Electronic commerce : a managerial and social networks perspective / / Efraim Turban, 5 others

• Autore: Turban Efraim
• Pubblicazione: Harlow, England : , : Pearson Education, Limited, , [2012]; ©2012
• Edizione: Second edition, Global edition.
• Descrizione fisica: 1 online resource (108 pages) : color illustrations
• Disciplina: 658.05
• Soggetto topico: Electronic commerce; Lehrbuch
• Note generali: Includes index.
• Nota di bibliografia: Includes bibliographical references at the end of each chapters and index.
• Nota di contenuto: Cover -- Contents -- PART 1 Introduction to E-Commerce and E-Marketplaces -- CHAPTER 1 OVERVIEW OF ELECTRONIC COMMERCE -- Net-A-Porter: Dress for Success -- 1.1 ELECTRONIC COMMERCE: DEFINITIONS AND CONCEPTS -- Defining Electronic Commerce -- Defining E-Business -- Major EC Concepts -- Electronic Markets and Networks -- 1.2 THE ELECTRONIC COMMERCE FIELD: CLASSIFICATION, CONTENT, AND A BRIEF HISTORY -- An EC Framework -- Classification of EC by the Nature of the Transactions and the Relationships Among Participants -- A Brief History of EC -- The Future of EC -- Case 1.1 EC Application: Zappos: A Success Story of Selling Footwear Online -- 1.3 E-COMMERCE 2.0: FROM SOCIAL COMMERCE TO VIRTUAL WORLDS -- Social Computing -- Web 2.0 -- Social Networks and Social Network Services -- Enterprise Social Networks -- Social Commerce -- Virtual Worlds and Second Life -- The Major Tools of Web 2.0 -- 1.4 THE DIGITAL WORLD: ECONOMY, ENTERPRISES, AND SOCIETY -- The Digital Economy -- The Digital Enterprise -- The Digital Society -- 1.5 THE CHANGING BUSINESS ENVIRONMENT, ORGANIZATIONS' RESPONSE, AND EC SUPPORT -- The Changing Business Environment -- Performance, Business Pressures, and Organizational Responses and EC Support -- 1.6 ELECTRONIC COMMERCE BUSINESS MODELS -- The Structure and Properties of Business Models -- Typical EC Business Models -- Case 1.2 EC Application: Groupon -- 1.7 BENEFITS, LIMITATIONS, AND IMPACTS OF ELECTRONIC COMMERCE -- The Benefits and Impacts of EC -- The Limitations and Barriers of EC -- Why Study E-Commerce? -- Case 1.3 EC Application: How College Students Become Entrepreneurs -- 1.8 OVERVIEW OF THIS BOOK -- Part 1: Introduction to E-Commerce and E-Marketplaces -- Part 2: EC Applications -- Part 3: Emerging EC Platforms -- Part 4: EC Support Services -- Part 5: E-Commerce Strategy and Implementation -- Online Tutorials. ; Online Chapter Supplements -- Managerial Issues -- Summary -- Key Terms -- Discussion Questions -- Topics for Class Discussion and Debates -- Internet Exercises -- Team Assignments and Projects -- Closing Case: E-Commerce at the German Soccer League (Bundesliga) -- Online Resources -- References -- CHAPTER 2 E-COMMERCE: MECHANISMS, INFRASTRUCTURE, AND TOOLS -- Web 2.0 Tools at Eastern Mountain Sports -- 2.1 ELECTRONIC COMMERCE MECHANISMS: AN OVERVIEW -- EC Activities and Support Mechanisms -- Sellers, Buyers, and Transactions -- 2.2 E-MARKETPLACES -- Electronic Markets -- Components of and the Participants in E-Marketplaces -- Disintermediation and Reintermediation -- Case 2.1 EC Application: How Blue Nile Inc. Is Changing the Jewelry Industry -- Types of E-Marketplaces -- 2.3 CUSTOMER SHOPPING MECHANISMS: STOREFRONTS, MALLS, AND PORTALS -- Electronic Storefronts -- Electronic Malls -- Types of Stores and Malls -- Web (Information) Portals -- The Roles and Value of Intermediaries in E-Marketplaces -- Case 2.2 EC Application: Financial Standard. -- 2.4 MERCHANT SOLUTIONS: ELECTRONIC CATALOGS, SEARCH ENGINES, AND SHOPPING CARTS -- Electronic Catalogs -- EC Search