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Customer Loyalty and Brand Management
| Customer Loyalty and Brand Management |
| Autore | Rubio Natalia |
| Pubbl/distr/stampa | MDPI - Multidisciplinary Digital Publishing Institute, 2019 |
| Descrizione fisica | 1 electronic resource (122 p.) |
| Soggetto non controllato |
trust
online booking purchases shopping time engagement local food website quality value chain shopping frequency bibliometric analysis retail PLS-SEM structural equation modeling (SEM) mapping study attachment consumer engagement customer loyalty e-commerce brand love shopping experience brand consumer purchase intentions transaction costs website brand equity financial performance behavioural e-loyalty commitment satisfaction re-purchase intentions earnings unlisted firms revisit intentions B2C tourism online customer |
| ISBN | 3-03921-336-9 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910367758403321 |
Rubio Natalia
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| MDPI - Multidisciplinary Digital Publishing Institute, 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Uncertain Multi-Criteria Optimization Problems
| Uncertain Multi-Criteria Optimization Problems |
| Autore | Pamučar Dragan |
| Pubbl/distr/stampa | Basel, Switzerland, : MDPI - Multidisciplinary Digital Publishing Institute, 2021 |
| Descrizione fisica | 1 electronic resource (86 p.) |
| Soggetto topico | Information technology industries |
| Soggetto non controllato |
multiple-criteria decision-making
underground mines mining methods expert knowledge failure mode and effects analysis solar panel systems step-wise weight assessment ratio analysis grey relational analysis Z-number theory B2C e-commerce factors website MCDM Fuzzy AHP TOPSIS-Grey China IoT platform selection multi criteria decision analysis (MCDA) AHP PROMETHEE-II Industry 4.0 data envelopment analysis conjoint analysis experimental design criteria importance weight restrictions subjective and objective teacher efficiency multi-objective planning reverse supply chain robust optimization uncertainty meta-heuristic algorithm steel making industry fuzzy PIPRECIA fuzzy EDAS railway multi-criteria decision-making transport policy Six Sigma (6σ) DMAIC vehicle fleet optimization text mining Multi-Attribute Decision Making (MADM), criteria selection weighting Prospective MADM Latent Semantic Analysis (LSA) SIMUS decision tree transport plan Laplace’s criterion Hurwitz’s criterion q-rung orthopair fuzzy numbers q-rung orthopair fuzzy prioritized weighted average operator q-rung orthopair fuzzy prioritized weighted geometric operator green supply chain management fuzzy theory sustainable development SCOR model FAHP PROMETHEE II textile and garments industry sustainable supplier selection MCDA efficiency DEA SFA classification dimensionality reduction q-ROFNs Einstein operators prioritized aggregation operators multi-criteria group decision making hazardous materials vehicle route model (VRP) uncertainty theory chance constrained programming model hybrid intelligent algorithm linear Diophantine fuzzy set linear Diophantine fuzzy soft rough set soft rough linear Diophantine fuzzy set upper reduct and lower reduct core set multi-criteria decision making q-Rung orthopair fuzzy sets geometric aggregation operators based on generalized and group-generalized parameters water loss management decision making intuitionistic fuzzy sets the COMET method service quality fuzzy set Jensen–Shannon divergence shapley function TODIM port-hinterland transportation system bi-objective programming intermodal transportation carbon emissions uncertain demand distributionally robust chance constraint Yangtze River Economic Belt multi-criteria decision-analysis MCDA benchmark normalization entropy decision-making methods multi-criteria problems evolutionary algorithms machine learning fuzzy logic uncertain data consistency weights fuzzy preference relation (FPR) hesitant fuzzy preference relation (HFPR) Łukasiewicz consistency normal hesitant fuzzy preference relation (NHFPR) multiple criteria decision-making (MCDM) outsourcing provider DEMATEL CRITIC TOPSIS comparison measure representation disjoint multiplicative preference relation (MPR) group decision-making (GDM) incomplete fuzzy preference relation (IFPR) TL-consistency cubic m-polar fuzzy set Dombi’s operations cubic m-polar fuzzy aggregation operators with P-order (R-order) SIR technique complex networks social networks viral marketing information propagation crisp probability interval probability influence diagrams circuit breakers granular computing interval-valued intuitionistic fuzzy set multiple granulation ordered information system |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910557393803321 |
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Pamučar Dragan
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| Basel, Switzerland, : MDPI - Multidisciplinary Digital Publishing Institute, 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Writing for public relations : a practical guide for professionals / / Janet Mizrahi
| Writing for public relations : a practical guide for professionals / / Janet Mizrahi |
| Autore | Mizrahi Janet |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 |
| Descrizione fisica | 1 online resource (136 pages) : illustrations |
| Disciplina | 808.06665 |
| Collana | Corporate communication collection |
| Soggetto topico |
Business writing
Public relations |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
blog
brochure e-newsletter marcom marketing marketing style media kit microblog news release newsletter pitch letter press kit press release public relations social media Tweet web copy web writing website writing |
| ISBN | 1-63157-306-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Writing as a public relations professional -- 2. Routine communication -- 3. Writing news releases -- 4. Newsletters -- 5. Brochures -- 6. Media kits -- 7. Website content -- 8. Social media -- Appendix. Sample documents -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910460667003321 |
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Mizrahi Janet
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| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Writing for public relations : a practical guide for professionals / / Janet Mizrahi
| Writing for public relations : a practical guide for professionals / / Janet Mizrahi |
| Autore | Mizrahi Janet |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 |
| Descrizione fisica | 1 online resource (136 pages) : illustrations |
| Disciplina | 808.06665 |
| Collana | Corporate communication collection |
| Soggetto topico |
Business writing
Public relations |
| Soggetto non controllato |
blog
brochure e-newsletter marcom marketing marketing style media kit microblog news release newsletter pitch letter press kit press release public relations social media Tweet web copy web writing website writing |
| ISBN | 1-63157-306-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Writing as a public relations professional -- 2. Routine communication -- 3. Writing news releases -- 4. Newsletters -- 5. Brochures -- 6. Media kits -- 7. Website content -- 8. Social media -- Appendix. Sample documents -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910797959703321 |
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Mizrahi Janet
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Writing for public relations : a practical guide for professionals / / Janet Mizrahi
| Writing for public relations : a practical guide for professionals / / Janet Mizrahi |
| Autore | Mizrahi Janet |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 |
| Descrizione fisica | 1 online resource (136 pages) : illustrations |
| Disciplina | 808.06665 |
| Collana | Corporate communication collection |
| Soggetto topico |
Business writing
Public relations |
| Soggetto non controllato |
blog
brochure e-newsletter marcom marketing marketing style media kit microblog news release newsletter pitch letter press kit press release public relations social media Tweet web copy web writing website writing |
| ISBN | 1-63157-306-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Writing as a public relations professional -- 2. Routine communication -- 3. Writing news releases -- 4. Newsletters -- 5. Brochures -- 6. Media kits -- 7. Website content -- 8. Social media -- Appendix. Sample documents -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910815721503321 |
|
Mizrahi Janet
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||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||