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Relationship marketing re-imagined : marketing's inevitable shift from exchanges to value cocreating relationships / / Naresh K. Malhotra, Can Uslay, and Ahmet Bayraktar
| Relationship marketing re-imagined : marketing's inevitable shift from exchanges to value cocreating relationships / / Naresh K. Malhotra, Can Uslay, and Ahmet Bayraktar |
| Autore | Malhotra Naresh K. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 |
| Descrizione fisica | 1 online resource (xii, 162 pages) |
| Disciplina | 658.812 |
| Collana | Marketing strategy collection |
| Soggetto topico | Relationship marketing |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
B2B relationships
B2C relationships customer lifetime value customer loyalty customer relationship management customer satisfaction electronic relationship marketing internal marketing loyalty and rewards programs mindful relationship marketing relationship marketing value cocreation |
| ISBN | 1-63157-434-5 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Introduction -- 2. What is relationship marketing? -- 3. B2B relationship marketing -- 4. B2C relationship marketing -- 5. Internal relationship marketing -- 6. Building brand equity through relationship marketing -- 7. Customer relationship management analytics -- 8. Future of relationship marketing -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910465346003321 |
Malhotra Naresh K.
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Relationship marketing re-imagined : marketing's inevitable shift from exchanges to value cocreating relationships / / Naresh K. Malhotra, Can Uslay, and Ahmet Bayraktar
| Relationship marketing re-imagined : marketing's inevitable shift from exchanges to value cocreating relationships / / Naresh K. Malhotra, Can Uslay, and Ahmet Bayraktar |
| Autore | Malhotra Naresh K. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 |
| Descrizione fisica | 1 online resource (xii, 162 pages) |
| Disciplina | 658.812 |
| Collana | Marketing strategy collection |
| Soggetto topico |
Relationship marketing
Relacions amb els clients - Direcció i administració |
| Soggetto non controllato |
B2B relationships
B2C relationships customer lifetime value customer loyalty customer satisfaction electronic relationship marketing internal marketing loyalty and rewards programs mindful relationship marketing relationship marketing value cocreation |
| ISBN | 1-63157-434-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Introduction -- 2. What is relationship marketing? -- 3. B2B relationship marketing -- 4. B2C relationship marketing -- 5. Internal relationship marketing -- 6. Building brand equity through relationship marketing -- 7. Customer relationship management analytics -- 8. Future of relationship marketing -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910798111903321 |
|
Malhotra Naresh K.
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Relationship marketing re-imagined : marketing's inevitable shift from exchanges to value cocreating relationships / / Naresh K. Malhotra, Can Uslay, and Ahmet Bayraktar
| Relationship marketing re-imagined : marketing's inevitable shift from exchanges to value cocreating relationships / / Naresh K. Malhotra, Can Uslay, and Ahmet Bayraktar |
| Autore | Malhotra Naresh K. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 |
| Descrizione fisica | 1 online resource (xii, 162 pages) |
| Disciplina | 658.812 |
| Collana | Marketing strategy collection |
| Soggetto topico |
Relationship marketing
Relacions amb els clients - Direcció i administració |
| Soggetto non controllato |
B2B relationships
B2C relationships customer lifetime value customer loyalty customer satisfaction electronic relationship marketing internal marketing loyalty and rewards programs mindful relationship marketing relationship marketing value cocreation |
| ISBN | 1-63157-434-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Introduction -- 2. What is relationship marketing? -- 3. B2B relationship marketing -- 4. B2C relationship marketing -- 5. Internal relationship marketing -- 6. Building brand equity through relationship marketing -- 7. Customer relationship management analytics -- 8. Future of relationship marketing -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910822382903321 |
|
Malhotra Naresh K.
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||