Here's the pitch : the amazing, true, new, and improved story of baseball and advertising / / Roberta J. Newman
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| Autore: |
Newman Roberta J.
|
| Titolo: |
Here's the pitch : the amazing, true, new, and improved story of baseball and advertising / / Roberta J. Newman
|
| Pubblicazione: | Lincoln, Nebraska : , : University of Nebraska Press, , [2019] |
| Descrizione fisica: | 1 online resource (340 pages) : illustrations |
| Disciplina: | 331.8811796357 |
| Soggetto topico: | Baseball - Social aspects - United States |
| Baseball - Economic aspects - United States | |
| Advertising - Social aspects - United States | |
| Mass media and sports - United States | |
| Nota di bibliografia: | Includes bibliographical references (pages [301]-308) and index. |
| Nota di contenuto: | Cover -- Title Page -- Copyright Page -- Contents -- List of Illustrations -- Acknowledgments -- Introduction -- 1. Hustlers, Hucksters, and Snake-Oil Salesmen -- 2. "It Pays to Be Personal" -- 3. Breakfast of Champions -- 4. Pitching in Black and White -- 5. Baseball, Hotdogs, Apple Pie, and Chevrolet . . . and Beer, Cigarettes, Cat Food, and Margarine -- 6. "Let's Just Say It Works for Me" -- 7. Four Things We Love -- 8. "Driven" to "RE2PECT" -- Epilogue -- Notes -- Bibliography -- Index. |
| Titolo autorizzato: | Here's the pitch |
| ISBN: | 1-4962-1367-X |
| 1-4962-1365-3 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910827398703321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |