Analyzing Websites

• Autore: Massou Luc
• Pubblicazione: Newark : , : John Wiley & Sons, Incorporated, , 2024; ©2024
• Edizione: 1st ed.
• Descrizione fisica: 1 online resource (317 pages)
• Disciplina: 025.042
• Soggetto topico: Web sites
• Altri autori: Mpondo-DickaPatrick PinèdeNathalie
• Nota di contenuto: Cover -- Title Page -- Copyright Page -- Contents -- Foreword -- Introduction -- Part 1. Websites as a Socio-technical Device -- Chapter 1. Observing the Web through the Lens of Websites -- 1.1. Introduction -- 1.2. The website as a space and an architecture -- 1.3. The pioneer Web (before 2000) -- 1.4. The citation Web (from 2000 to 2005) -- 1.5. The Web known as Web 2.0 (from 2005 to 2010) -- 1.6. The social Web (from 2010 to 2015) -- 1.7. An affective and artificial Web (2015 to the present) -- 1.8. Conclusion -- 1.9. References -- Chapter 2. Is the Web a Semiodiscursive Object? -- 2.1. Introduction -- 2.2. How to do relevant data sets with Web data? The making of a complex object of research -- 2.2.1. Sociotechnical devices and the construction of the object -- 2.2.2. From the research question to the data sets: knowledge and documentation of the device -- 2.2.3. Notional tools for semiodiscursive approaches -- 2.3. Standing the test of time: surveys and methods -- 2.3.1. Tangled temporalities -- 2.3.2. Defining the right way to select and collect data sets -- 2.3.3. From the notion of corpus to the notion of digital corpus -- 2.4. Violence against data: issues of interpretation -- 2.4.1. Formatting of issues by research instrumentation -- 2.4.2. Limits and challenges of interpretation: taking the illusion of immediacy and standardization of meaning into account -- 2.5. Conclusion -- 2.6. References -- Chapter 3. Expertise from Websites: Pedagogical Perspectives in Information and Communication -- 3.1. Introduction -- 3.2. What is the role of website expertise in information and communication? -- 3.2.1. Example of a 3-year educational program -- 3.2.2. From analysis to website expertise -- 3.3. What are the benefits of semio-rhetorical, critical and socio-technical approaches for the learner?. ; 3.3.1. An "external" expertise to put results into perspective -- 3.3.2. Several points in common with our scientific analyses -- 3.4. Conclusion -- 3.5. Appendices -- 3.6. References -- Part 2. The Website as a Semiodiscursive Device -- Chapter 4. Semiotics of Digital Design: From Ethos to Ethics -- 4.1. Introduction -- 4.2. Semiotics of webdesign: from 2004 to 2021 -- 4.2.1. A realistic or hyper-realistic form of multimodal writing -- 4.2.2. A mythical or symbolic multimodal writing -- 4.2.3. A readable and redundant multimodal writing -- 4.2.4. A reality-removing and subversive multimodal writing -- 4.2.5. The semiotic functions of Web interfaces -- 4.3. Beyond its ethos, the ethical aim of digital design -- 4.3.1. Divergences between ethos and ethics -- 4.3.2. Websites in a tense relationship with other players in digital design -- 4.4. Interrogating the semiotic interrelations between the strata of digital design -- 4.4.1. The notions of prefiguration, configuration and figuration -- 4.4.2. Semiotic interrelationships between the strata -- 4.4.3. Digital design: from ethos to ethics -- 4.5. Conclusion -- 4.6. References -- Chapter 5. Social Semiotic Approach of Press Websites: Genesis of a Method -- 5.1. Introduction -- 5.2. Epistemological and methodological issues -- 5.2.1. Genesis of a method -- 5.2.2. Foundational concepts -- 5.2.3. Semiotic tools introduced in the field -- 5.3. The first field: a critical decoding of interfaces -- 5.3.1. Experimental protocol -- 5.3.2. Spontaneous opinions and impressions from viewing BFM TV's website -- 5.3.3. Identification of editorial units and first interpretations -- 5.3.4. Debating and choosing hypotheses -- 5.4. Second field: toward a social semiotic approach of websites -- 5.5. Interpretative hypotheses and interpretative filters. ; 5.5.1. "BFM, the information supermarket", from the lens of an anti-capitalist viewpoint and professional habits -- 5.5.2. The "sexist, right-wing BFM", through the prism of a feminist and intersectional perspective -- 5.5.3. "BFM as a counter-power", through the lens of a complicit or critical adherence to the state media -- 5.6. Conclusion -- 5.7. Appendices -- 5.8. References -- Chapter 6. Analyzing the Mobilization Against the LPR on Twitter: Theoretical Issues and Methodological Challenges -- 6.1. Introduction -- 6.2. Multidimensional approach to digital social networks -- 6.2.1. Shedding light on the notion of hypertextualized discourse -- 6.2.2. Shared images and participatory culture -- 6.2.3. Interdiscursivity, narrativity and argumentativity -- 6.3. Ethical questions and methodological challenges -- 6.3.1. Ethical concerns -- 6.3.2. Methodological challenges -- 6.4. Presentation of the six sub-corpora -- 6.4.1. Sub-corpus 1: the narrating Twitter user -- 6.4.2. Sub-corpus 2: the narrator-character Twitter user -- 6.4.3. Sub-corpus 