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Basics of branding : a practical guide for managers / / Jay Gronlund
| Basics of branding : a practical guide for managers / / Jay Gronlund |
| Autore | Gronlund Jay. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2013 |
| Descrizione fisica | 1 online resource (208 pages) |
| Disciplina | 658.827 |
| Collana | Marketing strategy collection |
| Soggetto topico | Branding (Marketing) |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
basics of branding
positioning statement emotional branding consumer insights corporate branding global branding country branding market research creativity ideation innovation model brand names and logos B2B business-to-business value proposition value pricing commoditization marketing and sales alignment silos brand trust social media brand architecture personal branding employer branding brand equity B2C business-to-consumer |
| ISBN | 1-60649-593-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. What is branding really about? -- A classic, ubiquitous misunderstanding of "branding" -- So what really is "branding"? -- Summary -- 2. The positioning statement, emotions, and brand equity -- A simple tool, but a must for branding -- The emotional side of branding -- The ultimate: brand equity -- 3. Branding applications -- Corporate branding -- Employer branding -- Personal branding -- Global branding -- Country branding -- 4. Building strong brands -- A market-driven success -- Market research for brand development, the basics -- Innovation and idea generation for brand building -- Brand names, logos, symbols, and taglines -- Growth from brand/line extensions -- 5. Branding in the B2B world, new opportunities -- Building strong customer loyalty -- A more compelling value proposition -- How value pricing can prevent perceptions of "commoditization" -- Marketing and sales alignment, breaking down silos -- Why emotion is critical for B2B brand marketing -- 6. Marketing today: branding for digital marketing and social media -- Transformative shifts in the marketplace, consumer tastes and media -- How the internet has changed the way consumers buy -- The rise of "content marketing" -- Importance of integrated marketing -- How the role of "marketing" is changing in corporations -- Impact on branding -- Five issues to determine whether/how to market your brand in social media -- Conclusion: 20 key principles for developing strong brands -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910453059603321 |
Gronlund Jay.
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Basics of branding : a practical guide for managers / / Jay Gronlund
| Basics of branding : a practical guide for managers / / Jay Gronlund |
| Autore | Gronlund Jay. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2013 |
| Descrizione fisica | 1 online resource (208 pages) |
| Disciplina | 658.827 |
| Collana | Marketing strategy collection |
| Soggetto topico | Branding (Marketing) |
| Soggetto non controllato |
basics of branding
positioning statement emotional branding consumer insights corporate branding global branding country branding market research creativity ideation innovation model brand names and logos B2B business-to-business value proposition value pricing commoditization marketing and sales alignment silos brand trust social media brand architecture personal branding employer branding brand equity B2C business-to-consumer |
| ISBN | 1-60649-593-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. What is branding really about? -- A classic, ubiquitous misunderstanding of "branding" -- So what really is "branding"? -- Summary -- 2. The positioning statement, emotions, and brand equity -- A simple tool, but a must for branding -- The emotional side of branding -- The ultimate: brand equity -- 3. Branding applications -- Corporate branding -- Employer branding -- Personal branding -- Global branding -- Country branding -- 4. Building strong brands -- A market-driven success -- Market research for brand development, the basics -- Innovation and idea generation for brand building -- Brand names, logos, symbols, and taglines -- Growth from brand/line extensions -- 5. Branding in the B2B world, new opportunities -- Building strong customer loyalty -- A more compelling value proposition -- How value pricing can prevent perceptions of "commoditization" -- Marketing and sales alignment, breaking down silos -- Why emotion is critical for B2B brand marketing -- 6. Marketing today: branding for digital marketing and social media -- Transformative shifts in the marketplace, consumer tastes and media -- How the internet has changed the way consumers buy -- The rise of "content marketing" -- Importance of integrated marketing -- How the role of "marketing" is changing in corporations -- Impact on branding -- Five issues to determine whether/how to market your brand in social media -- Conclusion: 20 key principles for developing strong brands -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910790415903321 |
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Gronlund Jay.
