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Consumer cosmopolitanism in the age of globalization [[electronic resource] /] / editor, Melvin Prince
| Consumer cosmopolitanism in the age of globalization [[electronic resource] /] / editor, Melvin Prince |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2012 |
| Descrizione fisica | 1 online resource (296 p.) |
| Disciplina | 658.8342 |
| Altri autori (Persone) | PrinceMelvin |
| Collana | Consumer behavior collection |
| Soggetto topico |
Consumer behavior
Cosmopolitanism Market segmentation Globalization |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
acculturation
animosity beliefs consumers cosmopolitan culture consumption customs ethnocentrism globalization social identity international locals materialism national identity purchase behavior relationship marketing market segmentation tastes values xenocentrism |
| ISBN |
1-283-89500-5
1-60649-365-5 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | About the contributors -- Acknowledgments -- Preface -- Introduction: the changing world and cosmopolitan consumers -- Part I. Globalization and the cosmopolitan consumer -- 1. Cosmopolitanism as a journey: the construct and dynamics of change / Hugh M. Cannon and Attila Yaprak -- 2. The global nexus of transversal values and cosmopolitan consumers: understanding the intersection of values and consumers that cross over cultures, contexts, and countries / J. Walker Smith -- Part II. What are cosmopolitans made of ? -- 3. Becoming and being a cosmopolitan consumer / Mark Cleveland and Michel Laroche -- 4. Relative national identity and consumer product evaluations / Aditi Grover and Philip Ramsey -- 5. Cosmopolitans go shopping: a phenomenological inquiry into how cosmopolitans relate to global and local brands / Siok Kuan Tambyah and Darius Chen -- Part III. Consumer cosmopolitans: the new marketing role -- 6. Segmentation strategies for cosmopolitan consumers / Petra Riefler -- 7. Communications and cosmopolitanism / Robert Halsall -- 8. Relationship marketing to cosmopolitan consumers / Melike Aktas Yamanoglu and Besime Pinar Ozdemir -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910462557803321 |
| [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Consumer cosmopolitanism in the age of globalization [[electronic resource] /] / editor, Melvin Prince
| Consumer cosmopolitanism in the age of globalization [[electronic resource] /] / editor, Melvin Prince |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2012 |
| Descrizione fisica | 1 online resource (296 p.) |
| Disciplina | 658.8342 |
| Altri autori (Persone) | PrinceMelvin |
| Collana | Consumer behavior collection |
| Soggetto topico |
Consumer behavior
Cosmopolitanism Market segmentation Globalization |
| Soggetto non controllato |
acculturation
animosity beliefs consumers cosmopolitan culture consumption customs ethnocentrism globalization social identity international locals materialism national identity purchase behavior relationship marketing market segmentation tastes values xenocentrism |
| ISBN |
1-283-89500-5
1-60649-365-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | About the contributors -- Acknowledgments -- Preface -- Introduction: the changing world and cosmopolitan consumers -- Part I. Globalization and the cosmopolitan consumer -- 1. Cosmopolitanism as a journey: the construct and dynamics of change / Hugh M. Cannon and Attila Yaprak -- 2. The global nexus of transversal values and cosmopolitan consumers: understanding the intersection of values and consumers that cross over cultures, contexts, and countries / J. Walker Smith -- Part II. What are cosmopolitans made of ? -- 3. Becoming and being a cosmopolitan consumer / Mark Cleveland and Michel Laroche -- 4. Relative national identity and consumer product evaluations / Aditi Grover and Philip Ramsey -- 5. Cosmopolitans go shopping: a phenomenological inquiry into how cosmopolitans relate to global and local brands / Siok Kuan Tambyah and Darius Chen -- Part III. Consumer cosmopolitans: the new marketing role -- 6. Segmentation strategies for cosmopolitan consumers / Petra Riefler -- 7. Communications and cosmopolitanism / Robert Halsall -- 8. Relationship marketing to cosmopolitan consumers / Melike Aktas Yamanoglu and Besime Pinar Ozdemir -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910785733803321 |
| [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||