How to manage a successful business in China [[electronic resource] /] / Johan Björkstén, Anders Hägglund

• Autore: Bjorksten Johan <1907->
• Pubblicazione: Hackensack, N.J., : World Scientific, c2010
• Descrizione fisica: 1 online resource (235 p.)
• Disciplina: 338
• Soggetto topico: Business enterprises, Foreign - China; Success in business - China; Business etiquette - China; Corporate culture - China; Investments, Foreign - China
• Altri autori: HägglundAnders
• Note generali: Description based upon print version of record.
• Nota di contenuto: Acknowledgements; Contents; Preface by Jöerg Wuttke; Introduction Why We Wrote This Book; Chapter 1 Chinese Business Climate; Chapter 2 Differences and Similarities; Chapter 3 Key Concepts of Chinese Business Culture; Chapter 4 The Language Challenge; Chapter 5 Qualities of the Right Expatriate Manager; Chapter 6 Company Setup; Chapter 7 AWinning Local Team; Chapter 8 The Right Corporate Culture; Chapter 9 Right Business Focus; Chapter 10 Support Your Frontline Sales Organization; Chapter 11 Marketing to China; Chapter 12 Successful Execution Demands Top Management Attention ; Chapter 13 Dealing with Head Office
• Sommario/riassunto: This unique book discusses how to manage an organization in China. It is based on the invaluable practical experience of entrepreneur Johan Bjorksten, who successfully built a local consulting business with over 100 employees, and Anders Hagglund, a seasoned manager who set up high-growth and highly profitable operations in China for a major industrial multinational. The book provides widely applicable advice based on experiences from different industries, including but not limited to those of the authors. Most books about business in China belong to one of two categories: autobiographical 'su
• Titolo autorizzato: How to manage a successful business in China
• ISBN: 1-282-76158-7; 9786612761584; 981-4287-83-0
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910816045503321
• Lo trovi qui: Univ. Federico II