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#Share : how to mobilize social word of mouth (sWOM) / / Natalie T. Wood and Caroline K. Muñoz
#Share : how to mobilize social word of mouth (sWOM) / / Natalie T. Wood and Caroline K. Muñoz
Autore Wood Natalie T. <1970-, >
Edizione [First edition.]
Pubbl/distr/stampa New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2017
Descrizione fisica 1 online resource (xii, 238 pages) : illustrations
Disciplina 658.872
Collana Digital and social media marketing and advertising collection
Soggetto topico Viral marketing
Word-of-mouth advertising
Soggetto genere / forma Electronic books.
Soggetto non controllato Brand Advocates
Brand Ambassadors
Brand Endorsers
Consumer Reviews
eWOM
Facebook
Google+
Influencers
Instagram
Pinterest
Social Influence
Social Media Marketing
Social Media Policy
Social Media Regulations
sWOM
Twitter
Viral Marketing
WOMM
Word of mouth marketing
YouTube
ISBN 1-63157-442-6
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto 1. Social word of mouth marketing (sWOM) -- 2. The social consumer: the who, what, why, and how behind sharing -- 3. Social business: it's not just about marketing -- 4. Legal and regulatory issues: clear and conspicuous disclosures -- 5. Social media policy and guidelines: the rules of engagement -- 6. Storytelling: what do you say and how do you say it -- 7. Social influence: the power of persuasion -- 8. sWOM on popular platforms -- Appendix: list of resources -- Index.
Record Nr. UNINA-9910164036403321
Wood Natalie T. <1970-, >  
New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2017
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
1+1 = 100 : achieving breakthrough results through partnerships / / Rick Pay
1+1 = 100 : achieving breakthrough results through partnerships / / Rick Pay
Autore Pay Rick
Edizione [First edition.]
Pubbl/distr/stampa New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2017
Descrizione fisica 1 online resource (xiv, 103 pages)
Disciplina 658.044
Collana Supply and operations management collection
Soggetto topico Business networks
Interpersonal relations
Soggetto genere / forma Electronic books.
Soggetto non controllato accountability
agility
business value
capabilities
collaboration
commitment
competitive advantage
continuous improvement
cost reduction
culture
distribution
implementation
innovation
JIT
key performance measures
manufacturing
memo of understanding
metrics
operations
operations discipline
partnership
problem solving
process improvement
productivity
quality
reshoring
results
strategy
supplier
supplier partner program
supplier score cards
supply chain
sustainability
teams
teamwork
total cost of ownership
trust
vendor managed inventory
vision
ISBN 1-63157-500-7
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto 1. It's not what you think -- 2. Supplier partnerships lead the way -- 3. Innovative strategies for supplier partnerships -- 4. How customer partnerships lead to internal success -- 5. Working in the community -- 6. How to tell your partner they're screwing up -- 7. Getting close to engineers -- 8. Your salespeople can be the best partners -- 9. Employee partnerships for increased profits -- 10. Implementing partnerships -- Appendix: Sample memo of understanding -- Index.
Record Nr. UNINA-9910151749303321
Pay Rick  
New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2017
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
21st century skills for non-profit managers : a practical guide on leadership and management / / Don Macdonald
21st century skills for non-profit managers : a practical guide on leadership and management / / Don Macdonald
Autore MacDonald Don
Edizione [First edition.]
Pubbl/distr/stampa New York, NY : , : Business Expert Press, , 2018
Descrizione fisica 1 online resource (1 volume) : illustrations
Disciplina 658.048
Collana Human Resource Management and Organizational Behavior Collection
Soggetto topico Nonprofit organizations - Management
Leadership
Soggetto genere / forma Electronic books.
ISBN 1-947098-19-5
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910467439503321
MacDonald Don  
New York, NY : , : Business Expert Press, , 2018
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
21st century skills for non-profit managers : a practical guide on leadership and management / / Don Macdonald
21st century skills for non-profit managers : a practical guide on leadership and management / / Don Macdonald
Autore MacDonald Don
Edizione [First edition.]
Pubbl/distr/stampa New York, NY : , : Business Expert Press, , 2018
Descrizione fisica 1 online resource (1 volume) : illustrations
Disciplina 658.048
Collana Human Resource Management and Organizational Behavior Collection
Soggetto topico Nonprofit organizations - Management
Leadership
Soggetto genere / forma Electronic books.
