#Share : how to mobilize social word of mouth (sWOM) / / Natalie T. Wood and Caroline K. Muñoz |
Autore | Wood Natalie T. <1970-, > |
Edizione | [First edition.] |
Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2017 |
Descrizione fisica | 1 online resource (xii, 238 pages) : illustrations |
Disciplina | 658.872 |
Collana | Digital and social media marketing and advertising collection |
Soggetto topico |
Viral marketing
Word-of-mouth advertising |
Soggetto genere / forma | Electronic books. |
Soggetto non controllato |
Brand Advocates
Brand Ambassadors Brand Endorsers Consumer Reviews eWOM Google+ Influencers Social Influence Social Media Marketing Social Media Policy Social Media Regulations sWOM Viral Marketing WOMM Word of mouth marketing YouTube |
ISBN | 1-63157-442-6 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | 1. Social word of mouth marketing (sWOM) -- 2. The social consumer: the who, what, why, and how behind sharing -- 3. Social business: it's not just about marketing -- 4. Legal and regulatory issues: clear and conspicuous disclosures -- 5. Social media policy and guidelines: the rules of engagement -- 6. Storytelling: what do you say and how do you say it -- 7. Social influence: the power of persuasion -- 8. sWOM on popular platforms -- Appendix: list of resources -- Index. |
Record Nr. | UNINA-9910164036403321 |
Wood Natalie T. <1970-, >
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New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2017 | ||
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Lo trovi qui: Univ. Federico II | ||
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1+1 = 100 : achieving breakthrough results through partnerships / / Rick Pay |
Autore | Pay Rick |
Edizione | [First edition.] |
Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2017 |
Descrizione fisica | 1 online resource (xiv, 103 pages) |
Disciplina | 658.044 |
Collana | Supply and operations management collection |
Soggetto topico |
Business networks
Interpersonal relations |
Soggetto genere / forma | Electronic books. |
Soggetto non controllato |
accountability
agility business value capabilities collaboration commitment competitive advantage continuous improvement cost reduction culture distribution implementation innovation JIT key performance measures manufacturing memo of understanding metrics operations operations discipline partnership problem solving process improvement productivity quality reshoring results strategy supplier supplier partner program supplier score cards supply chain sustainability teams teamwork total cost of ownership trust vendor managed inventory vision |
ISBN | 1-63157-500-7 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | 1. It's not what you think -- 2. Supplier partnerships lead the way -- 3. Innovative strategies for supplier partnerships -- 4. How customer partnerships lead to internal success -- 5. Working in the community -- 6. How to tell your partner they're screwing up -- 7. Getting close to engineers -- 8. Your salespeople can be the best partners -- 9. Employee partnerships for increased profits -- 10. Implementing partnerships -- Appendix: Sample memo of understanding -- Index. |
Record Nr. | UNINA-9910151749303321 |
Pay Rick
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New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2017 | ||
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Lo trovi qui: Univ. Federico II | ||
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21st century skills for non-profit managers : a practical guide on leadership and management / / Don Macdonald |
Autore | MacDonald Don |
Edizione | [First edition.] |
Pubbl/distr/stampa | New York, NY : , : Business Expert Press, , 2018 |
Descrizione fisica | 1 online resource (1 volume) : illustrations |
Disciplina | 658.048 |
Collana | Human Resource Management and Organizational Behavior Collection |
Soggetto topico |
Nonprofit organizations - Management
Leadership |
Soggetto genere / forma | Electronic books. |
ISBN | 1-947098-19-5 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Record Nr. | UNINA-9910467439503321 |
MacDonald Don
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New York, NY : , : Business Expert Press, , 2018 | ||
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Lo trovi qui: Univ. Federico II | ||
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21st century skills for non-profit managers : a practical guide on leadership and management / / Don Macdonald |
Autore | MacDonald Don |
Edizione | [First edition.] |
Pubbl/distr/stampa | New York, NY : , : Business Expert Press, , 2018 |
Descrizione fisica | 1 online resource (1 volume) : illustrations |
Disciplina | 658.048 |
Collana | Human Resource Management and Organizational Behavior Collection |
Soggetto topico |
Nonprofit organizations - Management
Leadership |
Soggetto genere / forma | Electronic books. |
ISBN | 9781947098190 (Ebook) |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Record Nr. | UNINA-9910526290403321 |
MacDonald Don
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New York, NY : , : Business Expert Press, , 2018 | ||
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Lo trovi qui: Univ. Federico II | ||
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A primer on corporate governance : Italy / Andrea Melis and Alessandro Zattoni |
Autore | MELIS, Andrea |
Pubbl/distr/stampa | New York : Business Expert Press, 2017 |
Descrizione fisica | XIII, 161 p. ; 23 cm |
Disciplina | 658.4 |
Altri autori (Persone) | ZATTONI, Alessandro |
Collana | Corporate governance collection |
Soggetto topico | Corporate governance - Italia |
ISBN | 978-1-60649-884-2 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Record Nr. | UNISA-996288650403316 |
MELIS, Andrea
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New York : Business Expert Press, 2017 | ||
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Lo trovi qui: Univ. di Salerno | ||
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A.G.I.L.E. thinking demystified : mindset over mechanics / / Frank M. Forte |
Autore | Forte Frank M. |
Pubbl/distr/stampa | New York, NY : , : Business Expert Press, , 2021 |
Descrizione fisica | 1 online resource (109 pages) |
Disciplina | 658.406 |
Soggetto topico |
Organizational change
Organizational behavior |
Soggetto genere / forma | Electronic books. |
ISBN | 1-63157-904-5 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Record Nr. | UNINA-9910480318703321 |
Forte Frank M.
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New York, NY : , : Business Expert Press, , 2021 | ||
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Lo trovi qui: Univ. Federico II | ||
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A.G.I.L.E. thinking demystified : mindset over mechanics / / Frank M. Forte |
Autore | Forte Frank M. |
Pubbl/distr/stampa | New York, NY : , : Business Expert Press, , 2021 |
Descrizione fisica | 1 online resource (109 pages) |
Disciplina | 658.406 |
Soggetto topico |
Organizational change
Organizational behavior |
Soggetto genere / forma | Electronic books. |
ISBN | 1-63157-904-5 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Record Nr. | UNINA-9910534096103321 |
Forte Frank M.
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New York, NY : , : Business Expert Press, , 2021 | ||
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Lo trovi qui: Univ. Federico II | ||
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A.I. and remote working : a paradigm shift in employment |
Autore | Miller Tony |
Edizione | [2nd ed.] |
Pubbl/distr/stampa | New York : , : Business Expert Press, , 2021 |
Descrizione fisica | 1 online resource (146 pages) |
Collana | Issn Ser. |
Soggetto genere / forma | Electronic books. |
ISBN | 1-63742-122-2 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Altri titoli varianti | Artificial intelligence and remote working |
Record Nr. | UNINA-9910591183803321 |
Miller Tony
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New York : , : Business Expert Press, , 2021 | ||
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Lo trovi qui: Univ. Federico II | ||
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The accelerating TechnOnomic Medium ('ATOM') : it's time to upgrade the economy / / Kartik Gada |
Autore | Gada Kartik |
Edizione | [First edition.] |
Pubbl/distr/stampa | New York, NY : , : Business Expert Press, , 2017 |
Descrizione fisica | 1 online resource (164 pages) |
Disciplina | 338.064 |
Collana | Service Systems and Innovations in Business and Society Collection |
Soggetto topico |
Technological innovations - Economic aspects
Economic policy |
Soggetto genere / forma | Electronic books. |
ISBN | 1-63157-867-7 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Record Nr. | UNINA-9910479861703321 |
Gada Kartik
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New York, NY : , : Business Expert Press, , 2017 | ||
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Lo trovi qui: Univ. Federico II | ||
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The accelerating TechnOnomic Medium ('ATOM') : it's time to upgrade the economy / / Kartik Gada |
Autore | Gada Kartik |
Edizione | [First edition.] |
Pubbl/distr/stampa | New York, NY : , : Business Expert Press, , 2017 |
Descrizione fisica | 1 online resource (164 pages) |
Disciplina | 338.064 |
Collana | Service Systems and Innovations in Business and Society Collection |
Soggetto topico |
Technological innovations - Economic aspects
Economic policy |
Soggetto genere / forma | Electronic books. |
ISBN | 1-63157-867-7 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Record Nr. | UNINA-9910536031803321 |
Gada Kartik
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New York, NY : , : Business Expert Press, , 2017 | ||
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Lo trovi qui: Univ. Federico II | ||
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