Compassion, Inc [[electronic resource] ] : how corporate America blurs the line between what we buy, who we are, and those we help / / Mara Einstein |
Autore | Einstein Mara |
Pubbl/distr/stampa | Berkeley, : University of California Press, 2012 |
Descrizione fisica | 1 online resource (241 p.) |
Disciplina | 381.3 |
Soggetto topico |
Social responsibility of business - United States
Consumer behavior - Moral and ethical aspects - United States |
Soggetto non controllato |
american consumerism
american corporations american marketing business and charity business and finance business and philanthropy business cause-related marketing charitable work charities commerce books consumer marketplace consumer products corporations and charity ethical branding fair marketing marketing and charity marketing and sales money and power organization funding pink ribbons social justice sustainability sustainable business sustainable consumerism us economy wealth |
ISBN |
1-280-11216-6
9786613520708 0-520-95163-8 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Frontmatter -- Contents -- Preface -- 1. Value Brands...They Ain't What They Used to Be -- 2. How Corporations Co-opt Caring: Strategic Philanthropy, Cause-Related Marketing, and Corporate Social Responsibility -- 3. The Birth of the Hypercharity and the Rise of "Charitainment" -- 4. The Consequences of Co-opting Compassion -- 5. Shopping Is Not Philanthropy. Period. -- 6. Can Companies Make a Difference? -- 7. We Are Not Consumers -- Notes -- Index |
Record Nr. | UNINA-9910778938403321 |
Einstein Mara
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Berkeley, : University of California Press, 2012 | ||
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Lo trovi qui: Univ. Federico II | ||
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Janitors, street vendors, and activists [[electronic resource] ] : the lives of Mexican immigrants in Silicon Valley / / Christian Zlolniski |
Autore | Zlolniski Christian |
Pubbl/distr/stampa | Berkeley, : University of California Press, c2006 |
Descrizione fisica | 1 online resource (264 p.) |
Disciplina | 331.6/272079473 |
Soggetto topico |
Mexicans - Employment - California - Santa Clara Valley (Santa Clara County)
Foreign workers, Mexican - California - Santa Clara Valley (Santa Clara County) Unskilled labor - California - Santa Clara Valley (Santa Clara County) |
Soggetto non controllato |
america
california economy california community politics economic analysis ethnographers ethnographic study globalism immigrant experience janitors labor policies labor politics labor practices latino immigrants low wage jobs mexican americans mexican immigrants mexico nonfiction study regional study silicon valley social activists street vendors subcontracting technological developments united states us economy working conditions |
ISBN |
9786612772009
0-520-93917-4 1-282-77200-7 1-4237-4553-1 1-59875-927-2 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Front matter -- Contents -- Illustrations and Tables -- Acknowledgments -- Introduction -- 1. Mexican Immigrants in Silicon Valley -- 2. The Subcontracting of Mexican Janitors in the High-Tech Industry -- 3. Working in the Informal Economy -- 4. Mexican Families in Santech -- 5. Community Politics in the Barrio -- Conclusion: Subproletarians in a Postindustrial Economy -- Epilogue: After the Dot-Com Demise -- Notes -- References -- Index |
Record Nr. | UNINA-9910783670803321 |
Zlolniski Christian
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Berkeley, : University of California Press, c2006 | ||
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Lo trovi qui: Univ. Federico II | ||
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Rediscovering America : Japanese Perspectives on the American Century / / Peter Duus, Kenji Hasegawa |
Pubbl/distr/stampa | Berkeley, CA : , : University of California Press, , [2011] |
Descrizione fisica | 1 online resource (357 p.) |
Disciplina | 327.7305209/04 |
Collana | Twentieth Century Japan: The Emergence of a World Power |
Soggetto topico |
Japan - Relations - United States
Japan -- Relations -- United States Public opinion - Japan Public opinion -- Japan United States - Civilization - 20th century - Foreign public opinion, Japanese United States -- Civilization -- 20th century -- Foreign public opinion, Japanese United States - Foreign public opinion, Japanese United States -- Foreign public opinion, Japanese United States - Relations - Japan United States -- Relations -- Japan Regions & Countries - Americas History & Archaeology United States - General |
Soggetto non controllato |
19th century america
20th century america america and japan america in war american culture american ethnic diversity american history american immigration american society american values american wealth asian politics asian studies coming to america cultural studies immigration and immigrants international relations japanese academics japanese americans japanese businessmen japanese journalists japanese politicians melting pot postwar america postwar periods us economy us history |
ISBN |
1-283-27852-9
9786613278524 0-520-95037-2 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Frontmatter -- Contents -- Illustrations -- Acknowledgments -- Introduction -- Chapter 1. Illusion and Disillusion -- Chapter 2. Students and Immigrants -- Chapter 3. Modan America -- Chapter 4. The American Enemy -- Chapter 5. The American Occupiers -- Chapter 6. America Ascendant -- Chapter 7. America in Decline -- Notes |
Record Nr. | UNINA-9910781312603321 |
Berkeley, CA : , : University of California Press, , [2011] | ||
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Lo trovi qui: Univ. Federico II | ||
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