Fuzzy sets in management, economics, and marketing / / editors, Constantin Zopounidis, Panos M. Pardalos, George Baourakis

• Pubblicazione: River Edge, N.J., : World Scientific, c2001
• Edizione: 1st ed.
• Descrizione fisica: 1 online resource (284 p.)
• Disciplina: 658
• Soggetto topico: Decision making - Mathematical models; Marketing - Decision making - Mathematical models; Investments - Decision making - Econometric models; Fuzzy sets
• Altri autori: ZopounidisConstantin PardalosP. M <1954-> (Panos M.) BaourakisGeorge
• Note generali: "This book is prepared on the occasion of the 7th international congress of SIGEF, held in Chania, Greece"--Editorial.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: CONTENTS ; Editorial ; Decision Making, Management and Marketing; Algorithms for orderly structuring of financial ""objects"" ; A fuzzy goal programming model for evaluating a hospital service performance ; A group decision making method using fuzzy triangular numbers ; Developing sorting models using preference disaggregation analysis: An experimental investigation Hierarchical classification in insurance data analysis ; Consumer preferences for extrinsic versus intrinsic quality cues for image products: The case of Greek quality wine ; Identification of the market trends for Greek fruit juices The tourism industry in Crete: The identification of new market segments ; Stock Markets and Portfolio Management ; The use of fuzzy programming for the management of immunised fixed income portfolios ; The causality between interest rate, exchange rate and stock price in emerging markets: The case of the Jakarta stock exchangeFuzzy cognitive maps in stock market ; Neural network vs linear models of stock returns: An application to the UK and German Stock Market Indices; How wavelets and genetic algorithms can assist intelligent hybrid methodologies in handling data driven stock exchange daily trading ; Corporate Finance and Banking Management Expertons and behaviour of companies with regard to the adequacy between business decisions and objectives ; Multiple fuzzy IRR in the financial decision environment ; An automated knowledge generation approach for managing credit scoring problems ; Bank asset liability management techniques: An overview
• Sommario/riassunto: The rapid changes that have taken place globally on the economic, social and business fronts characterized the 20th century. The magnitude of these changes has formed an extremely complex and unpredictable decision-making framework, which is difficult to model through traditional approaches. The main purpose of this book is to present the most recent advances in the development of innovative techniques for managing the uncertainty that prevails in the global economic and management environments. These techniques originate mainly from fuzzy sets theory. However, the book also explores the inte
• Titolo autorizzato: Fuzzy sets in management, economics, and marketing
• ISBN: 1-281-95648-1; 9786611956486; 981-281-089-7
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910819876103321
• Lo trovi qui: Univ. Federico II