Designing health communication campaigns [[electronic resource] ] : what works? / / Thomas E. Backer, Everett M. Rogers, Pradeep Sopory
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| Autore: |
Backer Thomas E
|
| Titolo: |
Designing health communication campaigns [[electronic resource] ] : what works? / / Thomas E. Backer, Everett M. Rogers, Pradeep Sopory
|
| Pubblicazione: | Thousand Oaks, Calif., : SAGE, 1992 |
| Edizione: | 1st ed. |
| Descrizione fisica: | 1 online resource (xv, 181 p.) |
| Disciplina: | 362.1014 |
| Soggetto topico: | Mass media in health education |
| Communication in medicine | |
| Altri autori: |
RogersEverett M
SoporyPradeep
|
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references. |
| Nota di contenuto: | part one. Overview -- part two. Generalizations about health communication campaigns -- part three. Interviews with campaign designers/experts -- part four. Implications and future directions. |
| Sommario/riassunto: | This work identifies successful tactics for mass media campaigns to convince people to obey doctors' orders. The emphasis is on substance abuse, but AIDS, smoking, teenage pregnancy, heart disease, Alzheimer's disease, and seat belts are also considered. |
| Titolo autorizzato: | Designing health communication campaigns |
| ISBN: | 1-4833-2552-0 |
| 1-4522-5270-X | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910823257603321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |