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Managing a company in an activist world [[electronic resource] ] : the leadership challenge of corporate citizenship / / Edmund M. Burke
Managing a company in an activist world [[electronic resource] ] : the leadership challenge of corporate citizenship / / Edmund M. Burke
Autore Burke Edmund M
Pubbl/distr/stampa Westport, Conn., : Praeger, 2005
Descrizione fisica 1 online resource (206 p.)
Disciplina 658.4
658.4/08
658.408
Soggetto topico Social responsibility of business
Industrial management - Social aspects
Corporations - Public relations
Soggetto genere / forma Electronic books.
ISBN 1-282-40612-4
9786612406126
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Contents; Preface; Acknowledgments; 1 With Apologies to James Carville . . . ""It's the Behavior, Stupid""; 2 The Case for Change; 3 The Faces of Activism; 4 Step One: You Start with a Vision-A Social Vision; 5 Step Two: Abandon the Command and Control Style of Managing External Affairs; 6 Step Three: Use the CACDIC Strategy; 7 Step Four: Who Are Our External Stakeholders and What Do They Value?; 8 Step Five: What Are the Characteristics of Our Relationships?; 9 Preparing Managers for the New New Thing; 10 The Stakeholder Relations Plan
11 The Site Community Strategy: A Responsibility of the Facility Manager12 The Site Community Strategy, Continued; 13 The Societal Strategy-The CEO's Responsibility; Notes; Name Index; Subject Index
Record Nr. UNINA-9910454452103321
Burke Edmund M  
Westport, Conn., : Praeger, 2005
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Managing a company in an activist world [[electronic resource] ] : the leadership challenge of corporate citizenship / / Edmund M. Burke
Managing a company in an activist world [[electronic resource] ] : the leadership challenge of corporate citizenship / / Edmund M. Burke
Autore Burke Edmund M
Pubbl/distr/stampa Westport, Conn., : Praeger, 2005
Descrizione fisica 1 online resource (206 p.)
Disciplina 658.4
658.4/08
658.408
Soggetto topico Social responsibility of business
Industrial management - Social aspects
Corporations - Public relations
Soggetto genere / forma Electronic books.
ISBN 1-282-40612-4
9786612406126
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Contents; Preface; Acknowledgments; 1 With Apologies to James Carville . . . ""It's the Behavior, Stupid""; 2 The Case for Change; 3 The Faces of Activism; 4 Step One: You Start with a Vision-A Social Vision; 5 Step Two: Abandon the Command and Control Style of Managing External Affairs; 6 Step Three: Use the CACDIC Strategy; 7 Step Four: Who Are Our External Stakeholders and What Do They Value?; 8 Step Five: What Are the Characteristics of Our Relationships?; 9 Preparing Managers for the New New Thing; 10 The Stakeholder Relations Plan
11 The Site Community Strategy: A Responsibility of the Facility Manager12 The Site Community Strategy, Continued; 13 The Societal Strategy-The CEO's Responsibility; Notes; Name Index; Subject Index
Record Nr. UNINA-9910539349403321
Burke Edmund M  
Westport, Conn., : Praeger, 2005
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui