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'Ad'apting to markets : repackaging commecials in Indian languages / / Sunitha Srinivas C
'Ad'apting to markets : repackaging commecials in Indian languages / / Sunitha Srinivas C
Autore Sunitha Srinivas C.
Pubbl/distr/stampa New Delhi, India ; ; Thousand Oaks, Ventura County, California ; ; Singapore : , : SAGE, , 2015
Descrizione fisica 1 online resource (229 p.)
Disciplina 659.10954
Soggetto topico Advertising - India
Advertising - Language
Psycholinguistics
Sales promotion
Soggetto genere / forma Electronic books.
ISBN 93-5150-241-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto ""Cover""; ""Contents""; ""Acknowledgements""; ""Introduction""; ""1 - The World of Advertising""; ""2 - The Illusion Industry: Advertising on Television""; ""3 - Making Sense ofAdvertisements: Reading AdsTheoretically""; ""4 - Localization: Issues in Cultural Transmission""; ""5 - ' Culturalizing' Advertisements: Relocatingthe Ad Message""; ""6 - The Visual-linguistic �Relay�: Interpreting Advertisement Signs""; ""7 - The New Media: A Study of the Mobile Online Advertising""; ""8 - The Social Media:Localization and Global Communication""
""9 - 'Ad' apting to Markets: Means to the Consumer�s Heart and Purse""""Bibliography""; ""Index""; ""About the Author""
Record Nr. UNINA-9910460793203321
Sunitha Srinivas C.  
New Delhi, India ; ; Thousand Oaks, Ventura County, California ; ; Singapore : , : SAGE, , 2015
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
'Ad'apting to markets : repackaging commecials in Indian languages [[electronic resource]] / Sunitha Srinivas C
'Ad'apting to markets : repackaging commecials in Indian languages [[electronic resource]] / Sunitha Srinivas C
Autore Sunitha Srinivas C.
Pubbl/distr/stampa New Delhi, India ; ; Thousand Oaks, Ventura County, California ; ; Singapore : , : SAGE, , 2015
Descrizione fisica 1 online resource (xiii, 215 pages)
Disciplina 659.10954
Soggetto topico Advertising - India
Advertising - Language
Psycholinguistics
Sales promotion
ISBN 93-5150-527-8
93-5150-241-4
9789351502418 (electronic book)
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover -- Contents -- Acknowledgements -- Introduction -- Chapter 1. The World of Advertising -- Chapter 2. The Illusion Industry: Advertising on Television -- Chapter 3. Making Sense of Advertisements: Reading Ads Theoretically -- Chapter 4. Localization: Issues in Cultural Transmission -- Chapter 5. 'Culturalizing' Advertisements: Relocating the Ad Message -- Chapter 6. The Visual-linguistic "Relay": Interpreting Advertisement Signs -- Chapter 7. The New Media: A Study of the Mobile Online Advertising -- Chapter 8. The Social Media: Localization and Global Communication -- Chapter 9. 'Ad' apting to Markets: Means to the Consumer's Heart and Purse -- Bibliography -- Index -- About the Author.
Record Nr. UNINA-9910797341803321
Sunitha Srinivas C.  
New Delhi, India ; ; Thousand Oaks, Ventura County, California ; ; Singapore : , : SAGE, , 2015
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
'Ad'apting to markets : repackaging commecials in Indian languages [[electronic resource]] / Sunitha Srinivas C
'Ad'apting to markets : repackaging commecials in Indian languages [[electronic resource]] / Sunitha Srinivas C
Autore Sunitha Srinivas C.
Pubbl/distr/stampa New Delhi, India ; ; Thousand Oaks, Ventura County, California ; ; Singapore : , : SAGE, , 2015
Descrizione fisica 1 online resource (xiii, 215 pages)
Disciplina 659.10954
Soggetto topico Advertising - India
Advertising - Language
Psycholinguistics
Sales promotion
ISBN 93-5150-527-8
93-5150-241-4
9789351502418 (electronic book)
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover -- Contents -- Acknowledgements -- Introduction -- Chapter 1. The World of Advertising -- Chapter 2. The Illusion Industry: Advertising on Television -- Chapter 3. Making Sense of Advertisements: Reading Ads Theoretically -- Chapter 4. Localization: Issues in Cultural Transmission -- Chapter 5. 'Culturalizing' Advertisements: Relocating the Ad Message -- Chapter 6. The Visual-linguistic "Relay": Interpreting Advertisement Signs -- Chapter 7. The New Media: A Study of the Mobile Online Advertising -- Chapter 8. The Social Media: Localization and Global Communication -- Chapter 9. 'Ad' apting to Markets: Means to the Consumer's Heart and Purse -- Bibliography -- Index -- About the Author.
