Info
- Utilizzare la checkbox di selezione a fianco di ciascun documento per attivare le funzionalità di stampa, invio email, download nei formati disponibili del (i) record.
Customer Loyalty and Brand Management
| Customer Loyalty and Brand Management |
| Autore | Rubio Natalia |
| Pubbl/distr/stampa | MDPI - Multidisciplinary Digital Publishing Institute, 2019 |
| Descrizione fisica | 1 online resource (122 p.) |
| Soggetto non controllato |
attachment
B2C tourism online behavioural e-loyalty bibliometric analysis brand brand equity brand love commitment consumer consumer engagement customer customer loyalty e-commerce earnings engagement financial performance local food mapping study online booking purchases PLS-SEM purchase intentions re-purchase intentions retail revisit intentions satisfaction shopping experience shopping frequency shopping time structural equation modeling (SEM) transaction costs trust unlisted firms value chain website website quality |
| ISBN | 3-03921-336-9 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910367758403321 |
Rubio Natalia
|
||
| MDPI - Multidisciplinary Digital Publishing Institute, 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Uncertain Multi-Criteria Optimization Problems
| Uncertain Multi-Criteria Optimization Problems |
| Autore | Pamučar Dragan |
| Pubbl/distr/stampa | Basel, Switzerland, : MDPI - Multidisciplinary Digital Publishing Institute, 2021 |
| Descrizione fisica | 1 online resource (86 p.) |
| Soggetto topico | Information technology industries |
| Soggetto non controllato |
AHP
B2C e-commerce factors bi-objective programming carbon emissions chance constrained programming model chance constraint China circuit breakers classification comparison measure complex networks conjoint analysis consistency weights core set crisp probability criteria importance CRITIC cubic m-polar fuzzy aggregation operators with P-order (R-order) cubic m-polar fuzzy set data envelopment analysis DEA decision making decision tree decision-making methods DEMATEL dimensionality reduction disjoint distributionally robust DMAIC Dombi's operations efficiency Einstein operators entropy evolutionary algorithms experimental design expert knowledge FAHP failure mode and effects analysis Fuzzy AHP fuzzy EDAS fuzzy logic fuzzy PIPRECIA fuzzy preference relation (FPR) fuzzy set fuzzy theory geometric aggregation operators based on generalized and group-generalized parameters granular computing green supply chain management grey relational analysis group decision-making (GDM) hazardous materials hesitant fuzzy preference relation (HFPR) Hurwitz's criterion hybrid intelligent algorithm incomplete fuzzy preference relation (IFPR) Industry 4.0 influence diagrams information propagation intermodal transportation interval probability interval-valued intuitionistic fuzzy set intuitionistic fuzzy sets IoT Jensen-Shannon divergence Laplace's criterion Latent Semantic Analysis (LSA) linear Diophantine fuzzy set linear Diophantine fuzzy soft rough set Łukasiewicz consistency machine learning MCDA MCDA benchmark MCDM meta-heuristic algorithm mining methods multi criteria decision analysis (MCDA) Multi-Attribute Decision Making (MADM), criteria selection multi-criteria decision making multi-criteria decision-analysis multi-criteria decision-making multi-criteria group decision making multi-criteria problems multi-objective planning multiple criteria decision-making (MCDM) multiple granulation multiple-criteria decision-making multiplicative preference relation (MPR) normal hesitant fuzzy preference relation (NHFPR) normalization optimization ordered information system outsourcing provider platform selection port-hinterland transportation system prioritized aggregation operators PROMETHEE II PROMETHEE-II Prospective MADM q-ROFNs q-rung orthopair fuzzy numbers q-rung orthopair fuzzy prioritized weighted average operator q-rung orthopair fuzzy prioritized weighted geometric operator q-Rung orthopair fuzzy sets railway representation reverse supply chain robust optimization SCOR model service quality SFA shapley function SIMUS SIR technique Six Sigma (6σ) social networks soft rough linear Diophantine fuzzy set solar panel systems steel making industry step-wise weight assessment ratio analysis subjective and objective teacher efficiency sustainable development sustainable supplier selection text mining textile and garments industry the COMET method TL-consistency TODIM TOPSIS TOPSIS-Grey transport plan transport policy uncertain data uncertain demand uncertainty uncertainty theory underground mines upper reduct and lower reduct vehicle fleet vehicle route model (VRP) viral marketing water loss management website weight restrictions weighting Yangtze River Economic Belt Z-number theory |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910557393803321 |
|
Pamučar Dragan
|
||
| Basel, Switzerland, : MDPI - Multidisciplinary Digital Publishing Institute, 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Writing for public relations : a practical guide for professionals / / Janet Mizrahi
| Writing for public relations : a practical guide for professionals / / Janet Mizrahi |
| Autore | Mizrahi Janet |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 |
| Descrizione fisica | 1 online resource (136 pages) : illustrations |
| Disciplina | 808.06665 |
| Collana | Corporate communication collection |
| Soggetto topico |
Business writing
Public relations |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
blog
brochure e-newsletter marcom marketing marketing style media kit microblog news release newsletter pitch letter press kit press release public relations social media Tweet web copy web writing website writing |
| ISBN | 1-63157-306-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Writing as a public relations professional -- 2. Routine communication -- 3. Writing news releases -- 4. Newsletters -- 5. Brochures -- 6. Media kits -- 7. Website content -- 8. Social media -- Appendix. Sample documents -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910460667003321 |
|
Mizrahi Janet
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Writing for public relations : a practical guide for professionals / / Janet Mizrahi
| Writing for public relations : a practical guide for professionals / / Janet Mizrahi |
| Autore | Mizrahi Janet |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 |
| Descrizione fisica | 1 online resource (136 pages) : illustrations |
| Disciplina | 808.06665 |
| Collana | Corporate communication collection |
| Soggetto topico |
Business writing
Public relations |
| Soggetto non controllato |
blog
brochure e-newsletter marcom marketing marketing style media kit microblog news release newsletter pitch letter press kit press release public relations social media Tweet web copy web writing website writing |
| ISBN | 1-63157-306-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Writing as a public relations professional -- 2. Routine communication -- 3. Writing news releases -- 4. Newsletters -- 5. Brochures -- 6. Media kits -- 7. Website content -- 8. Social media -- Appendix. Sample documents -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910797959703321 |
|
Mizrahi Janet
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Writing for public relations : a practical guide for professionals / / Janet Mizrahi
| Writing for public relations : a practical guide for professionals / / Janet Mizrahi |
| Autore | Mizrahi Janet |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 |
| Descrizione fisica | 1 online resource (136 pages) : illustrations |
| Disciplina | 808.06665 |
| Collana | Corporate communication collection |
| Soggetto topico |
Business writing
Public relations |
| Soggetto non controllato |
blog
brochure e-newsletter marcom marketing marketing style media kit microblog news release newsletter pitch letter press kit press release public relations social media Tweet web copy web writing website writing |
| ISBN | 1-63157-306-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Writing as a public relations professional -- 2. Routine communication -- 3. Writing news releases -- 4. Newsletters -- 5. Brochures -- 6. Media kits -- 7. Website content -- 8. Social media -- Appendix. Sample documents -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910815721503321 |
|
Mizrahi Janet
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||