, Geomarketing and IOT -- Toward Consumer Sustainable Consumption: Examining Factors Influencing Green Product Purchase Intention -- 1 Introduction -- 2 Literature Review. ; 2.1 Environmental Concern (EC).
• Titolo autorizzato: Marketing and smart technologies
• ISBN: 981-16-9267-X; 981-16-9268-8
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910743362003321
• Lo trovi qui: Univ. Federico II
• Serie: Smart Innovation, Systems and Technologies