Record Nr. UNINA-9910817571203321
Sunitha Srinivas C.  
New Delhi, India ; ; Thousand Oaks, Ventura County, California ; ; Singapore : , : SAGE, , 2015
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
The 11 myths of media violence [[electronic resource] /] / W. James Potter
The 11 myths of media violence [[electronic resource] /] / W. James Potter
Autore Potter W. James
Pubbl/distr/stampa London, : SAGE, 2003
Descrizione fisica 1 online resource (279 p.)
Disciplina 303.6
Soggetto topico Violence in mass media
Mass media
Soggetto genere / forma Electronic books.
ISBN 1-5063-2076-7
1-4522-2962-7
0-7619-2734-4
1-4522-6292-6
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto COVER; CONTENTS; PREFACE; 1 - CURRENT CONTEXT; 2 - MYTH 1: Violence in the media does not affect me, but others are at high risk; 3 - MYTH 2: The media are not responsible for the negative effects of their violent messages; 4 - MYTH 3: Children are especially vulnerable to the risks of negative exposure to media violence.; 5 - MYTH 4: There is too much violence in the media.; 6 - MYTH 5: Violence in the media reflects violence in society.; 7 - MYTH 6: The media are only responding to market desires.; 8 - MYTH 7: Violence is an essential element in all fiction.
9 - MYTH 8: Reducing the amount of violence in the media will solve the problem.10 - MYTH 9: The First Amendment protects the media from restrictions on violence.; 11 - MYTH 10: The rating systems and V-chip will help solve the problem.; 12 - MYTH 11: There is nothing I can do to make an effect on reducing the problem.; REFERENCES; INDEX; ABOUT THE AUTHOR
Record Nr. UNINA-9910480793503321
Potter W. James  
London, : SAGE, 2003
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
The 11 myths of media violence [[electronic resource] /] / W. James Potter
The 11 myths of media violence [[electronic resource] /] / W. James Potter
Autore Potter W. James
Pubbl/distr/stampa London, : SAGE, 2003
Descrizione fisica 1 online resource (xviii, 259 p.)
Disciplina 303.6
Soggetto topico Violence in mass media
ISBN 1-5063-2076-7
1-4522-2962-7
0-7619-2734-4
1-4522-6292-6
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto COVER; CONTENTS; PREFACE; 1 - CURRENT CONTEXT; 2 - MYTH 1: Violence in the media does not affect me, but others are at high risk; 3 - MYTH 2: The media are not responsible for the negative effects of their violent messages; 4 - MYTH 3: Children are especially vulnerable to the risks of negative exposure to media violence.; 5 - MYTH 4: There is too much violence in the media.; 6 - MYTH 5: Violence in the media reflects violence in society.; 7 - MYTH 6: The media are only responding to market desires.; 8 - MYTH 7: Violence is an essential element in all fiction.
9 - MYTH 8: Reducing the amount of violence in the media will solve the problem.10 - MYTH 9: The First Amendment protects the media from restrictions on violence.; 11 - MYTH 10: The rating systems and V-chip will help solve the problem.; 12 - MYTH 11: There is nothing I can do to make an effect on reducing the problem.; REFERENCES; INDEX; ABOUT THE AUTHOR
Record Nr. UNINA-9910779211803321
Potter W. James  
London, : SAGE, 2003
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
The 11 myths of media violence [[electronic resource] /] / W. James Potter
The 11 myths of media violence [[electronic resource] /] / W. James Potter
Autore Potter W. James
Pubbl/distr/stampa London, : SAGE, 2003
Descrizione fisica 1 online resource (xviii, 259 p.)