Activities, Types, and Engines -- Shopping Carts -- Other Mechanisms in Merchant Software -- 2.5 AUCTIONS, BARTERING, AND NEGOTIATING ONLINE -- Definition and Characteristics -- Dynamic Pricing -- Traditional Auctions Versus E-Auctions -- Innovative Auctions -- Types of Auctions -- Benefits and Limitations of E-Auctions -- Impacts of Auctions -- Online Bartering -- Online Negotiating -- 2.6 SOCIAL SOFTWARE TOOLS: FROM BLOGS TO WIKIS TO TWITTER -- Blogging (Weblogging) -- Microblogging and Twitter -- Twitter -- Wikis -- Mechanism Aids for Web 2.0 Tools: Tags, Folksonomy, Mashups, and Social Bookmarks -- Case 2.3 EC Application: Stormhoek Winery Excels with Web 2.0 Tools. ; 2.7 VIRTUAL COMMUNITIES AND SOCIAL NETWORKS -- Characteristics of Traditional Online Communities and Their Classification -- Online Social Networks -- Business-Oriented Social Networks -- Business Models and Services Related to Social Networking -- Mobile Social Networking -- Social Network Services -- Case 2.4 EC Application: Craigslist: The Ultimate Online Classified Community -- 2.8 VIRTUAL WORLDS AS AN ELECTRONIC COMMERCE MECHANISM -- Avatars -- Business Activities and Value in Virtual Worlds -- 2.9 THE FUTURE: WEB 3.0 AND WEB 4.0 -- Web 3.0: What's Next? -- The Technological Environment -- Managerial Issues -- Summary -- Key Terms -- Discussion Questions -- Topics for Class Discussion and Debates -- Internet Exercises -- Team Assignments and Projects -- Closing Case: Business in Second Life -- Online Resources -- References -- PART 2 EC Applications -- CHAPTER 3 RETAILING IN ELECTRONIC COMMERCE: PRODUCTS AND SERVICES -- Amazon.com: The World's Largest B2C E-Store -- 3.1 INTERNET MARKETING AND B2C ELECTRONIC RETAILING -- Overview of Electronic Retailing -- Size and Growth of the B2C Market -- What Sells Well on the Internet -- Characteristics and Advantages of Successful E-Tailing -- 3.2 E-TAILING BUSINESS MODELS -- Classification of Models by Distribution Channel -- Case 3.1 EC Application: Selling Cars Online: Build-to-Order -- Other B2C Models and Special Retailing -- B2C Social Shopping -- Virtual Visual Shopping -- 3.3 TRAVEL AND TOURISM (HOSPITALITY) SERVICES ONLINE -- Services Provided -- Special Services Online -- Case 3.2 EC Application: WAYN: A Lifestyle and Travel Social Network -- Benefits and Limitations of Online Travel Services -- Corporate Travel -- 3.4 EMPLOYMENT PLACEMENT AND THE JOB MARKET ONLINE -- The Internet Job Market -- Benefits and Limitations of the Electronic Job Market. ; 3.5 REAL ESTATE, INSURANCE, AND STOCK TRADING ONLINE -- Real Estate Online -- Insurance Online -- Online Stock Trading -- 3.6 BANKING AND PERSONAL FINANCE ONLINE -- Home Banking Capabilities -- Virtual Banks -- International and Multiple-Currency Banking -- Online Financial Transaction Implementation Issues -- Case 3.3 EC Application: Security for Online Bank Transactions -- Online Billing and Bill Paying -- 3.7 ON-DEMAND DELIVERY OF PRODUCTS, DIGITAL ITEMS, ENTERTAINMENT, AND GAMING -- On-Demand Delivery of Products -- Online Delivery of Digital Products, Entertainment, and Media -- Online Entertainment -- 3.8 ONLINE PURCHASING-DECISION AIDS -- Shopping Portals -- Price and Quality Comparison by Shopbot Software Agents -- Business Ratings Sites -- Trust Verification Sites -- Other Shopping Tools -- 3.9 ISSUES IN E-TAILING AND LESSONS LEARNED -- Disintermediation and Reintermediation -- Channel Conflict -- Possibility of a Price Conflict and Determining the Right Price by Sellers -- Product and Service Customization and Personalization -- Online Competition -- Fraud and