3: calls to action -- 6.4.4. Sub-corpus 4: sharing visual gags and interactive mini-stories -- 6.4.5. Sub-corpus 5: sharing of inter-iconic images and double narratives -- 6.4.6. Sub-corpus 6: oppositions of discourse/counter-discourse -- 6.5. Outlook and analytical perspectives -- 6.6. Conclusion -- 6.7. References -- Chapter 7. Metaphor and Analysis of Websites: Transformations of a Media Object -- 7.1. Introduction -- 7.2. Uses of metaphors for analyzing websites and digital communications -- 7.2.1. The "website" object: between documents, media and devices -- 7.2.2. The place of metaphor in the analysis of the "website" object -- 7.2.3. Metaphor and intermediality -- 7.2.4. Metaphors, remediatization and strategies of digital communications. ; 7.3. Websites that visualize open data: making sense using the metaphor as inquiry -- 7.3.1. Hypermedia maps in data visualization -- 7.3.2. The metaphor of the mosaic in data visualization -- 7.3.3. Metaphor as a framework for action: involvement of the Internet user and a sense of transparency -- 7.4. Conclusion -- 7.5. References -- Part 3. The Website as a Communication Device -- Chapter 8. Thematic Analysis of Hyperlinks: A Taxonomic Approach -- 8.1. Introduction -- 8.2. Analytical framework for an info-communicational reading of websites -- 8.3. The interest of a taxonomic reading grid for websites -- 8.4. Presentation of the methodological approach -- 8.4.1. Corpus of university websites -- 8.4.2. A semiodiscursive and taxonomic analysis of web pages -- 8.5. Primary results -- 8.5.1. Analysis of the main menus of the home pages -- 8.5.2. Generic approach to the HLU corpus -- 8.5.3. Informational profiles from the taxonomy of the HLUs -- 8.5.4. A closer look at a class: "User profiles" -- 8.6. Conclusion -- 8.7. Appendices -- 8.8. References -- Chapter 9. The Documediality of Cross-border Organizations -- 9.1. Introduction -- 9.2. Theoretical and methodological anchoring in semiotics applied to the media -- 9.3. First step: create a reading of three cross-border organizational models through the lens of documentality -- 9.3.1. Within the European Union (EU): the documentality of the Euroregions-fluids -- 9.3.2. On the borders of the EU: the documentality of the Euroregion buffers -- 9.3.3. In Southern Africa: the documentality of ecoregions -- 9.4. Step two: build a corpus of websites from the three cross-border organizational models considered -- 9.4.1. The website of the Tyrol Alto Adige Trentino Euroregion -- 9.4.2. The website of the Danube-Cri.-Mure.-Tisa Euroregion -- 9.4.3. The website of Kavango-Zambezi Transfrontier Conservation Area. ; 9.5. Stage three: identify the memory processes to unravel the skein of cross-border narratives presented to audiences -- 9.5.1. Call for a shared memory: anchoring within a territory-symbol -- 9.5.2. Call for a shared history: anchoring within a legitimate quest -- 9.5.3. The call for a shared heritage: an anchoring in shared living -- 9.6. Step four: qualitatively comparing the results -- 9.7. Conclusion -- 9.8. References -- Chapter 10. "Tell Us Your Data", Between Euphemization, Standardization, and Digital Poetics -- 10.1. Introduction -- 10.2. Epistemological and methodological issues -- 10.2.1. Performance, notoriety and visibility: a disruptive discourse -- 10.2.2. Empowered skills: a discourse on the method as a foundational basis -- 10.2.3. From social data to consumer knowledge: information rhetoric -- 10.3. A poetics of the visible and the audible -- 10.3.1. Revealing the visible and making ordinary conversations speak -- 10.3.2. Revealing what is visible through surveillance: between euphemized discourse and the desire to create a panopticon -- 10.4. Conclusion -- 10.5. References -- List of Authors -- Index -- EULA.
• Sommario/riassunto: From a cluster of interconnected HTML pages to online service platforms, websites are constantly changing in form and function. These transformations have led, on the one hand, to human and social sciences renewing or inventing analytical methodologies; and on the other hand, to a reconsideration of the practices of non-specialists and digital professionals. The Web factory is equally included on the agenda of communication training, according to an alternative approach that is complementary to the one that has been implemented for computer scientists. From these two perspectives and drawing upon several case studies, Analyzing Websites presents epistemological and methodological contributions from researchers in Information and Communication Sciences exploring websites as sociotechnical, semi-discursive and communicational devices. This study covers website design as well as their integration into the digital strategies of organizations in the public, associative and private sectors.
• Titolo autorizzato: Analyzing Websites
• ISBN: 9781394264964; 1394264968; 9781394264957; 139426495X
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9911019256703321
• Lo trovi qui: Univ. Federico II