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Autore: |
Tian Kelly
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Titolo: |
Customer fraud and business responses : let the marketer beware / / Kelly Tian and Bill Keep
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Pubblicazione: | Westport, Conn., : Quorum Books, 2002 |
Edizione: | 1st ed. |
Descrizione fisica: | 1 online resource (269 p.) |
Disciplina: | 658.4/73 |
Soggetto topico: | Retail trade - Security measures - United States |
Business losses - United States - Prevention | |
Inventory shortages - Prevention | |
Altri autori: |
KeepBill
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Note generali: | Description based upon print version of record. |
Nota di bibliografia: | Includes bibliographical references (p. [239]-248) and index. |
Nota di contenuto: | CONTENTS; ILLUSTRATIONS; PREFACE; I THE EMERGENCE OF CUSTOMER FRAUD ACTIVITY; 1 LET THE SELLER BEWARE; 2 THE SOCIAL ENVIRONMENT THAT ENCOURAGES CUSTOMER FRAUD; 3 CUSTOMER FRAUD AS A FORM OF RESISTANCE TO MODERN BUSINESSES; II CUSTOMER FRAUD ACTS; 4 PRODUCT ACQUISITION FRAUD; 5 PRODUCT RETURN FRAUD; 6 SERVICE ACQUISITION FRAUD; 7 FRAUD IN THE USE OF SALES PROMOTIONS; 8 FRAUD IN NEGOTIATIONS; 9 FRAUD FACILITATED BY EMPLOYEES; 10 SUMMARY OF MANAGERIAL INSIGHTS SUGGESTED BY CUSTOMER FRAUD ACTS; III HOW CUSTOMER FRAUD ACTS SUCCEED; 11 MARKETERS' PRACTICES THAT ARE VULNERABLE TO CUSTOMER FRAUD |
12 CUSTOMERS' FRAUD METHODS THAT PREY ON MARKETERS' VULNERABILITIESIV THE SEQUENCE OF EVENTS LEADING TO CUSTOMER FRAUD AND TO REPEAT FRAUD; 13 CUSTOMERS' FIRST THOUGHTS OF COMMITTING FRAUD; 14 CUSTOMERS' POST- FRAUD FEELINGS, JUSTIFICATIONS, AND DISCUSSIONS WITH OTHERS; 15 MANAGERIAL INSIGHTS SUGGESTED BY THE PROCESS OF COMMITTING CUSTOMER FRAUD; APPENDIX: GETTING CUSTOMERS TO DISCLOSE FRAUD STORIES; REFERENCES; INDEX | |
Titolo autorizzato: | Customer fraud and business responses ![]() |
ISBN: | 1-4294-7544-7 |
0-313-07592-1 | |
Formato: | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione: | Inglese |
Record Nr.: | 9910822688403321 |
Lo trovi qui: | Univ. Federico II |
Opac: | Controlla la disponibilità qui |