Disciplina 303.6
Soggetto topico Violence in mass media
ISBN 1-5063-2076-7
1-4522-2962-7
0-7619-2734-4
1-4522-6292-6
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto COVER; CONTENTS; PREFACE; 1 - CURRENT CONTEXT; 2 - MYTH 1: Violence in the media does not affect me, but others are at high risk; 3 - MYTH 2: The media are not responsible for the negative effects of their violent messages; 4 - MYTH 3: Children are especially vulnerable to the risks of negative exposure to media violence.; 5 - MYTH 4: There is too much violence in the media.; 6 - MYTH 5: Violence in the media reflects violence in society.; 7 - MYTH 6: The media are only responding to market desires.; 8 - MYTH 7: Violence is an essential element in all fiction.
9 - MYTH 8: Reducing the amount of violence in the media will solve the problem.10 - MYTH 9: The First Amendment protects the media from restrictions on violence.; 11 - MYTH 10: The rating systems and V-chip will help solve the problem.; 12 - MYTH 11: There is nothing I can do to make an effect on reducing the problem.; REFERENCES; INDEX; ABOUT THE AUTHOR
Record Nr. UNINA-9910807850403321
Potter W. James  
London, : SAGE, 2003
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
14-19 education [[electronic resource] ] : policy, leadership and learning / / Jacky Lumby and Nick Foskett
14-19 education [[electronic resource] ] : policy, leadership and learning / / Jacky Lumby and Nick Foskett
Autore Lumby Jacky
Pubbl/distr/stampa London, : SAGE, 2005
Descrizione fisica 1 online resource (209 p.)
Disciplina 373.0941
Altri autori (Persone) FoskettNicholas <1955->
Soggetto topico Education, Secondary - Government policy - Great Britain
High schools - Administration - Government policy - Great Britain
Soggetto genere / forma Electronic books.
ISBN 1-4129-0147-2
1-283-87995-6
1-4462-0269-0
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover; Contents; List of Figures and Tables; Preface; Acknowledgements; List of Abbreviations; Part I - Setting the Context; Chapter 1 - 14-19 Education: The High-Stakes Battlefield; Chapter 2 - Riding the Waves of Policy; Chapter 3 - Moving the Pieces Around: Structural Change Since 1979; Part II - A Coherent Learning Experience?; Chapter 4 - Curriculum 14-19: Parallel Worlds or Brave New World?; Chapter 5 - Mind the Gap: The Vocational and Academic Divide; Chapter 6 - Teaching and Learning: The Learner's Perspective; Chapter 7 - Teaching and Learning: The Ritual of Assessment
Chapter 8 - Choices, Transitions and 14-19 PathwaysPart III - Leading Teaching and Learning; Chapter 9 - Paying for Learning: Resourcing the System; Chapter 10 - Working Together? Collaboration and Partnerships for Learning; Chapter 11 - Leading 14-19 Education: Lifting Our Heads; Part IV - Futures; Chapter 12 - Future Policy 14-19: Choices and Visions; References; Author Index; Subject Index
Altri titoli varianti Fourteen-nineteen education
Record Nr. UNINA-9910462320803321
Lumby Jacky  
London, : SAGE, 2005
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
14-19 education : policy, leadership and learning / / Jacky Lumby and Nick Foskett
14-19 education : policy, leadership and learning / / Jacky Lumby and Nick Foskett
Autore Lumby Jacky
Pubbl/distr/stampa London : , : SAGE, , 2005
Descrizione fisica 1 online resource (xi, 196 pages) : illustrations
Disciplina 373.41
Altri autori (Persone) FoskettNicholas <1955->