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Business models and strategic management [[electronic resource] ] : a new integration / / Francine Newth
| Business models and strategic management [[electronic resource] ] : a new integration / / Francine Newth |
| Autore | Newth Francine |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2012 |
| Descrizione fisica | 1 online resource (188 p.) |
| Disciplina | 658.4012 |
| Collana | Strategic management collection |
| Soggetto topico |
Industrial management
Strategic planning |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
business models
capabilities and competencies competitive advantage revenue streams strategic direction strategy value creation for the business model-centric organization value proposition business model innovation business model agenda |
| ISBN | 1-60649-402-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | List of figures -- Acknowledgments -- Introduction -- Module 1. What is a business model? -- Module 2. Business model and financial management -- Module 3. Business model and strategic direction -- Module 4. Business model and competitive advantage -- Module 5. Business model and strategy -- Module 6. Business model and innovation -- Module 7. Business model agenda -- Appendices -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910462730303321 |
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Newth Francine
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| [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Business models and strategic management [[electronic resource] ] : a new integration / / Francine Newth
| Business models and strategic management [[electronic resource] ] : a new integration / / Francine Newth |
| Autore | Newth Francine |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2012 |
| Descrizione fisica | 1 online resource (188 p.) |
| Disciplina | 658.4012 |
| Collana | Strategic management collection |
| Soggetto topico |
Industrial management
Strategic planning |
| Soggetto non controllato |
business models
capabilities and competencies competitive advantage revenue streams strategic direction strategy value creation for the business model-centric organization value proposition business model innovation business model agenda |
| ISBN | 1-60649-402-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | List of figures -- Acknowledgments -- Introduction -- Module 1. What is a business model? -- Module 2. Business model and financial management -- Module 3. Business model and strategic direction -- Module 4. Business model and competitive advantage -- Module 5. Business model and strategy -- Module 6. Business model and innovation -- Module 7. Business model agenda -- Appendices -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910786089003321 |
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Newth Francine
|
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| [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Innovation, Internationalization and Entrepreneurship
| Innovation, Internationalization and Entrepreneurship |
| Autore | Korsakienė Renata |
| Pubbl/distr/stampa | Basel, Switzerland, : MDPI - Multidisciplinary Digital Publishing Institute, 2021 |
| Descrizione fisica | 1 online resource (166 p.) |
| Soggetto topico |
Business strategy
Management of specific areas |
| Soggetto non controllato |
acquisition
airsoft industry bibliometric bibliometric analysis business model business performance business process management capital structure capital structure decisions capital structure theories civilian-military cooperation cognitive diversity corporate value country of origin customer satisfaction digitalization dynamic capabilities eco-innovation emergency management emergency preparedness entrepreneurship external financing finance management financial management innovation management innovations innovative work behavior internationalisation ISO 9000 Lean management Mass Customization mass personalization mixed methods research mixed research approaches mixed research models performance process quality management real options rescue system risk risk management Six Sigma state of emergency synergy teamwork climate the ICT industry threats total quality management value co-creation value proposition Web of Science |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910557366403321 |
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Korsakienė Renata
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| Basel, Switzerland, : MDPI - Multidisciplinary Digital Publishing Institute, 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Strategic management : an executive perspective / / Cornelis A. de Kluyver and John A. Pearce II
| Strategic management : an executive perspective / / Cornelis A. de Kluyver and John A. Pearce II |
| Autore | De Kluyver Cornelis A. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
| Descrizione fisica | 1 online resource (274 p.) |
| Disciplina | 658.4012 |
| Collana | Strategic management collection |
| Soggetto topico | Strategic planning |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
Strategy formulation
corporate strategy business unit strategy competitive advantage business model innovation value creation value proposition markets segmentation positioning value disciplines market participation supply chain infrastructure global management model global industry global branding outsourcing offshoring board of directors |
| ISBN | 1-63157-074-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. What is strategy? -- 2. Strategy and performance -- 3. Analyzing the external strategic environment -- 4. Analyzing an industry -- 5. Analyzing a company's strategic resource base -- 6. Formulating business unit strategy -- 7. Business unit strategy: contexts and special dimensions -- 8. Global strategy, fundamentals -- 9. Global strategy, adapting the business model -- 10. The board's role in strategic management -- Notes -- Index. |
| Record Nr. | UNINA-9910460523403321 |
|
De Kluyver Cornelis A.
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||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Strategic management : an executive perspective / / Cornelis A. de Kluyver and John A. Pearce II
| Strategic management : an executive perspective / / Cornelis A. de Kluyver and John A. Pearce II |
| Autore | De Kluyver Cornelis A. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
| Descrizione fisica | 1 online resource (274 p.) |
| Disciplina | 658.4012 |
| Collana | Strategic management collection |
| Soggetto topico | Strategic planning |
| Soggetto non controllato |
Strategy formulation
corporate strategy business unit strategy competitive advantage business model innovation value creation value proposition markets segmentation positioning value disciplines market participation supply chain infrastructure global management model global industry global branding outsourcing offshoring board of directors |
| ISBN | 1-63157-074-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. What is strategy? -- 2. Strategy and performance -- 3. Analyzing the external strategic environment -- 4. Analyzing an industry -- 5. Analyzing a company's strategic resource base -- 6. Formulating business unit strategy -- 7. Business unit strategy: contexts and special dimensions -- 8. Global strategy, fundamentals -- 9. Global strategy, adapting the business model -- 10. The board's role in strategic management -- Notes -- Index. |
| Record Nr. | UNINA-9910787367603321 |
|
De Kluyver Cornelis A.
