How Cities Become Brands : Developing City Brands Purposefully and Thoughtfully

• Autore: Häusler Eric
• Pubblicazione: Wiesbaden : , : Springer Vieweg. in Springer Fachmedien Wiesbaden GmbH, , 2024; ©2024
• Edizione: 1st ed.
• Descrizione fisica: 1 online resource (234 pages)
• Altri autori: HäuslerJürgen
• Nota di contenuto: Intro -- Foreword -- Contents -- About the Authors -- 1 Introduction: The City as a Kaleidoscope -- Abstract -- 2 The Observation: Cities are Brands -- Abstract -- 2.1 Different Cities -- 2.2 Fictional Cities -- 2.3 Evolutionary Cities -- 2.4 Contested Cities -- 2.5 Designed Cities -- 2.6 Distinguishable Cities -- 2.7 Conclusion: City Brands Exist -- References -- 3 The Assertion: City Brands are Created -- Abstract -- 3.1 The City in Competition -- 3.2 The Entrepreneurial City -- 3.3 The Demanded City -- 3.4 The City as an Offer -- 3.5 The Marketing of the City -- 3.6 Conclusion: City Brands must be Created -- References -- 4 The Description: How City Brands are Created -- Abstract -- 4.1 The Playing Field: The Urban Public -- 4.1.1 Unlimited Playing Field -- 4.1.2 Limited Roles -- 4.2 The Process: City Politics -- 4.2.1 Theoretical Possibilities -- 4.2.2 Practical Prerequisites -- 4.2.3 Solvable Problems -- 4.3 The Idea: The Singular City -- 4.3.1 Imagined Futures -- 4.3.2 Available Futures -- 4.3.3 Exemplary Futures -- 4.3.4 Made Futures -- 4.4 The Structure: The Urban Offer -- 4.4.1 The Portfolio -- 4.4.2 The Structure -- 4.4.3 The Instrumentation -- 4.4.4 The Process -- 4.5 The Shape: The Cityscape -- 4.5.1 The Designed Image -- 4.5.2 The Projected Image -- 4.5.3 The Received Image -- 4.6 The Experience: Urban Life -- 4.6.1 Experiencing a City -- 4.6.2 The Typical of a City -- 4.6.3 Shaping the City Experiences? -- 4.6.4 Powerbrands and Hidden Champions -- 4.7 Conclusion: City Brands Can Be Created -- References -- 5 Conclusion: Should the City Become a Brand? -- Abstract -- 5.1 City Brands -- 5.2 Imagined Geographies -- 5.3 Craft Rules -- References.
• Titolo autorizzato: How Cities Become Brands
• ISBN: 3-658-43776-6
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910845490903321
• Lo trovi qui: Univ. Federico II