Revenue management : a path to increased profits / / Ronald J. Huefner
| Revenue management : a path to increased profits / / Ronald J. Huefner |
| Autore | Huefner Ronald J. |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
| Descrizione fisica | 1 online resource (190 p.) |
| Disciplina | 658.1554 |
| Collana | Managerial accounting collection |
| Soggetto topico | Revenue management |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
revenue analysis
revenue management yield management |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. What is revenue management and why is it important? -- 2. Origins and applications of revenue management -- 3. Introduction to financial analysis of revenue management decisions -- 4. Setting prices: an overview -- 5. Revenue management techniques -- 6. Customer reactions to revenue management techniques -- 7. Additional tools for analysis of revenue management decisions -- 8. Revenue management and capacity analysis -- 9. Revenue management and the theory of constraints -- 10. Relating revenue management to customer value -- 11. Are your customers profitable? -- 12. Making revenue management decisions -- 13. Emerging issues in revenue management -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910464088003321 |
Huefner Ronald J.
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Revenue management : a path to increased profits / / Ronald J. Huefner
| Revenue management : a path to increased profits / / Ronald J. Huefner |
| Autore | Huefner Ronald J. |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
| Descrizione fisica | 1 online resource (190 p.) |
| Disciplina | 658.1554 |
| Collana | Managerial accounting collection |
| Soggetto topico | Revenue management |
| Soggetto non controllato |
revenue analysis
revenue management yield management |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. What is revenue management and why is it important? -- 2. Origins and applications of revenue management -- 3. Introduction to financial analysis of revenue management decisions -- 4. Setting prices: an overview -- 5. Revenue management techniques -- 6. Customer reactions to revenue management techniques -- 7. Additional tools for analysis of revenue management decisions -- 8. Revenue management and capacity analysis -- 9. Revenue management and the theory of constraints -- 10. Relating revenue management to customer value -- 11. Are your customers profitable? -- 12. Making revenue management decisions -- 13. Emerging issues in revenue management -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910788269703321 |
Huefner Ronald J.
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Revenue management : a path to increased profits / / Ronald J. Huefner
| Revenue management : a path to increased profits / / Ronald J. Huefner |
| Autore | Huefner Ronald J. |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
| Descrizione fisica | 1 online resource (190 p.) |
| Disciplina | 658.1554 |
| Collana | Managerial accounting collection |
| Soggetto topico | Revenue management |
| Soggetto non controllato |
revenue analysis
revenue management yield management |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. What is revenue management and why is it important? -- 2. Origins and applications of revenue management -- 3. Introduction to financial analysis of revenue management decisions -- 4. Setting prices: an overview -- 5. Revenue management techniques -- 6. Customer reactions to revenue management techniques -- 7. Additional tools for analysis of revenue management decisions -- 8. Revenue management and capacity analysis -- 9. Revenue management and the theory of constraints -- 10. Relating revenue management to customer value -- 11. Are your customers profitable? -- 12. Making revenue management decisions -- 13. Emerging issues in revenue management -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910811478303321 |
Huefner Ronald J.
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
| Lo trovi qui: Univ. Federico II | ||
| ||