ISBN 9781947098190 (Ebook)
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910526290403321
MacDonald Don  
New York, NY : , : Business Expert Press, , 2018
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
A primer on corporate governance : Italy / Andrea Melis and Alessandro Zattoni
A primer on corporate governance : Italy / Andrea Melis and Alessandro Zattoni
Autore MELIS, Andrea
Pubbl/distr/stampa New York : Business Expert Press, 2017
Descrizione fisica XIII, 161 p. ; 23 cm
Disciplina 658.4
Altri autori (Persone) ZATTONI, Alessandro
Collana Corporate governance collection
Soggetto topico Corporate governance - Italia
ISBN 978-1-60649-884-2
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNISA-996288650403316
MELIS, Andrea  
New York : Business Expert Press, 2017
Materiale a stampa
Lo trovi qui: Univ. di Salerno
Opac: Controlla la disponibilità qui
A.G.I.L.E. thinking demystified : mindset over mechanics / / Frank M. Forte
A.G.I.L.E. thinking demystified : mindset over mechanics / / Frank M. Forte
Autore Forte Frank M.
Pubbl/distr/stampa New York, NY : , : Business Expert Press, , 2021
Descrizione fisica 1 online resource (109 pages)
Disciplina 658.406
Soggetto topico Organizational change
Organizational behavior
Soggetto genere / forma Electronic books.
ISBN 1-63157-904-5
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910480318703321
Forte Frank M.  
New York, NY : , : Business Expert Press, , 2021
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
A.G.I.L.E. thinking demystified : mindset over mechanics / / Frank M. Forte
A.G.I.L.E. thinking demystified : mindset over mechanics / / Frank M. Forte
Autore Forte Frank M.
Pubbl/distr/stampa New York, NY : , : Business Expert Press, , 2021
Descrizione fisica 1 online resource (109 pages)
Disciplina 658.406
Soggetto topico Organizational change
Organizational behavior
Soggetto genere / forma Electronic books.
ISBN 1-63157-904-5
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910534096103321
Forte Frank M.  
New York, NY : , : Business Expert Press, , 2021
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
A.I. and remote working : a paradigm shift in employment
A.I. and remote working : a paradigm shift in employment
Autore Miller Tony
Edizione [2nd ed.]
Pubbl/distr/stampa New York : , : Business Expert Press, , 2021
Descrizione fisica 1 online resource (146 pages)
Collana Issn Ser.
Soggetto genere / forma Electronic books.
ISBN 1-63742-122-2
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Altri titoli varianti Artificial intelligence and remote working
Record Nr. UNINA-9910591183803321
Miller Tony  
New York : , : Business Expert Press, , 2021
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
The accelerating TechnOnomic Medium ('ATOM') : it's time to upgrade the economy / / Kartik Gada
The accelerating TechnOnomic Medium ('ATOM') : it's time to upgrade the economy / / Kartik Gada
Autore Gada Kartik
Edizione [First edition.]
Pubbl/distr/stampa New York, NY : , : Business Expert Press, , 2017
Descrizione fisica 1 online resource (164 pages)
Disciplina 338.064
Collana Service Systems and Innovations in Business and Society Collection
Soggetto topico Technological innovations - Economic aspects
Economic policy
Soggetto genere / forma Electronic books.
ISBN 1-63157-867-7
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910479861703321
Gada Kartik  
New York, NY : , : Business Expert Press, , 2017
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
The accelerating TechnOnomic Medium ('ATOM') : it's time to upgrade the economy / / Kartik Gada
The accelerating TechnOnomic Medium ('ATOM') : it's time to upgrade the economy / / Kartik Gada
Autore Gada Kartik
Edizione [First edition.]
Pubbl/distr/stampa New York, NY : , : Business Expert Press, , 2017
Descrizione fisica 1 online resource (164 pages)
Disciplina 338.064
Collana Service Systems and Innovations in Business and Society Collection
Soggetto topico Technological innovations - Economic aspects
Economic policy
Soggetto genere / forma Electronic books.
ISBN 1-63157-867-7
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910536031803321
Gada Kartik  
New York, NY : , : Business Expert Press, , 2017
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui