Marketing and Smart Technologies : Proceedings of ICMarkTech 2019 / / edited by Álvaro Rocha, José Luís Reis, Marc K. Peter, Zorica Bogdanović
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| Titolo: |
Marketing and Smart Technologies : Proceedings of ICMarkTech 2019 / / edited by Álvaro Rocha, José Luís Reis, Marc K. Peter, Zorica Bogdanović
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| Pubblicazione: | Singapore : , : Springer Singapore : , : Imprint : Springer, , 2020 |
| Edizione: | 1st ed. 2020. |
| Descrizione fisica: | 1 online resource (xxvi, 458 pages) |
| Disciplina: | 006.3 |
| Soggetto topico: | Computational intelligence |
| Artificial intelligence | |
| Engineering—Data processing | |
| Data mining | |
| Computational Intelligence | |
| Artificial Intelligence | |
| Data Engineering | |
| Data Mining and Knowledge Discovery | |
| Persona (resp. second.): | RochaÁlvaro |
| ReisJosé Luís | |
| PeterMarc K | |
| BogdanovićZorica | |
| Nota di contenuto: | The Digital Advertising Conceptual Flow - A Literature Review -- Featured Snippets Results in Google Web Search: An Exploratory Study -- Willingness to pay a premium price for streaming services: the role of trust in services -- Websites as spaces of confluence: narratives and the pursuit of legitimacy -- User Behavior: The Case of Instagram -- The Influence of YouTubers in Consumer Behavior. |
| Sommario/riassunto: | This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2019), held at Maieutica Academic Campus (University Institute of Maia & Polytechnic Institute of Maia) in Maia, Portugal, from 27 to 29 November 2019. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies. . |
| Titolo autorizzato: | Marketing and smart technologies |
| ISBN: | 981-15-1564-6 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910484076103321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
Smart Innovation, Systems and Technologies, . 2190-3018 ; ; 167