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Corporate Social Responsibility: Organizational Strategy for Sustainable Growth
| Corporate Social Responsibility: Organizational Strategy for Sustainable Growth |
| Autore | Park Byung Il |
| Pubbl/distr/stampa | Basel, : MDPI - Multidisciplinary Digital Publishing Institute, 2022 |
| Descrizione fisica | 1 electronic resource (194 p.) |
| Soggetto topico |
Technology: general issues
History of engineering & technology |
| Soggetto non controllato |
Fourth Industrial Revolution
CSR authenticity digital transformation mediating effect China Korea corporate social responsibility construction sector strategy motives barriers effects CSR perception organizational commitment intrinsic motivation moderating effect task-technology fit theory green agri-food firm livestreaming e-commerce adoption firm performance strategic orientation digital capabilities new product development performance innovation CEO compensation structure social exchange equity strategic competitiveness MCF analysis internal control technological innovation mediated effect logistics service training service subjective norms self-efficiency sense elaboration likelihood model attitude word-of-mouth governance indicators information technology maturity models SME software sustainability indicators |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Corporate Social Responsibility |
| Record Nr. | UNINA-9910557613603321 |
Park Byung Il
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| Basel, : MDPI - Multidisciplinary Digital Publishing Institute, 2022 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Customers inside, customers outside : designing and succeeding with enterprise customer-centricity concepts, practices, and applications / / Michael W. Lowenstein
| Customers inside, customers outside : designing and succeeding with enterprise customer-centricity concepts, practices, and applications / / Michael W. Lowenstein |
| Autore | Lowenstein Michael W. <1942-, > |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 |
| Descrizione fisica | 1 online resource (156 p.) |
| Disciplina | 658.812 |
| Collana | Marketing strategy collection |
| Soggetto topico |
Customer relations
Relationship marketing |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
marketing
customer loyalty customer centricity customer experience employee loyalty employee ambassadorship performance metrics communication corporate image and reputation customer data big data chief customer officer word-of-mouth trust brand loyalty program customer complaints advertising social media leadership relationships |
| ISBN | 1-60649-897-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. The customer-centric enterprise -- 2. Customer and brand decision making and influence -- 3. Customer behavior measurement -- 4. Big customer data -- 5. Customer strategy and tactics (branding, communications, and relationships) -- Afterword -- Epilogue -- About the author -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910453452103321 |
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Lowenstein Michael W. <1942-, >
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| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Customers inside, customers outside : designing and succeeding with enterprise customer-centricity concepts, practices, and applications / / Michael W. Lowenstein
| Customers inside, customers outside : designing and succeeding with enterprise customer-centricity concepts, practices, and applications / / Michael W. Lowenstein |
| Autore | Lowenstein Michael W. <1942-, > |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 |
| Descrizione fisica | 1 online resource (156 p.) |
| Disciplina | 658.812 |
| Collana | Marketing strategy collection |
| Soggetto topico |
Customer relations
Relationship marketing |
| Soggetto non controllato |
marketing
customer loyalty customer centricity customer experience employee loyalty employee ambassadorship performance metrics communication corporate image and reputation customer data big data chief customer officer word-of-mouth trust brand loyalty program customer complaints advertising social media leadership relationships |
| ISBN | 1-60649-897-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. The customer-centric enterprise -- 2. Customer and brand decision making and influence -- 3. Customer behavior measurement -- 4. Big customer data -- 5. Customer strategy and tactics (branding, communications, and relationships) -- Afterword -- Epilogue -- About the author -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910790990503321 |
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Lowenstein Michael W. <1942-, >
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Customers inside, customers outside : designing and succeeding with enterprise customer-centricity concepts, practices, and applications / / Michael W. Lowenstein
| Customers inside, customers outside : designing and succeeding with enterprise customer-centricity concepts, practices, and applications / / Michael W. Lowenstein |
| Autore | Lowenstein Michael W. <1942-, > |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 |
| Descrizione fisica | 1 online resource (156 p.) |
| Disciplina | 658.812 |
| Collana | Marketing strategy collection |
| Soggetto topico |
Customer relations
Relationship marketing |
| Soggetto non controllato |
marketing
customer loyalty customer centricity customer experience employee loyalty employee ambassadorship performance metrics communication corporate image and reputation customer data big data chief customer officer word-of-mouth trust brand loyalty program customer complaints advertising social media leadership relationships |
| ISBN | 1-60649-897-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. The customer-centric enterprise -- 2. Customer and brand decision making and influence -- 3. Customer behavior measurement -- 4. Big customer data -- 5. Customer strategy and tactics (branding, communications, and relationships) -- Afterword -- Epilogue -- About the author -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910813618403321 |
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Lowenstein Michael W. <1942-, >
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||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Viral marketing and social networks / / Maria Petrescu
| Viral marketing and social networks / / Maria Petrescu |
| Autore | Petrescu Maria |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 |
| Descrizione fisica | 1 online resource (150 p.) |
| Disciplina | 658.872 |
| Collana | Digital and social media marketing and advertising collection |
| Soggetto topico |
Social networks
Viral marketing |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
word-of-mouse
word-of-mouth viral marketing viral advertising user generated content social network social media message seeding advertising appeals buzz marketing market mavens |
| ISBN |
1-78684-350-1
1-60649-813-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Viral marketing -- 2. The social network -- 3. Viral marketing media -- 4. Viral marketing characteristics and tools -- 5. Viral advertising -- 6. Hybrid marketing -- 7. Releasing the virus -- 8. Results and evaluation -- 9. Negative viral campaigns -- 10. Conclusions -- References -- Index. |
| Record Nr. | UNINA-9910464817303321 |
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Petrescu Maria
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| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Viral marketing and social networks / / Maria Petrescu
| Viral marketing and social networks / / Maria Petrescu |
| Autore | Petrescu Maria |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 |
| Descrizione fisica | 1 online resource (150 p.) |
| Disciplina | 658.872 |
| Collana | Digital and social media marketing and advertising collection |
| Soggetto topico |
Social networks
Viral marketing |
| Soggetto non controllato |
word-of-mouse
word-of-mouth viral marketing viral advertising user generated content social network social media message seeding advertising appeals buzz marketing market mavens |
| ISBN |
1-78684-350-1
1-60649-813-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Viral marketing -- 2. The social network -- 3. Viral marketing media -- 4. Viral marketing characteristics and tools -- 5. Viral advertising -- 6. Hybrid marketing -- 7. Releasing the virus -- 8. Results and evaluation -- 9. Negative viral campaigns -- 10. Conclusions -- References -- Index. |
| Record Nr. | UNINA-9910786411703321 |
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Petrescu Maria
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Viral marketing and social networks / / Maria Petrescu
| Viral marketing and social networks / / Maria Petrescu |
| Autore | Petrescu Maria |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 |
| Descrizione fisica | 1 online resource (150 p.) |
| Disciplina | 658.872 |
| Collana | Digital and social media marketing and advertising collection |
| Soggetto topico |
Social networks
Viral marketing |
| Soggetto non controllato |
word-of-mouse
word-of-mouth viral marketing viral advertising user generated content social network social media message seeding advertising appeals buzz marketing market mavens |
| ISBN |
1-78684-350-1
1-60649-813-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Viral marketing -- 2. The social network -- 3. Viral marketing media -- 4. Viral marketing characteristics and tools -- 5. Viral advertising -- 6. Hybrid marketing -- 7. Releasing the virus -- 8. Results and evaluation -- 9. Negative viral campaigns -- 10. Conclusions -- References -- Index. |
| Record Nr. | UNINA-9910810838603321 |
|
Petrescu Maria
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||