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Autore: |
Boyer Kenneth Karel <1967->
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Titolo: |
Extending the supply chain : how cutting-edge companies bridge the critical last mile into customers' homes / / Kenneth Karel Boyer, Markham T. Frohlich, and G. Tomas M. Hult
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Pubblicazione: | New York, : American Management Association, c2004 |
Edizione: | 1st ed. |
Descrizione fisica: | 1 online resource (272 p.) |
Disciplina: | 658.7/88 |
Soggetto topico: | Business logistics |
Grocery trade | |
Retail trade | |
Altri autori: |
FrohlichMarkham T
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Note generali: | Description based upon print version of record. |
Nota di bibliografia: | Includes bibliographical references and index. |
Nota di contenuto: | Introduction -- the great divide between customers and retailers -- Decoupled extenaed supply chains -- Semi: Exteneded supply chains -- Fully extended supply chains -- Centralized extended supply chains -- Strategy : meshing operational and marketing goals -- Marketing : tapping customers' latent desires -- Supply chain design : how to bridge the last mile -- Information technology : facilitating learning and streamlining transactions -- The future of the extended supply chain. |
Sommario/riassunto: | Don't break the supply chain before you get to the most important link -- the customer. |
Titolo autorizzato: | Extending the supply chain ![]() |
ISBN: | 1-60119-852-3 |
0-8144-2850-9 | |
Formato: | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione: | Inglese |
Record Nr.: | 9910816777103321 |
Lo trovi qui: | Univ. Federico II |
Opac: | Controlla la disponibilità qui |