Soggetto topico Education, Secondary - Government policy - Great Britain
High schools - Administration - Government policy - Great Britain
ISBN 1-4129-0147-2
1-283-87995-6
1-4462-0269-0
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover; Contents; List of Figures and Tables; Preface; Acknowledgements; List of Abbreviations; Part I - Setting the Context; Chapter 1 - 14-19 Education: The High-Stakes Battlefield; Chapter 2 - Riding the Waves of Policy; Chapter 3 - Moving the Pieces Around: Structural Change Since 1979; Part II - A Coherent Learning Experience?; Chapter 4 - Curriculum 14-19: Parallel Worlds or Brave New World?; Chapter 5 - Mind the Gap: The Vocational and Academic Divide; Chapter 6 - Teaching and Learning: The Learner's Perspective; Chapter 7 - Teaching and Learning: The Ritual of Assessment
Chapter 8 - Choices, Transitions and 14-19 PathwaysPart III - Leading Teaching and Learning; Chapter 9 - Paying for Learning: Resourcing the System; Chapter 10 - Working Together? Collaboration and Partnerships for Learning; Chapter 11 - Leading 14-19 Education: Lifting Our Heads; Part IV - Futures; Chapter 12 - Future Policy 14-19: Choices and Visions; References; Author Index; Subject Index
Altri titoli varianti Fourteen-nineteen education
Record Nr. UNINA-9910790385203321
Lumby Jacky  
London : , : SAGE, , 2005
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
14-19 education : policy, leadership and learning / / Jacky Lumby and Nick Foskett
14-19 education : policy, leadership and learning / / Jacky Lumby and Nick Foskett
Autore Lumby Jacky
Pubbl/distr/stampa London : , : SAGE, , 2005
Descrizione fisica 1 online resource (xi, 196 pages) : illustrations
Disciplina 373.41
Altri autori (Persone) FoskettNicholas <1955->
Soggetto topico Education, Secondary - Government policy - Great Britain
High schools - Administration - Government policy - Great Britain
ISBN 1-4129-0147-2
1-283-87995-6
1-4462-0269-0
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover; Contents; List of Figures and Tables; Preface; Acknowledgements; List of Abbreviations; Part I - Setting the Context; Chapter 1 - 14-19 Education: The High-Stakes Battlefield; Chapter 2 - Riding the Waves of Policy; Chapter 3 - Moving the Pieces Around: Structural Change Since 1979; Part II - A Coherent Learning Experience?; Chapter 4 - Curriculum 14-19: Parallel Worlds or Brave New World?; Chapter 5 - Mind the Gap: The Vocational and Academic Divide; Chapter 6 - Teaching and Learning: The Learner's Perspective; Chapter 7 - Teaching and Learning: The Ritual of Assessment
Chapter 8 - Choices, Transitions and 14-19 PathwaysPart III - Leading Teaching and Learning; Chapter 9 - Paying for Learning: Resourcing the System; Chapter 10 - Working Together? Collaboration and Partnerships for Learning; Chapter 11 - Leading 14-19 Education: Lifting Our Heads; Part IV - Futures; Chapter 12 - Future Policy 14-19: Choices and Visions; References; Author Index; Subject Index
Altri titoli varianti Fourteen-nineteen education
Record Nr. UNINA-9910815270103321
Lumby Jacky  
London : , : SAGE, , 2005
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
21st century political science : a reference handbook / / editors, John T. Ishiyama, Marijke Breuning
21st century political science : a reference handbook / / editors, John T. Ishiyama, Marijke Breuning
Pubbl/distr/stampa Los Angeles, [Calif.] ; ; London, : SAGE, c2011
Descrizione fisica 1 online resource (448 pages)
Disciplina 320.905
Collana 21st century reference series
Soggetto topico Political science
ISBN 1-4833-0546-5
1-4522-6636-0
1-84972-750-3
1-4129-7935-8
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover; Contents; Preface; About the Editors; Part I: General Approaches in Political Science; 1 - HISTORY OF THE DISCIPLINE; 2 - POSTMODERNISM; 3 - NEOINSTITUTIONALISM; 4 - SYSTEMISM; 5 - RATIONALITY AND RATIONAL CHOICE; 6 - PRINCIPAL-AGENT THEORY; 7 - POLITICAL PSYCHOLOGY; 8 - STRAUSSIANS; Part II: Comparative Politics; 9 - SYSTEMS THEORY AND STRUCTURAL FUNCTIONALISM; 10 - POLITICAL DEVELOPMENT AND MODERNIZATION; 11 - STATISM; 12 - DEPENDENCY AND DEVELOPMENT; 13 - CIVIL WARS; 14 - TERRORISM; 15 - POLITICAL AND MILITARY COUPS; 16 - RESOURCE SCARCITY AND POLITICAL CONFLICT
17 - ETHNIC CONFLICT18 - COMPARATIVE POLITICAL PARTIES: Systems and Organizations; 19 - ELECTORAL SYSTEMS IN COMPARATIVE PERSPECTIVE; 20 - COMPARATIVE FEDERALISM, CONFEDERALISM, UNITARY SYSTEMS; 21 - PRESIDENTIALISM VERSUS PARLIAMENTARISM; 22 - COMPARATIVE JUDICIAL POLITICS; 23 - CIVIL SOCIETY; 24 - POLITICAL CULTURE; 25 - RELIGION AND COMPARATIVE POLITICS; 26 - ETHNIC AND IDENTITY POLITICS; 27 - SOCIAL MOVEMENTS; 28 - GENDER AND POLITICS; 29 - COMPARATIVE ENVIRONMENTAL POLITICS AND CONFLICT; 30 - TOTALITARIANISM AND AUTHORITARIANISM; 31 - SEMIAUTHORITARIANISM; 32 - MODELS OF DEMOCRACY
33 - PROCESSES OF DEMOCRATIZATION34 - COMPARATIVE METHODS; 35 - CASE STUDIES; Part III: International Relations; 36 - HISTORY OF INTERNATIONAL RELATIONS; 37 - REALISM AND NEOREALISM; 38 - IDEALISM AND LIBERALISM; 39 - DEPENDENCY AND WORLD-SYSTEMS; 40 - FOREIGN POLICY ANALYSIS; 41 - FEMINIST INTERNATIONAL RELATIONS; 42 - LEADERSHIP AND DECISION MAKING; 43 - BALANCE OF POWER; 44 - DETERRENCE THEORY; 45 - RIVALRY, CONFLICT, AND INTERSTATE WAR; 46 - THE DEMOCRATIC PEACE; 47 - GLOBAL POLITICS OF RESOURCES AND RENTIERISM; 48 - COMPLEX INTERDEPENDENCE AND GLOBALIZATION
49 - INTERNATIONAL POLITICAL ECONOMY AND TRADE50 - NONSTATE ACTORS IN INTERNATIONAL RELATIONS; 51 - INTERNATIONAL ORGANIZATIONS AND REGIMES; 52 - INTERNATIONAL LAW; 53 - INTERNATIONAL ENVIRONMENTAL POLITICS; Part IV: Political Science Methodology; 54 - EVOLUTION OF SCIENCE IN POLITICAL SCIENCE; 55 - POSITIVISM AND ITS CRITIQUE; 56 - CONSTRUCTIVISM; 57 - REGRESSION ANALYSIS; 58 - CONTENT ANALYSIS; 59 - LONGITUDINAL ANALYSIS; 60 - QUALITATIVE VERSUS QUANTITATIVE RESEARCH; 61 - SURVEY RESEARCH; 62 - EXPERIMENTS; 63 - FORMAL THEORY AND SPATIAL MODELING; 64 - GAME THEORY; Part V: Political Thought
65 - THE ANCIENTS66 - ASIAN POLITICAL THOUGHT; 67 - ISLAMIC POLITICAL THOUGHT; 68 - CHRISTIAN POLITICAL THOUGHT; 69 - EARLY MODERNS AND CLASSICAL LIBERALS; 70 - NEOCLASSICAL LIBERALS; 71 - MODERN DEMOCRATIC THOUGHT; 72 - MODERN LIBERALISM, CONSERVATISM, AND LIBERTARIANISM; 73 - ANARCHISM; 74 - NATIONALISM; 75 - FASCISM AND NATIONAL SOCIALISM; 76 - MARXISM; 77 - REVISIONISM AND SOCIAL DEMOCRACY; 78 - LENINISM, COMMUNISM, STALINISM, AND MAOISM; 79 - SOCIALISM IN THE DEVELOPING WORLD; PART VI: AMERICAN POLITICS; 80 - FOUNDING OF THE AMERICAN POLITICAL SYSTEM; 81 - URBAN POLITICS
82 - MEDIA AND POLITICS
Altri titoli varianti Twenty-first century political science
Record Nr. UNINA-9910785104103321
Los Angeles, [Calif.] ; ; London, : SAGE, c2011
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui