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Market sensing today / / Melvin Prince and Constantinos-Vasilios Priporas
| Market sensing today / / Melvin Prince and Constantinos-Vasilios Priporas |
| Autore | Prince Melvin |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
| Descrizione fisica | 1 online resource (xxvii, 172 pages) |
| Disciplina | 658.83 |
| Collana | Marketing strategy collection |
| Soggetto topico | Marketing research |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
competitive analysis
competitive intelligence systems dissemination emotions imagination information market assessment market capabilities market sensing mind genomics new technology unstructured big data unstructured market sensing ZMET |
| ISBN | 1-60649-977-7 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Continuities in market sensing theory / Melvin Prince and Constantinos-Vasilios Priporas -- 2. Rethinking competitive analysis from a market sensing perspective / Dilip S. Mutum, Bang Nguyen, and T.C. Melewar -- 3. Market sensing and competitive intelligence / Son K. Lam -- 4. Market sensing and sense making using unstructured big data / Jerry Wind and Vincent Schiavone -- 5. A strategic tool for market sensing: ZMET / James Forr, Alan Creedy, and Joseph Plummer -- 6. Market sensing in practice with Google / Subroto Roy -- 7. Market sensing, mind genomics, and health promotion / Gillie Gabay, Michael L. Kochman, and Howard Moskowitz -- 8. Old good ideas can re-emerge with the new technology and imagination: lessons from the history of market sensing / Vincent Barabba -- Index. |
| Record Nr. | UNINA-9910478900203321 |
Prince Melvin
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| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Market sensing today / / Melvin Prince and Constantinos-Vasilios Priporas
| Market sensing today / / Melvin Prince and Constantinos-Vasilios Priporas |
| Autore | Prince Melvin |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
| Descrizione fisica | 1 online resource (xxvii, 172 pages) |
| Disciplina | 658.83 |
| Collana | Marketing strategy collection |
| Soggetto topico | Marketing research |
| Soggetto non controllato |
competitive analysis
competitive intelligence systems dissemination emotions imagination information market assessment market capabilities market sensing mind genomics new technology unstructured big data unstructured market sensing ZMET |
| ISBN | 1-60649-977-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Continuities in market sensing theory / Melvin Prince and Constantinos-Vasilios Priporas -- 2. Rethinking competitive analysis from a market sensing perspective / Dilip S. Mutum, Bang Nguyen, and T.C. Melewar -- 3. Market sensing and competitive intelligence / Son K. Lam -- 4. Market sensing and sense making using unstructured big data / Jerry Wind and Vincent Schiavone -- 5. A strategic tool for market sensing: ZMET / James Forr, Alan Creedy, and Joseph Plummer -- 6. Market sensing in practice with Google / Subroto Roy -- 7. Market sensing, mind genomics, and health promotion / Gillie Gabay, Michael L. Kochman, and Howard Moskowitz -- 8. Old good ideas can re-emerge with the new technology and imagination: lessons from the history of market sensing / Vincent Barabba -- Index. |
| Record Nr. | UNINA-9910798081503321 |
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Prince Melvin
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Market sensing today / / Melvin Prince and Constantinos-Vasilios Priporas
| Market sensing today / / Melvin Prince and Constantinos-Vasilios Priporas |
| Autore | Prince Melvin |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
| Descrizione fisica | 1 online resource (xxvii, 172 pages) |
| Disciplina | 658.83 |
| Collana | Marketing strategy collection |
| Soggetto topico | Marketing research |
| Soggetto non controllato |
competitive analysis
competitive intelligence systems dissemination emotions imagination information market assessment market capabilities market sensing mind genomics new technology unstructured big data unstructured market sensing ZMET |
| ISBN | 1-60649-977-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Continuities in market sensing theory / Melvin Prince and Constantinos-Vasilios Priporas -- 2. Rethinking competitive analysis from a market sensing perspective / Dilip S. Mutum, Bang Nguyen, and T.C. Melewar -- 3. Market sensing and competitive intelligence / Son K. Lam -- 4. Market sensing and sense making using unstructured big data / Jerry Wind and Vincent Schiavone -- 5. A strategic tool for market sensing: ZMET / James Forr, Alan Creedy, and Joseph Plummer -- 6. Market sensing in practice with Google / Subroto Roy -- 7. Market sensing, mind genomics, and health promotion / Gillie Gabay, Michael L. Kochman, and Howard Moskowitz -- 8. Old good ideas can re-emerge with the new technology and imagination: lessons from the history of market sensing / Vincent Barabba -- Index. |
| Record Nr. | UNINA-9910808163603321 |
|
Prince Melvin
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||