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Strategic management : an executive perspective / / Cornelis A. de Kluyver and John A. Pearce II
| Strategic management : an executive perspective / / Cornelis A. de Kluyver and John A. Pearce II |
| Autore | De Kluyver Cornelis A. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
| Descrizione fisica | 1 online resource (274 p.) |
| Disciplina | 658.4012 |
| Collana | Strategic management collection |
| Soggetto topico | Strategic planning |
| Soggetto non controllato |
Strategy formulation
corporate strategy business unit strategy competitive advantage business model innovation value creation value proposition markets segmentation positioning value disciplines market participation supply chain infrastructure global management model global industry global branding outsourcing offshoring board of directors |
| ISBN | 1-63157-074-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. What is strategy? -- 2. Strategy and performance -- 3. Analyzing the external strategic environment -- 4. Analyzing an industry -- 5. Analyzing a company's strategic resource base -- 6. Formulating business unit strategy -- 7. Business unit strategy: contexts and special dimensions -- 8. Global strategy, fundamentals -- 9. Global strategy, adapting the business model -- 10. The board's role in strategic management -- Notes -- Index. |
| Record Nr. | UNINA-9910807254503321 |
|
De Kluyver Cornelis A.
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Value creation in management accounting [[electronic resource] ] : using information to capture customer value / / CJ McNair-Connolly ... [et al.]
| Value creation in management accounting [[electronic resource] ] : using information to capture customer value / / CJ McNair-Connolly ... [et al.] |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2013 |
| Descrizione fisica | 1 online resource (194 pages) |
| Disciplina | 658.1511 |
| Altri autori (Persone) | McNair-ConnollyC. J |
| Collana | Managerial accounting collection |
| Soggetto topico |
Managerial accounting
Value analysis (Cost control) Value added |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
value creation
continuous improvement value engineering value-added business value-added waste customer value profile value proposition activity-based management lean management process management value multipliers incremental analysis strategic analysis value-based cost management system |
| ISBN | 1-60649-621-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. A focus on the customer -- 2. Customer value-add and its impact on revenue -- 3. Business value-add: minimizing the activities that reduce customer value -- 4. A focus on waste: eliminating nonvalue-added activities -- 5. Multiplying value -- 6. Implementing a value-based cost management system, part I, scoping the project -- 7. Implementing a value-based cost management system, part II, collecting and analyzing the data -- 8. Value creation and process management -- 9. Using VCMS in a job shop -- 10. VCMS and product/service development -- 11. Building VCMS in to the organization -- 12. Revisiting the basics -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910462365603321 |
| [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Value creation in management accounting [[electronic resource] ] : using information to capture customer value / / CJ McNair-Connolly ... [et al.]
| Value creation in management accounting [[electronic resource] ] : using information to capture customer value / / CJ McNair-Connolly ... [et al.] |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2013 |
| Descrizione fisica | 1 online resource (194 pages) |
| Disciplina | 658.1511 |
| Altri autori (Persone) | McNair-ConnollyC. J |
| Collana | Managerial accounting collection |
| Soggetto topico |
Managerial accounting
Value analysis (Cost control) Value added |
| Soggetto non controllato |
value creation
continuous improvement value engineering value-added business value-added waste customer value profile value proposition activity-based management lean management process management value multipliers incremental analysis strategic analysis value-based cost management system |
| ISBN | 1-60649-621-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. A focus on the customer -- 2. Customer value-add and its impact on revenue -- 3. Business value-add: minimizing the activities that reduce customer value -- 4. A focus on waste: eliminating nonvalue-added activities -- 5. Multiplying value -- 6. Implementing a value-based cost management system, part I, scoping the project -- 7. Implementing a value-based cost management system, part II, collecting and analyzing the data -- 8. Value creation and process management -- 9. Using VCMS in a job shop -- 10. VCMS and product/service development -- 11. Building VCMS in to the organization -- 12. Revisiting the basics -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910786828503321 |
| [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||