Other Illegal Activities -- Lessons Learned from Failures and Lack of Success of E-Tailers -- Managerial Issues -- Summary -- Key Terms -- Discussion Questions -- Topics for Class Discussion and Debates -- Internet Exercises -- Team Assignments and Projects -- Closing Case: IKEA: The Convergence of the Virtual and Physical Worlds -- Online Resources -- References -- CHAPTER 4 B2B E-COMMERCE -- Branas Isaf Competes by Using E-Tendering -- 4.1 CONCEPTS, CHARACTERISTICS, AND MODELS OF B2B E-COMMERCE -- Basic B2B Concepts and Process -- The Basic Types of B2B Transactions and Activities -- The Basic Types of B2B E-Marketplaces and Services -- Market Size and Content of B2B -- B2B Characteristics -- Supply Chain Relationships in B2B -- Service Industries Online in B2B. ; Partner and Supplier Relationship Management -- The Benefits and Limitations of B2B -- 4.2 ONE-TO-MANY: SELL-SIDE E-MARKETPLACES -- Sell-Side Models -- Sales from Catalogs: Storefront -- Case 4.1 EC Application: Brady Corporation Uses Catalogs and Multichannels to Sell -- Comprehensive Sell-Side Systems -- Case 4.2 EC Application: The Haier Group -- 4.3 SELLING VIA DISTRIBUTORS AND OTHER INTERMEDIARIES -- Case 4.3 EC Application: W.W. Grainger and Goodrich Corporation -- 4.4 SELLING VIA E-AUCTIONS -- Using Auctions on the Sell Side -- Auctioning from the Company's Own Site -- Using Intermediaries in Auctions -- Case 4.4 EC Application: How VicForests Sells Timber Through an Online Auction Platform -- Examples of B2B Forward Auctions -- 4.5 ONE-FROM-MANY: E-PROCUREMENT AT BUY-SIDE E-MARKETPLACES -- Inefficiencies in Traditional Procurement Management -- Procurement Methods -- E-Procurement Concepts -- The Goals and Process of E-Procurement -- The Benefits and Limitations of E-Procurement -- 4.6 REVERSE AUCTIONS AT BUY-SIDE E-MARKETPLACES -- Conducting Reverse Auctions -- Group Reverse Auctions -- 4.7 OTHER E-PROCUREMENT METHODS -- An Internal Purchasing Marketplace: Aggregating Suppliers' Catalogs and Desktop Purchasing -- Group Purchasing -- Buying at Sellers' Sites -- Acquisition Via Electronic Bartering -- Selecting an Appropriate E-Procurement Solution -- 4.8 B2B EXCHANGES: DEFINITIONS AND CONCEPTS -- Ownership of B2B Exchanges -- Dynamic Pricing in B2B Exchanges -- Advantages, Limitations, and the Revenue Model of Exchanges -- 4.9 B2B PORTALS AND DIRECTORIES -- An Overview -- Corporate (Enterprise) Portals -- Case 4.5 EC Application: Alibaba.com -- 4.10 B2B IN WEB 2.0 AND SOCIAL NETWORKING -- E-Communities in B2B -- The Opportunities of Social Commerce in B2B -- The Use of Web 2.0 Tools in B2B -- Social Networking in B2B. ; Examples of Other Activities of B2B Social Networks.
• Sommario/riassunto: For undergraduate and graduate electronic commerce courses. Explore the many aspects of electronic commerce through a managerial perspective. Electronic Commerce provides a thorough explanation of what EC is, how it’s being conducted and managed, and how to assess its opportunities, limitations, issues, and risks—all from a managerial perspective. By presenting EC through a managerial approach, this text makes the subject matter practical, relevant, and beneficial to majors and non-majors alike. To keep pace with today’s ever-changing technology, the seventh edition has been streamlined—removing material that’s no longer relevant, while still providing students with information on the hottest topics in the field.
• Titolo autorizzato: Electronic commerce
• ISBN: 1-292-01423-7
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910151656303321
• Lo trovi qui: Univ. Federico II