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Business model design and learning [[electronic resource] ] : a strategic guide / / Barbara Spencer
| Business model design and learning [[electronic resource] ] : a strategic guide / / Barbara Spencer |
| Autore | Spencer Barbara |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2013 |
| Descrizione fisica | 1 online resource (150 p.) |
| Disciplina | 658.4012 |
| Collana | Strategic management collection |
| Soggetto topico | Business planning |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
business model
business model components business model lenses customer value proposition value appropriation profit formula target customer customer perceived value customer value agreement customer value relationship business model experimentation business modeling |
| ISBN | 1-60649-487-2 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Why business models matter -- Three business model lenses -- How the Bomgar box delivers customer value -- A ham radio company builds a superior business model -- TOMS shoes: selling a vision -- Netflix cancels the value exchange agreement -- Rent the runway: changing customer behaviors and industry norms -- J.C. Penney's big experiment -- Ten key ideas about business models -- Appendix A. Pricing mechanisms -- Appendix B. Online marketplaces -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910452874003321 |
Spencer Barbara
|
||
| [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Business model design and learning [[electronic resource] ] : a strategic guide / / Barbara Spencer
| Business model design and learning [[electronic resource] ] : a strategic guide / / Barbara Spencer |
| Autore | Spencer Barbara |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2013 |
| Descrizione fisica | 1 online resource (150 p.) |
| Disciplina | 658.4012 |
| Collana | Strategic management collection |
| Soggetto topico | Business planning |
| Soggetto non controllato |
business model
business model components business model lenses customer value proposition value appropriation profit formula target customer customer perceived value customer value agreement customer value relationship business model experimentation business modeling |
| ISBN | 1-60649-487-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Why business models matter -- Three business model lenses -- How the Bomgar box delivers customer value -- A ham radio company builds a superior business model -- TOMS shoes: selling a vision -- Netflix cancels the value exchange agreement -- Rent the runway: changing customer behaviors and industry norms -- J.C. Penney's big experiment -- Ten key ideas about business models -- Appendix A. Pricing mechanisms -- Appendix B. Online marketplaces -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910779787203321 |
|
Spencer Barbara
|
||
| [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||